{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1436,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays percentages for various trading frequencies ranging from daily to never.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/18",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-18",
      "loopMatches": [
        {
          "to": 20,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "358797c3-be82-4a6d-8839-5ac67f10dbcf",
          "evidence": "The deck presents a series of data tables and key takeaways on crypto asset ownership",
          "position": 0,
          "objective": "What are the key findings on crypto asset ownership?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses icons to represent different storage methods, with percentages indicating the proportion of respondents for each category.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/19",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-19",
      "loopMatches": [
        {
          "to": 20,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "358797c3-be82-4a6d-8839-5ac67f10dbcf",
          "evidence": "The deck presents a series of data tables and key takeaways on crypto asset ownership",
          "position": 0,
          "objective": "What are the key findings on crypto asset ownership?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart format with callouts for average gain/loss percentages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/20",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-20",
      "loopMatches": [
        {
          "to": 20,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "358797c3-be82-4a6d-8839-5ac67f10dbcf",
          "evidence": "The deck presents a series of data tables and key takeaways on crypto asset ownership",
          "position": 0,
          "objective": "What are the key findings on crypto asset ownership?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a 7-point scale where 1 is 'Not at all' and 7 is 'Definitely'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/21",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide features a large number '2' indicating it is the second section of the deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/22",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/23",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-23",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f8a23f2a-fafe-4ed7-9553-cf974941e930",
          "evidence": "The deck presents data on crypto asset knowledge and impressions",
          "position": 1,
          "objective": "What are the knowledge and impressions of crypto assets?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays survey results regarding public knowledge of crypto assets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/24",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-24",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f8a23f2a-fafe-4ed7-9553-cf974941e930",
          "evidence": "The deck presents data on crypto asset knowledge and impressions",
          "position": 1,
          "objective": "What are the knowledge and impressions of crypto assets?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a 7-point scale, aggregated into 'Familiar' (5-7) and 'Not Familiar' (1-3) buckets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/25",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-25",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f8a23f2a-fafe-4ed7-9553-cf974941e930",
          "evidence": "The deck presents data on crypto asset knowledge and impressions",
          "position": 1,
          "objective": "What are the knowledge and impressions of crypto assets?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a bar chart to show the distribution of correct answers and a bulleted list for demographic insights.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/26",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-26",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f8a23f2a-fafe-4ed7-9553-cf974941e930",
          "evidence": "The deck presents data on crypto asset knowledge and impressions",
          "position": 1,
          "objective": "What are the knowledge and impressions of crypto assets?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a stacked bar format to visualize survey responses (True, False, Don't know) with highlighted correct answers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/27",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-27",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f8a23f2a-fafe-4ed7-9553-cf974941e930",
          "evidence": "The deck presents data on crypto asset knowledge and impressions",
          "position": 1,
          "objective": "What are the knowledge and impressions of crypto assets?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a 7-point scale, aggregated into top-box (5-7) and bottom-box (1-3) metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/28",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-28",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f8a23f2a-fafe-4ed7-9553-cf974941e930",
          "evidence": "The deck presents data on crypto asset knowledge and impressions",
          "position": 1,
          "objective": "What are the knowledge and impressions of crypto assets?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a 7-point Likert scale, aggregated into top-box (5-7) and bottom-box (1-3) metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/29",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-29",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f8a23f2a-fafe-4ed7-9553-cf974941e930",
          "evidence": "The deck presents data on crypto asset knowledge and impressions",
          "position": 1,
          "objective": "What are the knowledge and impressions of crypto assets?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a 7-point scale where 1 is 'Not at all' and 7 is 'Definitely'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/30",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-30",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f8a23f2a-fafe-4ed7-9553-cf974941e930",
          "evidence": "The deck presents data on crypto asset knowledge and impressions",
          "position": 1,
          "objective": "What are the knowledge and impressions of crypto assets?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights a significant knowledge gap, with 51% of respondents answering 'I don't know' and 31% incorrectly believing crypto assets are not regulated.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/31",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide features a large '3' which likely refers to the number of reasons or a specific section index.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/32",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/33",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/34",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
      "docSlug": "7dac09b5ece013e2",
      "documentTitle": "CRYPTO ASSET SURVEY",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Base: Have owned crypto assets (n=670). Q17. Why did you purchase crypto assets?",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/35",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 79,
          "from": 9,
          "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}