{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 2606,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 27,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a background image of a resort with three distinct callout boxes containing icons and text.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/27",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-27",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 16,
          "beatId": "c5a2e7a1-3911-437f-85d2-278814fa99b2",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Opportunities",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "Slides 16-28 highlight new opportunities and capabilities, such as credit cards and pricing flexibility",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 28,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/28",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-28",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 16,
          "beatId": "c5a2e7a1-3911-437f-85d2-278814fa99b2",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Opportunities",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "Slides 16-28 highlight new opportunities and capabilities, such as credit cards and pricing flexibility",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 29,
      "slideType": "customer_journey",
      "function": "present_solution",
      "notes": "The slide uses a series of images to illustrate specific touchpoints in the customer journey, from booking to post-departure.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/29",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-29",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 30,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses a two-tiered timeline structure with high-level phases and granular touchpoints.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/30",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-30",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 31,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/31",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-31",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 32,
      "slideType": "other",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/32",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-32",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 33,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses a timeline-based customer journey framework.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/33",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-33",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 34,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Slide B-34",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/34",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-34",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 35,
      "slideType": "other",
      "function": "other",
      "notes": "This is a brand portfolio overview slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/35",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-35",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 36,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "The slide uses a lifestyle image as a background with the Marriott Bonvoy logo and a mission-style statement.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/36",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-36",
      "loopMatches": [
        {
          "to": 36,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
          "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
          "position": 0,
          "objective": "Why-How-What",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 37,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/37",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-37",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-80eac7607044",
      "docSlug": "ab1e3d115ec0cbf6",
      "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 38,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/38",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-38",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/zGuBZOqnM7CNT9eYi-zsGcpvZos-FyjsfEIYX0YwpVQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hMmY4YzVkZDU3MDM1Njc1L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/1",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/puDhDzzSPoFyb5BadB0IGtI0c_KFryWbgijT94HfxH4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hMmY4YzVkZDU3MDM1Njc1L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/EhMs8uMxUnRa47J4J4bBtzKd1X1_Ykz0a7NjcljRm7U/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hMmY4YzVkZDU3MDM1Njc1L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/DeIXOT4RyHBooKPRlHNuyXOBfOXCh0Hv7peiqEDE5ew/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hMmY4YzVkZDU3MDM1Njc1L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/2",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 3,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/3",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 4,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide uses three distinct images to convey a brand narrative.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/4",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 5,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "The slide uses a high-impact visual to evoke an emotional response related to travel.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/5",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 6,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/6",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-6",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 7,
      "slideType": "filler",
      "function": "filler",
      "notes": "The slide uses a high-impact visual to establish brand positioning.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/7",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-7",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 8,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The chart uses a background image and a single highlighted bar to draw focus to Marriott's market position.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/8",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-8",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 9,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "The slide uses a high-quality background image to evoke a luxury travel context, consistent with Marriott branding.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/9",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-9",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 10,
      "slideType": "industry_trends",
      "function": "size_opportunity",
      "notes": "The slide uses a triptych photo layout with overlaid text to emphasize market growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/10",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-10",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 11,
      "slideType": "thesis_headline",
      "function": "size_opportunity",
      "notes": "The slide uses a high-quality lifestyle image as a background to convey a premium market context.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/11",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-11",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 12,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a high-impact visual of a luxury yacht to frame the market opportunity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/12",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-12",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 13,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/13",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-13",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 14,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "The slide uses a high-impact visual with a simple, bold statement.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/14",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-14",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 15,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "The slide uses a background image of The Tokyo EDITION, Ginza to reinforce the brand message.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/15",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-15",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 15,
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 16,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/16",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-16",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 15,
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 17,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": "The slide uses a circular icon-based layout to present six distinct strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/17",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-17",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 15,
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
      "docSlug": "a2f8c5dd57035675",
      "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
      "authorId": "Marriott",
      "authorName": "Marriott International",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.545,
      "pageNumber": 18,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "The slide uses a high-quality background image of the Bulgari Hotel Tokyo to convey a premium brand image.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/18",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-18",
      "loopMatches": [
        {
          "to": 19,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 18,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 15,
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}