{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 1685, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 11, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "Includes a comparison table of nutritional values and a ranking of food tech companies.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/11", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-11", "loopMatches": [], "arcBeatMatches": [ { "to": 16, "from": 9, "beatId": "d7dc759c-415e-48b0-be51-8eed1e9aba5c", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Rising Success", "beatSlug": "rags-to-riches-rising-success", "evidence": "The deck showcases Heura's solution, product demo, and testimonials, highlighting success", "position": 2, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 12, "slideType": "vision", "function": "inspire_vision", "notes": "Uses a Venn diagram to illustrate the intersection of their technological approach.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/12", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-12", "loopMatches": [], "arcBeatMatches": [ { "to": 16, "from": 9, "beatId": "d7dc759c-415e-48b0-be51-8eed1e9aba5c", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Rising Success", "beatSlug": "rags-to-riches-rising-success", "evidence": "The deck showcases Heura's solution, product demo, and testimonials, highlighting success", "position": 2, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 13, "slideType": "testimonial", "function": "show_traction", "notes": "Includes a bar chart comparing sensory experience, nutritional bullet points, social media testimonials, and a Yuka score.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/13", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-13", "loopMatches": [], "arcBeatMatches": [ { "to": 16, "from": 9, "beatId": "d7dc759c-415e-48b0-be51-8eed1e9aba5c", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Rising Success", "beatSlug": "rags-to-riches-rising-success", "evidence": "The deck showcases Heura's solution, product demo, and testimonials, highlighting success", "position": 2, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 14, "slideType": "product_demo", "function": "present_solution", "notes": "Includes a timeline-like indicator for FY22 innovation at the bottom.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/14", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-14", "loopMatches": [], "arcBeatMatches": [ { "to": 16, "from": 9, "beatId": "d7dc759c-415e-48b0-be51-8eed1e9aba5c", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Rising Success", "beatSlug": "rags-to-riches-rising-success", "evidence": "The deck showcases Heura's solution, product demo, and testimonials, highlighting success", "position": 2, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 15, "slideType": "thesis_headline", "function": "establish_context", "notes": "The slide uses a 'Game changers community' label and a visual of people in a stadium to evoke a sense of movement or collective action.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/15", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-15", "loopMatches": [], "arcBeatMatches": [ { "to": 16, "from": 9, "beatId": "d7dc759c-415e-48b0-be51-8eed1e9aba5c", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Rising Success", "beatSlug": "rags-to-riches-rising-success", "evidence": "The deck showcases Heura's solution, product demo, and testimonials, highlighting success", "position": 2, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 16, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a comparison table and a line chart to highlight a 15x engagement advantage.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/16", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-16", "loopMatches": [], "arcBeatMatches": [ { "to": 16, "from": 9, "beatId": "d7dc759c-415e-48b0-be51-8eed1e9aba5c", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Rising Success", "beatSlug": "rags-to-riches-rising-success", "evidence": "The deck showcases Heura's solution, product demo, and testimonials, highlighting success", "position": 2, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 17, "slideType": "traction", "function": "show_traction", "notes": "Includes a mix of qualitative media coverage and quantitative social media/search data.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/17", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-17", "loopMatches": [], "arcBeatMatches": [ { "to": 22, "from": 17, "beatId": "2638468f-be9f-4c3f-891b-6985f955ac60", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "The Breakthrough", "beatSlug": "rags-to-riches-the-breakthrough", "evidence": "The deck presents Heura's leadership position, community engagement, and expansion", "position": 3, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 18, "slideType": "traction", "function": "show_traction", "notes": "Includes social proof via user-generated content and celebrity/athlete endorsements.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/18", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-18", "loopMatches": [], "arcBeatMatches": [ { "to": 22, "from": 17, "beatId": "2638468f-be9f-4c3f-891b-6985f955ac60", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "The Breakthrough", "beatSlug": "rags-to-riches-the-breakthrough", "evidence": "The deck presents Heura's leadership position, community engagement, and expansion", "position": 3, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 19, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a collage style to showcase marketing and community-building activities.