{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1490,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/r2nQ_-DofECbAWevdyHOGvlFeBH41CZAaJw6GLBZ0Ao/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tSUlzamdLMnNHU2d4OUJEdnpkcy9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/1",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/_5Bbycq0yZ1UW5rJuasR9imrqB47-lE8LttnOZIWBm4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tSUlzamdLMnNHU2d4OUJEdnpkcy9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/iwu6zRAEqZlH_Y0wwpngFe0d2QStS5fsOhZMHQqXvMw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tSUlzamdLMnNHU2d4OUJEdnpkcy9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/RZn2n30_Cclmrf4-1KLUUu4Dv0RVTHpuWCXBJsp5Jlk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tSUlzamdLMnNHU2d4OUJEdnpkcy9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "context",
      "function": "establish_context",
      "notes": "Uses an emoji to create an emotional connection with the audience.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/2",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses emotional imagery of stressed students/teachers to frame the problem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/3",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-3",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "75af148e-a764-4294-a120-c11bddd94b4d",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The problem is stated on page 3",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "mission",
      "function": "inspire_vision",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/4",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-4",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide shows a screenshot of a virtual whiteboard being used to teach accounting principles (balance sheet and T-accounts).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/5",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-5",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "customer_journey",
      "function": "present_solution",
      "notes": "Uses a chronological framework to explain the product ecosystem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/6",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-6",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "timeline",
      "function": "present_framework",
      "notes": "Uses a ribbon-style timeline to show the progression of the business model.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/7",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-7",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "timeline",
      "function": "show_traction",
      "notes": "The timeline uses a zig-zag ribbon design to represent the company's evolution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/8",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-8",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "The slide uses a list-based framework to present the core investment thesis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/9",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-9",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "Includes superscript references to footnotes not visible on the slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/10",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-10",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "cabecebe-3598-4710-9eaa-5500e02d62fa",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The solution is presented on pages 10-12",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 11,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a split-layout: left side for quantitative data and motivations, right side for qualitative testimonials.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/11",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-11",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "cabecebe-3598-4710-9eaa-5500e02d62fa",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The solution is presented on pages 10-12",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 12,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a three-column layout to detail specific product features.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/12",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-12",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 12,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
          "evidence": "The deck presents the company's purpose and value proposition",
          "position": 1,
          "objective": "Why is GoStudent's mission and solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "cabecebe-3598-4710-9eaa-5500e02d62fa",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The solution is presented on pages 10-12",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 13,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Includes a stacked area chart for European market growth and a direct comparison of 2021 market sizes between EU and China.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/13",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-13",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 13,
          "beatId": "b0f8b931-6370-49ac-bb87-61c917552737",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Market sizing is discussed on pages 13-14",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 14,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses pie charts to illustrate the shift in market share between blended and online tutoring models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/14",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-14",
      "loopMatches": [
        {
          "to": 14,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
          "evidence": "The deck presents the inevitability of the shift to online tutoring",
          "position": 0,
          "objective": "What is the cost of not shifting to online tutoring?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 13,
          "beatId": "b0f8b931-6370-49ac-bb87-61c917552737",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Market sizing is discussed on pages 13-14",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 15,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "Uses a feature-comparison matrix with checkmarks and pricing indicators.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/15",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 15,
          "beatId": "e4ec005e-226d-4155-91dc-192972ca52c4",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Competition",
          "beatSlug": "sequoia-pitch-competition",
          "evidence": "Competitive analysis is presented on page 15",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 16,
      "slideType": "unfair_advantage",
      "function": "present_solution",
      "notes": "The layout uses a hub-and-spoke style diagram with GoStudent at the center, connecting four strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/16",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 17,
      "slideType": "roadmap",
      "function": "plan_implementation",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/17",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 18,
      "slideType": "team_bio",
      "function": "inspire_vision",
      "notes": "The slide uses a grid layout to present 8 team members with headshots, titles, and logos of past employers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/18",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 18,
          "beatId": "f90c23b8-e570-494e-b7d6-7493efd2e47f",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Team and advisory board are introduced on pages 18-19",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6e8f21947768",
      "docSlug": "mIIsjgK2sGSgx9BDvzds",
      "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
      "authorId": "Pitchdecks",
      "authorName": "GoStudent",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 19,
      "slideType": "team_bio",
      "function": "cite_precedent",
      "notes": "The slide uses a combination of individual headshots for advisors and a logo grid for investor partners.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/19",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 18,
          "beatId": "f90c23b8-e570-494e-b7d6-7493efd2e47f",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Team and advisory board are introduced on pages 18-19",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/k-O9dztUTh4wP6jsQ_a3LnRPbTozuZufV3y1vLtwgXY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tUmZyeXBTakxYclg5QlVDUFNnNS9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/1",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 1,
          "from": 1,
          "beatId": "a9cf4911-c06d-409d-bcb7-d4336851121a",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Hook",
          "beatSlug": "hook",
          "evidence": "The cover slide 'The Future of Saving' grabs the audience's attention",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/4OVkYj6QatGXiXpW_P3zRebYHcdlmhiZ_DXUi63438w/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tUmZyeXBTakxYclg5QlVDUFNnNS9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/BwsLnz0oNP-lyUk5x2ZM1f4seFLetY7FnpbyDOjDBaU/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tUmZyeXBTakxYclg5QlVDUFNnNS9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/i9mrzovVT8HE6Fdv8dtS35EI74n5Fs09G_e1hf9GpVU/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tUmZyeXBTakxYclg5QlVDUFNnNS9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": "The slide uses a minimalist design with a central thesis statement and a subtle circular graphic background.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/2",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-2",
      "loopMatches": [
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 2,
          "beatId": "0f281855-2b45-41b4-94ad-fe67cd2c8d5b",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Vision",
          "beatSlug": null,
          "evidence": "Vestwell's vision is presented as 'the chassis powering the savings of every American'",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The diagram uses a hub-and-spoke model to illustrate the central role of the 'Participant Platform'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/3",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-3",
      "loopMatches": [
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "ecb483e0-4897-491b-aad2-6218ef0cd103",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Solution",
          "beatSlug": null,
          "evidence": "Vestwell is introduced as a unified savings platform",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a three-column layout to categorize the problem into 'The Problem', 'The Issues', and 'The Players'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/4",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-4",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "c3933c09-5429-4f08-b5ce-35b377eab4c5",
          "evidence": "The problem statement (p4) and market opportunity (p9) create an aha moment for the audience",
          "position": 0,
          "objective": "What is the solution to the savings gap?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 4,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "3325e30b-c449-4627-97c1-e134dd9c71de",
          "evidence": "The problem statement (p4) implies the cost of inaction",
          "position": 2,
          "objective": "What are the consequences of not addressing the savings gap?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 4,
          "beatId": "893397a6-1f3a-427d-b1af-b4a847a14b7d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Problem Statement",
          "beatSlug": null,
          "evidence": "The problem statement highlights the savings gap in America",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "mission",
      "function": "inspire_vision",
      "notes": "The slide uses a minimalist design with a central mission statement and a subtle circular graphic background.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/5",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "c3933c09-5429-4f08-b5ce-35b377eab4c5",
          "evidence": "The problem statement (p4) and market opportunity (p9) create an aha moment for the audience",
          "position": 0,
          "objective": "What is the solution to the savings gap?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 5,
          "beatId": "6c00099b-7964-46bb-82f0-2ca30413906f",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Mission",
          "beatSlug": null,
          "evidence": "Vestwell's mission is presented",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "Uses an analogy of 'Intel Inside' to describe their infrastructure role.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/6",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "c3933c09-5429-4f08-b5ce-35b377eab4c5",
          "evidence": "The problem statement (p4) and market opportunity (p9) create an aha moment for the audience",
          "position": 0,
          "objective": "What is the solution to the savings gap?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Includes a list of specific financial programs supported.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/7",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "c3933c09-5429-4f08-b5ce-35b377eab4c5",
          "evidence": "The problem statement (p4) and market opportunity (p9) create an aha moment for the audience",
          "position": 0,
          "objective": "What is the solution to the savings gap?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "2c6add3f-821f-4d5e-8ab5-9a1dbad772b3",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Vestwell's traction is showcased",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "go_to_market",
      "function": "present_framework",
      "notes": "The central intersection contains the Vestwell logo, implying it is the connective tissue between these three partner segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/8",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "c3933c09-5429-4f08-b5ce-35b377eab4c5",
          "evidence": "The problem statement (p4) and market opportunity (p9) create an aha moment for the audience",
          "position": 0,
          "objective": "What is the solution to the savings gap?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 8,
          "beatId": "563d09d3-e4ee-4453-85e2-565eb623a49b",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Go-to-Market",
          "beatSlug": null,
          "evidence": "Vestwell's go-to-market strategy is presented",
          "position": 6,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Includes footnotes for data sources and definitions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/9",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "c3933c09-5429-4f08-b5ce-35b377eab4c5",
          "evidence": "The problem statement (p4) and market opportunity (p9) create an aha moment for the audience",
          "position": 0,
          "objective": "What is the solution to the savings gap?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 9,
          "beatId": "1b478b9f-3c7e-4152-8f37-a3a7762d7025",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Market Sizing",
          "beatSlug": null,
          "evidence": "The market opportunity is discussed",
          "position": 7,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "team_bio",
      "function": "other",
      "notes": "Includes company stats (2017, 3 locations, 250+ employees) and $115M funding figure.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/10",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-10",
      "loopMatches": [
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 10,
          "beatId": "636746ba-a43f-4601-b20e-1afb03dbbbf0",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Team Bio",
          "beatSlug": null,
          "evidence": "The leadership team and investors are introduced",
          "position": 8,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 11,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/11",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-11",
      "loopMatches": [
        {
          "to": 11,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
          "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
          "position": 1,
          "objective": "Why Vestwell?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 11,
          "beatId": "7f234066-0f90-4748-a80d-5f48ce05a239",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Vision",
          "beatSlug": null,
          "evidence": "The future of saving is reiterated",
          "position": 9,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "docSlug": "mRfrypSjLXrX9BUCPSg5",
      "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
      "authorId": "Pitchdecks",
      "authorName": "Vestwell",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 12,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/12",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-5fbb358035cf",
      "docSlug": "mP2JuhynSzQLRQLdZb3T",
      "documentTitle": "Here's an exclusive look at the pitch deck that flexible workspace platform Upflex used to raise $30 million in a round led by WeWork",
      "authorId": "Pitchdecks",
      "authorName": "Upflex",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 10,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a grid-based layout to present six distinct value propositions/use cases.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-5fbb358035cf/10",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "879f8754-1eef-4171-b0be-fb8f8a8b85d0",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Slides 10-12 show the impact and next steps",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-5fbb358035cf",
      "docSlug": "mP2JuhynSzQLRQLdZb3T",
      "documentTitle": "Here's an exclusive look at the pitch deck that flexible workspace platform Upflex used to raise $30 million in a round led by WeWork",
      "authorId": "Pitchdecks",
      "authorName": "Upflex",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 11,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-5fbb358035cf/11",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "879f8754-1eef-4171-b0be-fb8f8a8b85d0",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Slides 10-12 show the impact and next steps",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-5fbb358035cf",
      "docSlug": "mP2JuhynSzQLRQLdZb3T",
      "documentTitle": "Here's an exclusive look at the pitch deck that flexible workspace platform Upflex used to raise $30 million in a round led by WeWork",
      "authorId": "Pitchdecks",
      "authorName": "Upflex",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 12,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-5fbb358035cf/12",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "879f8754-1eef-4171-b0be-fb8f8a8b85d0",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Slides 10-12 show the impact and next steps",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-7384da5a7f83",
      "docSlug": "mVOdpmmeTIxfJ40fzJNt",
      "documentTitle": "Read the 15-slide pitch deck that helped Babylist nab a $40 million Series C from investors such as Norwest Venture Partners and Jay-Z's Marcy Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Babylist",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.773,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/ZiFEtfJuueUpoKOunBZrDDZ3tewlyV0_Lk1N2K-7j7I/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tVk9kcG1tZVRJeGZKNDBmekpOdC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-7384da5a7f83/1",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/oBDGEEzq4iqBngXSka6W4EO9e2oSzFQFP27M-P7rPZA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tVk9kcG1tZVRJeGZKNDBmekpOdC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/Ogw8e5RBSsilRzHKwuzy3hTWDvmHjierB8EiY1jtHmo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tVk9kcG1tZVRJeGZKNDBmekpOdC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/51YFB7zNlfm9ZKMX9dsehlh9fJ8rJC-512pb2Z3Gcfo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tVk9kcG1tZVRJeGZKNDBmekpOdC9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 1,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/tKFDZpPsUFnUqn4s3dOBMTVGSyJmmcJnJ6tFjfd87yI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tSVVQSXRITTJpdjBGdVNZc1hvbC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/1",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-1",
      "loopMatches": [
        {
          "to": 5,
          "from": 1,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "021553da-d6bd-49f9-b29f-3f34429e8885",
          "evidence": "The 'why now' slide sets up the need for innovation in payments, which is revisited and addressed throughout the deck",
          "position": 0,
          "objective": "Why now is the time for Bottlepay",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.8,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 1,
          "from": 1,
          "beatId": "80a10d8f-f957-4a6f-9e08-ff3eef8d8089",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Why Now",
          "beatSlug": null,
          "evidence": "The deck starts with a 'why now' slide, setting the context for the pitch",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/vSVQSG6wiHGVZargkm7_De_Dp0qluk2xM2S7qVknMnQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tSVVQSXRITTJpdjBGdVNZc1hvbC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/RJrq__nj84Q-5LGn8PuphXaQdk7-FId9LlEJ_8k-36U/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tSVVQSXRITTJpdjBGdVNZc1hvbC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/DPQUYdhqmppSFNgSuW-Tu_gE53w1LnpGGJJauP08qpE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tSVVQSXRITTJpdjBGdVNZc1hvbC9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": "Uses a list of six attributes to define the vision, followed by a list of practical use cases.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/2",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-2",
      "loopMatches": [
        {
          "to": 5,
          "from": 1,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "021553da-d6bd-49f9-b29f-3f34429e8885",
          "evidence": "The 'why now' slide sets up the need for innovation in payments, which is revisited and addressed throughout the deck",
          "position": 0,
          "objective": "Why now is the time for Bottlepay",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.8,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 2,
          "beatId": "6db3f2df-bb2e-45a6-a404-dcfe0e3c079c",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Vision",
          "beatSlug": null,
          "evidence": "The next two slides present a vision for the future of payments",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/3",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-3",
      "loopMatches": [
        {
          "to": 5,
          "from": 1,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "021553da-d6bd-49f9-b29f-3f34429e8885",
          "evidence": "The 'why now' slide sets up the need for innovation in payments, which is revisited and addressed throughout the deck",
          "position": 0,
          "objective": "Why now is the time for Bottlepay",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.8,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 2,
          "beatId": "6db3f2df-bb2e-45a6-a404-dcfe0e3c079c",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Vision",
          "beatSlug": null,
          "evidence": "The next two slides present a vision for the future of payments",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "customer_journey",
      "function": "present_solution",
      "notes": "Uses a side-by-side comparison to highlight friction reduction.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/4",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-4",
      "loopMatches": [
        {
          "to": 5,
          "from": 1,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "021553da-d6bd-49f9-b29f-3f34429e8885",
          "evidence": "The 'why now' slide sets up the need for innovation in payments, which is revisited and addressed throughout the deck",
          "position": 0,
          "objective": "Why now is the time for Bottlepay",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.8,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        },
        {
          "to": 11,
          "from": 4,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
          "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
          "position": 1,
          "objective": "Jobs to be done in the payments space",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 4,
          "beatId": "2c69cd21-b2cd-4860-8a34-9bd6ca849023",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Customer Journey",
          "beatSlug": null,
          "evidence": "The fourth slide presents a customer journey, highlighting the need for a new solution",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "The layout uses a hub-and-spoke diagram with the product screenshot at the center.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/5",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 1,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "021553da-d6bd-49f9-b29f-3f34429e8885",
          "evidence": "The 'why now' slide sets up the need for innovation in payments, which is revisited and addressed throughout the deck",
          "position": 0,
          "objective": "Why now is the time for Bottlepay",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.8,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        },
        {
          "to": 11,
          "from": 4,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
          "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
          "position": 1,
          "objective": "Jobs to be done in the payments space",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "de90970d-e5b6-48f9-95b9-a432142a6954",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Market Sizing",
          "beatSlug": null,
          "evidence": "The next three slides focus on market sizing, providing data and context",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The chart uses a broken axis between 2018 and 2023. Source cited as McKinsey.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/6",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-6",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
          "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
          "position": 1,
          "objective": "Jobs to be done in the payments space",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "de90970d-e5b6-48f9-95b9-a432142a6954",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Market Sizing",
          "beatSlug": null,
          "evidence": "The next three slides focus on market sizing, providing data and context",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/7",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-7",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
          "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
          "position": 1,
          "objective": "Jobs to be done in the payments space",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "de90970d-e5b6-48f9-95b9-a432142a6954",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Market Sizing",
          "beatSlug": null,
          "evidence": "The next three slides focus on market sizing, providing data and context",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a card-based layout to categorize product features.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/8",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-8",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
          "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
          "position": 1,
          "objective": "Jobs to be done in the payments space",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 8,
          "beatId": "631de530-34e5-475b-b5b0-1cdbb775797e",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Solution",
          "beatSlug": null,
          "evidence": "The solution is presented over three slides, highlighting the benefits and features of Bottlepay's digital wallet",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide uses a dark mode aesthetic with UI screenshots of the mobile application.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/9",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-9",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
          "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
          "position": 1,
          "objective": "Jobs to be done in the payments space",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 8,
          "beatId": "631de530-34e5-475b-b5b0-1cdbb775797e",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Solution",
          "beatSlug": null,
          "evidence": "The solution is presented over three slides, highlighting the benefits and features of Bottlepay's digital wallet",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a dark theme with green accents, typical of fintech pitch decks. It features screenshots of the mobile app interface to demonstrate the product functionality.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/10",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-10",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
          "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
          "position": 1,
          "objective": "Jobs to be done in the payments space",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 8,
          "beatId": "631de530-34e5-475b-b5b0-1cdbb775797e",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Solution",
          "beatSlug": null,
          "evidence": "The solution is presented over three slides, highlighting the benefits and features of Bottlepay's digital wallet",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 11,
      "slideType": "go_to_market",
      "function": "plan_implementation",
      "notes": "The slide uses a three-column layout to categorize GTM channels, with quantitative metrics provided for each.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/11",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-11",
      "loopMatches": [
        {
          "to": 11,
          "from": 4,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
          "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
          "position": 1,
          "objective": "Jobs to be done in the payments space",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.6,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 11,
          "beatId": "c026aee1-57fa-40f9-95a1-9d35031f405d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Go-to-Market",
          "beatSlug": null,
          "evidence": "The eleventh slide presents unique routes to market, outlining the go-to-market strategy",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 12,
      "slideType": "team_bio",
      "function": "other",
      "notes": "Includes a logo grid at the bottom representing past company affiliations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/12",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 12,
          "beatId": "e709c1e7-8473-4c12-9b65-059f4c3970aa",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Team Bio",
          "beatSlug": null,
          "evidence": "The twelfth slide presents the team's bio, highlighting their track record of delivery",
          "position": 6,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 13,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/13",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 13,
          "beatId": "938bf5be-a9ed-4040-b584-c33b2f5a79dc",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Closing Ask",
          "beatSlug": null,
          "evidence": "The thirteenth slide presents the closing ask, summarizing the opportunity and call to action",
          "position": 7,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "docSlug": "mIUPItHM2iv0FuSYsXol",
      "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
      "authorId": "Pitchdecks",
      "authorName": "Bottlepay",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 14,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/14",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/0GCHQHkoQhXmwVA84BLiVaYxicJc8d-jfSSMxuGLbhg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tOWxhREM3RHpjT3M1bTJtZjkwbi9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/1",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "c6517a12-a506-4148-abe2-a43ba72e34d1",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Humble Origins",
          "beatSlug": "rags-to-riches-humble-origins",
          "evidence": "The deck starts with an introduction to Numan's mission and early beginnings",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/cGek22SB3IMzi4AjMaq_yaROmQjtm__YYsNdvo61e-I/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tOWxhREM3RHpjT3M1bTJtZjkwbi9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/tOLuEeVpS76khOxTyioADk9VZ9FG7-jfUoN7UJzVnMo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tOWxhREM3RHpjT3M1bTJtZjkwbi9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/np7wjmuW-FsnvuzrmqAAwFLOzvLY2kFE-Els8NyspXs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tOWxhREM3RHpjT3M1bTJtZjkwbi9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "context",
      "function": "establish_context",
      "notes": "Includes Care Quality Commission regulatory badge.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/2",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-2",
      "loopMatches": [
        {
          "to": 3,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "d97247a2-538c-4e47-a928-41446b67bc7d",
          "evidence": "The deck implies that existing solutions are inadequate, leading to a need for Numan's approach",
          "position": 0,
          "objective": "What are the consequences of not addressing men's healthcare needs?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "c6517a12-a506-4148-abe2-a43ba72e34d1",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Humble Origins",
          "beatSlug": "rags-to-riches-humble-origins",
          "evidence": "The deck starts with an introduction to Numan's mission and early beginnings",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide contains placeholders for a metric and a chart, indicating it is a template or draft.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/3",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-3",
      "loopMatches": [
        {
          "to": 3,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "d97247a2-538c-4e47-a928-41446b67bc7d",
          "evidence": "The deck implies that existing solutions are inadequate, leading to a need for Numan's approach",
          "position": 0,
          "objective": "What are the consequences of not addressing men's healthcare needs?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 3,
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart shows a clear downward trend for both metrics over a 10-month period.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/4",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 3,
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart uses redacted labels on the Y-axis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/5",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 3,
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart is currently empty/placeholder.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/6",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-6",
      "loopMatches": [
        {
          "to": 7,
          "from": 6,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "127074ae-0f53-40b3-b05b-697a5fd93623",
          "evidence": "The deck showcases Numan's traction and growth metrics to support its potential",
          "position": 1,
          "objective": "Can Numan achieve rapid growth and scalability?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 3,
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses redacted placeholders for specific numerical values.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/7",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-7",
      "loopMatches": [
        {
          "to": 7,
          "from": 6,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "127074ae-0f53-40b3-b05b-697a5fd93623",
          "evidence": "The deck showcases Numan's traction and growth metrics to support its potential",
          "position": 1,
          "objective": "Can Numan achieve rapid growth and scalability?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 3,
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The slide uses a comparison table to frame the competitive landscape as fragmented and inefficient, positioning Numan as the superior alternative.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/8",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 8,
          "beatId": "930209f7-64e9-4ebe-85ad-738379330e76",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Numan's competitive advantage and expansion plans",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/9",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 8,
          "beatId": "930209f7-64e9-4ebe-85ad-738379330e76",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Numan's competitive advantage and expansion plans",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/10",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 10,
          "beatId": "d4847877-c9a8-4b50-abc6-228356585c4a",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck concludes with a vision for Numan's future and a call to action",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "docSlug": "m9laDC7DzcOs5m2mf90n",
      "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Numan",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 11,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/11",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 10,
          "beatId": "d4847877-c9a8-4b50-abc6-228356585c4a",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck concludes with a vision for Numan's future and a call to action",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}