{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1286,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/TmN8uTXuiSCLyp9tdIEFqWo3VRJpqSYAgumPhc1heA0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZTU5NTYwNzI5Y2VhZDBkL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/1",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "a3b681b8-749b-4b26-8e36-c66d392cd406",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The document starts with an overview of Lufthansa Group's financial performance",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/eA0NN5c-GGgz5YzkR7Mp0UUHpy7jL-IPwBtwkJgZb-M/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZTU5NTYwNzI5Y2VhZDBkL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/_W_7qNCBvw0WomhLm4R3yzrJj4pXyDUMfg9cZOOFXsQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZTU5NTYwNzI5Y2VhZDBkL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/pjjVHokjcVZgehkFesJz8ZSbPWPds-5RQzY74luON6Y/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZTU5NTYwNzI5Y2VhZDBkL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/2",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "a3b681b8-749b-4b26-8e36-c66d392cd406",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The document starts with an overview of Lufthansa Group's financial performance",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/3",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "a3b681b8-749b-4b26-8e36-c66d392cd406",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The document starts with an overview of Lufthansa Group's financial performance",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "agenda",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/4",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "a3b681b8-749b-4b26-8e36-c66d392cd406",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The document starts with an overview of Lufthansa Group's financial performance",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "data_table",
      "function": "summarize",
      "notes": "The slide includes specific highlights (circles) around Adjusted EBIT, Adjusted EBIT margin, and Adjusted Free cash flow for FY23.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/5",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a84cf6d-7c3a-4cb0-9b04-4ac24074fd01",
          "evidence": "The document presents the negative impact of strikes and lower Cargo results on Q1 EBIT",
          "position": 0,
          "objective": "Highlighting the challenges faced by the Group",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "119edf6d-247e-4366-851e-04271a3d6479",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights the challenges faced by the Group, such as strikes and lower Cargo results",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to decompose the change in EBIT between two periods.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/6",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a84cf6d-7c3a-4cb0-9b04-4ac24074fd01",
          "evidence": "The document presents the negative impact of strikes and lower Cargo results on Q1 EBIT",
          "position": 0,
          "objective": "Highlighting the challenges faced by the Group",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "119edf6d-247e-4366-851e-04271a3d6479",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights the challenges faced by the Group, such as strikes and lower Cargo results",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "Includes a waterfall-style comparison of EBIT between Q1 2024 and Q1 2023.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/7",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a84cf6d-7c3a-4cb0-9b04-4ac24074fd01",
          "evidence": "The document presents the negative impact of strikes and lower Cargo results on Q1 EBIT",
          "position": 0,
          "objective": "Highlighting the challenges faced by the Group",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "119edf6d-247e-4366-851e-04271a3d6479",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights the challenges faced by the Group, such as strikes and lower Cargo results",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/8",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a84cf6d-7c3a-4cb0-9b04-4ac24074fd01",
          "evidence": "The document presents the negative impact of strikes and lower Cargo results on Q1 EBIT",
          "position": 0,
          "objective": "Highlighting the challenges faced by the Group",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "119edf6d-247e-4366-851e-04271a3d6479",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights the challenges faced by the Group, such as strikes and lower Cargo results",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "financial_analysis",
      "function": "analyze_data",
      "notes": "The slide uses a structured grid layout comparing three business segments with bar charts showing actuals vs. ex-strike adjustments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/9",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a84cf6d-7c3a-4cb0-9b04-4ac24074fd01",
          "evidence": "The document presents the negative impact of strikes and lower Cargo results on Q1 EBIT",
          "position": 0,
          "objective": "Highlighting the challenges faced by the Group",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "119edf6d-247e-4366-851e-04271a3d6479",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The document highlights the challenges faced by the Group, such as strikes and lower Cargo results",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart shows a bridge from Adjusted EBIT of (849) to Adjusted Free Cash Flow of 305 for Q1 '24, with a comparison to Q1 '23 Adj. FCF of 482m.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/10",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "d4fb80d5-2cd7-4dd3-aa20-8df9189da227",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document presents the Group's strong balance sheet and strategy update",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 11,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "Includes annotations on pension discount rate impact and specific financial commentary.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/11",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "d4fb80d5-2cd7-4dd3-aa20-8df9189da227",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document presents the Group's strong balance sheet and strategy update",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 12,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/12",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "d4fb80d5-2cd7-4dd3-aa20-8df9189da227",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document presents the Group's strong balance sheet and strategy update",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 13,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/13",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-13",
      "loopMatches": [
        {
          "to": 17,
          "from": 13,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "0a1e3fa7-a4f0-4049-827b-d05a730125fb",
          "evidence": "The document outlines the Group's key strategic priorities and innovation plans",
          "position": 1,
          "objective": "Presenting the Group's strategy and priorities",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "d4fb80d5-2cd7-4dd3-aa20-8df9189da227",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document presents the Group's strong balance sheet and strategy update",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 14,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "Uses a hub-and-spoke diagram to center the customer strategy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/14",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-14",
      "loopMatches": [
        {
          "to": 17,
          "from": 13,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "0a1e3fa7-a4f0-4049-827b-d05a730125fb",
          "evidence": "The document outlines the Group's key strategic priorities and innovation plans",
          "position": 1,
          "objective": "Presenting the Group's strategy and priorities",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "d4fb80d5-2cd7-4dd3-aa20-8df9189da227",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document presents the Group's strong balance sheet and strategy update",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 15,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a split-screen layout to showcase two distinct product brands under the Lufthansa Group umbrella.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/15",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-15",
      "loopMatches": [
        {
          "to": 17,
          "from": 13,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "0a1e3fa7-a4f0-4049-827b-d05a730125fb",
          "evidence": "The document outlines the Group's key strategic priorities and innovation plans",
          "position": 1,
          "objective": "Presenting the Group's strategy and priorities",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 16,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "Includes a pie chart for 2024 deliveries and a horizontal bar chart for the 2024-2032 orderbook, categorized by long-haul and short-haul aircraft.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/16",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-16",
      "loopMatches": [
        {
          "to": 17,
          "from": 13,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "0a1e3fa7-a4f0-4049-827b-d05a730125fb",
          "evidence": "The document outlines the Group's key strategic priorities and innovation plans",
          "position": 1,
          "objective": "Presenting the Group's strategy and priorities",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 17,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a three-column layout with imagery and supporting metrics for each pillar.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/17",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-17",
      "loopMatches": [
        {
          "to": 17,
          "from": 13,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "0a1e3fa7-a4f0-4049-827b-d05a730125fb",
          "evidence": "The document outlines the Group's key strategic priorities and innovation plans",
          "position": 1,
          "objective": "Presenting the Group's strategy and priorities",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 18,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to show how growth is offset by fleet, SAF, and operational improvements to reach a 2030 target index of 50.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/18",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 19,
      "slideType": "thesis_headline",
      "function": "present_solution",
      "notes": "The slide uses a map of Europe to illustrate the integration of various airline brands under the Lufthansa Group umbrella.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/19",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 20,
      "slideType": "strategic_options",
      "function": "present_solution",
      "notes": "The slide uses a Venn-like diagram to illustrate the strategic focus on core airline business and synergetic services while divesting non-core assets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/20",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 21,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/21",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 22,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/22",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 23,
      "slideType": "business_case",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/23",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 24,
      "slideType": "business_case",
      "function": "summarize",
      "notes": "The slide uses a stacked bar chart to compare fleet composition between May 2023 and 2027, highlighting 'NewGen' aircraft.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/24",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 25,
      "slideType": "strategic_options",
      "function": "present_solution",
      "notes": "The slide uses a circular diagram to represent 'Commercial Domains' and a horizontal list/table structure to map these domains to specific synergy benefits.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/25",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 26,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/26",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 27,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses a map-based visualization to compare industry vs. Lufthansa Group capacity across five regions, paired with a list of qualitative constraints.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/27",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 28,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/28",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-28",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 29,
      "slideType": "strategic_options",
      "function": "present_solution",
      "notes": "The slide uses a tiered structure to outline strategic pillars and their associated goals, culminating in a financial target.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/29",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 30,
      "slideType": "sensitivity_analysis",
      "function": "quantify_impact",
      "notes": "Includes a table of hedge ratios and a heatmap showing fuel price sensitivity based on crude oil and jet crack spreads.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/30",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 31,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide uses icons to represent financial and operational metrics. Footnote 1 clarifies the basis for capacity planning.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/31",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 32,
      "slideType": "agenda",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/32",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 33,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/33",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 34,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The slide uses a world map as a background to organize regional KPI tables.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/34",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 35,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a world map as a background for regional data tables.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/35",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 36,
      "slideType": "kpi_dashboard",
      "function": "present_framework",
      "notes": "The slide uses a vertical bar layout to group the components of each KPI calculation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/36",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-36",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 37,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/37",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-37",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "docSlug": "1e59560729cead0d",
      "documentTitle": "2024 05 Investor Presentation",
      "authorId": "Lufthansa",
      "authorName": "Lufthansa Group",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 38,
      "slideType": "financial_analysis",
      "function": "analyze_data",
      "notes": "The chart shows the bridge from Adjusted EBIT (2,682m) to Net Income (1,673m) through various adjustments and results.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-474b1ea5b1b7/38",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-474b1ea5b1b7#slide-38",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 15,
          "beatId": "b7b39ca0-f07d-4849-a349-f8ff74e35ce2",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document outlines the Group's plans for future growth and investment in ITA Airways",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-3ee695b9aae9",
      "docSlug": "2dd377d394d5fd56",
      "documentTitle": "2025 Q2 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "This is a standard financial disclosure slide (reconciliation of non-GAAP measures) found in corporate earnings presentations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-3ee695b9aae9/18",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-3ee695b9aae9",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-3ee695b9aae9#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-3ee695b9aae9",
      "docSlug": "2dd377d394d5fd56",
      "documentTitle": "2025 Q2 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "appendix_data",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-3ee695b9aae9/19",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-3ee695b9aae9",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-3ee695b9aae9#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-3ee695b9aae9",
      "docSlug": "2dd377d394d5fd56",
      "documentTitle": "2025 Q2 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-3ee695b9aae9/20",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-3ee695b9aae9",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-3ee695b9aae9#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/zV7z9_Erk1A301R2JWkFriykvCjkFKVjxU0_Rdh5rg8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81NzIwYTFkYzdhZTllYmQ1L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/1",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/uUl9BaMJiaABmDs9NSq2MvTazvO9n31EBIZ_V6xSaeY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81NzIwYTFkYzdhZTllYmQ1L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/4O1kg8RCZkxGzwZb4LUQz3jfx5oW6aky9jCv5PqhXY4/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81NzIwYTFkYzdhZTllYmQ1L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/daYkm0JyTjmsuC9q0rtDaM0uAzAo5qqr_ccnFaXV9Y0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81NzIwYTFkYzdhZTllYmQ1L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/2",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/3",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-3",
      "loopMatches": [
        {
          "to": 4,
          "from": 3,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019deacc-bb22-7389-9d7b-88438170b765",
          "evidence": "Action title states the so-what ('Executing on JetForward...to drive Path to Profitability') with cascading bullets of 3Q evidence and forward priorities.",
          "position": 1,
          "objective": "Frame the quarter and tee up JetForward priorities",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 3,
          "beatId": "019deacc-b997-77bc-90b5-532a7555cf24",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": null,
          "evidence": "3Q25 Recap divider then exec summary of quarter performance vs guidance",
          "position": 1,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "Slide highlights operational performance, financial metrics, and strategic partnerships (Blue Sky).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/4",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-4",
      "loopMatches": [
        {
          "to": 4,
          "from": 3,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019deacc-bb22-7389-9d7b-88438170b765",
          "evidence": "Action title states the so-what ('Executing on JetForward...to drive Path to Profitability') with cascading bullets of 3Q evidence and forward priorities.",
          "position": 1,
          "objective": "Frame the quarter and tee up JetForward priorities",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 3,
          "beatId": "019deacc-b997-77bc-90b5-532a7555cf24",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": null,
          "evidence": "3Q25 Recap divider then exec summary of quarter performance vs guidance",
          "position": 1,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 4,
          "from": 4,
          "beatId": "019deacc-b9c3-751f-9d28-fbcba713bf25",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "p4 'path back to profitability' bullet implies current unprofitability complication",
          "position": 2,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 8,
          "from": 4,
          "beatId": "019deacc-baa0-76ba-9a8e-1e4155da84c9",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Quarter recap and revenue performance versus guidance",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/5",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-5",
      "loopMatches": [
        {
          "to": 8,
          "from": 5,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019deacc-bb4d-747a-8e82-931ef24383f5",
          "evidence": "Commercial section zooms from FLL hub map (big picture) to Blue Sky partnership specifics (detail) to demand-driven 3Q revenue beat (implication).",
          "position": 2,
          "objective": "Show commercial strategy delivering revenue results",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "019deacc-b9f0-7078-8561-d6d7ef3d8abb",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Commercial section: FLL hub expansion (p6) and Blue Sky partnership initiatives (p7)",
          "position": 3,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 8,
          "from": 4,
          "beatId": "019deacc-baa0-76ba-9a8e-1e4155da84c9",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Quarter recap and revenue performance versus guidance",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "geographic_map",
      "function": "size_opportunity",
      "notes": "The map shows a hub-and-spoke model centered on FLL, with color-coded lines indicating new routes, frequency increases, and existing Mint service.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/6",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-6",
      "loopMatches": [
        {
          "to": 8,
          "from": 5,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019deacc-bb4d-747a-8e82-931ef24383f5",
          "evidence": "Commercial section zooms from FLL hub map (big picture) to Blue Sky partnership specifics (detail) to demand-driven 3Q revenue beat (implication).",
          "position": 2,
          "objective": "Show commercial strategy delivering revenue results",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "019deacc-b9f0-7078-8561-d6d7ef3d8abb",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Commercial section: FLL hub expansion (p6) and Blue Sky partnership initiatives (p7)",
          "position": 3,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 8,
          "from": 4,
          "beatId": "019deacc-baa0-76ba-9a8e-1e4155da84c9",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Quarter recap and revenue performance versus guidance",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": "The slide outlines a partnership roadmap between JetBlue and United Airlines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/7",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-7",
      "loopMatches": [
        {
          "to": 8,
          "from": 5,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019deacc-bb4d-747a-8e82-931ef24383f5",
          "evidence": "Commercial section zooms from FLL hub map (big picture) to Blue Sky partnership specifics (detail) to demand-driven 3Q revenue beat (implication).",
          "position": 2,
          "objective": "Show commercial strategy delivering revenue results",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "019deacc-b9f0-7078-8561-d6d7ef3d8abb",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Commercial section: FLL hub expansion (p6) and Blue Sky partnership initiatives (p7)",
          "position": 3,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 8,
          "from": 4,
          "beatId": "019deacc-baa0-76ba-9a8e-1e4155da84c9",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Quarter recap and revenue performance versus guidance",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide uses a combination of bar charts for performance metrics and bulleted lists for qualitative commentary.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/8",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-8",
      "loopMatches": [
        {
          "to": 8,
          "from": 5,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019deacc-bb4d-747a-8e82-931ef24383f5",
          "evidence": "Commercial section zooms from FLL hub map (big picture) to Blue Sky partnership specifics (detail) to demand-driven 3Q revenue beat (implication).",
          "position": 2,
          "objective": "Show commercial strategy delivering revenue results",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "019deacc-ba1c-749b-a9e3-3ffa225ce004",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Revenue beat (p8), improved cost guidance (p10), capex step-down trajectory (p11)",
          "position": 4,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 8,
          "from": 4,
          "beatId": "019deacc-baa0-76ba-9a8e-1e4155da84c9",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Quarter recap and revenue performance versus guidance",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/9",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-9",
      "loopMatches": [
        {
          "to": 12,
          "from": 9,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019deacc-bb77-702d-8105-5824dec37bd1",
          "evidence": "p10 shows revised vs initial guidance comparison; p11 shows 2025 baseline vs declining future capex; p12 outlook quantifies improved deltas (e.g. 'Reduced $100 million').",
          "position": 3,
          "objective": "Show improved cost trajectory and forward guidance",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 70,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "019deacc-ba1c-749b-a9e3-3ffa225ce004",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Revenue beat (p8), improved cost guidance (p10), capex step-down trajectory (p11)",
          "position": 4,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "CASM = Cost per Available Seat Mile. Slide highlights operational efficiency gains and fleet transition impacts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/10",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-10",
      "loopMatches": [
        {
          "to": 12,
          "from": 9,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019deacc-bb77-702d-8105-5824dec37bd1",
          "evidence": "p10 shows revised vs initial guidance comparison; p11 shows 2025 baseline vs declining future capex; p12 outlook quantifies improved deltas (e.g. 'Reduced $100 million').",
          "position": 3,
          "objective": "Show improved cost trajectory and forward guidance",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 70,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "019deacc-ba1c-749b-a9e3-3ffa225ce004",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Revenue beat (p8), improved cost guidance (p10), capex step-down trajectory (p11)",
          "position": 4,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 11,
          "from": 10,
          "beatId": "019deacc-bac9-748a-a6bb-74f2b4852bb3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Improved unit cost guidance and capex step-down trajectory",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart is illustrative, showing a decline from a ~$1.1 billion baseline in 2025.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/11",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-11",
      "loopMatches": [
        {
          "to": 12,
          "from": 9,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019deacc-bb77-702d-8105-5824dec37bd1",
          "evidence": "p10 shows revised vs initial guidance comparison; p11 shows 2025 baseline vs declining future capex; p12 outlook quantifies improved deltas (e.g. 'Reduced $100 million').",
          "position": 3,
          "objective": "Show improved cost trajectory and forward guidance",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 70,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "019deacc-ba1c-749b-a9e3-3ffa225ce004",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Revenue beat (p8), improved cost guidance (p10), capex step-down trajectory (p11)",
          "position": 4,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 11,
          "from": 10,
          "beatId": "019deacc-bac9-748a-a6bb-74f2b4852bb3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Improved unit cost guidance and capex step-down trajectory",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "Includes specific footnotes regarding non-GAAP measures, fuel price calculation, and exclusions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/12",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-12",
      "loopMatches": [
        {
          "to": 12,
          "from": 9,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019deacc-bb77-702d-8105-5824dec37bd1",
          "evidence": "p10 shows revised vs initial guidance comparison; p11 shows 2025 baseline vs declining future capex; p12 outlook quantifies improved deltas (e.g. 'Reduced $100 million').",
          "position": 3,
          "objective": "Show improved cost trajectory and forward guidance",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 70,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 12,
          "beatId": "019deacc-ba48-744b-a28b-9084045b8223",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Outlook Summary table provides forward 4Q/FY guidance",
          "position": 5,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 12,
          "from": 12,
          "beatId": "019deacc-baf7-763b-b2b6-3ed1930633c2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Outlook Summary guidance table",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/13",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/14",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes detailed breakdown of adjustments for fuel, non-airline expenses, and special items.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/15",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "This is a standard financial disclosure slide providing non-GAAP reconciliations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/16",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "This is a standard financial disclosure slide for non-GAAP reconciliation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/17",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/18",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be7-415e7c750a96",
      "docSlug": "5720a1dc7ae9ebd5",
      "documentTitle": "2025 Q3 Earnings Presentation",
      "authorId": "JetBlue",
      "authorName": "JetBlue",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be7-415e7c750a96/19",
      "deckHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-415e7c750a96#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}