{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 2685,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/2",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 3,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/3",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 4,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses two distinct time-based benchmarks (Pre-COVID and Pre-Engine No. 1 engagement) to demonstrate persistent failure.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/4",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-4",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b7bc8537-fd6a-451a-9e56-439534d2d90d",
          "evidence": "ExxonMobil's underperformance and vulnerability",
          "position": 0,
          "objective": "Highlight costs of ExxonMobil's inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 4,
          "beatId": "d0741cda-02e9-4cbc-b734-6e215656753c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Monster",
          "beatSlug": "overcoming-monster-the-monster",
          "evidence": "ExxonMobil's poor performance and contradictory strategies",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 5,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses a longitudinal comparison to highlight corporate deterioration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/5",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-5",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b7bc8537-fd6a-451a-9e56-439534d2d90d",
          "evidence": "ExxonMobil's underperformance and vulnerability",
          "position": 0,
          "objective": "Highlight costs of ExxonMobil's inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 4,
          "beatId": "d0741cda-02e9-4cbc-b734-6e215656753c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Monster",
          "beatSlug": "overcoming-monster-the-monster",
          "evidence": "ExxonMobil's poor performance and contradictory strategies",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 6,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses three pull-quotes to highlight the contradiction between management's stated strategy and external market/analyst sentiment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/6",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-6",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b7bc8537-fd6a-451a-9e56-439534d2d90d",
          "evidence": "ExxonMobil's underperformance and vulnerability",
          "position": 0,
          "objective": "Highlight costs of ExxonMobil's inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 4,
          "beatId": "d0741cda-02e9-4cbc-b734-6e215656753c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Monster",
          "beatSlug": "overcoming-monster-the-monster",
          "evidence": "ExxonMobil's poor performance and contradictory strategies",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 7,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart highlights ExxonMobil's significantly higher break-even price compared to peers, using a red dashed box for emphasis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/7",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-7",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b7bc8537-fd6a-451a-9e56-439534d2d90d",
          "evidence": "ExxonMobil's underperformance and vulnerability",
          "position": 0,
          "objective": "Highlight costs of ExxonMobil's inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 4,
          "beatId": "d0741cda-02e9-4cbc-b734-6e215656753c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Monster",
          "beatSlug": "overcoming-monster-the-monster",
          "evidence": "ExxonMobil's poor performance and contradictory strategies",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 8,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a red dashed trend line to emphasize the long-term decline in capital efficiency.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/8",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-8",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b7bc8537-fd6a-451a-9e56-439534d2d90d",
          "evidence": "ExxonMobil's underperformance and vulnerability",
          "position": 0,
          "objective": "Highlight costs of ExxonMobil's inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 4,
          "beatId": "d0741cda-02e9-4cbc-b734-6e215656753c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Monster",
          "beatSlug": "overcoming-monster-the-monster",
          "evidence": "ExxonMobil's poor performance and contradictory strategies",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 9,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a quote from a former CEO to frame the ROCE as the ultimate 'report card' for project performance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/9",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-9",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b7bc8537-fd6a-451a-9e56-439534d2d90d",
          "evidence": "ExxonMobil's underperformance and vulnerability",
          "position": 0,
          "objective": "Highlight costs of ExxonMobil's inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 4,
          "beatId": "d0741cda-02e9-4cbc-b734-6e215656753c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Monster",
          "beatSlug": "overcoming-monster-the-monster",
          "evidence": "ExxonMobil's poor performance and contradictory strategies",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 10,
      "slideType": "villain_critique",
      "function": "name_villain",
      "notes": "Uses a red circle annotation to highlight ExxonMobil's low ranking in the chart.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/10",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-10",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b7bc8537-fd6a-451a-9e56-439534d2d90d",
          "evidence": "ExxonMobil's underperformance and vulnerability",
          "position": 0,
          "objective": "Highlight costs of ExxonMobil's inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 4,
          "beatId": "d0741cda-02e9-4cbc-b734-6e215656753c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Monster",
          "beatSlug": "overcoming-monster-the-monster",
          "evidence": "ExxonMobil's poor performance and contradictory strategies",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 11,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The chart uses a waterfall-style logic to show how total emissions are reduced to a small subset for target setting.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/11",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-11",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b7bc8537-fd6a-451a-9e56-439534d2d90d",
          "evidence": "ExxonMobil's underperformance and vulnerability",
          "position": 0,
          "objective": "Highlight costs of ExxonMobil's inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 4,
          "beatId": "d0741cda-02e9-4cbc-b734-6e215656753c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Monster",
          "beatSlug": "overcoming-monster-the-monster",
          "evidence": "ExxonMobil's poor performance and contradictory strategies",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 12,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "Uses a before-after/positive-negative framing to contrast current state vs proposed state.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/12",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-12",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "b57eb591-ccc5-4e78-9aa7-3f8630c66fd6",
          "evidence": "Engine No. 1's nominees and proposed strategy",
          "position": 1,
          "objective": "Present benefits of change",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "9da1fc5f-349c-493d-b448-9ea8d206010e",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Struggle",
          "beatSlug": "overcoming-monster-the-struggle",
          "evidence": "Engine No. 1's nominees and their experience",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 13,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "The chart highlights the specific industry expertise (Oil & Gas, Renewable Power, etc.) of the proposed nominees.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/13",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-13",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "b57eb591-ccc5-4e78-9aa7-3f8630c66fd6",
          "evidence": "Engine No. 1's nominees and proposed strategy",
          "position": 1,
          "objective": "Present benefits of change",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "9da1fc5f-349c-493d-b448-9ea8d206010e",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Struggle",
          "beatSlug": "overcoming-monster-the-struggle",
          "evidence": "Engine No. 1's nominees and their experience",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 14,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes two testimonial quotes supporting the nominee's strategic capabilities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/14",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-14",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "b57eb591-ccc5-4e78-9aa7-3f8630c66fd6",
          "evidence": "Engine No. 1's nominees and proposed strategy",
          "position": 1,
          "objective": "Present benefits of change",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "9da1fc5f-349c-493d-b448-9ea8d206010e",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Struggle",
          "beatSlug": "overcoming-monster-the-struggle",
          "evidence": "Engine No. 1's nominees and their experience",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 15,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes a testimonial quote from Reuters Breakingviews.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/15",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-15",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "b57eb591-ccc5-4e78-9aa7-3f8630c66fd6",
          "evidence": "Engine No. 1's nominees and proposed strategy",
          "position": 1,
          "objective": "Present benefits of change",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "9da1fc5f-349c-493d-b448-9ea8d206010e",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Struggle",
          "beatSlug": "overcoming-monster-the-struggle",
          "evidence": "Engine No. 1's nominees and their experience",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 16,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes a testimonial quote from Tom Friedman.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/16",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-16",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "b57eb591-ccc5-4e78-9aa7-3f8630c66fd6",
          "evidence": "Engine No. 1's nominees and proposed strategy",
          "position": 1,
          "objective": "Present benefits of change",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "9da1fc5f-349c-493d-b448-9ea8d206010e",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Struggle",
          "beatSlug": "overcoming-monster-the-struggle",
          "evidence": "Engine No. 1's nominees and their experience",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 17,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes a pull-quote from Fortune magazine regarding his turnaround of Vestas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/17",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-17",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "b57eb591-ccc5-4e78-9aa7-3f8630c66fd6",
          "evidence": "Engine No. 1's nominees and proposed strategy",
          "position": 1,
          "objective": "Present benefits of change",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "9da1fc5f-349c-493d-b448-9ea8d206010e",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Struggle",
          "beatSlug": "overcoming-monster-the-struggle",
          "evidence": "Engine No. 1's nominees and their experience",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 18,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Uses a transition arrow graphic to bridge 'Today's Industry Landscape' and 'Tomorrow's Industry Landscape'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/18",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "b57eb591-ccc5-4e78-9aa7-3f8630c66fd6",
          "evidence": "Engine No. 1's nominees and proposed strategy",
          "position": 1,
          "objective": "Present benefits of change",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "9da1fc5f-349c-493d-b448-9ea8d206010e",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Struggle",
          "beatSlug": "overcoming-monster-the-struggle",
          "evidence": "Engine No. 1's nominees and their experience",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 19,
      "slideType": "key_messages",
      "function": "propose_solution",
      "notes": "This is an activist slide arguing for board refreshment to force a strategic pivot.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/19",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 19,
          "beatId": "db704aa5-738a-4041-a1f4-4c5858619e78",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Victory",
          "beatSlug": "overcoming-monster-the-victory",
          "evidence": "Proposed solution and call to action",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 20,
      "slideType": "propose_solution",
      "function": "propose_solution",
      "notes": "The slide uses a bulleted list to define a strategic framework for capital expenditure.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/20",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 19,
          "beatId": "db704aa5-738a-4041-a1f4-4c5858619e78",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Victory",
          "beatSlug": "overcoming-monster-the-victory",
          "evidence": "Proposed solution and call to action",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 21,
      "slideType": "key_messages",
      "function": "propose_solution",
      "notes": "Includes a small upward-pointing arrow icon in the bottom right corner.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/21",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 19,
          "beatId": "db704aa5-738a-4041-a1f4-4c5858619e78",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Victory",
          "beatSlug": "overcoming-monster-the-victory",
          "evidence": "Proposed solution and call to action",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 22,
      "slideType": "villain_critique",
      "function": "name_villain",
      "notes": "Uses a Bloomberg quote to frame the problem of ExxonMobil's current strategy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/22",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 19,
          "beatId": "db704aa5-738a-4041-a1f4-4c5858619e78",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Victory",
          "beatSlug": "overcoming-monster-the-victory",
          "evidence": "Proposed solution and call to action",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 23,
      "slideType": "before_after",
      "function": "illustrate_case",
      "notes": "The slide uses a timeline-annotated line chart to demonstrate the correlation between activist pressure and corporate strategic shifts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/23",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 19,
          "beatId": "db704aa5-738a-4041-a1f4-4c5858619e78",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Victory",
          "beatSlug": "overcoming-monster-the-victory",
          "evidence": "Proposed solution and call to action",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 24,
      "slideType": "closing_ask",
      "function": "closing_ask",
      "notes": "This is a classic activist proxy fight closing slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/24",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 19,
          "beatId": "db704aa5-738a-4041-a1f4-4c5858619e78",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Victory",
          "beatSlug": "overcoming-monster-the-victory",
          "evidence": "Proposed solution and call to action",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-0365-7797-9dbe-8b52be0b162c",
      "docSlug": "729fe89bb6455d2ab82ee471ab2f1a52",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 25 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 25,
      "slideType": "closing_ask",
      "function": "closing_ask",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-0365-7797-9dbe-8b52be0b162c/25",
      "deckHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c",
      "deckAnchorHref": "/decks/019de071-0365-7797-9dbe-8b52be0b162c#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 19,
          "beatId": "db704aa5-738a-4041-a1f4-4c5858619e78",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Victory",
          "beatSlug": "overcoming-monster-the-victory",
          "evidence": "Proposed solution and call to action",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/iIqoa2Wx8Ln_D5gsPe5TZBBcPlQzFBNt5jn_yidgCjE/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84ZjJiZjEyNmY1MjRjMzBhZGVmNzljOGQzMzk2NmVjOC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/1",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/8uqD65MS-SK9XZ7yra3VdVj_R_htVBEcUpZZiqp1Ks8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84ZjJiZjEyNmY1MjRjMzBhZGVmNzljOGQzMzk2NmVjOC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/blV-R5YzTQafHQBYV6S-sXmA8D_oaBlhSEcFi25rQ-Q/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84ZjJiZjEyNmY1MjRjMzBhZGVmNzljOGQzMzk2NmVjOC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/Qe0bYnzIpTkYQJeXFK34HASU3F7xN7682B1qUCQZiMo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84ZjJiZjEyNmY1MjRjMzBhZGVmNzljOGQzMzk2NmVjOC9wMDAxLnBuZw"
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/2",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 3,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/3",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 4,
      "slideType": "table_of_contents",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/4",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 5,
      "slideType": "section_divider",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/5",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 6,
      "slideType": "problem_statement",
      "function": "diagnose_problem",
      "notes": "The slide uses a split-layout: left side outlines macro industry headwinds, right side outlines specific company-level failures.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/6",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-6",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 7,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses two distinct time-based benchmarks (Pre-COVID and Pre-Engine No. 1 engagement) to demonstrate consistent failure to match peer performance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/7",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-7",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 8,
      "slideType": "comparison_table",
      "function": "expose_contradiction",
      "notes": "The slide highlights the deterioration of market position, credit rating, balance sheet health, and dividend sustainability.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/8",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-8",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 9,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses pull-quotes from financial media to build a case against management's capital allocation strategy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/9",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-9",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 10,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a red dashed box to draw attention to ExxonMobil's data series.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/10",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-10",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 11,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a pull-quote from the Wall Street Journal to reinforce the narrative of financial instability.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/11",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-11",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 12,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The chart uses a waterfall-style logic to bridge starting asset value to ending asset value, highlighting the gap as 'Potential Value destruction'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/12",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-12",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 13,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a stacked area chart to show the relative decline of ExxonMobil's market cap compared to Chevron.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/13",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-13",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 14,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Includes a chart highlighting ExxonMobil's low score compared to peers and two critical quotes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/14",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-14",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 15,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The chart uses a waterfall-style logic to show how the vast majority of emissions are excluded from reduction targets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/15",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-15",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 16,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a donut chart to visualize the insignificance of carbon capture relative to total emissions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/16",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-16",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 17,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses pull-quotes from financial news sources to substantiate the contradiction.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/17",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-17",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 18,
      "slideType": "before_after",
      "function": "propose_solution",
      "notes": "Uses a before-after-framing approach to contrast current failures with proposed solutions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/18",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 6,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3b87cdb8-96d7-4b48-b7de-ab9fe415dce3",
          "evidence": "The document emphasizes the consequences of ExxonMobil's lack of action on the energy transition, including underperformance and value destruction.",
          "position": 0,
          "objective": "Highlight the risks of ExxonMobil's inaction on the energy transition",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 6,
          "beatId": "428f1603-cf89-4d90-8454-819b7399c38e",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The document identifies ExxonMobil's underperformance and lack of a credible plan for the energy transition as key issues.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 19,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "The chart visualizes the collective expertise of the proposed slate.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/19",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 20,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes two testimonial quotes supporting the nominee's strategic capabilities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/20",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 21,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes a testimonial quote from Reuters Breakingviews.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/21",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 22,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes a testimonial quote from Tom Friedman.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/22",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 23,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes a pull-quote from Fortune magazine regarding his performance at Vestas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/23",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 24,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/24",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 25,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses a contrast-pairs framework to highlight the strategic divergence between the incumbent and the activist investor.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/25",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-25",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 26,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a combination of a scatter plot (Bloomberg transition scores) and a dot plot (CapEx share) to visualize the gap between ExxonMobil and its peers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/26",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-26",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 27,
      "slideType": "thesis_headline",
      "function": "diagnose_problem",
      "notes": "Uses a quote from the WSJ to frame the valuation divergence between traditional energy and clean energy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/27",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-27",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 28,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a combination of a dual-axis combo chart and a bar chart to illustrate the degradation of financial performance over three major market shocks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/28",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-28",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 29,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The chart is a variation of a waterfall or marimekko chart showing capital expenditure width vs IRR height.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/29",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-29",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 30,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a series of overlapping line charts to demonstrate the 'forecast drift' or failure of long-term projections in the face of technological disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/30",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-30",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 31,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart shows normalized share price performance from 2015-2020, highlighting ExxonMobil's relative underperformance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/31",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-31",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 32,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a 'quote-as-evidence' strategy to validate the thesis that the company has a viable path forward in a low-carbon economy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/32",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-32",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 33,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/33",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-33",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 34,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a line chart to visualize the gap between corporate claims and climate science pathways.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/34",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-34",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 35,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a line chart to compare two different company reports (2020 vs 2021) to highlight data revisions and poor performance trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/35",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-35",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de071-041e-72bc-a4a4-b0331dc0dafb",
      "docSlug": "8f2bf126f524c30adef79c8d33966ec8",
      "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
      "authorId": "engine-no-1",
      "authorName": "Engine No. 1",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2021-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 36,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a pull-quote from Bloomberg to substantiate the claim of 'greenwashing' or performative investment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de071-041e-72bc-a4a4-b0331dc0dafb/36",
      "deckHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb",
      "deckAnchorHref": "/decks/019de071-041e-72bc-a4a4-b0331dc0dafb#slide-36",
      "loopMatches": [
        {
          "to": 40,
          "from": 25,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "03e2ddc8-7171-4302-a7e4-062dbc767b1e",
          "evidence": "The document highlights the underlying issues with ExxonMobil's strategy and capital allocation, including lack of discipline and poor returns.",
          "position": 1,
          "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 0.8,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 19,
          "beatId": "3446e6dd-ae72-4495-91c6-c00f60f5c4be",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}