{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 2610,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 7,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/7",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-7",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 8,
      "slideType": "other",
      "function": "summarize",
      "notes": "Slide A-6. Features logos for The Ritz-Carlton Yacht Collection, StudioRes, Apartments by Marriott Bonvoy, Four Points Express by Sheraton, City Express by Marriott, All-Inclusive by Marriott Bonvoy, and MGM Collection.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/8",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-8",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 9,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": "The slide highlights the strategic shift towards a more franchised and international business model, alongside changes in fee revenue composition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/9",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-9",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 10,
      "slideType": "appendix_data",
      "function": "quantify_impact",
      "notes": "Includes a forward-looking statement on shareholder returns.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/10",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-10",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 11,
      "slideType": "agenda",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/11",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-11",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 12,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": "Contains specific clarifications regarding model assumptions for MGM rooms and definitions of non-RevPAR franchise fees, alongside data source citations for slides A-3, A-7, and A-8.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/12",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-12",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 13,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/13",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-13",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 14,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/14",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 15,
      "slideType": "other",
      "function": "establish_context",
      "notes": "The slide uses a circular Venn-like visual to link customers and experiences, bridged by a heart and dollar sign icon.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/15",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95683132-3804-4e6a-9b4a-b52b75a430c3",
          "evidence": "The deck presents a logical chain of arguments linking the company's portfolio to growth",
          "position": 0,
          "objective": "How will Marriott International drive growth through its diversified portfolio?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "918637a9-cd1a-4d9f-ba97-1a5df1979ef7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck highlights the company's diversified portfolio and innovative customer experiences",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 16,
      "slideType": "appendix",
      "function": "other",
      "notes": "The slide serves as a brand portfolio overview, likely for an appendix.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/16",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-16",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 17,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "CALA likely refers to Caribbean and Latin America. The slide uses a high-impact background image of a City Express property.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/17",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-17",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 18,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a large architectural rendering as the primary visual element to establish brand identity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/18",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-18",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 19,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a photo-grid layout to associate specific lifestyle imagery with brand logos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/19",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-19",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 20,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Slide B-8",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/20",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-20",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 21,
      "slideType": "filler",
      "function": "filler",
      "notes": "Slide B-9, likely a section divider or aesthetic transition slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/21",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-21",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 22,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "The slide is split into two halves, each showing a different hotel property.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/22",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-22",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 23,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a full-bleed lifestyle image to convey the premium nature of the offering.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/23",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-23",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 24,
      "slideType": "filler",
      "function": "establish_context",
      "notes": "The slide uses a lifestyle image of people taking a selfie to emphasize the brand's connection to travel experiences.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/24",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-24",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 25,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a split-screen layout with branding on the left and award details on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/25",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-25",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "a4dfe750-de78-4dc2-9e4a-e026f355571c",
          "evidence": "The deck presents a golden circle of why, how, and what the company's customer experience strategy achieves",
          "position": 1,
          "objective": "Why is Marriott International's customer experience strategy effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 26,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a three-column layout with imagery to represent different business segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/26",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 27,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a grid of five images to demonstrate brand extension.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/27",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 28,
      "slideType": "cover",
      "function": "establish_context",
      "notes": "The slide uses a high-impact visual of a resort to emphasize the scale of the all-inclusive portfolio.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/28",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-28",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 29,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Slide B-17",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/29",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 30,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/30",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 16,
          "beatId": "29f1c903-ffa2-43de-b176-80eeb40321cf",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck showcases the company's strategic priorities and growth drivers",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 31,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a three-column layout to highlight distinct customer engagement channels.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/31",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 152,
          "from": 31,
          "beatId": "21571726-daed-4d9c-a497-1867d0a89a35",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The deck concludes with a call to action and a comprehensive overview of the company's financials and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 32,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a dark theme with orange accents and icons to highlight value-added services.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/32",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 152,
          "from": 31,
          "beatId": "21571726-daed-4d9c-a497-1867d0a89a35",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The deck concludes with a call to action and a comprehensive overview of the company's financials and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 33,
      "slideType": "business_case",
      "function": "present_framework",
      "notes": "The slide uses a linear process flow to connect emotional/behavioral customer metrics to financial results.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/33",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 152,
          "from": 31,
          "beatId": "21571726-daed-4d9c-a497-1867d0a89a35",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The deck concludes with a call to action and a comprehensive overview of the company's financials and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 34,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/34",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 152,
          "from": 31,
          "beatId": "21571726-daed-4d9c-a497-1867d0a89a35",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The deck concludes with a call to action and a comprehensive overview of the company's financials and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 35,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": "The slide categorizes cards into 'International Cobrand Cards' and 'US Cobrand Cards', highlighting specific market features or card positioning.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/35",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 152,
          "from": 31,
          "beatId": "21571726-daed-4d9c-a497-1867d0a89a35",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The deck concludes with a call to action and a comprehensive overview of the company's financials and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-998409d96995",
      "docSlug": "a6fd49cbc6dfc6ae",
      "documentTitle": "2023 Security Analyst Meeting Full Deck",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 36,
      "slideType": "market_landscape",
      "function": "present_solution",
      "notes": "The slide uses a grid layout to categorize cards by geography (International vs. US).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-998409d96995/36",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-998409d96995",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-998409d96995#slide-36",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 152,
          "from": 31,
          "beatId": "21571726-daed-4d9c-a497-1867d0a89a35",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The deck concludes with a call to action and a comprehensive overview of the company's financials and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}