{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1372,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 29,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "This is a formal bid response document (Exhibit C-2).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/29",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-29",
      "loopMatches": [
        {
          "to": 30,
          "from": 19,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "1f0b48f2-e4a4-437f-852a-0d20c6ab0efb",
          "evidence": "The case studies and reference projects illustrate McKinsey's experience and expertise in change management and business analysis.",
          "position": 0,
          "objective": "What are the key characteristics of successful change management and business analysis projects?",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 0.6,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 19,
          "beatId": "89170e59-43e2-483d-82f3-a4ab8f1e1d24",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The case studies and reference projects demonstrate McKinsey's expertise and experience.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 30,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "This appears to be a page from a formal bid response document.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/30",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-30",
      "loopMatches": [
        {
          "to": 30,
          "from": 19,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "1f0b48f2-e4a4-437f-852a-0d20c6ab0efb",
          "evidence": "The case studies and reference projects illustrate McKinsey's experience and expertise in change management and business analysis.",
          "position": 0,
          "objective": "What are the key characteristics of successful change management and business analysis projects?",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 0.6,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 19,
          "beatId": "89170e59-43e2-483d-82f3-a4ab8f1e1d24",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The case studies and reference projects demonstrate McKinsey's expertise and experience.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 31,
      "slideType": "implementation_plan",
      "function": "present_framework",
      "notes": "The table is truncated in the source image, showing only the first three steps of the five-step process.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/31",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 32,
      "slideType": "appendix_methodology",
      "function": "present_solution",
      "notes": "This appears to be a formal bid response document page.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/32",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 33,
      "slideType": "appendix_methodology",
      "function": "summarize",
      "notes": "This is a text-heavy business proposal page detailing operational methodologies.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/33",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 34,
      "slideType": "appendix",
      "function": "summarize",
      "notes": "This appears to be a text-heavy appendix page from a formal bid response document.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/34",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 35,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": "This is a formal bid response document page.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/35",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 36,
      "slideType": "appendix_methodology",
      "function": "present_framework",
      "notes": "This is a text-heavy response sheet for a government bid, detailing specific consulting approaches.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/36",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-36",
      "loopMatches": [
        {
          "to": 40,
          "from": 36,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "15e04f2b-4097-495a-b859-181e5f52b18f",
          "evidence": "The deck highlights McKinsey's expertise, qualifications, and approach to change management and business analysis.",
          "position": 1,
          "objective": "Why is McKinsey & Company, Inc. the best partner for change management and business consulting services?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 37,
      "slideType": "appendix_methodology",
      "function": "present_framework",
      "notes": "This is a text-heavy appendix page detailing consulting methodologies for change management.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/37",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-37",
      "loopMatches": [
        {
          "to": 40,
          "from": 36,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "15e04f2b-4097-495a-b859-181e5f52b18f",
          "evidence": "The deck highlights McKinsey's expertise, qualifications, and approach to change management and business analysis.",
          "position": 1,
          "objective": "Why is McKinsey & Company, Inc. the best partner for change management and business consulting services?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 38,
      "slideType": "appendix_methodology",
      "function": "present_framework",
      "notes": "Includes references to Kotter, Lewin, Kubler-Ross, and ADKAR models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/38",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-38",
      "loopMatches": [
        {
          "to": 40,
          "from": 36,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "15e04f2b-4097-495a-b859-181e5f52b18f",
          "evidence": "The deck highlights McKinsey's expertise, qualifications, and approach to change management and business analysis.",
          "position": 1,
          "objective": "Why is McKinsey & Company, Inc. the best partner for change management and business consulting services?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 39,
      "slideType": "appendix_methodology",
      "function": "present_framework",
      "notes": "The slide outlines a proprietary six-step process for organizational transformation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/39",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-39",
      "loopMatches": [
        {
          "to": 40,
          "from": 36,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "15e04f2b-4097-495a-b859-181e5f52b18f",
          "evidence": "The deck highlights McKinsey's expertise, qualifications, and approach to change management and business analysis.",
          "position": 1,
          "objective": "Why is McKinsey & Company, Inc. the best partner for change management and business consulting services?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 40,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "This is a text-heavy proposal response page, likely part of a formal bid document.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/40",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-40",
      "loopMatches": [
        {
          "to": 40,
          "from": 36,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "15e04f2b-4097-495a-b859-181e5f52b18f",
          "evidence": "The deck highlights McKinsey's expertise, qualifications, and approach to change management and business analysis.",
          "position": 1,
          "objective": "Why is McKinsey & Company, Inc. the best partner for change management and business consulting services?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "d789d31a-2460-4702-bf8a-7698fc7602da",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines McKinsey's approach to quality assurance, strategic planning, and process improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 41,
      "slideType": "appendix_methodology",
      "function": "present_solution",
      "notes": "This is a text-heavy appendix page detailing consulting methodology and service offerings.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/41",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-41",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 47,
          "from": 41,
          "beatId": "83c370f6-3f64-4514-a122-07235f155a64",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The final pages highlight McKinsey's commitment to diversity, equity, and inclusion, and provide a conclusion.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 42,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "This appears to be a formal response document for a government or public sector bid.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/42",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-42",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 47,
          "from": 41,
          "beatId": "83c370f6-3f64-4514-a122-07235f155a64",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The final pages highlight McKinsey's commitment to diversity, equity, and inclusion, and provide a conclusion.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 43,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "This is a formal bid response document page.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/43",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-43",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 47,
          "from": 41,
          "beatId": "83c370f6-3f64-4514-a122-07235f155a64",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The final pages highlight McKinsey's commitment to diversity, equity, and inclusion, and provide a conclusion.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 44,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "This is a formal bid response sheet for a government procurement process.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/44",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-44",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 47,
          "from": 41,
          "beatId": "83c370f6-3f64-4514-a122-07235f155a64",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The final pages highlight McKinsey's commitment to diversity, equity, and inclusion, and provide a conclusion.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 45,
      "slideType": "appendix_data",
      "function": "other",
      "notes": "This is a formal procurement document template for the Washington State Department of Enterprise Services.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/45",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 47,
          "from": 41,
          "beatId": "83c370f6-3f64-4514-a122-07235f155a64",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The final pages highlight McKinsey's commitment to diversity, equity, and inclusion, and provide a conclusion.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-dcdac59905da",
      "docSlug": "9f4a6778489b2d56",
      "documentTitle": "McKinsey Washington State Change Mgmt",
      "authorId": "proposals",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 46,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": "This appears to be a formal legal or procurement document appendix.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-dcdac59905da/46",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-dcdac59905da#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 47,
          "from": 41,
          "beatId": "83c370f6-3f64-4514-a122-07235f155a64",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The final pages highlight McKinsey's commitment to diversity, equity, and inclusion, and provide a conclusion.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}