{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 140, "pageSize": 18, "pageCount": 17777, "rows": [ { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "segmentation", "function": "present_framework", "notes": "Uses a Venn-like diagram to represent the two primary activities in the second-hand luxury market.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/27", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-27", "loopMatches": [], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 28, "slideType": "market_landscape", "function": "analyze_data", "notes": "The slide uses a stacked bar chart to show interest levels and a list of metrics to explain the drivers and barriers.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/28", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-28", "loopMatches": [ { "to": 31, "from": 28, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-53d9f5f41477", "evidence": "Interest (60%) -> channel (online 80%) -> category (handbags) -> brand-level data.", "position": 5, "objective": "Drill into 2nd-hand buying behavior", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 29, "slideType": "market_landscape", "function": "analyze_data", "notes": "The slide uses a combination of a stacked bar chart for purchase behavior and a horizontal bar chart for platform popularity.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/29", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-29", "loopMatches": [ { "to": 31, "from": 28, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-53d9f5f41477", "evidence": "Interest (60%) -> channel (online 80%) -> category (handbags) -> brand-level data.", "position": 5, "objective": "Drill into 2nd-hand buying behavior", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 30, "slideType": "data_table", "function": "analyze_data", "notes": "The chart highlights specific regional outliers with yellow borders on certain segments.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/30", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-30", "loopMatches": [ { "to": 31, "from": 28, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-53d9f5f41477", "evidence": "Interest (60%) -> channel (online 80%) -> category (handbags) -> brand-level data.", "position": 5, "objective": "Drill into 2nd-hand buying behavior", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 31, "slideType": "market_landscape", "function": "analyze_data", "notes": "The 'Second-hand index' is defined as the share of 2nd-hand purchases divided by the brand's share of estimated revenues.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/31", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-31", "loopMatches": [ { "to": 31, "from": 28, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-53d9f5f41477", "evidence": "Interest (60%) -> channel (online 80%) -> category (handbags) -> brand-level data.", "position": 5, "objective": "Drill into 2nd-hand buying behavior", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 32, "slideType": "segmentation", "function": "present_framework", "notes": "The slide uses a Venn diagram to segment the market into two distinct but related activities.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/32", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-32", "loopMatches": [], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 33, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a combination of a stacked bar chart and a horizontal bar chart to visualize survey results.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/33", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-33", "loopMatches": [ { "to": 34, "from": 33, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019dd95a-07fe-70ce-8d40-55ea2b51a146", "evidence": "Survey question and motivation breakdown for sellers; younger generations' resale interest.", "position": 6, "objective": "Surface seller motivations and resale-value concerns", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 60, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 34, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses a stacked bar chart to illustrate the inverse relationship between age and consideration of resale value.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/34", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-34", "loopMatches": [ { "to": 34, "from": 33, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019dd95a-07fe-70ce-8d40-55ea2b51a146", "evidence": "Survey question and motivation breakdown for sellers; younger generations' resale interest.", "position": 6, "objective": "Surface seller motivations and resale-value concerns", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 60, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 35, "slideType": "segmentation", "function": "decompose_segments", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/35", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-35", "loopMatches": [], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 36, "slideType": "market_landscape", "function": "analyze_data", "notes": "The slide uses a stacked bar chart to segment consumer behavior (sell only, sell and purchase, purchase only) by generation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/36", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-36", "loopMatches": [ { "to": 37, "from": 36, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d40-58d69b5f137f", "evidence": "Younger sell / older buy; China sellers vs US buyers.", "position": 7, "objective": "Split 2nd-hand by age and geography to find behavioral asymmetries", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 75, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 37, "slideType": "comparison_table", "function": "compare_options", "notes": "The chart uses a stacked bar format to show the distribution of consumer behaviors (Does not participate, Sell only, Sell and purchase, Purchase only) across three regions.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/37", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-37", "loopMatches": [ { "to": 37, "from": 36, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d40-58d69b5f137f", "evidence": "Younger sell / older buy; China sellers vs US buyers.", "position": 7, "objective": "Split 2nd-hand by age and geography to find behavioral asymmetries", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 75, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 38, "slideType": "key_messages", "function": "summarize", "notes": "Uses a circular path diagram to connect the central question to four distinct benefits.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/38", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-38", "loopMatches": [ { "to": 38, "from": 38, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d40-5cd85c40f430", "evidence": "Question slide enumerates four 'why relevant' implications grouped for brands and retailers.", "position": 8, "objective": "Translate 2nd-hand data into 'so what' for brands and retailers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 80, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 39, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/39", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-39", "loopMatches": [], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 40, "slideType": "industry_trends", "function": "establish_context", "notes": "The slide uses a grid of screenshots from various industry publications to establish the prevalence of the sustainability topic.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/40", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-40", "loopMatches": [ { "to": 45, "from": 40, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a", "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.", "position": 9, "objective": "Drill into Sustainability impact across behaviors and demographics", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 41, "slideType": "key_takeaways", "function": "quantify_impact", "notes": "The slide uses a list-based layout with circular icons containing percentages to emphasize the impact of sustainability on consumer behavior.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/41", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-41", "loopMatches": [ { "to": 45, "from": 40, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a", "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.", "position": 9, "objective": "Drill into Sustainability impact across behaviors and demographics", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 42, "slideType": "industry_trends", "function": "quantify_impact", "notes": "Data presented as stacked bar charts comparing 2013 and 2018 survey results.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/42", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-42", "loopMatches": [ { "to": 45, "from": 40, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a", "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.", "position": 9, "objective": "Drill into Sustainability impact across behaviors and demographics", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 43, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data from BCG-Altagamma True-Luxury Global Consumer Insight Survey.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/43", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-43", "loopMatches": [ { "to": 45, "from": 40, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a", "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.", "position": 9, "objective": "Drill into Sustainability impact across behaviors and demographics", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9", "docSlug": "f8987efef196926b", "documentTitle": "2019 True-Luxury Global Consumer I nsight", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 44, "slideType": "data_table", "function": "quantify_impact", "notes": "The chart uses a single highlighted bar to emphasize the primary driver.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/44", "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-44", "loopMatches": [ { "to": 45, "from": 40, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a", "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.", "position": 9, "objective": "Drill into Sustainability impact across behaviors and demographics", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 48, "from": 16, "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.", "position": 4, "confidence": 78, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 45, "from": 16, "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": "onion-core-insight", "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }