{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 137,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to show channel share and a numbered list for qualitative drivers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/28",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-28",
      "loopMatches": [
        {
          "to": 29,
          "from": 24,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-07fe-70ce-8d40-35f19d5945dc",
          "evidence": "Omnichannel vs store-solo vs online-solo + mobile vs PC + mono-brand vs department store comparisons.",
          "position": 7,
          "objective": "Channel landscape is shifting",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 68,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a color-coded legend to distinguish between 'Reasons related to experiences, special products' and 'Other reasons'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/29",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-29",
      "loopMatches": [
        {
          "to": 29,
          "from": 24,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-07fe-70ce-8d40-35f19d5945dc",
          "evidence": "Omnichannel vs store-solo vs online-solo + mobile vs PC + mono-brand vs department store comparisons.",
          "position": 7,
          "objective": "Channel landscape is shifting",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 68,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a numbered list structure to categorize market trends into three distinct areas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/30",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a persona-based segmentation framework to illustrate the key drivers of luxury spending among Millennials.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/31",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-31",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to compare awareness levels across different age cohorts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/32",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-32",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a combination of circular metrics for awareness and horizontal bar charts for sentiment breakdown.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/33",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-33",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The slide highlights that collaborations generally increase willingness to buy, particularly among younger generations (Gen Z and Millennials).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/34",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-34",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to compare year-over-year shifts and generational differences.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/35",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-35",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses a custom flow diagram to illustrate the shift from top luxury brands to other categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/36",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-36",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "The slide uses a stacked bar chart to compare loyalty segments and circular metrics for spending intent.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/37",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-37",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The chart uses a Satisfaction Index calculated as the difference between respondents increasing and reducing spend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/38",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-38",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a 'halo effect' concept to link primary segments to secondary ones.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/39",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-39",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a numbered list structure to categorize key strategic focus areas for luxury brands.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/40",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-40",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a persona-based segmentation approach to categorize the Chinese luxury market.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/41",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-41",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a hub-and-spoke style diagram to illustrate the reach of Tencent and Alibaba across various digital sectors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/42",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-42",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide compares 2017 True-Luxury Consumers data with general 2017 and 2016 data for Chinese consumers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/43",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-43",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart shows a higher frequency of interaction in China compared to the rest of the world.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/44",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-44",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide uses a bar chart comparison to show the delta in consumer behavior between global and Chinese luxury shoppers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/45",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-45",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}