{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1317,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Base: 21,759 online adults under the age of 75, interviewed 23 Feb - 8 Mar 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/27",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-27",
      "loopMatches": [
        {
          "to": 29,
          "from": 25,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "27fbf019-1b7e-4e85-b8be-eb2c5811a9b9",
          "evidence": "The document presents data on the groups perceived to experience unfair treatment.",
          "position": 1,
          "objective": "What do people think about the groups most affected by discrimination?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 29,
          "from": 25,
          "beatId": "e0ae05c8-d176-40e2-ba96-064957046149",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document presents data on the groups perceived to experience unfair treatment and the need for action to address these issues.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from Ipsos Equalities Index 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/28",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-28",
      "loopMatches": [
        {
          "to": 29,
          "from": 25,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "27fbf019-1b7e-4e85-b8be-eb2c5811a9b9",
          "evidence": "The document presents data on the groups perceived to experience unfair treatment.",
          "position": 1,
          "objective": "What do people think about the groups most affected by discrimination?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 29,
          "from": 25,
          "beatId": "e0ae05c8-d176-40e2-ba96-064957046149",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document presents data on the groups perceived to experience unfair treatment and the need for action to address these issues.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "29-country average; Base: 21,759 online adults under the age of 75, interviewed 23 Feb - 8 Mar 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/29",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-29",
      "loopMatches": [
        {
          "to": 29,
          "from": 25,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "27fbf019-1b7e-4e85-b8be-eb2c5811a9b9",
          "evidence": "The document presents data on the groups perceived to experience unfair treatment.",
          "position": 1,
          "objective": "What do people think about the groups most affected by discrimination?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 29,
          "from": 25,
          "beatId": "e0ae05c8-d176-40e2-ba96-064957046149",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document presents data on the groups perceived to experience unfair treatment and the need for action to address these issues.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The data is presented as a heatmap where higher percentages are represented by warmer colors (red/orange) and lower percentages by cooler colors (green/blue).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/30",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 34,
          "from": 30,
          "beatId": "037fe487-340e-47c5-9dd1-4b11a10ffd78",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document highlights the role of governments and institutions in addressing these issues and promoting equality.",
          "position": 6,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Equalities Index 2024. Base: 21,759 online adults under the age of 75, interviewed 23 Feb - 8 Mar 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/31",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 34,
          "from": 30,
          "beatId": "037fe487-340e-47c5-9dd1-4b11a10ffd78",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document highlights the role of governments and institutions in addressing these issues and promoting equality.",
          "position": 6,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/32",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 34,
          "from": 30,
          "beatId": "037fe487-340e-47c5-9dd1-4b11a10ffd78",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document highlights the role of governments and institutions in addressing these issues and promoting equality.",
          "position": 6,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 9 categories of groups, their percentage of response, and the change from the previous year.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/33",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-33",
      "loopMatches": [
        {
          "to": 37,
          "from": 33,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "de686ee4-b85f-4d1c-8795-b7f34c2b814e",
          "evidence": "The document emphasizes the need for governments and institutions to take action to address these issues.",
          "position": 2,
          "objective": "Why is it important to address inequality now?",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.6,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 34,
          "from": 30,
          "beatId": "037fe487-340e-47c5-9dd1-4b11a10ffd78",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document highlights the role of governments and institutions in addressing these issues and promoting equality.",
          "position": 6,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "29-country average. Base: 21,759 online adults under the age of 75, interviewed 23 Feb – 8 Mar 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/34",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-34",
      "loopMatches": [
        {
          "to": 37,
          "from": 33,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "de686ee4-b85f-4d1c-8795-b7f34c2b814e",
          "evidence": "The document emphasizes the need for governments and institutions to take action to address these issues.",
          "position": 2,
          "objective": "Why is it important to address inequality now?",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.6,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 34,
          "from": 30,
          "beatId": "037fe487-340e-47c5-9dd1-4b11a10ffd78",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document highlights the role of governments and institutions in addressing these issues and promoting equality.",
          "position": 6,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The data is presented as a heatmap where darker shades of teal indicate higher percentages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/35",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-35",
      "loopMatches": [
        {
          "to": 37,
          "from": 33,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "de686ee4-b85f-4d1c-8795-b7f34c2b814e",
          "evidence": "The document emphasizes the need for governments and institutions to take action to address these issues.",
          "position": 2,
          "objective": "Why is it important to address inequality now?",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.6,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The data represents survey responses from 21,759 online adults.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/36",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-36",
      "loopMatches": [
        {
          "to": 37,
          "from": 33,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "de686ee4-b85f-4d1c-8795-b7f34c2b814e",
          "evidence": "The document emphasizes the need for governments and institutions to take action to address these issues.",
          "position": 2,
          "objective": "Why is it important to address inequality now?",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.6,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Survey data from Ipsos Equalities Index 2024, base 21,759 online adults.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/37",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-37",
      "loopMatches": [
        {
          "to": 37,
          "from": 33,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "de686ee4-b85f-4d1c-8795-b7f34c2b814e",
          "evidence": "The document emphasizes the need for governments and institutions to take action to address these issues.",
          "position": 2,
          "objective": "Why is it important to address inequality now?",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.6,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Survey base: 21,759 online adults under the age of 75, interviewed 23 Feb - 8 Mar 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/38",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-38",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "appendix_methodology",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/39",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-39",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "appendix_methodology",
      "function": "appendix",
      "notes": "Standard Ipsos methodology disclosure slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/40",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-40",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1bd1381980e2",
      "docSlug": "79a4d3cd9a894ab1",
      "documentTitle": "IEI 2024 Global Charts",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1bd1381980e2/41",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1bd1381980e2#slide-41",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/sXPIF99semZn9rF9J1qKi2HzqZAAPPZ6L4pLdroff44/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNGE3ZTA4Mjk1ZGZmODk5L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/1",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "b64926ef-7cf4-44c0-b7d3-cd5e7683c2b0",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The cover page and financials section grab the audience's attention.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/e4EQ4kIXlVyoN046i26teoC_hm_NcL7hiqXJIeG0jFA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNGE3ZTA4Mjk1ZGZmODk5L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/xldvlHuyieN05cMBzkuGnk6C6BZjNxtF5yV0fGyVuXA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNGE3ZTA4Mjk1ZGZmODk5L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/zI0GEPk2tiJ1b0NJ3flhn3z7aUEMCqpF8ztW7shpfyQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNGE3ZTA4Mjk1ZGZmODk5L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/2",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "b64926ef-7cf4-44c0-b7d3-cd5e7683c2b0",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The cover page and financials section grab the audience's attention.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/3",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-3",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
          "evidence": "The company provides a logical chain of financial data and analysis.",
          "position": 0,
          "objective": "To demonstrate the company's financial performance and growth",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "8f140549-6a3b-4f85-9fec-767f822915a0",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The company highlights its financial performance and order book growth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Includes a footnote regarding organic growth net of covid contracts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/4",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-4",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
          "evidence": "The company provides a logical chain of financial data and analysis.",
          "position": 0,
          "objective": "To demonstrate the company's financial performance and growth",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "8f140549-6a3b-4f85-9fec-767f822915a0",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The company highlights its financial performance and order book growth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Includes footnotes defining the composition of each audience segment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/5",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-5",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
          "evidence": "The company provides a logical chain of financial data and analysis.",
          "position": 0,
          "objective": "To demonstrate the company's financial performance and growth",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "8f140549-6a3b-4f85-9fec-767f822915a0",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The company highlights its financial performance and order book growth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/6",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-6",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
          "evidence": "The company provides a logical chain of financial data and analysis.",
          "position": 0,
          "objective": "To demonstrate the company's financial performance and growth",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "8f140549-6a3b-4f85-9fec-767f822915a0",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The company highlights its financial performance and order book growth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart decomposes order book growth into sector-specific contributions and adjustments for Covid-related impacts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/7",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-7",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
          "evidence": "The company provides a logical chain of financial data and analysis.",
          "position": 0,
          "objective": "To demonstrate the company's financial performance and growth",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 7,
          "beatId": "e895f301-c985-421e-a9fc-c40acfacaa3a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The company provides an analysis of its financial performance and balance sheet.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "diagnosis",
      "function": "diagnose",
      "notes": "The slide uses a causal explanation structure to justify why revenue is not keeping pace with the order book.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/8",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-8",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
          "evidence": "The company provides a logical chain of financial data and analysis.",
          "position": 0,
          "objective": "To demonstrate the company's financial performance and growth",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 7,
          "beatId": "e895f301-c985-421e-a9fc-c40acfacaa3a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The company provides an analysis of its financial performance and balance sheet.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/9",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
          "evidence": "The company provides a logical chain of financial data and analysis.",
          "position": 0,
          "objective": "To demonstrate the company's financial performance and growth",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 7,
          "beatId": "e895f301-c985-421e-a9fc-c40acfacaa3a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The company provides an analysis of its financial performance and balance sheet.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide highlights a >4 points margin expansion from H1 to Full-Year, consistent with historical patterns.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/10",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
          "evidence": "The company provides a logical chain of financial data and analysis.",
          "position": 0,
          "objective": "To demonstrate the company's financial performance and growth",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 7,
          "beatId": "e895f301-c985-421e-a9fc-c40acfacaa3a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The company provides an analysis of its financial performance and balance sheet.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Includes a footnote explaining the calculation of 'Adjusted net profit'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/11",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 7,
          "beatId": "e895f301-c985-421e-a9fc-c40acfacaa3a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The company provides an analysis of its financial performance and balance sheet.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Values are in millions of euros.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/12",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 7,
          "beatId": "e895f301-c985-421e-a9fc-c40acfacaa3a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The company provides an analysis of its financial performance and balance sheet.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "financial_analysis",
      "function": "summarize",
      "notes": "Includes a table of key financial ratios and a bar chart showing debt maturity schedule.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/13",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 7,
          "beatId": "e895f301-c985-421e-a9fc-c40acfacaa3a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The company provides an analysis of its financial performance and balance sheet.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/14",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 14,
          "beatId": "1688410e-7c1e-4768-8325-c452200c12be",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The company provides a business update and 2023 outlook.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
      "docSlug": "f4a7e08295dff899",
      "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Slide 15 from Ipsos 2023 Half-Year Results deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/15",
      "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-15",
      "loopMatches": [
        {
          "to": 19,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "e60e1f29-2952-471a-90b2-e1266efa84e6",
          "evidence": "The company mentions the potential risks and opportunities in the industry.",
          "position": 1,
          "objective": "To highlight the importance of adapting to big tech headwinds and opportunities",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 14,
          "beatId": "1688410e-7c1e-4768-8325-c452200c12be",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The company provides a business update and 2023 outlook.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}