{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 1491, "pageSize": 30, "pageCount": 10666, "rows": [ { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/k462efJadwHiAJJgRy3aC5ga09xtKCzVuqaoVxeyHt0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYWQxNDYwZGI2MWNjOTZiL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/1", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "7651a342-52c3-4518-9744-b2b5bed5313e", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The deck starts with a cover, disclaimer, and table of contents, followed by a section divider and problem statement.", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/Q-mg_3HJmsX0f--dby0EiJ8uBQc11m56YayV3T4GI3Q/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYWQxNDYwZGI2MWNjOTZiL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/EmBIK1s2sZKwo5fGPenclhrr7TgZhztObFQz-bFrixc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYWQxNDYwZGI2MWNjOTZiL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/h8BkRpsdvtl1poM_newXyQ07MulEb6EG7xP8G328T_4/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYWQxNDYwZGI2MWNjOTZiL3AwMDEucG5n" }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 2, "slideType": "disclaimer", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/2", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "7651a342-52c3-4518-9744-b2b5bed5313e", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The deck starts with a cover, disclaimer, and table of contents, followed by a section divider and problem statement.", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 3, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/3", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-3", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "7651a342-52c3-4518-9744-b2b5bed5313e", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The deck starts with a cover, disclaimer, and table of contents, followed by a section divider and problem statement.", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 4, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/4", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-4", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "7651a342-52c3-4518-9744-b2b5bed5313e", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The deck starts with a cover, disclaimer, and table of contents, followed by a section divider and problem statement.", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 5, "slideType": "problem_statement", "function": "frame_problem", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/5", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-5", "loopMatches": [ { "to": 9, "from": 5, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "64f42e64-6279-43a4-89ff-8a48d1076213", "evidence": "The problem statement and transformation journey sections imply the cost of inaction.", "position": 0, "objective": "What are the consequences of not adapting to industry trends?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 8, "from": 5, "beatId": "e846ea4e-0eec-45b3-902f-a939a20dd10d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The problem statement and market landscape slides highlight the industry's profitability issue and fast-paced changes.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 6, "slideType": "market_landscape", "function": "establish_context", "notes": "The slide uses a value-chain decomposition to show how fintechs are targeting specific banking segments.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/6", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-6", "loopMatches": [ { "to": 9, "from": 5, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "64f42e64-6279-43a4-89ff-8a48d1076213", "evidence": "The problem statement and transformation journey sections imply the cost of inaction.", "position": 0, "objective": "What are the consequences of not adapting to industry trends?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 8, "from": 5, "beatId": "e846ea4e-0eec-45b3-902f-a939a20dd10d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The problem statement and market landscape slides highlight the industry's profitability issue and fast-paced changes.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 7, "slideType": "industry_trends", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/7", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-7", "loopMatches": [ { "to": 9, "from": 5, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "64f42e64-6279-43a4-89ff-8a48d1076213", "evidence": "The problem statement and transformation journey sections imply the cost of inaction.", "position": 0, "objective": "What are the consequences of not adapting to industry trends?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 8, "from": 5, "beatId": "e846ea4e-0eec-45b3-902f-a939a20dd10d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The problem statement and market landscape slides highlight the industry's profitability issue and fast-paced changes.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 8, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/8", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-8", "loopMatches": [ { "to": 9, "from": 5, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "64f42e64-6279-43a4-89ff-8a48d1076213", "evidence": "The problem statement and transformation journey sections imply the cost of inaction.", "position": 0, "objective": "What are the consequences of not adapting to industry trends?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 8, "from": 5, "beatId": "e846ea4e-0eec-45b3-902f-a939a20dd10d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The problem statement and market landscape slides highlight the industry's profitability issue and fast-paced changes.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 9, "slideType": "key_messages", "function": "frame_problem", "notes": "The slide uses a 'problem-solution' framing, identifying financial stress as a key pain point and positioning the bank as an 'engine of opportunity'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/9", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-9", "loopMatches": [ { "to": 9, "from": 5, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "64f42e64-6279-43a4-89ff-8a48d1076213", "evidence": "The problem statement and transformation journey sections imply the cost of inaction.", "position": 0, "objective": "What are the consequences of not adapting to industry trends?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" }, { "to": 15, "from": 9, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "e7ce8d62-8ea5-4594-a877-0d5441dddc8c", "evidence": "The key messages and strategic priorities sections explain the rationale for BBVA's transformation.", "position": 1, "objective": "Why is BBVA's transformation necessary?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "84e55cb1-9f91-4eec-8229-d92944692ae8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 10, "slideType": "initiative_list", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/10", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-10", "loopMatches": [ { "to": 15, "from": 9, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "e7ce8d62-8ea5-4594-a877-0d5441dddc8c", "evidence": "The key messages and strategic priorities sections explain the rationale for BBVA's transformation.", "position": 1, "objective": "Why is BBVA's transformation necessary?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "84e55cb1-9f91-4eec-8229-d92944692ae8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 11, "slideType": "kpi_dashboard", "function": "summarize", "notes": "The slide uses a combination of strategic pillars (Relationship Model, Design, Data, New functionalities) and a performance metric (NPS ranking) to demonstrate leadership.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/11", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-11", "loopMatches": [ { "to": 15, "from": 9, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "e7ce8d62-8ea5-4594-a877-0d5441dddc8c", "evidence": "The key messages and strategic priorities sections explain the rationale for BBVA's transformation.", "position": 1, "objective": "Why is BBVA's transformation necessary?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "84e55cb1-9f91-4eec-8229-d92944692ae8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 12, "slideType": "kpi_dashboard", "function": "quantify_impact", "notes": "The slide uses a combination of check-list features, growth metrics, and trend lines to demonstrate digital adoption.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/12", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-12", "loopMatches": [ { "to": 15, "from": 9, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "e7ce8d62-8ea5-4594-a877-0d5441dddc8c", "evidence": "The key messages and strategic priorities sections explain the rationale for BBVA's transformation.", "position": 1, "objective": "Why is BBVA's transformation necessary?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "84e55cb1-9f91-4eec-8229-d92944692ae8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 13, "slideType": "initiative_list", "function": "present_solution", "notes": "The slide uses a three-column layout to categorize BBVA's digital ecosystem activities.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/13", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-13", "loopMatches": [ { "to": 15, "from": 9, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "e7ce8d62-8ea5-4594-a877-0d5441dddc8c", "evidence": "The key messages and strategic priorities sections explain the rationale for BBVA's transformation.", "position": 1, "objective": "Why is BBVA's transformation necessary?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "84e55cb1-9f91-4eec-8229-d92944692ae8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a", "docSlug": "bad1460db61cc96b", "documentTitle": "160316 BBVA MS Conference tcm927 569522", "authorId": "MorganStanley", "authorName": "BBVA", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 14, "slideType": "kpi_dashboard", "function": "quantify_impact", "notes": "The slide uses a combination of a list of levers and two bar charts to demonstrate the shift in transaction volume and automation index.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/14", "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-14", "loopMatches": [ { "to": 15, "from": 9, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "e7ce8d62-8ea5-4594-a877-0d5441dddc8c", "evidence": "The key messages and strategic priorities sections explain the rationale for BBVA's transformation.", "position": 1, "objective": "Why is BBVA's transformation necessary?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "84e55cb1-9f91-4eec-8229-d92944692ae8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/iYgr3KMsufy1Mb3utjYK5M0y7C9apgSqjvMy7TW98Cg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMDlkMmMwNmZhZTQyZTY5L3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/1", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 1, "from": 1, "beatId": "f526fd79-02f0-4819-a06c-3a73f5c2cfd8", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Hook", "beatSlug": "hook", "evidence": "The cover slide grabs the audience's attention with a clear title and topic.", "position": 0, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": "https://imgproxy.kitesheet.com/flpw5AlcC3nBjvu062NUZ74iMlTuPYilgCr3FpS3CAs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMDlkMmMwNmZhZTQyZTY5L3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/l_QBLxxSJmuWhPcNTFUnzIRQUxZY38y4574mbPbLkZs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMDlkMmMwNmZhZTQyZTY5L3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/vXJuch2bnw9rzp_cvsPpFOL0to3exZ6JYMN7pfgmHWg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMDlkMmMwNmZhZTQyZTY5L3AwMDEucG5n" }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "appendix", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/2", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-2", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/3", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-3", "loopMatches": [], "arcBeatMatches": [ { "to": 3, "from": 3, "beatId": "9eb143cf-89b6-4f8c-bd32-306454460aae", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Attention", "beatSlug": "aida-attention", "evidence": "The key findings slide draws attention to the main points of the survey.", "position": 1, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "industry_trends", "function": "summarize", "notes": "The chart shows a clear upward trend in crypto ownership from 2018 to 2022, with a specific callout for the +3% growth between 2021 and 2022.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/4", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-4", "loopMatches": [ { "to": 5, "from": 4, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "ee459c7a-fc82-4af8-a8d3-bdf961f8b7cd", "evidence": "The document zooms in on the specifics of crypto adoption rates and demographics.", "position": 0, "objective": "What is the current state of crypto adoption in Norway?", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 0.8, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 4, "from": 4, "beatId": "67fbaacc-a53c-4983-bf73-f75c88ded700", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Surface Observation", "beatSlug": "onion-surface-observation", "evidence": "The industry trends slide provides a surface-level observation of crypto adoption rates.", "position": 2, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "market_sizing", "function": "size_opportunity", "notes": "The chart shows a 3-year growth of 255,000 users between 2019 and 2022.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/5", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-5", "loopMatches": [ { "to": 5, "from": 4, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "ee459c7a-fc82-4af8-a8d3-bdf961f8b7cd", "evidence": "The document zooms in on the specifics of crypto adoption rates and demographics.", "position": 0, "objective": "What is the current state of crypto adoption in Norway?", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 0.8, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 5, "from": 5, "beatId": "9e76b7de-0bd5-4431-a0ef-54a481305dd0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Deeper Layer", "beatSlug": "onion-deeper-layer", "evidence": "The market sizing slide provides a deeper layer of information, quantifying the number of Norwegians who own crypto.", "position": 3, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses two bar charts to illustrate the growth in female crypto ownership and the timing of initial purchases.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/6", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-6", "loopMatches": [ { "to": 12, "from": 6, "name": "Ladder Abstraction", "slug": "28-ladder-abstraction", "bestFor": "Training, thought leadership, making complex ideas accessible", "matchId": "518b74de-ff92-432a-8116-618921cc130e", "evidence": "The document uses data tables to abstract and provide insights into the demographics of crypto owners.", "position": 1, "objective": "What are the characteristics of Norwegian crypto owners?", "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application", "confidence": 0.7, "description": "Move between concrete examples and abstract principles to make ideas stick" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "2281249f-f96a-4ab4-b18d-d6109abe73f0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Data Table", "beatSlug": null, "evidence": "The data tables provide evidence and support for the claims made in the survey.", "position": 4, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses two bar charts to illustrate total ownership growth and the timing of first-time adoption.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/7", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-7", "loopMatches": [ { "to": 12, "from": 6, "name": "Ladder Abstraction", "slug": "28-ladder-abstraction", "bestFor": "Training, thought leadership, making complex ideas accessible", "matchId": "518b74de-ff92-432a-8116-618921cc130e", "evidence": "The document uses data tables to abstract and provide insights into the demographics of crypto owners.", "position": 1, "objective": "What are the characteristics of Norwegian crypto owners?", "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application", "confidence": 0.7, "description": "Move between concrete examples and abstract principles to make ideas stick" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "2281249f-f96a-4ab4-b18d-d6109abe73f0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Data Table", "beatSlug": null, "evidence": "The data tables provide evidence and support for the claims made in the survey.", "position": 4, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "data_table", "function": "analyze_data", "notes": "The chart highlights the 15-39 age bracket with a dashed box.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/8", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-8", "loopMatches": [ { "to": 12, "from": 6, "name": "Ladder Abstraction", "slug": "28-ladder-abstraction", "bestFor": "Training, thought leadership, making complex ideas accessible", "matchId": "518b74de-ff92-432a-8116-618921cc130e", "evidence": "The document uses data tables to abstract and provide insights into the demographics of crypto owners.", "position": 1, "objective": "What are the characteristics of Norwegian crypto owners?", "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application", "confidence": 0.7, "description": "Move between concrete examples and abstract principles to make ideas stick" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "2281249f-f96a-4ab4-b18d-d6109abe73f0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Data Table", "beatSlug": null, "evidence": "The data tables provide evidence and support for the claims made in the survey.", "position": 4, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "comparison_table", "function": "compare_options", "notes": "The slide highlights a generational divide in investment preferences in Norway.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/9", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-9", "loopMatches": [ { "to": 12, "from": 6, "name": "Ladder Abstraction", "slug": "28-ladder-abstraction", "bestFor": "Training, thought leadership, making complex ideas accessible", "matchId": "518b74de-ff92-432a-8116-618921cc130e", "evidence": "The document uses data tables to abstract and provide insights into the demographics of crypto owners.", "position": 1, "objective": "What are the characteristics of Norwegian crypto owners?", "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application", "confidence": 0.7, "description": "Move between concrete examples and abstract principles to make ideas stick" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "2281249f-f96a-4ab4-b18d-d6109abe73f0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Data Table", "beatSlug": null, "evidence": "The data tables provide evidence and support for the claims made in the survey.", "position": 4, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays survey results regarding cryptocurrency ownership in Norway.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/10", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-10", "loopMatches": [ { "to": 12, "from": 6, "name": "Ladder Abstraction", "slug": "28-ladder-abstraction", "bestFor": "Training, thought leadership, making complex ideas accessible", "matchId": "518b74de-ff92-432a-8116-618921cc130e", "evidence": "The document uses data tables to abstract and provide insights into the demographics of crypto owners.", "position": 1, "objective": "What are the characteristics of Norwegian crypto owners?", "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application", "confidence": 0.7, "description": "Move between concrete examples and abstract principles to make ideas stick" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "2281249f-f96a-4ab4-b18d-d6109abe73f0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Data Table", "beatSlug": null, "evidence": "The data tables provide evidence and support for the claims made in the survey.", "position": 4, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "industry_trends", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/11", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-11", "loopMatches": [ { "to": 12, "from": 6, "name": "Ladder Abstraction", "slug": "28-ladder-abstraction", "bestFor": "Training, thought leadership, making complex ideas accessible", "matchId": "518b74de-ff92-432a-8116-618921cc130e", "evidence": "The document uses data tables to abstract and provide insights into the demographics of crypto owners.", "position": 1, "objective": "What are the characteristics of Norwegian crypto owners?", "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application", "confidence": 0.7, "description": "Move between concrete examples and abstract principles to make ideas stick" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "2281249f-f96a-4ab4-b18d-d6109abe73f0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Data Table", "beatSlug": null, "evidence": "The data tables provide evidence and support for the claims made in the survey.", "position": 4, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "data_table", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/12", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-12", "loopMatches": [ { "to": 12, "from": 6, "name": "Ladder Abstraction", "slug": "28-ladder-abstraction", "bestFor": "Training, thought leadership, making complex ideas accessible", "matchId": "518b74de-ff92-432a-8116-618921cc130e", "evidence": "The document uses data tables to abstract and provide insights into the demographics of crypto owners.", "position": 1, "objective": "What are the characteristics of Norwegian crypto owners?", "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application", "confidence": 0.7, "description": "Move between concrete examples and abstract principles to make ideas stick" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "2281249f-f96a-4ab4-b18d-d6109abe73f0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Data Table", "beatSlug": null, "evidence": "The data tables provide evidence and support for the claims made in the survey.", "position": 4, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "data_table", "function": "quantify_impact", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/13", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-13", "loopMatches": [], "arcBeatMatches": [ { "to": 13, "from": 13, "beatId": "1d0fa109-37e3-417a-b6a0-18cf36a32517", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The slide highlighting that 5% of all Norwegians want to save their pensions in crypto funds creates a desire for crypto adoption.", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 14, "slideType": "appendix_methodology", "function": "appendix", "notes": "Includes sample size (1000), dates (March 3-10, 2022), and specific notes on data segmentation and sub-sample validity.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/14", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-14", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "slideType": "appendix_disclosure", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/15", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-15", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "docSlug": "b09d2c06fae42e69", "documentTitle": "ey norwegian crypto adoption survey v2", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "disclaimer", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/16", "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-16", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }