{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1454,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/10",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-10",
      "loopMatches": [
        {
          "to": 15,
          "from": 8,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "8243045c-f2f9-4cd5-b3c3-418da8a79185",
          "evidence": "The deck presents data on trust in the internet and support for government policies.",
          "position": 0,
          "objective": "To understand the importance of trust in the internet and its impact on cybersecurity",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 8,
          "beatId": "58f45833-c4e5-4a75-9b87-8b4108072fb5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides various data tables and a KPI dashboard to support its claims.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "appendix_data",
      "function": "cite_precedent",
      "notes": "The slide acts as a bibliography or reference list for data sources used in a broader presentation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-11",
      "loopMatches": [
        {
          "to": 15,
          "from": 8,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "8243045c-f2f9-4cd5-b3c3-418da8a79185",
          "evidence": "The deck presents data on trust in the internet and support for government policies.",
          "position": 0,
          "objective": "To understand the importance of trust in the internet and its impact on cybersecurity",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 8,
          "beatId": "58f45833-c4e5-4a75-9b87-8b4108072fb5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides various data tables and a KPI dashboard to support its claims.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a stacked bar format to show 'Very Concerned' and 'Somewhat Concerned' segments, totaling to a 'TOTAL Concerned' value.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/12",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-12",
      "loopMatches": [
        {
          "to": 15,
          "from": 8,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "8243045c-f2f9-4cd5-b3c3-418da8a79185",
          "evidence": "The deck presents data on trust in the internet and support for government policies.",
          "position": 0,
          "objective": "To understand the importance of trust in the internet and its impact on cybersecurity",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 8,
          "beatId": "58f45833-c4e5-4a75-9b87-8b4108072fb5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides various data tables and a KPI dashboard to support its claims.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a stacked bar approach to show 'Much More Concerned' and 'Somewhat More Concerned' segments, totaling to the 'Total Concerned' value.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/13",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-13",
      "loopMatches": [
        {
          "to": 15,
          "from": 8,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "8243045c-f2f9-4cd5-b3c3-418da8a79185",
          "evidence": "The deck presents data on trust in the internet and support for government policies.",
          "position": 0,
          "objective": "To understand the importance of trust in the internet and its impact on cybersecurity",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 8,
          "beatId": "58f45833-c4e5-4a75-9b87-8b4108072fb5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides various data tables and a KPI dashboard to support its claims.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'A Great Deal' and 'Somewhat' contributions to privacy concerns, with a historical net contribution table on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/14",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 8,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "8243045c-f2f9-4cd5-b3c3-418da8a79185",
          "evidence": "The deck presents data on trust in the internet and support for government policies.",
          "position": 0,
          "objective": "To understand the importance of trust in the internet and its impact on cybersecurity",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 8,
          "beatId": "58f45833-c4e5-4a75-9b87-8b4108072fb5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides various data tables and a KPI dashboard to support its claims.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart compares 'Main reasons' (blue) vs 'Most important' (orange) for 8 categories of cyber security investment drivers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 8,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "8243045c-f2f9-4cd5-b3c3-418da8a79185",
          "evidence": "The deck presents data on trust in the internet and support for government policies.",
          "position": 0,
          "objective": "To understand the importance of trust in the internet and its impact on cybersecurity",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 8,
          "beatId": "58f45833-c4e5-4a75-9b87-8b4108072fb5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides various data tables and a KPI dashboard to support its claims.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Strongly Agree' (black) and 'Somewhat Agree' (light grey) segments, with the total percentage and 2019 comparison data listed on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/16",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 16,
          "beatId": "2d12bcdd-cdaf-4a76-bba0-a906bb4f5616",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck presents findings and support for government policies to improve trust in the internet.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays two segments (Greatly Improve, Somewhat Improve) summing to a Total Improve percentage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/17",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 16,
          "beatId": "2d12bcdd-cdaf-4a76-bba0-a906bb4f5616",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck presents findings and support for government policies to improve trust in the internet.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/18",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 16,
          "beatId": "2d12bcdd-cdaf-4a76-bba0-a906bb4f5616",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck presents findings and support for government policies to improve trust in the internet.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
      "docSlug": "f2361344f7ae4a70",
      "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "appendix",
      "function": "establish_context",
      "notes": "Corporate profile slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/19",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "docSlug": "1d5ed2a7a4c84575",
      "documentTitle": "What Worries the World",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/6V5hx0oB66_VJ5IOwa6nQeNUnhB-yI37KrNX0TGHiDs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZDVlZDJhN2E0Yzg0NTc1L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-5bb4f11cfb2d/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "6e4c4447-8649-413e-8677-6af32096543e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The document grabs attention with a clear title and an executive summary.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/XsG88tHDyeQbKTyFlzScvqO97k9c-fPWPEsqlOlQ0MI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZDVlZDJhN2E0Yzg0NTc1L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/FgGnr4LpAd0K_bl1pIUMthmmU3-vRj6FBq_6kYoe8Kg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZDVlZDJhN2E0Yzg0NTc1L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/KPbmqB8jO8qhFNK3iGdy4KgSoCz-3DHAvS3zxfQuO8c/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZDVlZDJhN2E0Yzg0NTc1L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "docSlug": "1d5ed2a7a4c84575",
      "documentTitle": "What Worries the World",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes branding and survey metadata in the footer.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-5bb4f11cfb2d/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "6e4c4447-8649-413e-8677-6af32096543e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The document grabs attention with a clear title and an executive summary.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "docSlug": "1d5ed2a7a4c84575",
      "documentTitle": "What Worries the World",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide uses a grid of six numbered callout boxes to present key takeaways.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-5bb4f11cfb2d/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "6e4c4447-8649-413e-8677-6af32096543e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The document grabs attention with a clear title and an executive summary.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "docSlug": "1d5ed2a7a4c84575",
      "documentTitle": "What Worries the World",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "Data represents a global country average across 29 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-5bb4f11cfb2d/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "6e4c4447-8649-413e-8677-6af32096543e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The document grabs attention with a clear title and an executive summary.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "docSlug": "1d5ed2a7a4c84575",
      "documentTitle": "What Worries the World",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Advisor. Covers 29 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-5bb4f11cfb2d/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d#slide-5",
      "loopMatches": [
        {
          "to": 16,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9c873c15-0db0-4964-8179-a97a1d20755a",
          "evidence": "The document presents a series of logical steps to understand the global concerns.",
          "position": 0,
          "objective": "Understand the global concerns",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 5,
          "beatId": "aad9337a-7437-43cc-8b2b-2d587755ff31",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights various global concerns and economic trends.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "docSlug": "1d5ed2a7a4c84575",
      "documentTitle": "What Worries the World",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart displays a persistent gap where the 'Bad' sentiment significantly outweighs the 'Good' sentiment over the last decade.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-5bb4f11cfb2d/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d#slide-6",
      "loopMatches": [
        {
          "to": 16,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9c873c15-0db0-4964-8179-a97a1d20755a",
          "evidence": "The document presents a series of logical steps to understand the global concerns.",
          "position": 0,
          "objective": "Understand the global concerns",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 5,
          "beatId": "aad9337a-7437-43cc-8b2b-2d587755ff31",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights various global concerns and economic trends.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "docSlug": "1d5ed2a7a4c84575",
      "documentTitle": "What Worries the World",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide features a background image of a person standing in front of a wall of international flags.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-5bb4f11cfb2d/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d#slide-7",
      "loopMatches": [
        {
          "to": 16,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9c873c15-0db0-4964-8179-a97a1d20755a",
          "evidence": "The document presents a series of logical steps to understand the global concerns.",
          "position": 0,
          "objective": "Understand the global concerns",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 5,
          "beatId": "aad9337a-7437-43cc-8b2b-2d587755ff31",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights various global concerns and economic trends.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "docSlug": "1d5ed2a7a4c84575",
      "documentTitle": "What Worries the World",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a dark blue sidebar for branding and context, with two columns of text and a prominent metric callout.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-5bb4f11cfb2d/8",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5bb4f11cfb2d#slide-8",
      "loopMatches": [
        {
          "to": 16,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9c873c15-0db0-4964-8179-a97a1d20755a",
          "evidence": "The document presents a series of logical steps to understand the global concerns.",
          "position": 0,
          "objective": "Understand the global concerns",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 5,
          "beatId": "aad9337a-7437-43cc-8b2b-2d587755ff31",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights various global concerns and economic trends.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}