{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 2141,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 20,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/20",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-20",
      "loopMatches": [
        {
          "to": 21,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-b0ec2c230a4e",
          "evidence": "p17 profile, p18 model, p19 revenue +22%, p20 adoption +2/17/13%, p21 61% CAGR — multiple data points -> consistent growth pattern",
          "position": 4,
          "objective": "Stack consistent KPI evidence to show durable execution",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 17,
          "beatId": "019dd95a-07a7-7579-bd67-2456788e6ada",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Financial profile, revenue growth, adoption, 61% CAGR consistency",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 21,
          "from": 17,
          "beatId": "019dd95a-07a7-7579-bd67-43fa71a68273",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-business-model",
          "evidence": "Revenue growth, adoption metrics, 61% CAGR",
          "position": 7,
          "confidence": 60,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 21,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart displays a steady upward trend in revenue over 16 quarters.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/21",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-21",
      "loopMatches": [
        {
          "to": 21,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-b0ec2c230a4e",
          "evidence": "p17 profile, p18 model, p19 revenue +22%, p20 adoption +2/17/13%, p21 61% CAGR — multiple data points -> consistent growth pattern",
          "position": 4,
          "objective": "Stack consistent KPI evidence to show durable execution",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 17,
          "beatId": "019dd95a-07a7-7579-bd67-2456788e6ada",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Financial profile, revenue growth, adoption, 61% CAGR consistency",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 21,
          "from": 17,
          "beatId": "019dd95a-07a7-7579-bd67-43fa71a68273",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-business-model",
          "evidence": "Revenue growth, adoption metrics, 61% CAGR",
          "position": 7,
          "confidence": 60,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 22,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/22",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 23,
      "slideType": "appendix_data",
      "function": "establish_context",
      "notes": "The slide serves as a preamble to subsequent data tables, defining the new reporting segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/23",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 24,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": "Includes revenue breakdown for Total and Core Revenue, and Core Revenue by Solutions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/24",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 25,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": "The table provides a breakdown of revenue streams and specific expense metrics for BILL products.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/25",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 26,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": "Includes footnotes regarding fiscal Q1'25 reporting changes and rounding.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/26",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 27,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table includes adjustments for stock-based compensation and depreciation/amortization of intangible assets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/27",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 28,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table breaks down adjustments for stock-based compensation, payroll taxes, acquisition-related expenses, and restructuring costs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/28",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-28",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-68549455e7cd",
      "docSlug": "0b82b3c21a022638",
      "documentTitle": "2025 02 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 29,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table provides a detailed breakdown of adjustments including stock-based compensation, restructuring, and tax provisions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-68549455e7cd/29",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-68549455e7cd#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/G5LVhepjRMJfa3jDiSmRV_zfyntl4qyHbRfVO96zSE0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNzBiYTIyOGQxZjI1ZDgxL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/1",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/mHJohjG-tmTTXZWrF1GSYAN3uGJKLfuV6DWkgPfbfkU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNzBiYTIyOGQxZjI1ZDgxL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/HuddcF7eNWpPihbC-kR5y_FdIz1RDC83q1QEZDacuqI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNzBiYTIyOGQxZjI1ZDgxL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/t6jv2q6W6uUkJi0tUG1oe7Kx1WECVG6gz6YziQJTtXY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNzBiYTIyOGQxZjI1ZDgxL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "appendix_disclosure",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/2",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "executive_summary",
      "function": "establish_context",
      "notes": "The slide uses a 2x2 grid layout with alternating text and imagery to establish brand purpose.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/3",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-3",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f8-7619-ac2f-b405d644d0a4",
          "evidence": "Why='Champions of SMBs', How='Essential Financial Operations Platform', What='488K customers, 7.1M network, $1,290M revenue'.",
          "position": 1,
          "objective": "Establish identity, mission, and scale",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "019dd95a-07a7-7579-bd67-4626e24526b1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Champions of SMBs, Essential Platform, BILL at a glance KPIs.",
          "position": 1,
          "confidence": 82,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "other",
      "function": "present_solution",
      "notes": "The diagram is a hub-and-spoke model representing the platform's core modules.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/4",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-4",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f8-7619-ac2f-b405d644d0a4",
          "evidence": "Why='Champions of SMBs', How='Essential Financial Operations Platform', What='488K customers, 7.1M network, $1,290M revenue'.",
          "position": 1,
          "objective": "Establish identity, mission, and scale",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "019dd95a-07a7-7579-bd67-4626e24526b1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Champions of SMBs, Essential Platform, BILL at a glance KPIs.",
          "position": 1,
          "confidence": 82,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide uses a split layout with a bar chart for revenue on the left and a 2x2 grid of key performance metrics on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/5",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f8-7619-ac2f-b405d644d0a4",
          "evidence": "Why='Champions of SMBs', How='Essential Financial Operations Platform', What='488K customers, 7.1M network, $1,290M revenue'.",
          "position": 1,
