{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 1911, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 16, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/16", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-16", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 17, "slideType": "cite_precedent", "function": "cite_precedent", "notes": "The chart highlights Stelco's superior cumulative return since its IPO compared to various peer groups and indices.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/17", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-17", "loopMatches": [], "arcBeatMatches": [ { "to": 19, "from": 17, "beatId": "34b5b790-6533-4c43-b389-f3dc3156fbe7", "arcName": "Overcoming the Monster", "arcSlug": "overcoming-monster", "beatName": "Propose Solution", "beatSlug": null, "evidence": "Slides 17-19 propose an alternative solution for U.S. Steel.", "position": 3, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 18, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The chart highlights Stelco's consistent margin outperformance relative to U.S. Steel's segments.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/18", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-18", "loopMatches": [], "arcBeatMatches": [ { "to": 19, "from": 17, "beatId": "34b5b790-6533-4c43-b389-f3dc3156fbe7", "arcName": "Overcoming the Monster", "arcSlug": "overcoming-monster", "beatName": "Propose Solution", "beatSlug": null, "evidence": "Slides 17-19 propose an alternative solution for U.S. Steel.", "position": 3, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 19, "slideType": "propose_solution", "function": "propose_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/19", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-19", "loopMatches": [], "arcBeatMatches": [ { "to": 19, "from": 17, "beatId": "34b5b790-6533-4c43-b389-f3dc3156fbe7", "arcName": "Overcoming the Monster", "arcSlug": "overcoming-monster", "beatName": "Propose Solution", "beatSlug": null, "evidence": "Slides 17-19 propose an alternative solution for U.S. Steel.", "position": 3, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 20, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/20", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-20", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 20, "beatId": "3278e147-d610-4dc7-9168-4372f274e569", "arcName": "Overcoming the Monster", "arcSlug": "overcoming-monster", "beatName": "Transition", "beatSlug": null, "evidence": "Slide 20 transitions to a Q&A section.", "position": 4, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 21, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/21", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-21", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 22, "slideType": "other", "function": "other", "notes": "The slide is essentially a screenshot of a tweet or social media post.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/22", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-22", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 23, "slideType": "appendix_data", "function": "appendix", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/23", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-23", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 24, "slideType": "other", "function": "other", "notes": "This appears to be a digital communication or landing page rather than a traditional slide deck page.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/24", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-24", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 25, "slideType": "appendix_disclosure", "function": "front_matter", "notes": "This appears to be the footer of an email or a document template.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/25", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-25", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 26, "slideType": "appendix_disclosure", "function": "appendix", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/26", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-26", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 27, "slideType": "cover", "function": "front_matter", "notes": "This is a screenshot of a website landing page, not a traditional slide deck page.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/27", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-27", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 28, "slideType": "appendix", "function": "appendix", "notes": "This is a webpage screenshot acting as an appendix slide.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/28", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-28", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b48f43f91b94", "docSlug": "ad68fc8905c8", "documentTitle": "United States Steel Corporation (X)", "authorId": "21_Ancora", "authorName": null, "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-19 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 29, "slideType": "appendix", "function": "appendix", "notes": "This appears to be the footer of a website, containing navigation links and contact information.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b48f43f91b94/29", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b48f43f91b94#slide-29", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": "The slide features a motion-blurred image of a freight train, reinforcing the theme of operational movement.", "imagePath": "https://imgproxy.kitesheet.com/w3PePMdRgJdjLc_nwJIN7QzWD--bYAWuFvSadHtbCGU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lOGI5ODZlZDViODEvcDAwMS5qcGc", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/1", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/WmOdvINIlbwe3jOF0rur6X9QAcn73kcWjYtDlFl4Q8o/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lOGI5ODZlZDViODEvcDAwMS5wbmc", "thumbSrc": "https://imgproxy.kitesheet.com/sGC_WEFAJiLfdG10BXsKh2fZ427EYhcZ6PlnBJhoKQA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lOGI5ODZlZDViODEvcDAwMS5qcGc", "thumbSrcAlt": "https://imgproxy.kitesheet.com/DtQJbvH6tQelV2OVRujQ1e2rVC4FXa1rFdj-XQ_teOY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lOGI5ODZlZDViODEvcDAwMS5wbmc" }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 2, "slideType": "disclaimer", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/2", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 3, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/3", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-3", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 4, "slideType": "executive_summary", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/4", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-4", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 5, "slideType": "other", "function": "establish_context", "notes": "The slide serves as a corporate profile and credibility statement for the activist investor.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/5", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-5", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 6, "slideType": "precedent_table", "function": "cite_precedent", "notes": "Uses two case studies (CP and CSX) to demonstrate the efficacy of PSR implementation and board reconstitution.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/6", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-6", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 7, "slideType": "executive_summary", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/7", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-7", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 8, "slideType": "villain_critique", "function": "name_villain", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/8", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-8", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 9, "slideType": "problem_statement", "function": "diagnose_problem", "notes": "The slide uses a four-quadrant layout to contrast company history/leadership with quantitative performance metrics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/9", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-9", "loopMatches": [ { "to": 14, "from": 9, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "f65a178e-18f0-40f4-be6b-4e8f08a9995f", "evidence": "The document uses the iceberg loop to reveal underlying causes of Norfolk Southern's underperformance.", "position": 0, "objective": "What are the underlying causes of Norfolk Southern's underperformance?", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 0.8, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 10, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The chart uses a truncated Y-axis starting at 57%.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/10", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-10", "loopMatches": [ { "to": 14, "from": 9, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "f65a178e-18f0-40f4-be6b-4e8f08a9995f", "evidence": "The document uses the iceberg loop to reveal underlying causes of Norfolk Southern's underperformance.", "position": 0, "objective": "What are the underlying causes of Norfolk Southern's underperformance?", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 0.8, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 11, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The chart highlights Norfolk Southern's underperformance (red bars) relative to peers (blue/grey bars) at key historical points.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/11", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-11", "loopMatches": [ { "to": 14, "from": 9, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "f65a178e-18f0-40f4-be6b-4e8f08a9995f", "evidence": "The document uses the iceberg loop to reveal underlying causes of Norfolk Southern's underperformance.", "position": 0, "objective": "What are the underlying causes of Norfolk Southern's underperformance?", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 0.8, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 12, "slideType": "problem_statement", "function": "diagnose_problem", "notes": "The slide uses a comparative bar chart to frame volume decline as a proxy for service quality, followed by a list of safety incidents.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/12", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-12", "loopMatches": [ { "to": 14, "from": 9, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "f65a178e-18f0-40f4-be6b-4e8f08a9995f", "evidence": "The document uses the iceberg loop to reveal underlying causes of Norfolk Southern's underperformance.", "position": 0, "objective": "What are the underlying causes of Norfolk Southern's underperformance?", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 0.8, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 12, "from": 1, "beatId": "488e20ae-142b-40d0-9b53-6d27931ecd0c", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies Norfolk Southern's underperformance and safety issues as a problem.", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 13, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The slide uses a 'villain' framing by highlighting NSC's underperformance relative to a direct peer (CSX) to justify the need for activist intervention.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/13", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-13", "loopMatches": [ { "to": 14, "from": 9, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "f65a178e-18f0-40f4-be6b-4e8f08a9995f", "evidence": "The document uses the iceberg loop to reveal underlying causes of Norfolk Southern's underperformance.", "position": 0, "objective": "What are the underlying causes of Norfolk Southern's underperformance?", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 0.8, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 14, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "The chart highlights a trend of underperformance following a leadership change.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/14", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-14", "loopMatches": [ { "to": 14, "from": 9, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "f65a178e-18f0-40f4-be6b-4e8f08a9995f", "evidence": "The document uses the iceberg loop to reveal underlying causes of Norfolk Southern's underperformance.", "position": 0, "objective": "What are the underlying causes of Norfolk Southern's underperformance?", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 0.8, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 15, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "The slide uses a 'villain' framing for the CEO, contrasting his background with the need for operational expertise.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/15", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-15", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 16, "slideType": "preempt_rebuttal", "function": "expose_contradiction", "notes": "Uses a 'FAIL' stamp visual to emphasize the critique of the board's performance.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/16", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-16", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 17, "slideType": "timeline", "function": "expose_contradiction", "notes": "Uses a timeline to highlight the contradiction between management's past statements and their reactive actions following activist pressure.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/17", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-17", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 18, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "The slide uses a structured list format to present arguments against the Board's decision-making process.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/18", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-18", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 19, "slideType": "nominee_bio", "function": "introduce_nominees", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/19", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-19", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 20, "slideType": "nominee_bio", "function": "introduce_nominees", "notes": "The slide presents an 'operational dream team' to turn around Norfolk Southern.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/20", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-20", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 21, "slideType": "propose_solution", "function": "propose_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/21", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-21", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 22, "slideType": "timeline", "function": "plan_implementation", "notes": "The slide uses a phased approach (Months 1-12, 13-24, 25-36, Thereafter) to map strategic actions to specific operating ratio targets.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/22", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-22", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 23, "slideType": "key_messages", "function": "summarize", "notes": "The slide uses a series of five thematic blocks to outline strategic pillars.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/23", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-23", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 24, "slideType": "propose_solution", "function": "propose_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/24", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-24", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 25, "slideType": "revenue_buildup", "function": "quantify_opportunity", "notes": "The chart uses a waterfall bridge to show the contribution of specific operational and market factors to the total valuation increase.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/25", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-25", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 26, "slideType": "comparison_table", "function": "compare_peers", "notes": "Uses a contrast-pairs framework to highlight the superiority of the activist's proposed operational strategy.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/26", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-26", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 27, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/27", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-27", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 28, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/28", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-28", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 29, "slideType": "problem_statement", "function": "diagnose_problem", "notes": "Uses a downward-sloping process flow to imply a negative trajectory.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/29", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-29", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 30, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The slide highlights underperformance relative to peers and industry benchmarks.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/30", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-30", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 31, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The slide uses a combination of a table for historical growth and a bar chart for forward-looking margin estimates to argue for leadership failure.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/31", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-31", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 32, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The slide uses a consistent color scheme (Red for NSC, Blue for CSX, Grey for Peer Average) across three bar charts.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/32", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-32", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 33, "slideType": "peer_benchmark", "function": "compare_peers", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/33", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-33", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 34, "slideType": "peer_gap", "function": "expose_gap", "notes": "The chart title mentions 'EBIT Margins' but the Y-axis and subtitle refer to 'EBIT dollars'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/34", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-34", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 35, "slideType": "section_divider", "function": "transition", "notes": "The background image of train cars suggests a theme of logistics, industrial operations, or a 'derailed' company.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/35", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-35", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 36, "slideType": "ceo_quote", "function": "summarize", "notes": "The quote serves as a bridge between past performance and the new 'TOP|SPG' strategy.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/36", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-36", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 37, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "The chart shows a clear upward trend in Operating Ratio (worse performance) following the implementation of TOP|SPG.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/37", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-37", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 38, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "The slide uses a comparison table to expose the contradiction between management's claims and their actual operational practices.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/38", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-38", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 39, "slideType": "peer_gap", "function": "expose_gap", "notes": "The slide uses red 'x' icons to visually emphasize the negative performance across all listed categories.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/39", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-39", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 40, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The slide uses a 'X' mark column to visually emphasize failure across all listed metrics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/40", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-40", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 41, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "Uses a CEO quote to frame the contradiction.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/41", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-41", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 42, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "Uses a timeline to highlight a strategic flip-flop by management.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/42", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-42", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 43, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "Includes a screenshot of a press release and a table comparing old vs new incentive performance measures.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/43", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-43", "loopMatches": [], "arcBeatMatches": [ { "to": 43, "from": 13, "beatId": "fc579008-c4ab-4521-9873-728d59d3ba65", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document agitates the problem by highlighting the consequences of inaction and the failures of the current leadership.", "position": 1, "confidence": 0.9, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 44, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "Uses a timeline structure to highlight the contradiction between previous claims of having the 'right team' and the subsequent hiring of a new COO.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/44", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-44", "loopMatches": [], "arcBeatMatches": [ { "to": 150, "from": 44, "beatId": "9deb13e8-82af-47c5-8624-e2410b646ef8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document presents a proposed solution, including a change in leadership and strategy.", "position": 2, "confidence": 0.9, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 45, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "Includes a photo of Mr. Orr. Uses historical precedent to preemptively rebut the company's narrative.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/45", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-45", "loopMatches": [], "arcBeatMatches": [ { "to": 150, "from": 44, "beatId": "9deb13e8-82af-47c5-8624-e2410b646ef8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document presents a proposed solution, including a change in leadership and strategy.", "position": 2, "confidence": 0.9, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "Norfolk Southern Corporation (NSC)", "authorId": "21_Ancora", "authorName": "Move NSC Forward", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2024-04-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 46, "slideType": "expose_contradiction", "function": "expose_contradiction", "notes": "The chart shows a decline in average train speed from 22.3 mph in 2019 to 20.1 mph in 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/46", "deckHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-b84a0572e500#slide-46", "loopMatches": [], "arcBeatMatches": [ { "to": 150, "from": 44, "beatId": "9deb13e8-82af-47c5-8624-e2410b646ef8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document presents a proposed solution, including a change in leadership and strategy.", "position": 2, "confidence": 0.9, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }