{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 2131,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 94,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide uses a collage of product screenshots and callout bubbles to present quantitative data points.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/94",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-94",
      "loopMatches": [
        {
          "to": 97,
          "from": 92,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-080f6bd72a82",
          "evidence": "Symmetric two-segment financial pages: p92-94 Business Pros & Consumers, p95-97 Creative & Marketing Professionals.",
          "position": 10,
          "objective": "Compare growth and proof points across the two customer-group segments",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 95,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/95",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-95",
      "loopMatches": [
        {
          "to": 97,
          "from": 92,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-080f6bd72a82",
          "evidence": "Symmetric two-segment financial pages: p92-94 Business Pros & Consumers, p95-97 Creative & Marketing Professionals.",
          "position": 10,
          "objective": "Compare growth and proof points across the two customer-group segments",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 96,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "Includes footnotes for data sources.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/96",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-96",
      "loopMatches": [
        {
          "to": 97,
          "from": 92,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-080f6bd72a82",
          "evidence": "Symmetric two-segment financial pages: p92-94 Business Pros & Consumers, p95-97 Creative & Marketing Professionals.",
          "position": 10,
          "objective": "Compare growth and proof points across the two customer-group segments",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 97,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a visual collage of various enterprise websites (JPMorgan Chase, Lilly, Unilever, Coca-Cola, Chipotle, Marriott) to demonstrate market penetration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/97",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-97",
      "loopMatches": [
        {
          "to": 97,
          "from": 92,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-080f6bd72a82",
          "evidence": "Symmetric two-segment financial pages: p92-94 Business Pros & Consumers, p95-97 Creative & Marketing Professionals.",
          "position": 10,
          "objective": "Compare growth and proof points across the two customer-group segments",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 98,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide uses a split-column layout to contrast legacy products enhanced by AI with new AI-native offerings.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/98",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-98",
      "loopMatches": [
        {
          "to": 101,
          "from": 98,
          "name": "Time Machine",
          "slug": "24-time-machine",
          "bestFor": "Vision casting, long-term strategy, investment pitches",
          "matchId": "019dd95a-08f8-7619-ac2b-0d97e9442ebd",
          "evidence": "AI monetization (98) -> How we win (99) -> world-class profile (100) -> 'The path to $30B and beyond' (101).",
          "position": 11,
          "objective": "Project forward to $30B+ opportunity to anchor today's investment thesis",
          "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
          "confidence": 78,
          "description": "Transport the audience to a future state where your solution has already succeeded"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 99,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "The slide uses a layered architecture diagram to show how the AI platform supports different customer segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/99",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-99",
      "loopMatches": [
        {
          "to": 101,
          "from": 98,
          "name": "Time Machine",
          "slug": "24-time-machine",
          "bestFor": "Vision casting, long-term strategy, investment pitches",
          "matchId": "019dd95a-08f8-7619-ac2b-0d97e9442ebd",
          "evidence": "AI monetization (98) -> How we win (99) -> world-class profile (100) -> 'The path to $30B and beyond' (101).",
          "position": 11,
          "objective": "Project forward to $30B+ opportunity to anchor today's investment thesis",
          "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
          "confidence": 78,
          "description": "Transport the audience to a future state where your solution has already succeeded"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 100,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide uses a stylized background graphic with Adobe's brand colors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/100",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-100",
      "loopMatches": [
        {
          "to": 101,
          "from": 98,
          "name": "Time Machine",
          "slug": "24-time-machine",
          "bestFor": "Vision casting, long-term strategy, investment pitches",
          "matchId": "019dd95a-08f8-7619-ac2b-0d97e9442ebd",
          "evidence": "AI monetization (98) -> How we win (99) -> world-class profile (100) -> 'The path to $30B and beyond' (101).",
          "position": 11,
          "objective": "Project forward to $30B+ opportunity to anchor today's investment thesis",
          "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
          "confidence": 78,
          "description": "Transport the audience to a future state where your solution has already succeeded"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 101,
      "slideType": "roadmap",
      "function": "present_solution",
      "notes": "The slide uses a 'funnel' or 'prism' metaphor to show how core assets are transformed into new AI-driven capabilities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/101",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-101",
      "loopMatches": [
        {
          "to": 101,
          "from": 98,
          "name": "Time Machine",
          "slug": "24-time-machine",
          "bestFor": "Vision casting, long-term strategy, investment pitches",
          "matchId": "019dd95a-08f8-7619-ac2b-0d97e9442ebd",
          "evidence": "AI monetization (98) -> How we win (99) -> world-class profile (100) -> 'The path to $30B and beyond' (101).",
          "position": 11,
          "objective": "Project forward to $30B+ opportunity to anchor today's investment thesis",
          "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
          "confidence": 78,
          "description": "Transport the audience to a future state where your solution has already succeeded"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 102,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/102",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-102",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 103,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/103",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-103",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 104,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/104",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-104",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 105,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "Standard financial disclosure slide for non-GAAP metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/105",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-105",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 106,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "Includes specific footnotes explaining the nature of the adjustments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/106",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-106",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 107,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/107",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-107",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 108,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "Includes specific footnotes for acquisition-related expenses, litigation, and lease-related impairments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/108",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-108",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 109,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/109",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-109",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/uHfQbKW8_p46906pE6B4QEklYPtMUDpj68KQcjstY_k/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yN2Y1NmUzOTJkNDY4OTk4L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/1",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/5_s0qQ7Nrolh95biOToB6tdpXLbbXsQd46YZxV3HdCo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yN2Y1NmUzOTJkNDY4OTk4L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/0XOnFoU0MZzInBLzx7Dm6nHSxodOAt9BCBKz-spAhZg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yN2Y1NmUzOTJkNDY4OTk4L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/an2LWT4RZ0XJrRcQr9_cUBrASB5mSUHto5F9vyKQDsI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yN2Y1NmUzOTJkNDY4OTk4L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 2,
      "slideType": "table_of_contents",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/2",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 3,
      "slideType": "appendix_disclosure",
      "function": "front_matter",
      "notes": "Includes branding elements (Asana unicorn) and a photo of employees.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/3",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 4,
      "slideType": "ceo_quote",
      "function": "summarize",
      "notes": "Includes a pull-quote and a signature.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/4",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 5,
      "slideType": "geographic_map",
      "function": "establish_context",
      "notes": "The slide combines a corporate mission statement with a geographic map of office locations and a summary KPI dashboard.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/5",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f8-7619-ac2c-ac9ab9ddff32",
          "evidence": "p.5 mission, p.6 three core tenets, p.7-8 materiality + stakeholder process, p.9 awards & metric highlights.",
          "position": 1,
          "objective": "Establish ESG belief, three-pillar approach, and FY25 headline outcomes",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 6,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The visual metaphor is a wall or building blocks, with the three pillars resting on a foundation of 'Trust'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/6",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f8-7619-ac2c-ac9ab9ddff32",
          "evidence": "p.5 mission, p.6 three core tenets, p.7-8 materiality + stakeholder process, p.9 awards & metric highlights.",
          "position": 1,
          "objective": "Establish ESG belief, three-pillar approach, and FY25 headline outcomes",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 7,
      "slideType": "other",
      "function": "summarize",
      "notes": "The slide is split into two distinct sections: a dark-themed left side detailing long-term commitments and a light-themed right side detailing governance and materiality.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/7",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f8-7619-ac2c-ac9ab9ddff32",
          "evidence": "p.5 mission, p.6 three core tenets, p.7-8 materiality + stakeholder process, p.9 awards & metric highlights.",
          "position": 1,
          "objective": "Establish ESG belief, three-pillar approach, and FY25 headline outcomes",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 8,
      "slideType": "other",
      "function": "establish_context",
      "notes": "The slide uses a table to map stakeholder engagement, which is a standard practice in ESG reporting (often related to materiality assessments).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/8",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f8-7619-ac2c-ac9ab9ddff32",
          "evidence": "p.5 mission, p.6 three core tenets, p.7-8 materiality + stakeholder process, p.9 awards & metric highlights.",
          "position": 1,
          "objective": "Establish ESG belief, three-pillar approach, and FY25 headline outcomes",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 9,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "Includes a disclaimer regarding Gartner Magic Quadrant usage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/9",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f8-7619-ac2c-ac9ab9ddff32",
          "evidence": "p.5 mission, p.6 three core tenets, p.7-8 materiality + stakeholder process, p.9 awards & metric highlights.",
          "position": 1,
          "objective": "Establish ESG belief, three-pillar approach, and FY25 headline outcomes",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd63-7989856037a7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "Cover, CEO letter, mission statement, ESG approach belief, FY25 highlights teaser.",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 10,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/10",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-10",
      "loopMatches": [
        {
          "to": 18,
          "from": 10,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-08f8-7619-ac2c-b0c9051b4835",
          "evidence": "Section divider p.10 then 8 distinct, non-overlapping People sub-themes p.11-18.",
          "position": 2,
          "objective": "Decompose People pillar into culture, values, hiring, benefits, L&D, leadership, engagement, giving",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 75,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 10,
          "beatId": "019dd95a-07a7-7579-bd63-7d61f5ebffb7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "How",
          "beatSlug": "golden-circle-how",
          "evidence": "Four pillars in action: People, Product, Planet, Trust & Governance.",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 11,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The Venn diagram illustrates the core components of Asana's culture: Accountability, Clarity, Empathy, Transparency, Humility, and Trust.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/11",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-11",
      "loopMatches": [
        {
          "to": 18,
          "from": 10,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-08f8-7619-ac2c-b0c9051b4835",
          "evidence": "Section divider p.10 then 8 distinct, non-overlapping People sub-themes p.11-18.",
          "position": 2,
          "objective": "Decompose People pillar into culture, values, hiring, benefits, L&D, leadership, engagement, giving",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 75,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 10,
          "beatId": "019dd95a-07a7-7579-bd63-7d61f5ebffb7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "How",
          "beatSlug": "golden-circle-how",
          "evidence": "Four pillars in action: People, Product, Planet, Trust & Governance.",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 12,
      "slideType": "other",
      "function": "summarize",
      "notes": "The slide uses a grid layout to present 10 distinct values/principles.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/12",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-12",
      "loopMatches": [
        {
          "to": 18,
          "from": 10,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-08f8-7619-ac2c-b0c9051b4835",
          "evidence": "Section divider p.10 then 8 distinct, non-overlapping People sub-themes p.11-18.",
          "position": 2,
          "objective": "Decompose People pillar into culture, values, hiring, benefits, L&D, leadership, engagement, giving",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 75,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 10,
          "beatId": "019dd95a-07a7-7579-bd63-7d61f5ebffb7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "How",
          "beatSlug": "golden-circle-how",
          "evidence": "Four pillars in action: People, Product, Planet, Trust & Governance.",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 13,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide uses a split-layout design with text on the left and a 2x2 grid of metrics on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/13",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-13",
      "loopMatches": [
        {
          "to": 18,
          "from": 10,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-08f8-7619-ac2c-b0c9051b4835",
          "evidence": "Section divider p.10 then 8 distinct, non-overlapping People sub-themes p.11-18.",
          "position": 2,
          "objective": "Decompose People pillar into culture, values, hiring, benefits, L&D, leadership, engagement, giving",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 75,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 10,
          "beatId": "019dd95a-07a7-7579-bd63-7d61f5ebffb7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "How",
          "beatSlug": "golden-circle-how",
          "evidence": "Four pillars in action: People, Product, Planet, Trust & Governance.",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "docSlug": "27f56e392d468998",
      "documentTitle": "2025 ESG Report",
      "authorId": "Asana",
      "authorName": "Asana",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 14,
      "slideType": "other",
      "function": "summarize",
      "notes": "Part of an ESG report, focusing on the 'People' pillar.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-48e10af8a9a6/14",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-48e10af8a9a6#slide-14",
      "loopMatches": [
        {
          "to": 18,
          "from": 10,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-08f8-7619-ac2c-b0c9051b4835",
          "evidence": "Section divider p.10 then 8 distinct, non-overlapping People sub-themes p.11-18.",
          "position": 2,
          "objective": "Decompose People pillar into culture, values, hiring, benefits, L&D, leadership, engagement, giving",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 75,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 10,
          "beatId": "019dd95a-07a7-7579-bd63-7d61f5ebffb7",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "How",
          "beatSlug": "golden-circle-how",
          "evidence": "Four pillars in action: People, Product, Planet, Trust & Governance.",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}