{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1193,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 144,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart highlights ServiceNow (NOW) as the leader in sales efficiency compared to peers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/144",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-144",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 145,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide highlights a 35% CAGR in Non-GAAP operating profit over the 5-year period.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/145",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-145",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 146,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart is a combo chart showing bar values for FCF and a line for margin percentage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/146",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-146",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 147,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "Includes footnote regarding non-GAAP financial measures.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/147",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-147",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 148,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The 'Rule of 50+' is a common SaaS metric variant of the 'Rule of 40'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/148",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-148",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 149,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart shows historical 2023 data and projections for 2024E and 2026E.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/149",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-149",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 150,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide highlights margin expansion drivers and headwinds.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/150",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-150",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 151,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "SBC stands for Stock-Based Compensation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/151",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-151",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 152,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide highlights the company's commitment to minimizing shareholder dilution over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/152",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-152",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 153,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/153",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-153",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 154,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/154",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-154",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 155,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table provides a clear bridge between GAAP and Non-GAAP metrics, specifically isolating the impact of foreign currency fluctuations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/155",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-155",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 156,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table adjusts for foreign currency rate fluctuations to derive Non-GAAP metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/156",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-156",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 157,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table details adjustments for Stock-Based Compensation (SBC), Purchased Intangibles, Business Combination costs, and Legal Settlements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/157",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-157",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 158,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table includes adjustments for capital expenditures, legal settlements, debt discount repayments, and business combination costs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/158",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-158",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 159,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Numbers are in millions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/159",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-159",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 160,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/160",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-160",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
      "docSlug": "9ac8f5cb13e23843",
      "documentTitle": "2024 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 161,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/161",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-161",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 161,
          "from": 61,
          "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/poOsqRNEtxbt3aBu9IO1yeBH92CCRp7lFGPL94mELIs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNTVjYzY0MjVkNjdjNDIzL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/1",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/7r5ZRNKsu9AfBf-1meuXGGPo10uVRjlRBCfUZITKLlk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNTVjYzY0MjVkNjdjNDIzL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/Vqcds_8kIMQP5vHQcZADfMgLkrfVSpihmg5edpUDXsc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNTVjYzY0MjVkNjdjNDIzL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/qDZHbcYXcq1MZtGViXeFPE0W3wmpKpSYkeD1VsN3aOs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNTVjYzY0MjVkNjdjNDIzL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/2",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/3",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "The slide outlines the four primary workflow categories (Technology, Employee, Customer/Industry, Creator) supported by the Now Platform.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/4",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "Includes logos for Forbes, Fortune, Fast Company, and The American Opportunity Index.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/5",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 5,
          "beatId": "16f1d8a1-3287-4e25-bbbc-2d5c0b20b1a2",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The executive summary highlights the need for AI-driven business transformation",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 6,
          "from": 5,
          "beatId": "e393f4ef-7ed3-4951-8c8e-70d5520815ac",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The executive summary and KPI dashboard present ServiceNow as the solution",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide includes detailed footnotes explaining the methodology for calculating currency impacts and non-GAAP adjustments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/6",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 6,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ce33-7198-ab66-523bb79b8956",
          "evidence": "Three financial tables (Q4-24, FY24, 2025 guidance) deliver successive evidence of growth and outlook.",
          "position": 1,
          "objective": "Establish Q4, FY24, and 2025 guidance as headline financial evidence",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "e393f4ef-7ed3-4951-8c8e-70d5520815ac",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The executive summary and KPI dashboard present ServiceNow as the solution",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "data_table",
      "function": "summarize",
      "notes": "Includes detailed footnotes regarding non-GAAP adjustments and currency impact methodology.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/7",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 6,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ce33-7198-ab66-523bb79b8956",
          "evidence": "Three financial tables (Q4-24, FY24, 2025 guidance) deliver successive evidence of growth and outlook.",
          "position": 1,
          "objective": "Establish Q4, FY24, and 2025 guidance as headline financial evidence",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "appendix_data",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/8",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 6,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ce33-7198-ab66-523bb79b8956",
