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          "matchId": "d4698a46-f01c-4518-a565-ee26a828657e",
          "evidence": "The deck follows a golden circle structure, starting with 'why' (slide 2) and ending with 'what' (slide 11)",
          "position": 1,
          "objective": "Communicate Hum Capital's mission and value proposition",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
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      "locked": true
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}