          "objective": "Establish identity, mission, and scale",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "019dd95a-07a7-7579-bd67-4626e24526b1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Champions of SMBs, Essential Platform, BILL at a glance KPIs.",
          "position": 1,
          "confidence": 82,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "pain_points",
      "function": "diagnose",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/6",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-6",
      "loopMatches": [
        {
          "to": 7,
          "from": 6,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2f-bb403f74d4f4",
          "evidence": "Page 6 names the universal SMB problem; page 7 reveals the $135T global TAM.",
          "position": 2,
          "objective": "Frame SMB back-office pain as a $135T opportunity",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 78,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 6,
          "beatId": "019dd95a-07a7-7579-bd67-49d2137f9bb7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Three SMB pain points then $135T global opportunity.",
          "position": 2,
          "confidence": 82,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 6,
          "from": 6,
          "beatId": "019dd95a-07a7-7579-bd67-5bdf5baa27d3",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "Three SMB pain points.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/7",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-7",
      "loopMatches": [
        {
          "to": 7,
          "from": 6,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2f-bb403f74d4f4",
          "evidence": "Page 6 names the universal SMB problem; page 7 reveals the $135T global TAM.",
          "position": 2,
          "objective": "Frame SMB back-office pain as a $135T opportunity",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 78,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 6,
          "beatId": "019dd95a-07a7-7579-bd67-49d2137f9bb7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Three SMB pain points then $135T global opportunity.",
          "position": 2,
          "confidence": 82,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 7,
          "from": 7,
          "beatId": "019dd95a-07a7-7579-bd67-60779a3d0a66",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-why-now",
          "evidence": "$135T B2B payment volume table.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "other",
      "function": "present_solution",
      "notes": "The diagram uses a hub-and-spoke style circular flow to represent the Bill Network.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/8",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-8",
      "loopMatches": [
        {
          "to": 10,
          "from": 8,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-08f8-7619-ac2f-be6b2c8b4503",
          "evidence": "Workflow wheel (big picture) -> product UI (focus) -> capability list (detail).",
          "position": 3,
          "objective": "Reveal the integrated solution from workflow to product to capabilities",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 72,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 8,
          "beatId": "019dd95a-07a7-7579-bd67-4d20361beee3",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Workflow wheel, Integrated Platform UI, capabilities list.",
          "position": 3,
          "confidence": 82,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 8,
          "from": 8,
          "beatId": "019dd95a-07a7-7579-bd67-5ea2eab2d77b",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Digital workflow wheel.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "client_example",
      "function": "present_solution",
      "notes": "The slide features a product screenshot of the Bill.com dashboard and a mobile app view alongside a physical Divvy card.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/9",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 8,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-08f8-7619-ac2f-be6b2c8b4503",
          "evidence": "Workflow wheel (big picture) -> product UI (focus) -> capability list (detail).",
          "position": 3,
          "objective": "Reveal the integrated solution from workflow to product to capabilities",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 72,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 8,
          "beatId": "019dd95a-07a7-7579-bd67-4d20361beee3",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Workflow wheel, Integrated Platform UI, capabilities list.",
          "position": 3,
          "confidence": 82,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 10,
          "from": 9,
          "beatId": "019dd95a-07a7-7579-bd67-65ba31da05b7",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Product",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Integrated platform UI + capability list.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/10",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 8,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-08f8-7619-ac2f-be6b2c8b4503",
          "evidence": "Workflow wheel (big picture) -> product UI (focus) -> capability list (detail).",
          "position": 3,
          "objective": "Reveal the integrated solution from workflow to product to capabilities",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 72,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 8,
          "beatId": "019dd95a-07a7-7579-bd67-4d20361beee3",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Workflow wheel, Integrated Platform UI, capabilities list.",
          "position": 3,
          "confidence": 82,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 10,
          "from": 9,
          "beatId": "019dd95a-07a7-7579-bd67-65ba31da05b7",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Product",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Integrated platform UI + capability list.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 11,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a logo-grid layout to establish credibility through partner associations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/11",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-11",
      "loopMatches": [
        {
          "to": 12,
          "from": 11,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2f-c10ed3b2d7a0",
          "evidence": "Trusted partner logos then Enterprise/Mid-Market/SMB/Micro pyramid with current tools per tier.",
          "position": 4,
          "objective": "Show channel partners and target market segments",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 68,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 11,
          "beatId": "019dd95a-07a7-7579-bd67-533fd24a9de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Partners, segment pyramid, why-we-win pillars, network flywheel, growth drivers.",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 12,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/12",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-12",
      "loopMatches": [
        {
          "to": 12,
          "from": 11,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2f-c10ed3b2d7a0",
          "evidence": "Trusted partner logos then Enterprise/Mid-Market/SMB/Micro pyramid with current tools per tier.",
          "position": 4,
          "objective": "Show channel partners and target market segments",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 68,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 11,
          "beatId": "019dd95a-07a7-7579-bd67-533fd24a9de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Partners, segment pyramid, why-we-win pillars, network flywheel, growth drivers.",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 13,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/13",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-13",
      "loopMatches": [
        {
          "to": 15,
          "from": 13,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-c4b9f8dd24c3",
          "evidence": "Three pillars 'Why we win', network-effects flywheel, then five ascending growth-driver arrows.",
          "position": 5,
          "objective": "Stack moats: platform+ecosystem+scale, network effects, growth vectors",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 11,
          "beatId": "019dd95a-07a7-7579-bd67-533fd24a9de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Partners, segment pyramid, why-we-win pillars, network flywheel, growth drivers.",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 14,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The diagram represents a classic flywheel or network effects loop.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/14",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 13,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-c4b9f8dd24c3",
          "evidence": "Three pillars 'Why we win', network-effects flywheel, then five ascending growth-driver arrows.",
          "position": 5,
          "objective": "Stack moats: platform+ecosystem+scale, network effects, growth vectors",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 11,
          "beatId": "019dd95a-07a7-7579-bd67-533fd24a9de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Partners, segment pyramid, why-we-win pillars, network flywheel, growth drivers.",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 15,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": "The slide uses a simple growth curve diagram to illustrate strategic priorities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/15",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 13,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-c4b9f8dd24c3",
          "evidence": "Three pillars 'Why we win', network-effects flywheel, then five ascending growth-driver arrows.",
          "position": 5,
          "objective": "Stack moats: platform+ecosystem+scale, network effects, growth vectors",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 11,
          "beatId": "019dd95a-07a7-7579-bd67-533fd24a9de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Partners, segment pyramid, why-we-win pillars, network flywheel, growth drivers.",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 16,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/16",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 16,
          "beatId": "019dd95a-07a7-7579-bd67-54ea7581a19d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Financial Overview divider then revenue, model, adoption, 56% CAGR.",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 17,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide uses a 2x3 grid of key performance indicators to communicate the company's financial health.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/17",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-17",
      "loopMatches": [
        {
          "to": 21,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-cb0bf5267f5b",
          "evidence": "Profile metrics, business model, revenue growth %, adoption KPIs, and 56% CAGR — multiple evidence streams to one conclusion.",
          "position": 6,
          "objective": "Stack financial proof points to validate execution",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 16,
          "beatId": "019dd95a-07a7-7579-bd67-54ea7581a19d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Financial Overview divider then revenue, model, adoption, 56% CAGR.",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 21,
          "from": 17,
          "beatId": "019dd95a-07a7-7579-bd67-6d2e3bca4e23",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-product",
          "evidence": "Profile, growth, adoption, 56% CAGR.",
          "position": 6,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 18,
      "slideType": "cost_structure",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/18",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-18",
      "loopMatches": [
        {
          "to": 21,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-cb0bf5267f5b",
          "evidence": "Profile metrics, business model, revenue growth %, adoption KPIs, and 56% CAGR — multiple evidence streams to one conclusion.",
          "position": 6,
          "objective": "Stack financial proof points to validate execution",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 16,
          "beatId": "019dd95a-07a7-7579-bd67-54ea7581a19d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Financial Overview divider then revenue, model, adoption, 56% CAGR.",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 18,
          "from": 18,
          "beatId": "019dd95a-07a7-7579-bd67-699e568cdd5c",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Business Model",
          "beatSlug": "sequoia-pitch-competition",
          "evidence": "Subscription/Transaction/Float revenue split donuts.",
          "position": 5,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 21,
          "from": 17,
          "beatId": "019dd95a-07a7-7579-bd67-6d2e3bca4e23",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-product",
          "evidence": "Profile, growth, adoption, 56% CAGR.",
          "position": 6,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 19,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide uses bar charts with growth percentage callouts to highlight performance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/19",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-19",
      "loopMatches": [
        {
          "to": 21,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-cb0bf5267f5b",
          "evidence": "Profile metrics, business model, revenue growth %, adoption KPIs, and 56% CAGR — multiple evidence streams to one conclusion.",
          "position": 6,
          "objective": "Stack financial proof points to validate execution",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 16,
          "beatId": "019dd95a-07a7-7579-bd67-54ea7581a19d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Financial Overview divider then revenue, model, adoption, 56% CAGR.",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 21,
          "from": 17,
          "beatId": "019dd95a-07a7-7579-bd67-6d2e3bca4e23",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-product",
          "evidence": "Profile, growth, adoption, 56% CAGR.",
          "position": 6,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
      "docSlug": "070ba228d1f25d81",
      "documentTitle": "2025 05 Investor Deck",
      "authorId": "Bill",
      "authorName": "BILL",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 20,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide uses bar charts with growth percentage callouts to highlight performance metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/20",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-20",
      "loopMatches": [
        {
          "to": 21,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2f-cb0bf5267f5b",
          "evidence": "Profile metrics, business model, revenue growth %, adoption KPIs, and 56% CAGR — multiple evidence streams to one conclusion.",
          "position": 6,
          "objective": "Stack financial proof points to validate execution",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 16,
          "beatId": "019dd95a-07a7-7579-bd67-54ea7581a19d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Financial Overview divider then revenue, model, adoption, 56% CAGR.",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 21,
          "from": 17,
          "beatId": "019dd95a-07a7-7579-bd67-6d2e3bca4e23",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-product",
          "evidence": "Profile, growth, adoption, 56% CAGR.",
          "position": 6,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}