          "evidence": "Three financial tables (Q4-24, FY24, 2025 guidance) deliver successive evidence of growth and outlook.",
          "position": 1,
          "objective": "Establish Q4, FY24, and 2025 guidance as headline financial evidence",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "data_table",
      "function": "summarize",
      "notes": "The slide uses two distinct table sections for Q1 and FY guidance, with footnotes explaining non-GAAP and currency adjustments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/9",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 6,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ce33-7198-ab66-523bb79b8956",
          "evidence": "Three financial tables (Q4-24, FY24, 2025 guidance) deliver successive evidence of growth and outlook.",
          "position": 1,
          "objective": "Establish Q4, FY24, and 2025 guidance as headline financial evidence",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "financial_analysis",
      "function": "analyze_data",
      "notes": "The slide uses a waterfall chart to bridge the gap between guidance and actuals.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/10",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 10,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019de980-ce57-725e-8220-728f7bf38190",
          "evidence": "Dual waterfall: Prior Guidance Midpoint plus Currency Impact plus Q4 Performance equals Actual Results, both quarter and year.",
          "position": 2,
          "objective": "Bridge prior guidance to actuals via currency impact and Q4 performance",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 80,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The chart uses a grouped bar format to compare three metrics (Previous Year Growth, Actual Growth, Non-GAAP Constant Currency Sub Revenue Growth) across six time periods.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/11",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-11",
      "loopMatches": [
        {
          "to": 13,
          "from": 11,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ce7d-73a5-b403-362dade4905a",
          "evidence": "YoY growth, currency-neutral growth, and RPO trends all corroborate sustained expansion.",
          "position": 3,
          "objective": "Demonstrate consistent revenue and bookings growth",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 60,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "financial_analysis",
      "function": "analyze_data",
      "notes": "The chart uses a grouped bar structure to show the delta between actuals and constant currency figures.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/12",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-12",
      "loopMatches": [
        {
          "to": 13,
          "from": 11,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ce7d-73a5-b403-362dade4905a",
          "evidence": "YoY growth, currency-neutral growth, and RPO trends all corroborate sustained expansion.",
          "position": 3,
          "objective": "Demonstrate consistent revenue and bookings growth",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 60,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The slide includes a table below the chart detailing cRPO Y/Y growth and cRPO constant currency (cc) Y/Y growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/13",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-13",
      "loopMatches": [
        {
          "to": 13,
          "from": 11,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ce7d-73a5-b403-362dade4905a",
          "evidence": "YoY growth, currency-neutral growth, and RPO trends all corroborate sustained expansion.",
          "position": 3,
          "objective": "Demonstrate consistent revenue and bookings growth",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 60,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The chart illustrates how cohorts grow over time, with the 2010 cohort showing a 244% annual growth rate.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/14",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-14",
      "loopMatches": [
        {
          "to": 16,
          "from": 14,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-cea2-77bf-ac63-6427aadf7af9",
          "evidence": "244% cohort growth, rising $1M+ ACV customer count, and 98% renewal rate are three reinforcing customer signals.",
          "position": 4,
          "objective": "Prove customer base health and stickiness",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The chart tracks two metrics: count of high-value customers (bars) and average ACV (line).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/15",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-15",
      "loopMatches": [
        {
          "to": 16,
          "from": 14,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-cea2-77bf-ac63-6427aadf7af9",
          "evidence": "244% cohort growth, rising $1M+ ACV customer count, and 98% renewal rate are three reinforcing customer signals.",
          "position": 4,
          "objective": "Prove customer base health and stickiness",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide includes a footnote clarifying the methodology for calculating renewal rates regarding account mergers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/16",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-16",
      "loopMatches": [
        {
          "to": 16,
          "from": 14,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-cea2-77bf-ac63-6427aadf7af9",
          "evidence": "244% cohort growth, rising $1M+ ACV customer count, and 98% renewal rate are three reinforcing customer signals.",
          "position": 4,
          "objective": "Prove customer base health and stickiness",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The chart displays consistent performance distribution across workflow categories over the five-quarter period.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/17",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-17",
      "loopMatches": [
        {
          "to": 19,
          "from": 17,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019de980-cec8-72d0-9971-395d28235578",
          "evidence": "Three stacked-bar slides split aggregate ACV, revenue, and headcount into mutually exclusive segments.",
          "position": 5,
          "objective": "Reveal composition across workflow, geography, and headcount",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 70,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/18",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-18",
      "loopMatches": [
        {
          "to": 19,
          "from": 17,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019de980-cec8-72d0-9971-395d28235578",
          "evidence": "Three stacked-bar slides split aggregate ACV, revenue, and headcount into mutually exclusive segments.",
          "position": 5,
          "objective": "Reveal composition across workflow, geography, and headcount",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 70,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The chart tracks five categories: PS & Other Cost of Sales, Sub. Cost of Sales, S&M, R&D, and G&A.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/19",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-19",
      "loopMatches": [
        {
          "to": 19,
          "from": 17,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019de980-cec8-72d0-9971-395d28235578",
          "evidence": "Three stacked-bar slides split aggregate ACV, revenue, and headcount into mutually exclusive segments.",
          "position": 5,
          "objective": "Reveal composition across workflow, geography, and headcount",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 70,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The slide displays three distinct bar charts stacked vertically, comparing Q4-23 through Q4-24 and full-year figures for FY23 and FY24.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/20",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-20",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ceed-7249-983c-026f67720724",
          "evidence": "Three slides on gross margin, operating/FCF margin, and net income/EPS — all positive and stable.",
          "position": 6,
          "objective": "Demonstrate profitability across margins and EPS",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The slide compares quarterly performance (Q4-23 to Q4-24) against full-year performance (FY23, FY24) for two key financial metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/21",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-21",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ceed-7249-983c-026f67720724",
          "evidence": "Three slides on gross margin, operating/FCF margin, and net income/EPS — all positive and stable.",
          "position": 6,
          "objective": "Demonstrate profitability across margins and EPS",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "financial_analysis",
      "function": "analyze_data",
      "notes": "The slide presents two bar charts stacked vertically, comparing quarterly performance (Q4-23 to Q4-24) against annual performance (FY23 vs FY24).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/22",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-22",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de980-ceed-7249-983c-026f67720724",
          "evidence": "Three slides on gross margin, operating/FCF margin, and net income/EPS — all positive and stable.",
          "position": 6,
          "objective": "Demonstrate profitability across margins and EPS",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 65,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 6,
          "beatId": "b71e5b75-4ab8-476d-b1bb-f676b6a65a48",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides detailed financial information, including revenue growth and margins",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/23",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes detailed line items for SBC, amortization, and other adjustments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/24",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table provides granular financial data for reconciliation or supplemental analysis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/25",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3ae2661da2e2",
      "docSlug": "f55cc6425d67c423",
      "documentTitle": "2024 Q4 Investor q4cdn",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3ae2661da2e2/26",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3ae2661da2e2#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/F8kwgRSdx6unzvl3H9yo9QLfUpe-6jyW8Vn2U71WfVY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYTIzNTVmNzgzZGVjMDQ1L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/1",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "914b79fc-b38b-4b86-8e1c-430985e01925",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "The deck begins with an agenda, vision, and opportunity, setting the stage for the presentation.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/PU-qjSwJxJc0b7kkYeAx2sc5yiQ5w3rtbOLo14xSRX0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYTIzNTVmNzgzZGVjMDQ1L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/0rxqgDiOL3YF5nmUGUlih52vpznCSVr2YTyAvtW1WmE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYTIzNTVmNzgzZGVjMDQ1L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/Mz4Siw9-clW-cUB0mH_T9O91gUAOWAJ50rN2dg4n2cM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYTIzNTVmNzgzZGVjMDQ1L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/2",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "914b79fc-b38b-4b86-8e1c-430985e01925",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "The deck begins with an agenda, vision, and opportunity, setting the stage for the presentation.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "agenda",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/3",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "914b79fc-b38b-4b86-8e1c-430985e01925",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "The deck begins with an agenda, vision, and opportunity, setting the stage for the presentation.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/4",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "914b79fc-b38b-4b86-8e1c-430985e01925",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "The deck begins with an agenda, vision, and opportunity, setting the stage for the presentation.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide uses a four-column layout with big numbers to highlight company strengths.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/5",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "26b2b9c7-56a5-409a-9e2c-024f3c364a29",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "ServiceNow's position of strength and its league of its own.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart uses a stacked bar approach to visualize the components of the Rule of 50 metric.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/6",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "26b2b9c7-56a5-409a-9e2c-024f3c364a29",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "ServiceNow's position of strength and its league of its own.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "thesis_headline",
      "function": "present_solution",
      "notes": "Uses an infinity loop diagram to represent the platform's connectivity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/7",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-7",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "26b2b9c7-56a5-409a-9e2c-024f3c364a29",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "ServiceNow's position of strength and its league of its own.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "The slide uses a background of client logos and an infinity loop graphic to represent the platform.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/8",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-8",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "26b2b9c7-56a5-409a-9e2c-024f3c364a29",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "ServiceNow's position of strength and its league of its own.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The diagram uses a hub-and-spoke style layout to show how the central ServiceNow platform integrates with various business drivers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/9",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-9",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "26b2b9c7-56a5-409a-9e2c-024f3c364a29",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "ServiceNow's position of strength and its league of its own.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide uses a glassmorphism effect for the central text box.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/10",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-10",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 11,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/11",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-11",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 12,
      "slideType": "agenda",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/12",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-12",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 13,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/13",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-13",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 14,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a visual metaphor of a chasm (gap) to represent the disconnect between business demands and technology.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/14",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-14",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 14,
          "beatId": "c5f54b51-a656-4463-a687-4b50d65fa7b5",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The presentation identifies the ROI gap as a key problem.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 15,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide features a large, stylized number '2' in the background, indicating this is the second section of the deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/15",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-15",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
      "docSlug": "ba2355f783dec045",
      "documentTitle": "2025 Financial Analyst Day",
      "authorId": "ServiceNow-IR",
      "authorName": "ServiceNow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 16,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/16",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-16",
      "loopMatches": [
        {
          "to": 42,
          "from": 7,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "07d224c7-1725-46d9-90d9-878ebc69e179",
          "evidence": "The AI Platform for business transformation is a recurring theme.",
          "position": 1,
          "objective": "Presenting ServiceNow's AI platform as a solution for business transformation.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}