{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 104,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e2-fc7c6e0d79c0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Top-10 trends + 'still not happy' customer satisfaction problem",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a collage of screenshots from various publications (BoF, Forbes) dated 2012, 2014, and beyond to establish historical context.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-20",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b30f-34206f81b659",
          "evidence": "'omnichannel for a decade' (p20) -> 'yet customers not happy' (p21) -> NSS proof (p22).",
          "position": 4,
          "objective": "Bust omnichannel myth — customers still unhappy despite decade of effort",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 82,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e2-fc7c6e0d79c0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Top-10 trends + 'still not happy' customer satisfaction problem",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/21",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-21",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b30f-34206f81b659",
          "evidence": "'omnichannel for a decade' (p20) -> 'yet customers not happy' (p21) -> NSS proof (p22).",
          "position": 4,
          "objective": "Bust omnichannel myth — customers still unhappy despite decade of effort",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 82,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e2-fc7c6e0d79c0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Top-10 trends + 'still not happy' customer satisfaction problem",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "kpi_dashboard",
      "function": "compare_peers",
      "notes": "The chart uses a stacked bar approach to show the breakdown of 'Satisfactory', 'Sufficient', and 'Underwhelming' experiences for each brand.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/22",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-22",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b30f-34206f81b659",
          "evidence": "'omnichannel for a decade' (p20) -> 'yet customers not happy' (p21) -> NSS proof (p22).",
          "position": 4,
          "objective": "Bust omnichannel myth — customers still unhappy despite decade of effort",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 82,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 22,
          "beatId": "019dd95a-0702-74a3-87e3-02ee50ae2671",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Two-gap diagnosis + bridge/bring playbook framing",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses a split-screen layout to contrast offline dominance with online parity/underperformance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/23",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-23",
      "loopMatches": [
        {
          "to": 25,
          "from": 23,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b30f-3946acd98de2",
          "evidence": "Offline vs online table (p23) + geographic gap (p24) + 2x2 of two gaps (p25).",
          "position": 5,
          "objective": "Compare offline vs online and luxury vs mass-retailer experiences",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 22,
          "beatId": "019dd95a-0702-74a3-87e3-02ee50ae2671",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Two-gap diagnosis + bridge/bring playbook framing",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "diagnosis",
      "function": "diagnose",
      "notes": "The slide uses stacked bar charts to contrast 'Satisfactory/Sufficient' vs 'Underwhelming' experiences. It highlights specific segments (GenZ, Europe, Sunglasses) as having higher dissatisfaction.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-24",
      "loopMatches": [
        {
          "to": 25,
          "from": 23,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b30f-3946acd98de2",
          "evidence": "Offline vs online table (p23) + geographic gap (p24) + 2x2 of two gaps (p25).",
          "position": 5,
          "objective": "Compare offline vs online and luxury vs mass-retailer experiences",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 22,
          "beatId": "019dd95a-0702-74a3-87e3-02ee50ae2671",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Two-gap diagnosis + bridge/bring playbook framing",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "diagnosis",
      "function": "diagnose",
      "notes": "Uses a scatter-plot style layout to categorize customer needs into two distinct groups (A and B) based on impact and frequency.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/25",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-25",
      "loopMatches": [
        {
          "to": 25,
          "from": 23,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b30f-3946acd98de2",
          "evidence": "Offline vs online table (p23) + geographic gap (p24) + 2x2 of two gaps (p25).",
          "position": 5,
          "objective": "Compare offline vs online and luxury vs mass-retailer experiences",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 22,
          "beatId": "019dd95a-0702-74a3-87e3-02ee50ae2671",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Two-gap diagnosis + bridge/bring playbook framing",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "customer_journey",
      "function": "illustrate_case",
      "notes": "The slide uses a sequential flow (A-F) to show a failed customer journey.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/26",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-26",
      "loopMatches": [
        {
          "to": 28,
          "from": 26,
          "name": "Day In Life",
          "slug": "14-day-in-life",
          "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
          "matchId": "019dd95a-088c-724c-b30f-3dbe33d24fb4",
          "evidence": "Illustrative 6-step customer story (p26) -> framing (p27) -> 2,600-journey friction map (p28).",
          "position": 6,
          "objective": "Walk through a customer's friction-laden luxury journey",
          "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
          "confidence": 85,
          "description": "Humanize abstract data by walking through a single user's struggle and resolution"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 22,
          "beatId": "019dd95a-0702-74a3-87e3-02ee50ae2671",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Two-gap diagnosis + bridge/bring playbook framing",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "diagnosis",
      "function": "diagnose",
      "notes": "Uses the iceberg model to illustrate that functional issues are visible/surface-level, while emotional issues are deeper.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/27",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-27",
      "loopMatches": [
        {
          "to": 28,
          "from": 26,
          "name": "Day In Life",
          "slug": "14-day-in-life",
          "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
          "matchId": "019dd95a-088c-724c-b30f-3dbe33d24fb4",
          "evidence": "Illustrative 6-step customer story (p26) -> framing (p27) -> 2,600-journey friction map (p28).",
          "position": 6,
          "objective": "Walk through a customer's friction-laden luxury journey",
          "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
          "confidence": 85,
          "description": "Humanize abstract data by walking through a single user's struggle and resolution"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 22,
          "beatId": "019dd95a-0702-74a3-87e3-02ee50ae2671",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Two-gap diagnosis + bridge/bring playbook framing",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "customer_journey",
      "function": "illustrate_case",
      "notes": "The slide uses a customer journey map framework to visualize friction intensity across different stages of the luxury buying process.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/28",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-28",
      "loopMatches": [
        {
          "to": 28,
          "from": 26,
          "name": "Day In Life",
          "slug": "14-day-in-life",
          "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
          "matchId": "019dd95a-088c-724c-b30f-3dbe33d24fb4",
          "evidence": "Illustrative 6-step customer story (p26) -> framing (p27) -> 2,600-journey friction map (p28).",
          "position": 6,
          "objective": "Walk through a customer's friction-laden luxury journey",
          "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
          "confidence": 85,
          "description": "Humanize abstract data by walking through a single user's struggle and resolution"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 28,
          "beatId": "019dd95a-0702-74a3-87e3-06531669633d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "2,600-journey friction map + 4 brand misconceptions",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/29",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 28,
          "beatId": "019dd95a-0702-74a3-87e3-06531669633d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "2,600-journey friction map + 4 brand misconceptions",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "comparison_table",
      "function": "diagnose",
      "notes": "The slide uses a 4-column comparison structure to contrast 'How Brands act' with 'How reality is'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/30",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 28,
          "beatId": "019dd95a-0702-74a3-87e3-06531669633d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "2,600-journey friction map + 4 brand misconceptions",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 30,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Digital discontent gaps and brand misconceptions",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/31",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "other",
      "function": "present_framework",
      "notes": "Uses an iceberg metaphor to distinguish between visible functional basics and deeper emotional differentiators.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/32",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-32",
      "loopMatches": [
        {
          "to": 33,
          "from": 32,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b30f-43840b359fdb",
          "evidence": "Iceberg shows 'playbook is there' vs 'write the playbook' (p32) -> defense vs offense (p33).",
          "position": 7,
          "objective": "Move from functional-only to functional+emotional CX playbook",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 75,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 32,
          "beatId": "019dd95a-0702-74a3-87e3-090e324d7497",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Iceberg playbook + strategic touchpoint role choice",
          "position": 5,
          "confidence": 88,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 33,
          "from": 32,
          "beatId": "019dd95a-0702-74a3-87e3-14d555da3350",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Master CX + role-per-touchpoint recommendation",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a binary 'defense vs offense' framing to contrast two strategic approaches.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/33",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-33",
      "loopMatches": [
        {
          "to": 33,
          "from": 32,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b30f-43840b359fdb",
          "evidence": "Iceberg shows 'playbook is there' vs 'write the playbook' (p32) -> defense vs offense (p33).",
          "position": 7,
          "objective": "Move from functional-only to functional+emotional CX playbook",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 75,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 32,
          "beatId": "019dd95a-0702-74a3-87e3-090e324d7497",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Iceberg playbook + strategic touchpoint role choice",
          "position": 5,
          "confidence": 88,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 33,
          "from": 32,
          "beatId": "019dd95a-0702-74a3-87e3-14d555da3350",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Master CX + role-per-touchpoint recommendation",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/34",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-9da085bdac1f",
      "docSlug": "52e21d70f3295259",
      "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/35",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/ayAHGg24GG_gtIbS3E_DZcn96Kqa1YYhK5Qzud67vIo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82MmM5YjI1MzliZjE1ODViL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/pKmFLGpVPfyZWevtyQU4Wle92f7JGB9VEI_u9475q-Y/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82MmM5YjI1MzliZjE1ODViL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/GYhVx4sr8GxJO53SZFGiw9_XQLKqqaMTGrQpbmRe2TE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82MmM5YjI1MzliZjE1ODViL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/HLY6DvKY1KeZJHYqPCXeEkG8cZtKz2Hp4cCXzdmh_Bk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82MmM5YjI1MzliZjE1ODViL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "front_matter",
      "notes": "This is a standard BCG corporate boilerplate slide often found at the end of a deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 3,
      "slideType": "filler",
      "function": "establish_context",
      "notes": "This slide serves as a contextual introduction or 'about this series' page.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/3",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-3",
      "loopMatches": [
        {
          "to": 4,
          "from": 3,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088c-724c-b30f-fe57b10cb0ef",
          "evidence": "Lists CAT events, inflation, COVID aftermath, comparative raters as trigger context for action",
          "position": 1,
          "objective": "Establish urgency from converging trends putting pricing at the center",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 75,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e4-06fa75fa9b7b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "P&C series framing + intro on volatile environment putting pricing at center",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 4,
      "slideType": "situation_overview",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/4",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-4",
      "loopMatches": [
        {
          "to": 4,
          "from": 3,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088c-724c-b30f-fe57b10cb0ef",
          "evidence": "Lists CAT events, inflation, COVID aftermath, comparative raters as trigger context for action",
          "position": 1,
          "objective": "Establish urgency from converging trends putting pricing at the center",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 75,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e4-06fa75fa9b7b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "P&C series framing + intro on volatile environment putting pricing at center",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 5,
      "slideType": "implementation_plan",
      "function": "present_framework",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-5",
      "loopMatches": [
        {
          "to": 7,
          "from": 5,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b310-03aff0e780a5",
          "evidence": "Exhibit 1 process map -> Exhibit 2 modeling detail -> Exhibit 3 implication of GBM transition",
          "position": 2,
          "objective": "Drill from process big picture into modeling detail and its implication",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e4-099544b2493d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Exhibit 1 siloed process + Exhibit 2 diminishing returns curve",
          "position": 2,
          "confidence": 85,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "diagnose",
      "notes": "Illustrates the bias-variance tradeoff in machine learning models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/6",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-6",
      "loopMatches": [
        {
          "to": 7,
          "from": 5,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b310-03aff0e780a5",
          "evidence": "Exhibit 1 process map -> Exhibit 2 modeling detail -> Exhibit 3 implication of GBM transition",
          "position": 2,
          "objective": "Drill from process big picture into modeling detail and its implication",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e4-099544b2493d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Exhibit 1 siloed process + Exhibit 2 diminishing returns curve",
          "position": 2,
          "confidence": 85,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 7,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide uses a comparison table framework to contrast two statistical modeling approaches in the context of insurance ratemaking.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-7",
      "loopMatches": [
        {
          "to": 7,
          "from": 5,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b310-03aff0e780a5",
          "evidence": "Exhibit 1 process map -> Exhibit 2 modeling detail -> Exhibit 3 implication of GBM transition",
          "position": 2,
          "objective": "Drill from process big picture into modeling detail and its implication",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e4-0cf40da6752d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Exhibit 3 GLM to GBM transition with deeper implications",
          "position": 3,
          "confidence": 85,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 8,
      "slideType": "key_messages",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/8",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-8",
      "loopMatches": [
        {
          "to": 10,
          "from": 8,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b310-044289e0d43b",
          "evidence": "p8 frames challenges, p9 has explicit 'The so what?' header, p10 lists three numbered actions",
          "position": 3,
          "objective": "Move from challenges to explicit so-what to three concrete actions",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 88,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 8,
          "beatId": "019dd95a-0702-74a3-87e4-11a28aa1e51e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Key challenges to overcome (uncertainty, fairness, regulators)",
          "position": 4,
          "confidence": 85,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 9,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide is text-heavy, focusing on the intersection of regulatory hurdles, model transparency, and organizational talent needs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/9",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 8,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b310-044289e0d43b",
          "evidence": "p8 frames challenges, p9 has explicit 'The so what?' header, p10 lists three numbered actions",
          "position": 3,
          "objective": "Move from challenges to explicit so-what to three concrete actions",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 88,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e4-14f2369a9105",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Explicit 'The so what?' header followed by three numbered recommendations and closing CTA",
          "position": 5,
          "confidence": 85,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 10,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/10",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 8,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b310-044289e0d43b",
          "evidence": "p8 frames challenges, p9 has explicit 'The so what?' header, p10 lists three numbered actions",
          "position": 3,
          "objective": "Move from challenges to explicit so-what to three concrete actions",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 88,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e4-14f2369a9105",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Explicit 'The so what?' header followed by three numbered recommendations and closing CTA",
          "position": 5,
          "confidence": 85,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 11,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/11",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 12,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a2709765f07b",
      "docSlug": "62c9b2539bf1585b",
      "documentTitle": "Whats Next Insurance Pricing",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 13,
      "slideType": "filler",
      "function": "filler",
      "notes": "This is a generic filler slide, likely a section divider or cover image.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a2709765f07b#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}