{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1391,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5f69-752d-a9b5-9bb753fd047a",
      "docSlug": "FCxcLl1pApSjE2H5ET37",
      "documentTitle": "Check out the pitch deck used by Orbital Witness to raise millions from Seedcamp and LocalGlobe to speed up due diligence on property deals",
      "authorId": "Pitchdecks",
      "authorName": "Orbital Witness",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.792,
      "pageNumber": 1,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": "The slide uses a minimalist design with a strong, singular value proposition.",
      "imagePath": "https://imgproxy.kitesheet.com/Ad7aD_kG7Q76AIYLlM4ZrTCwP6FwoosQXikDew6eSmc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9GQ3hjTGwxcEFwU2pFMkg1RVQzNy9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-9bb753fd047a/1",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-9bb753fd047a",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-9bb753fd047a#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/dPQ4RecgB0LJMQ0xhk598THLR3iDjjD8w8G4a4N6d7M/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9GQ3hjTGwxcEFwU2pFMkg1RVQzNy9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/yACz0IcPeXPqmXn9mYtpv0TMCGaq_oE1_I_4Ixg7SVM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9GQ3hjTGwxcEFwU2pFMkg1RVQzNy9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/3dkKN6g09X-INrzCD-r_GNl2TDxDnFDlNetBofbolj0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9GQ3hjTGwxcEFwU2pFMkg1RVQzNy9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/2L-XDz7HHM1dM4BYxnpCdtLc6C2DQxBnaamwqNd_khc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9GME5mdUNsdndFVW1ON3dzb1JxaS9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/1",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/BAucI-LccCh-9huz9ncmGW-I2jvhRQawW-Fg6ny3Lxw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9GME5mdUNsdndFVW1ON3dzb1JxaS9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/bR1nX8Pw_4Jw24dg441iaq-g1CadZUv-F_k8LI78KKc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9GME5mdUNsdndFVW1ON3dzb1JxaS9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/R33wbhm3yZzl3VRrGeFTQqVW1ocARf02yKgOpXbM86E/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9GME5mdUNsdndFVW1ON3dzb1JxaS9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 2,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": "The slide uses a product screenshot to demonstrate the 'next-gen' user experience.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/2",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 3,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses a bubble chart metaphor to represent relative market sizes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/3",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-3",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "dba776a5-5064-4396-b08c-02dc53f5499b",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The market sizing slide presents the problem",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 4,
      "slideType": "unfair_advantage",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/4",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-4",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 5,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "Uses an iceberg metaphor (implied by 'under the waterline').",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/5",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-5",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "d4b89858-7513-4996-8a76-276cd197b434",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The solution slides present the front-end customer experience and the Ladder Longevity Score",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 6,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a visual representation of a score gauge to illustrate the product's core value proposition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/6",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-6",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "d4b89858-7513-4996-8a76-276cd197b434",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The solution slides present the front-end customer experience and the Ladder Longevity Score",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 7,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide highlights five API modules: Calculator, Quote, Application, Instant coverage, and Admin.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/7",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-7",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 8,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a dot plot style visualization to compare NPS scores.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/8",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-8",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "ddd140cd-3489-4c7c-9b00-5f07dbf2aeca",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "The traction slides present customer feedback, retention, and growth metrics",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 9,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/9",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-9",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "ddd140cd-3489-4c7c-9b00-5f07dbf2aeca",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "The traction slides present customer feedback, retention, and growth metrics",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 10,
      "slideType": "unfair_advantage",
      "function": "present_framework",
      "notes": "The slide uses a circular process diagram to represent a data flywheel.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/10",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-10",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "ddd140cd-3489-4c7c-9b00-5f07dbf2aeca",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "The traction slides present customer feedback, retention, and growth metrics",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 11,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart uses a dashed trend line to emphasize the exponential nature of the growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/11",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-11",
      "loopMatches": [
        {
          "to": 11,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
          "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
          "position": 0,
          "objective": "What is the cost of not disrupting the life insurance market?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "ddd140cd-3489-4c7c-9b00-5f07dbf2aeca",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "The traction slides present customer feedback, retention, and growth metrics",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
      "docSlug": "F0NfuClvwEUmN7wsoRqi",
      "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
      "authorId": "Pitchdecks",
      "authorName": "Ladder",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.782,
      "pageNumber": 12,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/12",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/-kRmisnYs5LD68B4eQ4uaFOXBhlfVqEN1H_aop2oyfY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9FZDZGME9tb08wWHRCWmpJSGtOYS9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/1",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/gqBXQxBL40TiYGmFG8umu7ZcbqXRcIFEi8coFNKGuZw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9FZDZGME9tb08wWHRCWmpJSGtOYS9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/ObgA-TcMn4DaY7oietlSlEV09kb3s_UkQuRtDY1HdYA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9FZDZGME9tb08wWHRCWmpJSGtOYS9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/FufQRzmqTc9psvX2hZuZFIBmOqBDveVtyB0o4XkHQ4Y/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9FZDZGME9tb08wWHRCWmpJSGtOYS9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 2,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "Uses a comic to illustrate the pain point of developer downtime.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/2",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-2",
      "loopMatches": [
        {
          "to": 3,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "a529bf23-1a57-4a8c-bc1b-86bcf4796362",
          "evidence": "The cost of inaction is implied by highlighting the pain points",
          "position": 0,
          "objective": "What if we don't solve this problem?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 2,
          "beatId": "676ccc76-7aa4-4182-a666-a279486fc811",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The pain points are highlighted on page 2",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 3,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a process diagram to illustrate the friction in a developer's workflow.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/3",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-3",
      "loopMatches": [
        {
          "to": 3,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "a529bf23-1a57-4a8c-bc1b-86bcf4796362",
          "evidence": "The cost of inaction is implied by highlighting the pain points",
          "position": 0,
          "objective": "What if we don't solve this problem?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "d22020b4-7590-4e05-b90a-54f17e8e2626",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The problem statement is clearly presented on page 3",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 4,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The diagram illustrates the transition from manual setup to an automated workflow for developer tasks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/4",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 4,
          "beatId": "b73981de-5695-41e7-bac4-e19d7476cf8b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The solution is presented on page 4",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 5,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "Shows a visual transition from a GitHub repository to a Gitpod IDE environment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/5",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 6,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a hub-and-spoke style diagram to show traction metrics and a logo grid for adopters.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/6",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-6",
      "loopMatches": [
        {
          "to": 10,
          "from": 6,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "45cd3e17-1e15-45d7-9541-66a5ed3a4515",
          "evidence": "The traction evidence suggests a quick win and a big bet on the product",
          "position": 1,
          "objective": "Can we achieve product-market fit?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "c099c5f2-521e-40e7-8ee9-84bbf6601257",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Traction is shown on pages 6 and 10",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 7,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "The slide uses a vertical timeline-like structure to present market drivers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/7",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-7",
      "loopMatches": [
        {
          "to": 10,
          "from": 6,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "45cd3e17-1e15-45d7-9541-66a5ed3a4515",
          "evidence": "The traction evidence suggests a quick win and a big bet on the product",
          "position": 1,
          "objective": "Can we achieve product-market fit?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "c099c5f2-521e-40e7-8ee9-84bbf6601257",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Traction is shown on pages 6 and 10",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 8,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The slide uses a 2x2 matrix to highlight Gitpod's superior position in automation and vendor neutrality.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/8",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-8",
      "loopMatches": [
        {
          "to": 10,
          "from": 6,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "45cd3e17-1e15-45d7-9541-66a5ed3a4515",
          "evidence": "The traction evidence suggests a quick win and a big bet on the product",
          "position": 1,
          "objective": "Can we achieve product-market fit?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "c099c5f2-521e-40e7-8ee9-84bbf6601257",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Traction is shown on pages 6 and 10",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 9,
      "slideType": "business_model",
      "function": "present_solution",
      "notes": "The slide outlines a 'Buyer-Based Open Core Model' with four tiers: Community, Team, Pro, and Ultimate, showing pricing and feature sets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/9",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 6,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "45cd3e17-1e15-45d7-9541-66a5ed3a4515",
          "evidence": "The traction evidence suggests a quick win and a big bet on the product",
          "position": 1,
          "objective": "Can we achieve product-market fit?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "c099c5f2-521e-40e7-8ee9-84bbf6601257",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Traction is shown on pages 6 and 10",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 9,
          "from": 9,
          "beatId": "9ebf2fc9-e09e-4a77-adce-0f783daa4af9",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Business Model",
          "beatSlug": "sequoia-pitch-business-model",
          "evidence": "The business model is explained on page 9",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 10,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Uses the Sean Ellis 'Product/Market Fit' survey methodology.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/10",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 6,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "45cd3e17-1e15-45d7-9541-66a5ed3a4515",
          "evidence": "The traction evidence suggests a quick win and a big bet on the product",
          "position": 1,
          "objective": "Can we achieve product-market fit?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "c099c5f2-521e-40e7-8ee9-84bbf6601257",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Traction is shown on pages 6 and 10",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
      "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
      "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
      "authorId": "Pitchdecks",
      "authorName": "Gitpod",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.786,
      "pageNumber": 11,
      "slideType": "team_bio",
      "function": "other",
      "notes": "Includes logos of past companies worked with and social media icons for founders.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/11",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 11,
      "slideType": "mission",
      "function": "inspire_vision",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/11",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 12,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a simple diagram to illustrate the 'passive' nature of traditional learning models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/12",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 13,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The central node features a user photo with the text 'I wanna learn Python!'",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/13",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 14,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide uses a persona-based narrative to show the simplicity of the learning flow.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/14",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 15,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide uses a visual narrative of a student questioning their knowledge and finding immediate validation through the platform's interactive quiz feature.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/15",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 16,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "Shows a user asking a question and receiving multiple clarifying answers from other users.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/16",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 17,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide uses a visual flow from a student's question to a practical coding task.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/17",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 18,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide uses a visual flow from a confused user to a community-provided answer.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/18",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 19,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide uses a visual narrative showing a student struggling and receiving a helpful response from a peer.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/19",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 20,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide highlights the community aspect of the platform by showing a code snippet being shared and liked.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/20",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 21,
      "slideType": "testimonial",
      "function": "show_traction",
      "notes": "Includes a LinkedIn post from a Director of Software Engineering alongside four 5-star user reviews.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/21",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-88e337e11135",
      "docSlug": "EXLKkkKnKxoxmIqApftj",
      "documentTitle": "Sololearn used this 22-page pitch deck to raise $24 million. Now it's rolling out coding courses specifically for finance.",
      "authorId": "Pitchdecks",
      "authorName": "Sololearn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 22,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide acts as a menu or gallery of user-generated or platform-provided code demos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-88e337e11135/22",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-88e337e11135#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 1,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a product screenshot to demonstrate the UI, featuring a chat-like interface with task management and file sharing capabilities.",
      "imagePath": "https://imgproxy.kitesheet.com/pgJCTBbdV8axp1H4imyoulWEVZ8tujeOLH4pvXOLo7o/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9FYnFkSGh0WU8yUUszd1prY294RS9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/1",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/487gI01c7HtvPi3pDvTR6rHcw0J3Cd4567kt_jKDj0E/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9FYnFkSGh0WU8yUUszd1prY294RS9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/F3xW_x7AWaC-PlPC5vWiFRsJQBtBxwS3v64bQ4t75No/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9FYnFkSGh0WU8yUUszd1prY294RS9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/klftnf4sIgKwyHWC8OKRiayBNgXdXW6RqB7z6deukgw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9FYnFkSGh0WU8yUUszd1prY294RS9wMDAxLnBuZw"
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 2,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "The loading spinner is a visual metaphor for the 'zero patience' thesis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/2",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 3,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "Uses an infinity loop symbol to represent the concept of 'endless'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/3",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 4,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a rhetorical question/statement approach to frame the problem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/4",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-4",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f19686d1-6afd-4eda-b5c1-9a6a0d7a98d0",
          "evidence": "The deck effectively highlights the inefficiencies and limitations of current systems, making a strong case for change.",
          "position": 0,
          "objective": "Highlight the cost of inaction with current email and workflow systems",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "085f0ee5-e97e-4614-977e-7c6fa7203c50",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4-9 clearly identify the pain points with current email and workflow systems.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 5,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/5",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f19686d1-6afd-4eda-b5c1-9a6a0d7a98d0",
          "evidence": "The deck effectively highlights the inefficiencies and limitations of current systems, making a strong case for change.",
          "position": 0,
          "objective": "Highlight the cost of inaction with current email and workflow systems",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "085f0ee5-e97e-4614-977e-7c6fa7203c50",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4-9 clearly identify the pain points with current email and workflow systems.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 6,
      "slideType": "context",
      "function": "establish_context",
      "notes": "Source: 2017 email use report, Adobe",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/6",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f19686d1-6afd-4eda-b5c1-9a6a0d7a98d0",
          "evidence": "The deck effectively highlights the inefficiencies and limitations of current systems, making a strong case for change.",
          "position": 0,
          "objective": "Highlight the cost of inaction with current email and workflow systems",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "085f0ee5-e97e-4614-977e-7c6fa7203c50",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4-9 clearly identify the pain points with current email and workflow systems.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 7,
      "slideType": "why_now",
      "function": "establish_context",
      "notes": "Uses a quote as a hook to establish market size and relevance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/7",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f19686d1-6afd-4eda-b5c1-9a6a0d7a98d0",
          "evidence": "The deck effectively highlights the inefficiencies and limitations of current systems, making a strong case for change.",
          "position": 0,
          "objective": "Highlight the cost of inaction with current email and workflow systems",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "085f0ee5-e97e-4614-977e-7c6fa7203c50",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4-9 clearly identify the pain points with current email and workflow systems.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 8,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "Uses authority-citation/social proof to frame the problem of email's persistence despite industry predictions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/8",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f19686d1-6afd-4eda-b5c1-9a6a0d7a98d0",
          "evidence": "The deck effectively highlights the inefficiencies and limitations of current systems, making a strong case for change.",
          "position": 0,
          "objective": "Highlight the cost of inaction with current email and workflow systems",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "085f0ee5-e97e-4614-977e-7c6fa7203c50",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4-9 clearly identify the pain points with current email and workflow systems.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 9,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "The slide uses a contrast-based framing to set up the problem of tool fragmentation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/9",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f19686d1-6afd-4eda-b5c1-9a6a0d7a98d0",
          "evidence": "The deck effectively highlights the inefficiencies and limitations of current systems, making a strong case for change.",
          "position": 0,
          "objective": "Highlight the cost of inaction with current email and workflow systems",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "085f0ee5-e97e-4614-977e-7c6fa7203c50",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4-9 clearly identify the pain points with current email and workflow systems.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 10,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "This is a famous XKCD comic (1810) used here to illustrate the problem of messaging fragmentation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/10",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 10,
          "beatId": "bf2f01ac-7f85-4d15-ab24-440ce5f412bd",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slides 10-11 agitate the problem by highlighting messaging fragmentation and platform confusion.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 11,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a speech bubble graphic to frame the question as a thought or conversation starter.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/11",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 10,
          "beatId": "bf2f01ac-7f85-4d15-ab24-440ce5f412bd",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slides 10-11 agitate the problem by highlighting messaging fragmentation and platform confusion.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 12,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide uses a 'hero' product shot approach to convey the breadth of the platform's capabilities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/12",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-12",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "b5b07483-49a2-4c5d-b7f6-d89f1edb9db3",
          "evidence": "The deck demonstrates how Spike enables real conversations, seamless collaboration, and integrates various tools, effectively addressing user needs.",
          "position": 1,
          "objective": "Show how Spike addresses the jobs to be done in workflow and communication",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.7,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "a84c11fb-1542-411e-8e2d-51a701ea3fd6",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 12-18 present Spike as a solution, showcasing its features and benefits.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 13,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The visual shows a mobile interface of an email thread that looks like a chat app.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/13",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-13",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "b5b07483-49a2-4c5d-b7f6-d89f1edb9db3",
          "evidence": "The deck demonstrates how Spike enables real conversations, seamless collaboration, and integrates various tools, effectively addressing user needs.",
          "position": 1,
          "objective": "Show how Spike addresses the jobs to be done in workflow and communication",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.7,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "a84c11fb-1542-411e-8e2d-51a701ea3fd6",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 12-18 present Spike as a solution, showcasing its features and benefits.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 14,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/14",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-14",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "b5b07483-49a2-4c5d-b7f6-d89f1edb9db3",
          "evidence": "The deck demonstrates how Spike enables real conversations, seamless collaboration, and integrates various tools, effectively addressing user needs.",
          "position": 1,
          "objective": "Show how Spike addresses the jobs to be done in workflow and communication",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.7,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "a84c11fb-1542-411e-8e2d-51a701ea3fd6",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 12-18 present Spike as a solution, showcasing its features and benefits.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 15,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The visual shows a mobile interface where email threads are replaced by a people-centric view.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/15",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-15",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "b5b07483-49a2-4c5d-b7f6-d89f1edb9db3",
          "evidence": "The deck demonstrates how Spike enables real conversations, seamless collaboration, and integrates various tools, effectively addressing user needs.",
          "position": 1,
          "objective": "Show how Spike addresses the jobs to be done in workflow and communication",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.7,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "a84c11fb-1542-411e-8e2d-51a701ea3fd6",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 12-18 present Spike as a solution, showcasing its features and benefits.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 16,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/16",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-16",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "b5b07483-49a2-4c5d-b7f6-d89f1edb9db3",
          "evidence": "The deck demonstrates how Spike enables real conversations, seamless collaboration, and integrates various tools, effectively addressing user needs.",
          "position": 1,
          "objective": "Show how Spike addresses the jobs to be done in workflow and communication",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.7,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "a84c11fb-1542-411e-8e2d-51a701ea3fd6",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 12-18 present Spike as a solution, showcasing its features and benefits.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 17,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/17",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-17",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "b5b07483-49a2-4c5d-b7f6-d89f1edb9db3",
          "evidence": "The deck demonstrates how Spike enables real conversations, seamless collaboration, and integrates various tools, effectively addressing user needs.",
          "position": 1,
          "objective": "Show how Spike addresses the jobs to be done in workflow and communication",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.7,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "a84c11fb-1542-411e-8e2d-51a701ea3fd6",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 12-18 present Spike as a solution, showcasing its features and benefits.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 18,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide features a tablet mockup displaying a project note for 'Cool Beanz Website' with integrated chat and task elements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/18",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 12,
          "name": "Jobs To Be Done",
          "slug": "53-jobs-to-be-done",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "matchId": "b5b07483-49a2-4c5d-b7f6-d89f1edb9db3",
          "evidence": "The deck demonstrates how Spike enables real conversations, seamless collaboration, and integrates various tools, effectively addressing user needs.",
          "position": 1,
          "objective": "Show how Spike addresses the jobs to be done in workflow and communication",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "confidence": 0.7,
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 12,
          "beatId": "a84c11fb-1542-411e-8e2d-51a701ea3fd6",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 12-18 present Spike as a solution, showcasing its features and benefits.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 19,
      "slideType": "segmentation",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/19",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 20,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a collage of user reviews to build social proof.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/20",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 21,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart shows an upward trend, with a significant acceleration in growth starting around February 2020.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/21",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 22,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/22",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 23,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/23",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
      "docSlug": "EbqdHhtYO2QK3wZkcoxE",
      "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "Spike",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.607,
      "pageNumber": 24,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/24",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}