{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 17767, "pageSize": 18, "pageCount": 17777, "rows": [ { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 1, "slideType": "executive_summary", "function": "establish_context", "notes": "Historical document: J. Allard's 1994 memo to Microsoft leadership.", "imagePath": "https://imgproxy.kitesheet.com/bxyUMgO18_dGUe1RDowD9AFE4vZgrhmk5VIY0TQ9KF8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9qYXJ2aXMtd2luZG93cy10aGUtbmV4dC1raWxsZXItYXBwbGljYXRpb24tb24tdGhlLWludGVybmV0L3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/1", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-1", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 2, "from": 1, "beatId": "315bf173-53af-4e13-b541-1752efeaae8d", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The presentation starts with an executive summary and grabs attention.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/9vJrrZZl70ADLoUaIfgIs9MVpolxIDThUA0vvwDvX6k/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9qYXJ2aXMtd2luZG93cy10aGUtbmV4dC1raWxsZXItYXBwbGljYXRpb24tb24tdGhlLWludGVybmV0L3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/ABjaXSbU24oy4WwcS9YV1_WkekM_2qsCLSD4nbA0f_g/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9qYXJ2aXMtd2luZG93cy10aGUtbmV4dC1raWxsZXItYXBwbGljYXRpb24tb24tdGhlLWludGVybmV0L3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/fsAMGvOZZf8nFQjkr-Jw2dQbMNKLebV-bdLOIUnCB10/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9qYXJ2aXMtd2luZG93cy10aGUtbmV4dC1raWxsZXItYXBwbGljYXRpb24tb24tdGhlLWludGVybmV0L3AwMDEucG5n" }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 2, "slideType": "other", "function": "establish_context", "notes": "This appears to be a page from a historical document or presentation about the early Internet, specifically referencing Windows-based navigation tools like NCSA Mosaic.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/2", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-2", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 2, "from": 1, "beatId": "315bf173-53af-4e13-b541-1752efeaae8d", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The presentation starts with an executive summary and grabs attention.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 3, "slideType": "other", "function": "establish_context", "notes": "This is a page from a technical document or whitepaper, likely from the early 1990s given the references to MS-DOS, Windows NT, and specific RFCs.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/3", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-3", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 6, "from": 3, "beatId": "1f4d50f4-e2e3-4e5e-9a47-1414e7eaf00c", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The presentation highlights the need for new Internet applications and tools.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 4, "slideType": "other", "function": "establish_context", "notes": "Includes a screenshot of the White House Gopher Server interface and technical footnotes.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/4", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-4", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 6, "from": 3, "beatId": "1f4d50f4-e2e3-4e5e-9a47-1414e7eaf00c", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The presentation highlights the need for new Internet applications and tools.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 5, "slideType": "other", "function": "establish_context", "notes": "Includes a screenshot of a WAIS query interface as Figure 4.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/5", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-5", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 6, "from": 3, "beatId": "1f4d50f4-e2e3-4e5e-9a47-1414e7eaf00c", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The presentation highlights the need for new Internet applications and tools.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 6, "slideType": "other", "function": "establish_context", "notes": "Historical document from Microsoft, likely circa 1993/1994.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/6", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-6", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 6, "from": 3, "beatId": "1f4d50f4-e2e3-4e5e-9a47-1414e7eaf00c", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The presentation highlights the need for new Internet applications and tools.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 7, "slideType": "other", "function": "analyze_data", "notes": "Includes a screenshot of NCSA Mosaic and a pie chart of internet protocol traffic.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/7", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-7", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 8, "slideType": "key_takeaways", "function": "summarize", "notes": "This slide is text-heavy, serving as a commentary on a missing chart (Figure 7).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/8", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-8", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 9, "slideType": "other", "function": "size_opportunity", "notes": "Historical document from 1994 regarding Microsoft's early Internet strategy.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/9", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-9", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 10, "slideType": "executive_summary", "function": "summarize", "notes": "Historical Microsoft internal document regarding the transition of Internet infrastructure from Unix to Windows.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/10", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-10", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 14, "from": 10, "beatId": "085e9714-3406-4dc7-844c-75c52f6b7e72", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation provides a phased approach to satisfy the need.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 11, "slideType": "roadmap", "function": "plan_implementation", "notes": "This is the famous 'Embrace, Extend, Innovate' slide from the 1995 Microsoft internal memo.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/11", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-11", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 14, "from": 10, "beatId": "085e9714-3406-4dc7-844c-75c52f6b7e72", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation provides a phased approach to satisfy the need.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 12, "slideType": "roadmap", "function": "plan_implementation", "notes": "Internal Microsoft document regarding Internet strategy.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/12", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-12", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 14, "from": 10, "beatId": "085e9714-3406-4dc7-844c-75c52f6b7e72", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation provides a phased approach to satisfy the need.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 13, "slideType": "other", "function": "plan_implementation", "notes": "Historical Microsoft internal document regarding the 'Extend' phase of their Internet strategy.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/13", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-13", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 14, "from": 10, "beatId": "085e9714-3406-4dc7-844c-75c52f6b7e72", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation provides a phased approach to satisfy the need.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 14, "slideType": "roadmap", "function": "plan_implementation", "notes": "Historical Microsoft internal document regarding the 'Cairo' project and Internet strategy.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/14", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-14", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 14, "from": 10, "beatId": "085e9714-3406-4dc7-844c-75c52f6b7e72", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation provides a phased approach to satisfy the need.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 15, "slideType": "other", "function": "frame_problem", "notes": "This is a page from the famous 'Internet Tidal Wave' memo by Bill Gates.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/15", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-15", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 16, "from": 15, "beatId": "3ac31611-237a-4308-b1c0-08434b3f2e72", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The presentation concludes with a call to action and summary.", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b", "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet", "documentTitle": "Windows The Next Killer Application on the Internet", "authorId": "windows-the-next-killer-application-on-the-internet", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 16, "slideType": "executive_summary", "function": "summarize", "notes": "Includes the famous 'On the Internet, nobody knows you're a dog' New Yorker cartoon as a cultural reference to the early Internet era.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/16", "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b", "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-16", "loopMatches": [ { "to": 16, "from": 1, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8", "evidence": "The presentation provides reasons for Windows to be the next killer application.", "position": 0, "objective": "Why Windows now?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 16, "from": 15, "beatId": "3ac31611-237a-4308-b1c0-08434b3f2e72", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The presentation concludes with a call to action and summary.", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019f6b8f-7c78-71c2-b50d-806600490daf", "docSlug": "jarvis-windows-usability-systematic-degradation-flame", "documentTitle": "Windows Usability Systematic degradation flame", "authorId": "windows-usability-systematic-degradation-flame", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 1, "slideType": "appendix_disclosure", "function": "cite_precedent", "notes": "This is a legal exhibit (Plaintiff's Exhibit 7199) containing internal Microsoft email correspondence.", "imagePath": "https://imgproxy.kitesheet.com/ZL-zXqJrea9TXV1bJMXbZmq_CoTn6O2HjeReMGvNDVs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9qYXJ2aXMtd2luZG93cy11c2FiaWxpdHktc3lzdGVtYXRpYy1kZWdyYWRhdGlvbi1mbGFtZS9wMDAxLmpwZw", "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c78-71c2-b50d-806600490daf/1", "deckHref": "/decks/019f6b8f-7c78-71c2-b50d-806600490daf", "deckAnchorHref": "/decks/019f6b8f-7c78-71c2-b50d-806600490daf#slide-1", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": "https://imgproxy.kitesheet.com/gEII5KemJYuTO1wLGoNNGOL1scd1uZVbmVn0GEx0-U8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9qYXJ2aXMtd2luZG93cy11c2FiaWxpdHktc3lzdGVtYXRpYy1kZWdyYWRhdGlvbi1mbGFtZS9wMDAxLnBuZw", "thumbSrc": "https://imgproxy.kitesheet.com/HRwa32yiHg-Q1tt49JY7K7fV6arouY1aMgZZGBNh41E/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9qYXJ2aXMtd2luZG93cy11c2FiaWxpdHktc3lzdGVtYXRpYy1kZWdyYWRhdGlvbi1mbGFtZS9wMDAxLmpwZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/SleNCTGqr-0oQi6hmuqIWWzdpniSTjL4NpNKUjb92kE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9qYXJ2aXMtd2luZG93cy11c2FiaWxpdHktc3lzdGVtYXRpYy1kZWdyYWRhdGlvbi1mbGFtZS9wMDAxLnBuZw" }, { "docId": "019f6b8f-7c78-71c2-b50d-806600490daf", "docSlug": "jarvis-windows-usability-systematic-degradation-flame", "documentTitle": "Windows Usability Systematic degradation flame", "authorId": "windows-usability-systematic-degradation-flame", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 2, "slideType": "appendix_disclosure", "function": "cite_precedent", "notes": "This is a legal/discovery document (MS-CC-RN 000000308832) containing an email thread.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019f6b8f-7c78-71c2-b50d-806600490daf/2", "deckHref": "/decks/019f6b8f-7c78-71c2-b50d-806600490daf", "deckAnchorHref": "/decks/019f6b8f-7c78-71c2-b50d-806600490daf#slide-2", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }