{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1900,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 26,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "KPCB slide deck, likely Mary Meeker's Internet Trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-26",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 27,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-27",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 28,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The chart highlights the inflection point on 4/24 when Facebook began highlighting Viddy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/28",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-28",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 29,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The chart highlights the exponential growth of app downloads compared to music downloads.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/29",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-29",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 30,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "This is a transition slide from the KPCB Internet Trends deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/30",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-30",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 31,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "KPCB slide deck, likely from a Mary Meeker Internet Trends report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/31",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-31",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 32,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The chart illustrates the impact of digital disruption (Encarta, Wikipedia) on a legacy business model.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/32",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-32",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 33,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights the decline of print and the rise of internet advertising, specifically marking the 2010 crossover.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/33",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-33",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 34,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a simple split-screen comparison frame to illustrate technological shift.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/34",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-34",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 35,
      "slideType": "transition",
      "function": "transition",
      "notes": "Uses a 'Then vs Now' framing to illustrate technological shift.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/35",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-35",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 36,
      "slideType": "ceo_quote",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/36",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-36",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 37,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate the evolution of personal history documentation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/37",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-37",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 38,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses the 'Before-After' framing to illustrate the shift in information dissemination.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/38",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-38",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 39,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight product evolution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/39",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-39",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 40,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate digital disruption in creative tools.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/40",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-40",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 41,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate industry disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/41",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-41",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 42,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a before-after framing to illustrate digital transformation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/42",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-42",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 43,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framework to illustrate digital transformation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/43",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-43",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 44,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Classic 'Then vs Now' comparison slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/44",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-44",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 45,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate industry disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/45",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-45",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 46,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate industry disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/46",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-46",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 47,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate digital disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/47",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-47",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 48,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate technological evolution in live entertainment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/48",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-48",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 49,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate industry disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/49",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-49",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 50,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate industry disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/50",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-50",
      "loopMatches": [
        {
          "to": 50,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b9528e71-dbe7-4e83-b8b0-ec1274ecdd81",
          "evidence": "The report highlights the consequences of not adapting to mobile monetization.",
          "position": 0,
          "objective": "The cost of inaction in mobile monetization",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 80,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 1,
          "objective": "The opportunity for quick wins and big bets in mobile",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 21,
          "beatId": "3ce09bed-5cca-4e12-86ea-d2e2ee78b3ac",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 51,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framework to illustrate business model evolution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/51",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-51",
      "loopMatches": [
        {
          "to": 80,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 1,
          "objective": "The opportunity for quick wins and big bets in mobile",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 113,
          "from": 51,
          "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 52,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a before-after framing to contrast legacy TV consumption with modern social video platforms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/52",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-52",
      "loopMatches": [
        {
          "to": 80,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 1,
          "objective": "The opportunity for quick wins and big bets in mobile",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 113,
          "from": 51,
          "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 53,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate industry evolution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/53",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-53",
      "loopMatches": [
        {
          "to": 80,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 1,
          "objective": "The opportunity for quick wins and big bets in mobile",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 113,
          "from": 51,
          "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 54,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight technological evolution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/54",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-54",
      "loopMatches": [
        {
          "to": 80,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 1,
          "objective": "The opportunity for quick wins and big bets in mobile",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 113,
          "from": 51,
          "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "docSlug": "72ab3e69351c1c34",
      "documentTitle": "2012 Bond Cap Internet Trends 2012",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 55,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate digital disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/55",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-55",
      "loopMatches": [
        {
          "to": 80,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
          "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
          "position": 1,
          "objective": "The opportunity for quick wins and big bets in mobile",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 113,
          "from": 51,
          "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}