{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1367,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a stacked bar format to compare survey responses across two years.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-23",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Includes a bar chart showing distribution of correct answers and a table comparing 2022 vs 2023 assessment results.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-24",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a stacked bar format to represent 'Correct', 'Wrong', and 'Don't know' responses for eight specific statements about crypto assets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-25",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data shows a slight shift in familiarity ratings between 2022 and 2023.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-26",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a 7-point scale to measure belief, with aggregated results for 'Rated 5-7' and 'Rated 1-3'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-27",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data shows a shift from positive sentiment (5-7) to negative/neutral sentiment (1-3) year-over-year.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/28",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-28",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a 7-point scale, aggregated into 'Rated 5-7' (high likelihood) and 'Rated 1-3' (low likelihood).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/29",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-29",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart highlights a clear divide in confidence between traditional financial instruments and crypto-related assets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/30",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-30",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights correct responses with dashed boxes around 'The provincial securities regulator' and 'Financial Transactions and Reports Analysis Center of Canada (FINTRAC)'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/31",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-31",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide features a large number '3' indicating it is the third section of the presentation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/32",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-32",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a split-column table format to display survey results for 12 different research sources.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/33",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-33",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Ipsos survey of investors (excluding self-directed).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/34",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-34",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Ipsos. Includes indicators for significant changes between waves.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/35",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-35",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data presented in two columns of horizontal bar charts comparing 2023 and 2022 percentages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/36",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-36",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data shows a high percentage of investors never discussed crypto funds with their advisors, with demographic variations by age.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/37",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-37",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a hybrid bar-table format to compare survey results across two years.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/38",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-38",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Ipsos. Base: Have never owned crypto assets / crypto investment funds 2023 (n=900); 2022 (n=850).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/39",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-39",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data presented as a split bar chart with 2023 values and 2022 comparison points, including demographic callouts for age 55+.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/40",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-40",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a horizontal bar chart format to compare 2023 data against 2022 benchmarks, with demographic breakdowns for specific categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/41",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-41",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a comparative table format to show year-over-year trends and demographic breakdowns for five specific types of crypto-related communications.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/42",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-42",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart shows a significant decrease in 'Yes' responses and an increase in 'No' responses compared to the previous year.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/43",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-43",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide features a large number '4' indicating it is the fourth section of the deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/44",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-44",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a horizontal bar chart for 2023 data and a column for 2022 data. Includes demographic callouts for specific categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/45",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-45",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a combination of a horizontal bar chart for asset types and a detailed table for specific coin holdings, with indicators for significant changes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/46",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-46",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a horizontal bar chart for 2023 data alongside a 2022 comparison column.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/47",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-47",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a drill-down visual to connect general crypto asset categories to specific stablecoin (VRCA) holdings.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/48",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-48",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Ipsos survey Q21. Base: Have owned crypto assets 2023 (n=602); 2022 (n=670).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/49",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-49",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/50",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-50",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The table uses horizontal bar charts for 2023 data and includes green triangles to indicate statistically significant increases compared to the previous wave.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/51",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-51",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "docSlug": "b84e3a3d6e91b635",
      "documentTitle": "inv research 20231129 crypto asset survey 2023",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses donut charts for 2023 data and small tables for 2022 comparison data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/52",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-52",
      "loopMatches": [
        {
          "to": 73,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
          "evidence": "The document provides a logical chain of key findings and insights",
          "position": 0,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 73,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
          "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
          "position": 2,
          "objective": "to provide insights into crypto asset ownership and usage",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.8,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 73,
          "from": 5,
          "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 5,
          "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document provides insights and key findings to address the problem",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}