{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 169,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "table_of_contents",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-13",
      "loopMatches": [
        {
          "to": 15,
          "from": 13,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b30e-97d2ca6bfca4",
          "evidence": "Section divider (p13) then US bullish abroad (p14) vs China only domestic (p15) - segment-by-segment contrast",
          "position": 3,
          "objective": "Split US and China dynamics to surface contrasting behaviors",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 15,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-4e09f033ba88",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Geographic dynamics US vs China",
          "position": 3,
          "confidence": 45,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide highlights a shift in luxury spending patterns post-pandemic, with US consumers showing strong growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 13,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b30e-97d2ca6bfca4",
          "evidence": "Section divider (p13) then US bullish abroad (p14) vs China only domestic (p15) - segment-by-segment contrast",
          "position": 3,
          "objective": "Split US and China dynamics to surface contrasting behaviors",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 15,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-4e09f033ba88",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Geographic dynamics US vs China",
          "position": 3,
          "confidence": 45,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart for historical data and a bubble/distribution chart for survey expectations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/15",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 13,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b30e-97d2ca6bfca4",
          "evidence": "Section divider (p13) then US bullish abroad (p14) vs China only domestic (p15) - segment-by-segment contrast",
          "position": 3,
          "objective": "Split US and China dynamics to surface contrasting behaviors",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 15,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-4e09f033ba88",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Geographic dynamics US vs China",
          "position": 3,
          "confidence": 45,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 22,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87e2-52cf5079657c",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Virtualization + channel-agnostic + clienteling 2.0",
          "position": 4,
          "confidence": 45,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/17",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-17",
      "loopMatches": [
        {
          "to": 18,
          "from": 17,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088c-724c-b30e-985baa43f49a",
          "evidence": "Setup three pillars of virtualization (p17) then reveal funnel: 39% aware -> 86% buy physical (p18)",
          "position": 4,
          "objective": "Reveal virtualization as a real revenue/marketing channel",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 22,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87e2-52cf5079657c",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Virtualization + channel-agnostic + clienteling 2.0",
          "position": 4,
          "confidence": 45,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a funnel-like visualization to show conversion from awareness to in-game purchase to physical purchase.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/18",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 17,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088c-724c-b30e-985baa43f49a",
          "evidence": "Setup three pillars of virtualization (p17) then reveal funnel: 39% aware -> 86% buy physical (p18)",
          "position": 4,
          "objective": "Reveal virtualization as a real revenue/marketing channel",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 22,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87e2-52cf5079657c",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Virtualization + channel-agnostic + clienteling 2.0",
          "position": 4,
          "confidence": 45,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 22,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87e2-52cf5079657c",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Virtualization + channel-agnostic + clienteling 2.0",
          "position": 4,
          "confidence": 45,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "Contains two charts: a stacked bar chart for channel mix and a waterfall chart for market growth contribution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-20",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b30e-9c64cde62984",
          "evidence": "Before/after channel mix waterfall (p20) -> channel-agnostic expectations (p21) -> personalization demand (p22)",
          "position": 5,
          "objective": "Show channel shift from offline self-standing to channel-agnostic touchpoint",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 70,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 22,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87e2-52cf5079657c",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Virtualization + channel-agnostic + clienteling 2.0",
          "position": 4,
          "confidence": 45,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart for regional importance of multi-channel and a horizontal bar chart for specific feature expectations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/21",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-21",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b30e-9c64cde62984",
          "evidence": "Before/after channel mix waterfall (p20) -> channel-agnostic expectations (p21) -> personalization demand (p22)",
          "position": 5,
          "objective": "Show channel shift from offline self-standing to channel-agnostic touchpoint",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 70,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 22,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87e2-52cf5079657c",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Virtualization + channel-agnostic + clienteling 2.0",
          "position": 4,
          "confidence": 45,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a combination of a horizontal bar chart for service demand and a secondary bar chart for personalization types, with annotations for year-over-year trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/22",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-22",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b30e-9c64cde62984",
          "evidence": "Before/after channel mix waterfall (p20) -> channel-agnostic expectations (p21) -> personalization demand (p22)",
          "position": 5,
          "objective": "Show channel shift from offline self-standing to channel-agnostic touchpoint",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 70,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87e2-3c3cd333e2b4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Themed deep dives: US/China, Virtualization, channel-agnostic",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 22,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87e2-52cf5079657c",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Virtualization + channel-agnostic + clienteling 2.0",
          "position": 4,
          "confidence": 45,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/23",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 26,
          "from": 23,
          "beatId": "019dd95a-0702-74a3-87e2-4088d7d7c177",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Live commerce as next frontier + closing",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 24,
          "from": 23,
          "beatId": "019dd95a-0702-74a3-87e2-5565caad6a44",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "Live commerce as emerging conversion frontier",
          "position": 5,
          "confidence": 45,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The slide uses a funnel-like visual to connect awareness to conversion behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 26,
          "from": 23,
          "beatId": "019dd95a-0702-74a3-87e2-4088d7d7c177",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Live commerce as next frontier + closing",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 24,
          "from": 23,
          "beatId": "019dd95a-0702-74a3-87e2-5565caad6a44",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "Live commerce as emerging conversion frontier",
          "position": 5,
          "confidence": 45,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/25",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 26,
          "from": 23,
          "beatId": "019dd95a-0702-74a3-87e2-4088d7d7c177",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Live commerce as next frontier + closing",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
      "docSlug": "92dda3fe35ecd9a5",
      "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/26",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 26,
          "from": 23,
          "beatId": "019dd95a-0702-74a3-87e2-4088d7d7c177",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Live commerce as next frontier + closing",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-99776df762ae",
      "docSlug": "16813e406087702c",
      "documentTitle": "True-Luxury Global Consumer Insights 7th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes logos for Altagamma and BCG.",
      "imagePath": "https://imgproxy.kitesheet.com/pv2AuZj7CKvx0u46UbhFiDwe79P7HZQoZ5sz3HQltls/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xNjgxM2U0MDYwODc3MDJjL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-99776df762ae/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-0702-74a3-87e2-e4bc216e8fc5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover, study scope, Altagamma+BCG partners introduced.",
          "position": 1,
          "confidence": 72,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/xGrSmwcg5G5PjjiQHXOjRA7CL3XEB7ypjk34EC97n5o/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xNjgxM2U0MDYwODc3MDJjL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/ohN70eSxWARQ2MB56XWJE6n6bccEhFX5cVC0QAM8Dfw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xNjgxM2U0MDYwODc3MDJjL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/H4TnCPYiXKfXx9A-XLrqZI7z6CTYACVaeFlxx4jofbs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xNjgxM2U0MDYwODc3MDJjL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b634-99776df762ae",
      "docSlug": "16813e406087702c",
      "documentTitle": "True-Luxury Global Consumer Insights 7th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "appendix_methodology",
      "function": "summarize",
      "notes": "The slide uses a table-like structure to compare survey parameters across different editions (2018, 2019, 2020).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-99776df762ae/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-0702-74a3-87e2-e4bc216e8fc5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover, study scope, Altagamma+BCG partners introduced.",
          "position": 1,
          "confidence": 72,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-99776df762ae",
      "docSlug": "16813e406087702c",
      "documentTitle": "True-Luxury Global Consumer Insights 7th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a Venn diagram to show the intersection of two partner groups.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-99776df762ae/3",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-0702-74a3-87e2-e4bc216e8fc5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover, study scope, Altagamma+BCG partners introduced.",
          "position": 1,
          "confidence": 72,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}