{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1789,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 21,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Uses CNET as a benchmark for display business profitability.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/21",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-21",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 22,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a contrast-principle to highlight the disparity between AOL's costs and its peers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/22",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-22",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 23,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a CEO quote to highlight the gap between current performance and potential.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/23",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-23",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 24,
      "slideType": "before_after",
      "function": "expose_contradiction",
      "notes": "Uses a before-after framework to demonstrate value erosion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/24",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-24",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 25,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a waterfall chart to demonstrate capital inefficiency in AOL's display business strategy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/25",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-25",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 26,
      "slideType": "thesis_headline",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/26",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-26",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 27,
      "slideType": "other",
      "function": "establish_context",
      "notes": "Includes screenshots of the Patch website interface and a map of coverage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/27",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-27",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 28,
      "slideType": "villain_critique",
      "function": "name_villain",
      "notes": "The slide uses a table to contrast Patch's performance against the broader Display segment, highlighting the -1131% margin.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/28",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-28",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 29,
      "slideType": "problem_statement",
      "function": "diagnose_problem",
      "notes": "The slide uses a combination of bulleted arguments and an expert testimonial to build a case against the business model.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/29",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-29",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 30,
      "slideType": "thesis_headline",
      "function": "diagnose_problem",
      "notes": "Includes a testimonial/quote from a former employee to support the thesis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/30",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-30",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 31,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses direct quotes from earnings calls to highlight management's failure to accurately forecast costs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/31",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-31",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 32,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The chart uses a waterfall-style representation to show revenue and EBITDA losses for 2010 and 2011.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/32",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-32",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 33,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses former employee quotes to validate the quantitative gap.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/33",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-33",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 34,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses testimonials to reinforce the quantitative data regarding low renewal rates.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/34",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-34",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 35,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Includes a screenshot of Google AdWords interface with specific Patch URLs circled.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/35",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-35",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 36,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a combination of deductive reasoning (the $40M revenue calculation) and authority citation (the former executive quote) to expose a contradiction in AOL's business model for Patch.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/36",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-36",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 37,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Includes a survey result showing 0% of 11 surveyed advertisers value Patch over other broad-based display advertising.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/37",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-37",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 38,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a bar chart to visualize a 0% vs 100% survey result to emphasize the lack of value proposition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/38",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-38",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 39,
      "slideType": "problem_statement",
      "function": "diagnose_problem",
      "notes": "The slide uses wireframe diagrams of website layouts to illustrate ad inventory pricing.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/39",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-39",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 40,
      "slideType": "valuation_table",
      "function": "diagnose_problem",
      "notes": "Includes a CEO quote to reinforce the lack of monetization strategy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/40",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-40",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "72c3326c-e9da-478f-9331-9b5ff9d74c6d",
          "evidence": "The document reveals the truth about AOL's Display business and Patch, highlighting inefficiencies and losses",
          "position": 1,
          "objective": "Reveal the truth about AOL's Display business and Patch",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.7,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 41,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a CEO quote to frame the guidance as a target, then uses a P&L table to demonstrate the resulting losses.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/41",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-41",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 42,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a screenshot of AOL.com to illustrate that a brand with no physical stores (VON VONNI) would naturally advertise on a broad-reach site like AOL, implying Patch's revenue sources might be similar.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/42",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-42",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 43,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a hub-and-spoke diagram to illustrate the distribution of a single ad campaign across multiple local properties.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/43",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-43",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 44,
      "slideType": "villain_critique",
      "function": "name_villain",
      "notes": "Uses a series of bulleted arguments to dismantle management's optimistic projections.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/44",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-44",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 45,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/45",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-45",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 46,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a red circle to highlight the ($285) million loss figure in the table.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/46",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-46",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 47,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a hub-and-spoke diagram to illustrate traffic sources to AOL.com.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/47",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-47",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 48,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a simple flow diagram to visualize the lack of traffic contribution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/48",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-48",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 49,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a bar chart to contrast 'Length of Stay' between AOL.com and pre-acquisition Huffington Post to challenge AOL's strategic rationale.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/49",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-49",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 50,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a rhetorical question to expose a contradiction in the company's strategy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/50",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-50",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 51,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses the 'ceo-quote-contradiction' framework to undermine management's claims about search growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/51",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-51",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 52,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The table highlights the massive losses in 'Display - Free Premium Content' and 'Display - Patch' compared to the profitable core businesses.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/52",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-52",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 53,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/53",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-53",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 54,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses an external consultant's findings to validate the activist's argument regarding executive compensation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/54",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-54",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 55,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses authority-citation to validate the activist's claims against management.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/55",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-55",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 56,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Includes a screenshot of an ISS Proxy Alert report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/56",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-56",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 57,
      "slideType": "cite_precedent",
      "function": "cite_precedent",
      "notes": "Includes a screenshot of the original Glass Lewis proxy paper with a red circle highlighting the 'Poor' rating.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/57",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-57",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 58,
      "slideType": "cite_precedent",
      "function": "cite_precedent",
      "notes": "The slide uses a comparison framework to highlight how proxy advisors define appropriate peer group selection criteria.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/58",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-58",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 59,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a scatter plot with a broken axis to highlight the outlier status of the peer group relative to the guidelines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/59",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-59",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 60,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses red boxes to highlight 'NO' entries that deviate from the guidelines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/60",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-60",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 61,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a rhetorical question at the bottom to challenge the Board's governance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/61",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-61",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 62,
      "slideType": "cite_precedent",
      "function": "cite_precedent",
      "notes": "Uses direct quotes from a third-party proxy advisor to establish a precedent of governance failure.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/62",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-62",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 63,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart uses a blue dashed box to represent the 'best practice' zone defined by ISS/Glass Lewis guidelines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/63",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-63",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 64,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide highlights a discrepancy between AOL's chosen peer group and standard proxy advisory firm guidelines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/64",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-64",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 65,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Uses red circles to highlight the 'Multiple of AOL' for market cap, emphasizing the size disparity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/65",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-65",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 66,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a table to demonstrate that the independent peer group's market cap and revenue fall within the recommended guidelines, unlike the company's own selection.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/66",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-66",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 67,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart uses a dashed box to visually represent the ISS/Glass Lewis guideline boundaries for peer selection.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/67",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-67",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 68,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a 'YES'/'NO' column to highlight compliance with proxy advisory firm guidelines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/68",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-68",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 69,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Uses a red box to highlight the outlier performance of AOL compared to peer percentiles.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/69",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-69",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 70,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart uses a red dashed line to indicate the median of the peer group.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/70",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-70",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 71,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a red box to highlight the discrepancy between AOL's performance (0th percentile) and compensation (91st/60th percentile).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/71",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-71",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 72,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Includes a red circle annotation around the 3.4x figure.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/72",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-72",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 73,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The slide uses a 'villain' framing by highlighting the lack of disclosure as a deliberate act to obscure value from shareholders.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/73",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-73",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 74,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/74",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-74",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 75,
      "slideType": "propose_solution",
      "function": "propose_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/75",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-75",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 77,
          "from": 75,
          "beatId": "a62c83da-b3e4-4033-9014-f9e67a3e8c70",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Propose Solution",
          "beatSlug": null,
          "evidence": "The document proposes solutions to improve AOL's profitability and value for shareholders",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 76,
      "slideType": "closing_ask",
      "function": "state_demand",
      "notes": "Includes detailed footnotes explaining the derivation of the $150M loss estimate and ad fill rates.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/76",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-76",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 77,
          "from": 75,
          "beatId": "a62c83da-b3e4-4033-9014-f9e67a3e8c70",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Propose Solution",
          "beatSlug": null,
          "evidence": "The document proposes solutions to improve AOL's profitability and value for shareholders",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 77,
      "slideType": "propose_solution",
      "function": "propose_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/77",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-77",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 77,
          "from": 75,
          "beatId": "a62c83da-b3e4-4033-9014-f9e67a3e8c70",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Propose Solution",
          "beatSlug": null,
          "evidence": "The document proposes solutions to improve AOL's profitability and value for shareholders",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 78,
      "slideType": "key_messages",
      "function": "diagnose_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/78",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-78",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 79,
      "slideType": "before_after",
      "function": "illustrate_case",
      "notes": "Uses a combination of a summary table and a line chart to demonstrate alpha generation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/79",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-79",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
      "docSlug": "eb305b39ce19",
      "documentTitle": "AOL, Inc. (AOL)",
      "authorId": "03_Starboard_Value",
      "authorName": "Jeffrey C. Smith",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2012-05-23 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 80,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a contrast-pairs framework to highlight the causal link between activist pressure and management action.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/80",
      "deckHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-80",
      "loopMatches": [
        {
          "to": 82,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
          "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
          "position": 0,
          "objective": "Highlight the costs of inaction and the need for change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}