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      "notes": "Uses a two-column layout to map high-level objectives to qualitative user experience outcomes.",
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      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b8-bae8179dbb9f/7",
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          "name": "Why Now",
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          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "f4ad1486-effe-48e7-a20e-73291de826b8",
          "evidence": "The deck presents a clear vision for Endpoint's future growth and digital closing solution",
          "position": 0,
          "objective": "Why now is the time for Endpoint's digital closing solution",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.7,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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      ],
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          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "Slides 6-7 present Endpoint's vision for digital closing and future growth",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
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}