{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 2259,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 54,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": "Page number 54 included.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/54",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-54",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 55,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The chart highlights specific dates (May 5 and June 25) corresponding to operational announcements and market rumors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/55",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-55",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 56,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The slide uses a dashed line to indicate the average cost basis of ~$37.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/56",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-56",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 57,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/57",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-57",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 58,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The slide uses pie charts to illustrate revenue diversification and bullet points to explain performance drivers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/58",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-58",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 59,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide uses a 'good news, bad news' structure, ending with a critical takeaway in a blue callout box.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/59",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-59",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 60,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/60",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-60",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 61,
      "slideType": "before_after",
      "function": "expose_contradiction",
      "notes": "The slide highlights the disconnect between operational performance and share price decline.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/61",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-61",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 62,
      "slideType": "before_after",
      "function": "illustrate_case",
      "notes": "The slide uses a line chart with callout boxes to correlate specific events with stock price movements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/62",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-62",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 63,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/63",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-63",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 64,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/64",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-64",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 65,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a mix of checkmarks for positive performance and an 'x' for negative FX impact.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/65",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-65",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 66,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The chart illustrates a volatile year for QSR stock, ending at $37.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/66",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-66",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 67,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The chart uses a dashed line to indicate the average cost basis of $16.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/67",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-67",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 68,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/68",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-68",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 69,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "Slide 69 from an activist investor deck (likely Pershing Square).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/69",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-69",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 70,
      "slideType": "key_messages",
      "function": "preempt_rebuttal",
      "notes": "The slide uses a two-part structure: positive performance highlights followed by a rebuttal to market concerns about oil price exposure.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/70",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-70",
      "loopMatches": [
        {
          "to": 70,
          "from": 60,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "5f658574-e39b-45f8-a160-fd2d5595f516",
          "evidence": "Before-and-after comparisons for portfolio companies",
          "position": 2,
          "objective": "Showcasing progress and improvements",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.6,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 71,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The chart highlights a decline in share price, ending at $113.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/71",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-71",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 72,
      "slideType": "before_after",
      "function": "illustrate_case",
      "notes": "The chart uses a dashed line to indicate the starting price of $37.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/72",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-72",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 73,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/73",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-73",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 74,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide highlights EBITDA growth, FX headwinds, leadership turnover, guidance cuts, and high leverage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/74",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-74",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 75,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/75",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-75",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 76,
      "slideType": "timeline",
      "function": "expose_contradiction",
      "notes": "The slide uses callout boxes to link specific corporate announcements to sharp drops in the stock price.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/76",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-76",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 77,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses annotations to point out specific investment dates and share prices to contrast with the current poor performance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/77",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-77",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 78,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/78",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-78",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 79,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "Slide 79 of an activist investor deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/79",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-79",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 80,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The chart highlights the volatility of the stock following major acquisitions and earnings reports.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/80",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-80",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 81,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/81",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-81",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 82,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/82",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-82",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 83,
      "slideType": "preempt_rebuttal",
      "function": "preempt_rebuttal",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/83",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-83",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 84,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Includes a callout box regarding the Jumpstart GSE amendment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/84",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-84",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 85,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The chart uses dashed lines to indicate the average cost basis for both stocks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/85",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-85",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 86,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/86",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-86",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 87,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a combination of direct CEO quotes and financial disclosure data to build a case for the 'pyramid scheme' thesis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/87",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-87",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 88,
      "slideType": "villain_critique",
      "function": "name_villain",
      "notes": "The slide uses external legal and political precedents to build the case against the company.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/88",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-88",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 89,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses bulleted list to contrast management guidance with actual performance and market expectations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/89",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-89",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 90,
      "slideType": "problem_statement",
      "function": "diagnose_problem",
      "notes": "The slide uses a combination of bar charts for absolute values and line charts for YoY growth to illustrate the business decline.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/90",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-90",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 91,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a combination of bar and line charts to illustrate the deceleration of key operational metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/91",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-91",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 92,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a dual-axis combo chart (bar + line) to demonstrate declining performance metrics over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/92",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-92",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 93,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide highlights that stock price growth was driven by valuation multiple expansion rather than fundamental operating performance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/93",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-93",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 94,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a visual anchor (dashed line) to show the cost basis relative to the current stock price.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/94",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-94",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 95,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/95",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-95",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 96,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/96",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-96",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 97,
      "slideType": "before_after",
      "function": "illustrate_case",
      "notes": "The slide uses a line chart with callout boxes to annotate specific milestones in the investment timeline.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/97",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-97",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 98,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/98",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-98",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 99,
      "slideType": "other",
      "function": "other",
      "notes": "Includes a legend for new hires and operational leadership group members.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/99",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-99",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 100,
      "slideType": "team_bio",
      "function": "introduce_nominees",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/100",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-100",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 101,
      "slideType": "team_bio",
      "function": "introduce_nominees",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/101",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-101",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 102,
      "slideType": "other",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/102",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-102",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 103,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": "Page number 103 indicates this is the final appendix section of a large activist investor deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/103",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-103",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-b5e2117e169a",
      "docSlug": "ff2d385c560d",
      "documentTitle": "Pershing Square portfolio (multi-holding LP update: MDLZ, VRX, APD, ZTS, CP, QSR, HHC, PAH, FNMA/FMCC, HLF short)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-01-28 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 104,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-b5e2117e169a/104",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b5e2117e169a#slide-104",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 104,
          "from": 95,
          "beatId": "72a32faf-4d65-416a-ab1d-efb6b246c54c",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Conclusion",
          "beatSlug": null,
          "evidence": "Summary of key takeaways and personnel updates",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-bf6e72adba7f",
      "docSlug": "118452fbd911",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-20 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/XrQwHdOJVz84VVsU-Yxb4mX5EmZc453drntg6awhjAo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMTg0NTJmYmQ5MTEvcDAwMS5qcGc",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-bf6e72adba7f/1",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/_yboVl8jbqRULW1a6-bjCL_utL0O-788XbasJmwnLWg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMTg0NTJmYmQ5MTEvcDAwMS5wbmc",
      "thumbSrc": "https://imgproxy.kitesheet.com/BWd-u31JIn6sYsT-aRGovOptUZbBzvq5yM-av5nrtts/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMTg0NTJmYmQ5MTEvcDAwMS5qcGc",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/XBg2rGOMGYDM0Q5brhKY6KculxhoH0skhakyocX5oI8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMTg0NTJmYmQ5MTEvcDAwMS5wbmc"
    },
    {
      "docId": "019dd923-622c-750b-8b9b-bf6e72adba7f",
      "docSlug": "118452fbd911",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-20 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-bf6e72adba7f/2",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-bf6e72adba7f",
      "docSlug": "118452fbd911",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-20 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 3,
      "slideType": "agenda",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-bf6e72adba7f/3",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-bf6e72adba7f",
      "docSlug": "118452fbd911",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-20 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 4,
      "slideType": "timeline",
      "function": "summarize",
      "notes": "This slide serves as a historical record of the activist short campaign against Herbalife.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-bf6e72adba7f/4",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 4,
          "beatId": "a64cdab3-b370-466d-a578-ffc26065e409",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The presentation introduces the problem and complication on slides 4-7",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-bf6e72adba7f",
      "docSlug": "118452fbd911",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-20 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 5,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses checkmarks to reinforce the validity of previous claims, likely as a setup to contrast with current findings or to establish credibility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-bf6e72adba7f/5",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f#slide-5",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "caf65166-320d-4156-95f0-6bd20fe52fd8",
          "evidence": "The presentation uses a logic chain to demonstrate the contradictions in Herbalife's business model",
          "position": 0,
          "objective": "To demonstrate the contradictions in Herbalife's business model",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 4,
          "beatId": "a64cdab3-b370-466d-a578-ffc26065e409",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The presentation introduces the problem and complication on slides 4-7",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-bf6e72adba7f",
      "docSlug": "118452fbd911",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-20 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 6,
      "slideType": "thesis_headline",
      "function": "frame_problem",
      "notes": "This slide is from the famous Pershing Square presentation on Herbalife.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-bf6e72adba7f/6",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f#slide-6",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "caf65166-320d-4156-95f0-6bd20fe52fd8",
          "evidence": "The presentation uses a logic chain to demonstrate the contradictions in Herbalife's business model",
          "position": 0,
          "objective": "To demonstrate the contradictions in Herbalife's business model",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 4,
          "beatId": "a64cdab3-b370-466d-a578-ffc26065e409",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The presentation introduces the problem and complication on slides 4-7",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-bf6e72adba7f",
      "docSlug": "118452fbd911",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "William Ackman",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-20 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 7,
      "slideType": "preempt_rebuttal",
      "function": "preempt_rebuttal",
      "notes": "The slide uses a callout box to emphasize the 'pyramid scheme' conclusion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-bf6e72adba7f/7",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-bf6e72adba7f#slide-7",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "caf65166-320d-4156-95f0-6bd20fe52fd8",
          "evidence": "The presentation uses a logic chain to demonstrate the contradictions in Herbalife's business model",
          "position": 0,
          "objective": "To demonstrate the contradictions in Herbalife's business model",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 4,
          "beatId": "a64cdab3-b370-466d-a578-ffc26065e409",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The presentation introduces the problem and complication on slides 4-7",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9b-ba39fb882135",
      "docSlug": "810cba4cdc28",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "Pershing Square Capital Management",
      "documentKindSlug": "press-release",
      "documentKindLabel": "Press release",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-15 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 1,
      "slideType": "press-release",
      "function": "expose_contradiction",
      "notes": "The slide uses the FTC's own findings to frame Herbalife as a pyramid scheme, citing legal precedents like Koscot and Vemma.",
      "imagePath": "https://imgproxy.kitesheet.com/wnn0GtL-Crs7rOmZzxO38I0PgoyQ7oYMU39chUhDNJk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84MTBjYmE0Y2RjMjgvcDAwMS5wbmc",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-ba39fb882135/1",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-ba39fb882135",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-ba39fb882135#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/o3W9_h7De7MSFnRhViJGqeFe50w7IjX-FaPwhUmi5y8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84MTBjYmE0Y2RjMjgvcDAwMS5qcGc",
      "thumbSrc": "https://imgproxy.kitesheet.com/Rt-0xBcOOfK2TIeyjZLGLLbxrWUOzBi-gK0GsLnGrdA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84MTBjYmE0Y2RjMjgvcDAwMS5wbmc",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/j6u_4WXmGsG7QIJ5hfl9xHicngkvYXY0hv4Q7AgA96E/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84MTBjYmE0Y2RjMjgvcDAwMS5qcGc"
    },
    {
      "docId": "019dd923-622c-750b-8b9b-ba39fb882135",
      "docSlug": "810cba4cdc28",
      "documentTitle": "Herbalife, Ltd. (HLF)",
      "authorId": "01_Pershing_Square",
      "authorName": "Pershing Square Capital Management",
      "documentKindSlug": "press-release",
      "documentKindLabel": "Press release",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-07-15 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622c-750b-8b9b-ba39fb882135/2",
      "deckHref": "/decks/019dd923-622c-750b-8b9b-ba39fb882135",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-ba39fb882135#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}