{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1527,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 20,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses grouped bars for each rate category. Annotations highlight specific percentages for the 2020 data series.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/20",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-20",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The chart compares the Overnight Lending Rate and the Five-Year Government of Canada Bond Yield from 2009 to mid-2021.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/21",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-21",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 22,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The chart highlights the extreme volatility of 2020 and projects a stable 4.5% average growth for 2021.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/22",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-22",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 23,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart highlights a specific data point for January 2021 using a different color/style at the end of the lines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/23",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-23",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 24,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart shows a long-term upward trend in average prices with a distinct color change for the final data point.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/24",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-24",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 25,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart includes a forecast segment for 2021 indicated by orange and yellow lines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/25",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-25",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 26,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays Top-2-Box (T2B) and Top-1-Box (T1B) survey results.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/26",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-26",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 27,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses pie charts to show the distribution of sentiment (More likely, Less likely, No impact) across three groups.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/27",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-27",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 28,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Combo chart with bars (left axis) and line (right axis). 2021(F) is highlighted in orange.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/28",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-28",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 29,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a blue line for historical data and an orange line for the 2021 forecast.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/29",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-29",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 30,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/30",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-30",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 31,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data shows two segments: 'Very/somewhat Likely' (T2B) and 'Very likely' (T1B).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/31",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-31",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 32,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart tracks four categories of investor response over four time periods.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/32",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-32",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 33,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays three segments: 20% (No longer purchase), 45% (Won't impact plans), and 33% (Have tenants rent). There is a small sliver (2%) not explicitly labeled.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/33",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-33",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 34,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart tracks T2B (Top 2 Box) and T1B (Top 1 Box) survey responses over three years.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/34",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-34",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 35,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Source: Ipsos 2020. Base: Those who have an investment property.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/35",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-35",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 36,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights the 'I'll sell my investment property' response with a red box.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/36",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-36",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
      "docSlug": "15f72c577f95a200",
      "documentTitle": "Market Year in Review and Outlook 2021",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 37,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays three categories: 40% sell property, 32% won't impact plans, and 26% have tenants rent. There is a small sliver (2%) not explicitly labeled but implied by the total.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/37",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-37",
      "loopMatches": [
        {
          "to": 41,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
          "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
          "position": 0,
          "objective": "Highlighting the economic benefits of home sales",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 40,
          "from": 13,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
          "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
          "position": 1,
          "objective": "Understanding customer behavior and trends",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}