{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 1065,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/34",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-34",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/35",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-35",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide uses a puzzle-piece visual metaphor to connect the product interface with its scale metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/36",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-36",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "key_messages",
      "function": "quantify_impact",
      "notes": "The slide uses a puzzle-piece visual metaphor to connect the product interface with the usage metric.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/37",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-37",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a split-screen visual approach to contrast two product lines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/38",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-38",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "strategic_options",
      "function": "present_solution",
      "notes": "The slide uses a four-column layout, each pairing a visual product screenshot with a strategic objective.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/39",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-39",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "strategic_options",
      "function": "present_solution",
      "notes": "The slide highlights the strategic focus on cross-platform consistency and growth, with specific metrics for total and web MAU.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/40",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-40",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "strategic_options",
      "function": "present_solution",
      "notes": "The slide uses a split layout with visual product examples on the left and strategic pillars/metrics on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/41",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-41",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "business_case",
      "function": "present_solution",
      "notes": "The slide uses a mix of product screenshots and strategic bullet points to demonstrate the value proposition of Adobe Express.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/42",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-42",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "The slide highlights the synergy between Acrobat and Express, focusing on agentic creation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/43",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-43",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses a collage of product screenshots and callouts to illustrate the ecosystem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/44",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-44",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a layered architecture diagram to show how the AI platform supports different user segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/45",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-45",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "business_case",
      "function": "present_solution",
      "notes": "The slide uses a layered architecture diagram to show how the AI platform supports different professional segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/46",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-46",
      "loopMatches": [
        {
          "to": 46,
          "from": 34,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
          "position": 5,
          "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/47",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-47",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/48",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-48",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": "The slide uses a visual grid layout where each column represents a strategic pillar with a corresponding image and descriptive text.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/49",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-49",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "market_landscape",
      "function": "present_solution",
      "notes": "The slide uses a visual grid to categorize model types and distinguishes between internal Firefly models and external 3rd party models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/50",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-50",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide highlights the integration of Firefly AI into the Creative Cloud ecosystem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/51",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-51",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "roadmap",
      "function": "plan_implementation",
      "notes": "The slide uses a timeline-based grid structure to categorize product updates by quarter.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/52",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-52",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 53,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "Includes a screenshot of the Firefly web interface and key performance indicators for paid subscribers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/53",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-53",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 54,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide highlights the integration of AI across the Adobe product suite (Firefly, Photoshop, Lightroom, Express, Premiere) to drive mobile and web growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/54",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-54",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 55,
      "slideType": "business_case",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/55",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-55",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 56,
      "slideType": "executive_summary",
      "function": "present_solution",
      "notes": "The slide uses a segmented layout to show target audiences and strategic pillars, followed by a KPI dashboard.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/56",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-56",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 57,
      "slideType": "business_case",
      "function": "present_solution",
      "notes": "The slide uses a layered architecture diagram to show how the Adobe AI Platform supports different customer segments and monetization levers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/57",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-57",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 58,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide uses a visual metaphor of a growth curve (left) alongside three thematic sections (More Solutions, More Value, More Users) with corresponding KPIs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/58",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-58",
      "loopMatches": [
        {
          "to": 58,
          "from": 47,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
          "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
          "position": 6,
          "objective": "Same cascade applied to Creative Professionals & Creators",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 59,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/59",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-59",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 60,
      "slideType": "other",
      "function": "summarize",
      "notes": "Event recap slide showing attendance, session count, and partner logos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/60",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-60",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 61,
      "slideType": "initiative_list",
      "function": "summarize",
      "notes": "The slide uses a 2x4 grid layout to showcase eight different product features or platforms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/61",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-61",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 62,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The chart uses a fan-out visualization to represent market expansion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/62",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-62",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 63,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/63",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-63",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 64,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The slide uses two bar charts to show revenue growth trends for two different business units.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/64",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-64",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 65,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a layered, upward-sloping visual metaphor to show progression from Digital Marketing to Customer Experience Management to Customer Experience Orchestration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/65",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-65",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 66,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "The slide uses a collage background to visually represent the breadth of digital marketing and AI applications.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/66",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-66",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 67,
      "slideType": "executive_summary",
      "function": "present_solution",
      "notes": "The slide uses a layered stack diagram to represent the product architecture.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/67",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-67",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 68,
      "slideType": "thesis_headline",
      "function": "present_solution",
      "notes": "The slide uses a layered block diagram to represent the Adobe technology stack.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/68",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-68",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 69,
      "slideType": "other",
      "function": "present_solution",
      "notes": "The slide uses a hub-and-spoke style visual to represent the content supply chain ecosystem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/69",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-69",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 70,
      "slideType": "executive_summary",
      "function": "present_solution",
      "notes": "The slide uses a visual metaphor of a bridge between creativity and marketing, supported by the underlying Adobe AI Platform.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/70",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-70",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 71,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The slide uses a layered architecture diagram to represent the content supply chain.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/71",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-71",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 72,
      "slideType": "other",
      "function": "present_solution",
      "notes": "The slide uses a layered stack architecture to represent the AI platform, with a sidebar highlighting key performance metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/72",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-72",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 73,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses a logo-grid layout to demonstrate market traction.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/73",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-73",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 74,
      "slideType": "thesis_headline",
      "function": "present_solution",
      "notes": "The slide uses a layered block diagram to represent the Adobe technology stack.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/74",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-74",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 75,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The chart shows a steady increase in revenue with a 13% CAGR. The right-hand sidebar provides a qualitative summary of the drivers behind this growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/75",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-75",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 76,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The slide uses a layered stack architecture to illustrate the integration of AI across Adobe's product suite.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/76",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-76",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 77,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide highlights technical performance (latency), volume (events, page views, profiles), and business growth (revenue, customer growth).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/77",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-77",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 78,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses a logo-grid layout to demonstrate market traction and partnership breadth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/78",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-78",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 79,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide uses a three-column layout with supporting imagery and key performance metrics for each pillar.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/79",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-79",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 80,
      "slideType": "market_landscape",
      "function": "illustrate_case",
      "notes": "The slide uses a color-coded vertical segmentation to map client logos to specific industry focus areas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/80",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-80",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 81,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/81",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-81",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 82,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "The slide uses a layered architecture diagram to show how the AI platform supports different professional segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/82",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-82",
      "loopMatches": [
        {
          "to": 82,
          "from": 74,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
          "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
          "position": 8,
          "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 72,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 83,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/83",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-83",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 84,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart shows a clear transition from a mix of subscription and non-subscription revenue to a model dominated by subscription revenue (95% in FY24).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/84",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-84",
      "loopMatches": [
        {
          "to": 91,
          "from": 84,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
          "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
          "position": 9,
          "objective": "Reveal financial profile then split it across customer groups",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 85,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide uses a consistent bar chart format across three segments, with summary metrics in black callout boxes at the bottom of each segment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/85",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-85",
      "loopMatches": [
        {
          "to": 91,
          "from": 84,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
          "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
          "position": 9,
          "objective": "Reveal financial profile then split it across customer groups",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 86,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The chart uses a bar chart for ARR and a line chart for subscriptions, with footnotes explaining currency rate adjustments and subscription exclusions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/86",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-86",
      "loopMatches": [
        {
          "to": 91,
          "from": 84,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
          "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
          "position": 9,
          "objective": "Reveal financial profile then split it across customer groups",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 87,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a custom visual framework mapping segments to product use cases and platform evolution (Desktop, Web & Mobile, AI & Agents).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/87",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-87",
      "loopMatches": [
        {
          "to": 91,
          "from": 84,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
          "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
          "position": 9,
          "objective": "Reveal financial profile then split it across customer groups",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 88,
      "slideType": "segmentation",
      "function": "present_framework",
      "notes": "The chart uses a stacked area-like visualization to show the overlap and distribution of customer segments across various creative output categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/88",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-88",
      "loopMatches": [
        {
          "to": 91,
          "from": 84,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
          "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
          "position": 9,
          "objective": "Reveal financial profile then split it across customer groups",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 89,
      "slideType": "segmentation",
      "function": "present_solution",
      "notes": "The chart on the left is a stylized area chart showing the intersection of creative outputs and customer segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/89",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-89",
      "loopMatches": [
        {
          "to": 91,
          "from": 84,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
          "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
          "position": 9,
          "objective": "Reveal financial profile then split it across customer groups",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 90,
      "slideType": "market_landscape",
      "function": "present_solution",
      "notes": "The slide uses a stacked area chart to visualize the expansion of audience segments across various creative output categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/90",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-90",
      "loopMatches": [
        {
          "to": 91,
          "from": 84,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
          "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
          "position": 9,
          "objective": "Reveal financial profile then split it across customer groups",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 91,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses two donut charts to visualize customer and route-to-market splits, alongside key business metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/91",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-91",
      "loopMatches": [
        {
          "to": 91,
          "from": 84,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
          "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
          "position": 9,
          "objective": "Reveal financial profile then split it across customer groups",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 92,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/92",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-92",
      "loopMatches": [
        {
          "to": 97,
          "from": 92,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-080f6bd72a82",
          "evidence": "Symmetric two-segment financial pages: p92-94 Business Pros & Consumers, p95-97 Creative & Marketing Professionals.",
          "position": 10,
          "objective": "Compare growth and proof points across the two customer-group segments",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 93,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "Includes a collage of product UI screenshots and a user photo.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/93",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-93",
      "loopMatches": [
        {
          "to": 97,
          "from": 92,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-08f8-7619-ac2b-080f6bd72a82",
          "evidence": "Symmetric two-segment financial pages: p92-94 Business Pros & Consumers, p95-97 Creative & Marketing Professionals.",
          "position": 10,
          "objective": "Compare growth and proof points across the two customer-group segments",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
          "position": 5,
          "confidence": 82,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 101,
          "from": 83,
          "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Growth agenda, monetization, $30B target",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}