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/19", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-19", "loopMatches": [], "arcBeatMatches": [ { "to": 22, "from": 17, "beatId": "2638468f-be9f-4c3f-891b-6985f955ac60", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "The Breakthrough", "beatSlug": "rags-to-riches-the-breakthrough", "evidence": "The deck presents Heura's leadership position, community engagement, and expansion", "position": 3, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 20, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a 'vote with your fork' call to action and highlights brand awareness through physical presence and public speaking.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/20", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-20", "loopMatches": [], "arcBeatMatches": [ { "to": 22, "from": 17, "beatId": "2638468f-be9f-4c3f-891b-6985f955ac60", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "The Breakthrough", "beatSlug": "rags-to-riches-the-breakthrough", "evidence": "The deck presents Heura's leadership position, community engagement, and expansion", "position": 3, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 21, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a cardboard-texture aesthetic to emphasize the 'activist' and 'grassroots' brand identity.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/21", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-21", "loopMatches": [], "arcBeatMatches": [ { "to": 22, "from": 17, "beatId": "2638468f-be9f-4c3f-891b-6985f955ac60", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "The Breakthrough", "beatSlug": "rags-to-riches-the-breakthrough", "evidence": "The deck presents Heura's leadership position, community engagement, and expansion", "position": 3, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 22, "slideType": "transition", "function": "transition", "notes": "The slide uses a yellow sign overlay on a forest background to create a 'signpost' effect.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/22", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-22", "loopMatches": [], "arcBeatMatches": [ { "to": 22, "from": 17, "beatId": "2638468f-be9f-4c3f-891b-6985f955ac60", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "The Breakthrough", "beatSlug": "rags-to-riches-the-breakthrough", "evidence": "The deck presents Heura's leadership position, community engagement, and expansion", "position": 3, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 23, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a map-based visualization to demonstrate global market penetration and retail partnerships.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/23", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-23", "loopMatches": [], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 24, "slideType": "traction", "function": "show_traction", "notes": "The chart tracks market share trends for meat analogues in Spain, highlighting Heura's upward trajectory.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/24", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-24", "loopMatches": [], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 25, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "Uses a funnel visualization to compare brand awareness, trial, and loyalty.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/25", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-25", "loopMatches": [], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 26, "slideType": "customer_logos", "function": "show_traction", "notes": "The slide uses a collage format to demonstrate market penetration across diverse segments like 'Cool Chains', 'Travel & Leisure', 'Michelin Star', 'High End Hotel Chains', 'Bakery Coffee', and 'Indie Plant-Based Restaurants'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/26", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-26", "loopMatches": [], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 27, "slideType": "mission", "function": "inspire_vision", "notes": "The slide uses a casual, high-energy photo of the founders to convey brand personality alongside the mission statement.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/27", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-27", "loopMatches": [ { "to": 30, "from": 27, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "4f95733d-e422-4e63-8c54-f381b9125020", "evidence": "The deck highlights Heura's mission and impact-driven approach", "position": 1, "objective": "Why is Heura mission-driven?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 28, "slideType": "traction", "function": "show_traction", "notes": "The slide uses icons to represent impact metrics related to water, CO2, and animal welfare.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/28", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-28", "loopMatches": [ { "to": 30, "from": 27, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "4f95733d-e422-4e63-8c54-f381b9125020", "evidence": "The deck highlights Heura's mission and impact-driven approach", "position": 1, "objective": "Why is Heura mission-driven?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 29, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a brown paper background texture, consistent with the brand's earthy/natural aesthetic.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/29", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-29", "loopMatches": [ { "to": 30, "from": 27, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "4f95733d-e422-4e63-8c54-f381b9125020", "evidence": "The deck highlights Heura's mission and impact-driven approach", "position": 1, "objective": "Why is Heura mission-driven?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 30, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a collage of press clippings and charts to demonstrate community support and investment momentum.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/30", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-30", "loopMatches": [ { "to": 30, "from": 27, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "4f95733d-e422-4e63-8c54-f381b9125020", "evidence": "The deck highlights Heura's mission and impact-driven approach", "position": 1, "objective": "Why is Heura mission-driven?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 31, "slideType": "team_bio", "function": "summarize", "notes": "Includes headcount growth from 43 to 125 in one year, and highlights team awards.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/31", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-31", "loopMatches": [ { "to": 34, "from": 31, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "03f8e4a2-fdc1-4ae3-b9f9-ee73f6123f0a", "evidence": "The deck presents Heura's financials and future plans, indicating a big bet on growth", "position": 2, "objective": "What are Heura's future plans?", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.6, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 32, "slideType": "business_model", "function": "analyze_data", "notes": "The slide uses a consistent color palette (yellow/black) to represent core vs. expansion segments across different charts.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/32", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-32", "loopMatches": [ { "to": 34, "from": 31, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "03f8e4a2-fdc1-4ae3-b9f9-ee73f6123f0a", "evidence": "The deck presents Heura's financials and future plans, indicating a big bet on growth", "position": 2, "objective": "What are Heura's future plans?", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.6, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 33, "slideType": "traction", "function": "show_traction", "notes": "The chart shows quarterly revenue growth from 2020 to 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/33", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-33", "loopMatches": [ { "to": 34, "from": 31, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "03f8e4a2-fdc1-4ae3-b9f9-ee73f6123f0a", "evidence": "The deck presents Heura's financials and future plans, indicating a big bet on growth", "position": 2, "objective": "What are Heura's future plans?", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.6, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-c821752e2173", "docSlug": "bi-acd18890663c05b5", "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round", "authorId": "Pitchdecks", "authorName": "Heura", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 34, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a three-column layout to detail specific operational improvements and their financial impact.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/34", "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-34", "loopMatches": [ { "to": 34, "from": 31, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "03f8e4a2-fdc1-4ae3-b9f9-ee73f6123f0a", "evidence": "The deck presents Heura's financials and future plans, indicating a big bet on growth", "position": 2, "objective": "What are Heura's future plans?", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.6, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "arcBeatMatches": [ { "to": 34, "from": 23, "beatId": "c2331959-bdc2-4198-937e-a9047af338aa", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/S_xRQTxc4G3ieAtDv3jHozFwHwAPkkK6tzzs49kBHVc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS00ODU2NGI0ODQxMDk1MGE1L3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/1", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-1", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": "https://imgproxy.kitesheet.com/aVjcgofvhZ6EB7IYBDwgPv48MluPW5NLCmlXX-HdNH4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS00ODU2NGI0ODQxMDk1MGE1L3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/SVb-QuMKinQDxVT2fiROySk8b5RvAHfEiS6AjBfXd_8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS00ODU2NGI0ODQxMDk1MGE1L3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/rEFE1yC8kpEjzUoEEQTcaa9wP5B6Wrphlw9yJD9dL6E/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS00ODU2NGI0ODQxMDk1MGE1L3AwMDEucG5n" }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 2, "slideType": "context", "function": "establish_context", "notes": "The slide uses a visual example of an AR filter on a smartphone to illustrate the concept.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/2", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-2", "loopMatches": [ { "to": 2, "from": 2, "name": "Anchor", "slug": "18-anchor", "bestFor": "Pricing discussions, negotiation, budget requests", "matchId": "c87b3105-0839-4d77-adc1-c95d8ded4b84", "evidence": "The anchor slide sets the stage for the rest of the pitch", "position": 0, "objective": "Establish the context for AR in media and marketing", "structure": "The Extreme Option (The Anchor) -> The Flaws of the Extreme -> The Balanced Proposal", "confidence": 0.8, "description": "Set a high reference point to make your actual proposal seem reasonable and attractive" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 3, "slideType": "problem_statement", "function": "frame_problem", "notes": "The slide uses emojis as bullet points to illustrate the pain points.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/3", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-3", "loopMatches": [ { "to": 3, "from": 3, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "05399600-5154-4c5d-995b-c9dc2375eb34", "evidence": "The cost of inaction is implied by the problem statement", "position": 1, "objective": "Highlight the problems with producing AR content", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.8, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 3, "from": 3, "beatId": "15ee0099-4996-4ad6-b0d4-66599ec8d9ba", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "The problem with producing AR content is clearly stated", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 4, "slideType": "solution", "function": "present_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/4", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-4", "loopMatches": [], "arcBeatMatches": [ { "to": 5, "from": 4, "beatId": "584552de-9942-4eb7-ab9f-b75fffa7ad27", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "Poplar's solution is presented as a comprehensive platform for AR content production", "position": 1, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 5, "slideType": "solution", "function": "present_solution", "notes": "The slide uses a visual grid layout to categorize AR delivery methods.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/5", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-5", "loopMatches": [], "arcBeatMatches": [ { "to": 5, "from": 4, "beatId": "584552de-9942-4eb7-ab9f-b75fffa7ad27", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "Poplar's solution is presented as a comprehensive platform for AR content production", "position": 1, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 6, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a gradient background and three phone mockups to illustrate AR experiences for Universal Music Group, Nestlé, and Speedo.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/6", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-6", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 7, "slideType": "solution", "function": "present_solution", "notes": "The process is divided into two distinct time-bound phases: 1 week for briefing/proposals and 1-2 weeks for selection/production/deployment/analytics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/7", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-7", "loopMatches": [ { "to": 7, "from": 7, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "a5763719-6564-42cd-8f71-06f627d589e0", "evidence": "The breakdown of Poplar's platform is presented", "position": 2, "objective": "Explain how Poplar works", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 0.6, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 8, "slideType": "solution", "function": "present_solution", "notes": "The slide uses a hub-and-spoke model to illustrate the platform's role as a marketplace intermediary.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/8", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-8", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-d11c10210141", "docSlug": "bi-48564b48410950a5", "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round", "authorId": "Pitchdecks", "authorName": "Poplar", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.79, "pageNumber": 9, "slideType": "business_model", "function": "present_solution", "notes": "The slide uses a chronological progression (2018-2019, Since Nov 2019, Future) to show the shift in target customer and revenue model.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/9", "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-9", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": "Minimalist design with brand logo and date.", "imagePath": "https://imgproxy.kitesheet.com/zqDSO61nL8Gn6rdMstgN32djhE_xSZsLvNHGaBos61M/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0zMDEzODM0YjEzMjdkZWEwL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/1", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-1", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": "https://imgproxy.kitesheet.com/d1WDfNYDyYRaRlzVvgxY51Ytmsd0Bqole-AbMNeMTtQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0zMDEzODM0YjEzMjdkZWEwL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/_FqQEARSgW7NbvC2I-B2QWzh1QzUy9szah0eL2sxq_g/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0zMDEzODM0YjEzMjdkZWEwL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/wnykHD0tWqyntnkcTg666OeD7FaSTDSUozRXa1tpe3E/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0zMDEzODM0YjEzMjdkZWEwL3AwMDEucG5n" }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/2", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-2", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "mission", "function": "inspire_vision", "notes": "The slide uses a high-contrast visual style with a person holding a product package over their face, paired with a bold, green-background mission statement.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/3", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-3", "loopMatches": [ { "to": 4, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "71fb9b42-1dca-4a3d-9360-cfa715e28a00", "evidence": "The loop opens with the mission and vision, and closes with a clear call to action", "position": 1, "objective": "Introduce the company's mission and vision", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "vision", "function": "inspire_vision", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/4", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-4", "loopMatches": [ { "to": 4, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "71fb9b42-1dca-4a3d-9360-cfa715e28a00", "evidence": "The loop opens with the mission and vision, and closes with a clear call to action", "position": 1, "objective": "Introduce the company's mission and vision", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "other", "function": "other", "notes": "This slide serves as a visual mood board or brand identity showcase.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/5", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-5", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "traction", "function": "show_traction", "notes": "The slide serves as social proof through a dense collection of logos and article screenshots.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/6", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-6", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "segmentation", "function": "other", "notes": "Uses a split-screen layout with a lifestyle photo on the left and text on a solid green background on the right.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/7", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-7", "loopMatches": [ { "to": 10, "from": 7, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "65650bcf-42e2-42db-b9f4-0059181565f7", "evidence": "The loop opens with the consumer target and traction, and closes with impressive results", "position": 0, "objective": "Establish the market need and potential", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 0.7, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 9, "from": 7, "beatId": "d92cf9b8-2194-4be1-8a84-9d9a9fb35036", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Slides 7-9 present the consumer target, impressive social media and community traction, and impressive results", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a screenshot of the Fazenda Futuro Instagram profile to provide social proof.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/8", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-8", "loopMatches": [ { "to": 10, "from": 7, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "65650bcf-42e2-42db-b9f4-0059181565f7", "evidence": "The loop opens with the consumer target and traction, and closes with impressive results", "position": 0, "objective": "Establish the market need and potential", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 0.7, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 9, "from": 7, "beatId": "d92cf9b8-2194-4be1-8a84-9d9a9fb35036", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Slides 7-9 present the consumer target, impressive social media and community traction, and impressive results", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "traction", "function": "show_traction", "notes": "The slide highlights the company's superior growth rate compared to established competitors.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/9", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-9", "loopMatches": [ { "to": 10, "from": 7, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "65650bcf-42e2-42db-b9f4-0059181565f7", "evidence": "The loop opens with the consumer target and traction, and closes with impressive results", "position": 0, "objective": "Establish the market need and potential", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 0.7, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 9, "from": 7, "beatId": "d92cf9b8-2194-4be1-8a84-9d9a9fb35036", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Slides 7-9 present the consumer target, impressive social media and community traction, and impressive results", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a grid of screenshots from Instagram stories/posts to demonstrate social proof and brand popularity.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/10", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-10", "loopMatches": [ { "to": 10, "from": 7, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "65650bcf-42e2-42db-b9f4-0059181565f7", "evidence": "The loop opens with the consumer target and traction, and closes with impressive results", "position": 0, "objective": "Establish the market need and potential", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 0.7, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "solution", "function": "present_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/11", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-11", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 11, "beatId": "c4c7fecf-6373-442f-8f81-b7075fcf9f06", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "Slides 11-12 present the product built to compete and the unfair advantage", "position": 1, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "unfair_advantage", "function": "present_solution", "notes": "The slide uses a high-contrast green background and a central product image to emphasize the brand's core value proposition.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/12", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-12", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 11, "beatId": "c4c7fecf-6373-442f-8f81-b7075fcf9f06", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "Slides 11-12 present the product built to compete and the unfair advantage", "position": 1, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "market_sizing", "function": "size_opportunity", "notes": "Uses bubble diagrams to show penetration percentages relative to total animal-based markets.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/13", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-13", "loopMatches": [], "arcBeatMatches": [ { "to": 14, "from": 13, "beatId": "75d7ca30-0af0-408d-9f58-6a2d78437e10", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Market Size", "beatSlug": "sequoia-pitch-market-size", "evidence": "Slides 13-14 present the massive category upside and US retail 2020 $ share", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 14, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "The slide highlights Beyond Meat's significant growth (+80%) compared to competitors MorningStar Farms and Gardein.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/14", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-14", "loopMatches": [], "arcBeatMatches": [ { "to": 14, "from": 13, "beatId": "75d7ca30-0af0-408d-9f58-6a2d78437e10", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Market Size", "beatSlug": "sequoia-pitch-market-size", "evidence": "Slides 13-14 present the massive category upside and US retail 2020 $ share", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "slideType": "product_demo", "function": "present_solution", "notes": "The slide uses a timeline-like list for product versions and a feature list for product attributes.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/15", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-15", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 15, "beatId": "76c4c979-8933-47dd-8420-ac5f6af25285", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Product", "beatSlug": "sequoia-pitch-product", "evidence": "Slides 15-18 present the product demo, nutritional facts, and diverse portfolio", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "product_demo", "function": "present_solution", "notes": "The slide uses a grid layout to display ingredient photos and a central callout for the 'clean label' value proposition.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/16", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-16", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 15, "beatId": "76c4c979-8933-47dd-8420-ac5f6af25285", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Product", "beatSlug": "sequoia-pitch-product", "evidence": "Slides 15-18 present the product demo, nutritional facts, and diverse portfolio", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 17, "slideType": "comparison_table", "function": "compare_peers", "notes": "The slide uses a comparison table to highlight the product's nutritional advantages.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/17", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-17", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 15, "beatId": "76c4c979-8933-47dd-8420-ac5f6af25285", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Product", "beatSlug": "sequoia-pitch-product", "evidence": "Slides 15-18 present the product demo, nutritional facts, and diverse portfolio", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 18, "slideType": "product_demo", "function": "present_solution", "notes": "The slide uses a grid layout to pair prepared food photography with product packaging.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/18", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-18", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 15, "beatId": "76c4c979-8933-47dd-8420-ac5f6af25285", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Product", "beatSlug": "sequoia-pitch-product", "evidence": "Slides 15-18 present the product demo, nutritional facts, and diverse portfolio", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 19, "slideType": "product_demo", "function": "present_solution", "notes": "The slide uses a coding-inspired aesthetic (brackets, colons, slashes) to reinforce the 'Future' brand identity.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/19", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-19", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 20, "slideType": "roadmap", "function": "plan_implementation", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/20", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-20", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 21, "slideType": "unfair_advantage", "function": "present_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/21", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-21", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 22, "slideType": "vision", "function": "inspire_vision", "notes": "The slide uses a triangular diagram to show the company at the center of three food categories: Meat, Dairy, and Egg.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/22", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-22", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "slideType": "solution", "function": "present_solution", "notes": "The slide uses a value chain framework to illustrate the flow of goods and the role of strategic partners.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/23", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-23", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 24, "slideType": "traction", "function": "show_traction", "notes": "The slide outlines a partnership with Superior Foods, detailing their scale, the terms of the agreement, and the dedicated project team structure.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/24", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-24", "loopMatches": [], "arcBeatMatches": [ { "to": 25, "from": 24, "beatId": "2331af78-0cf0-46d8-9473-639b247ba594", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Team and Operations", "beatSlug": "sequoia-pitch-team", "evidence": "Slides 24-25 present the national distributor and price positioning", "position": 4, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "comparison_table", "function": "compare_peers", "notes": "The slide compares Impossible, Beyond Meat, Future Farm, and Simple Truth Emerge products.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/25", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-25", "loopMatches": [], "arcBeatMatches": [ { "to": 25, "from": 24, "beatId": "2331af78-0cf0-46d8-9473-639b247ba594", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Team and Operations", "beatSlug": "sequoia-pitch-team", "evidence": "Slides 24-25 present the national distributor and price positioning", "position": 4, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 26, "slideType": "other", "function": "present_framework", "notes": "The slide uses a custom process timeline at the bottom. The TBWA logo is accompanied by logos of major clients (Apple, McDonald's, etc.) to establish credibility.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/26", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-26", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281", "docSlug": "bi-3013834b1327dea0", "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million", "authorId": "Pitchdecks", "authorName": "Future Farm", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/27", "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281", "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-27", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }