{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 104, "pageSize": 18, "pageCount": 17777, "rows": [ { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/sPJE-dcBUhO6ZXtaMlumLrdx0uC5bLlY68D5htGC5r8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83NTE1NGI4MjMyOTBhMTA5L3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/1", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019de0ed-a564-75af-ba6e-6827be3d42cf", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Surface Observation", "beatSlug": null, "evidence": "Cover, TOC and 5-bullet key highlights sit at the surface.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": "https://imgproxy.kitesheet.com/XfHdaEn0l7DDJxhMBfT-Fs3ElK8aakYcIO9iD62jmlQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83NTE1NGI4MjMyOTBhMTA5L3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/g0hT2sQofGtu6ZBxkwgEAlk_aNOgEOF5vxhZGX0zdI0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83NTE1NGI4MjMyOTBhMTA5L3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/DPb_MU9fka0QRljz_tkMdhnXBTLTTcQCsTSbR5zboLk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83NTE1NGI4MjMyOTBhMTA5L3AwMDEucG5n" }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/2", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019de0ed-a564-75af-ba6e-6827be3d42cf", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Surface Observation", "beatSlug": null, "evidence": "Cover, TOC and 5-bullet key highlights sit at the surface.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/3", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-3", "loopMatches": [ { "to": 5, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019de0ed-a6e6-70fa-ba0e-2efeb2ea56c7", "evidence": "p.3-5 each present same 5-theme structure (Efficiency, Quality, Investments, Technology, Talent).", "position": 1, "objective": "Frame survey findings into 5 MECE themes", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 80, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019de0ed-a564-75af-ba6e-6827be3d42cf", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Surface Observation", "beatSlug": null, "evidence": "Cover, TOC and 5-bullet key highlights sit at the surface.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/4", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-4", "loopMatches": [ { "to": 5, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019de0ed-a6e6-70fa-ba0e-2efeb2ea56c7", "evidence": "p.3-5 each present same 5-theme structure (Efficiency, Quality, Investments, Technology, Talent).", "position": 1, "objective": "Frame survey findings into 5 MECE themes", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 80, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019de0ed-a564-75af-ba6e-6827be3d42cf", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Surface Observation", "beatSlug": null, "evidence": "Cover, TOC and 5-bullet key highlights sit at the surface.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/5", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-5", "loopMatches": [ { "to": 5, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019de0ed-a6e6-70fa-ba0e-2efeb2ea56c7", "evidence": "p.3-5 each present same 5-theme structure (Efficiency, Quality, Investments, Technology, Talent).", "position": 1, "objective": "Frame survey findings into 5 MECE themes", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 80, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019de0ed-a564-75af-ba6e-6827be3d42cf", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Surface Observation", "beatSlug": null, "evidence": "Cover, TOC and 5-bullet key highlights sit at the surface.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/6", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-6", "loopMatches": [], "arcBeatMatches": [ { "to": 22, "from": 6, "beatId": "019de0ed-a590-7188-b1af-88fa6b38bceb", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "Methodology + Role of Underwriter section exposes 40% time waste.", "position": 2, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 22, "from": 6, "beatId": "019de0ed-a664-72ab-bbbd-ee61e005d0f0", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Methodology + activity/time data.", "position": 1, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "appendix_methodology", "function": "summarize", "notes": "The slide uses a consistent color palette to represent different segments across multiple charts.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/7", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-7", "loopMatches": [ { "to": 11, "from": 7, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019de0ed-a70f-7226-8ff8-91743b09b900", "evidence": "Five slides decomposing 434 respondents by LOB, account size, age, tenure.", "position": 2, "objective": "Profile sample by line of business and account size", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 78, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 22, "from": 6, "beatId": "019de0ed-a590-7188-b1af-88fa6b38bceb", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "Methodology + Role of Underwriter section exposes 40% time waste.", "position": 2, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 22, "from": 6, "beatId": "019de0ed-a664-72ab-bbbd-ee61e005d0f0", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Methodology + activity/time data.", "position": 1, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses two 100% stacked bar charts to compare age and tenure distributions across four insurance business lines.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/8", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-8", "loopMatches": [ { "to": 11, "from": 7, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019de0ed-a70f-7226-8ff8-91743b09b900", "evidence": "Five slides decomposing 434 respondents by LOB, account size, age, tenure.", "position": 2, "objective": "Profile sample by line of business and account size", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 78, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 22, "from": 6, "beatId": "019de0ed-a590-7188-b1af-88fa6b38bceb", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "Methodology + Role of Underwriter section exposes 40% time waste.", "position": 2, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 22, "from": 6, "beatId": "019de0ed-a664-72ab-bbbd-ee61e005d0f0", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Methodology + activity/time data.", "position": 1, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "segmentation", "function": "analyze_data", "notes": "The slide uses two 100% stacked bar charts to visualize the distribution of respondents across different premium tiers.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/9", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-9", "loopMatches": [ { "to": 11, "from": 7, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019de0ed-a70f-7226-8ff8-91743b09b900", "evidence": "Five slides decomposing 434 respondents by LOB, account size, age, tenure.", "position": 2, "objective": "Profile sample by line of business and account size", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 78, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 22, "from": 6, "beatId": "019de0ed-a590-7188-b1af-88fa6b38bceb", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "Methodology + Role of Underwriter section exposes 40% time waste.", "position": 2, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 22, "from": 6, "beatId": "019de0ed-a664-72ab-bbbd-ee61e005d0f0", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Methodology + activity/time data.", "position": 1, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "docSlug": "75154b823290a109", "documentTitle": "2021 P&C Underwriting Survey", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "appendix_data", "function": "summarize", "notes": "The slide uses a consistent purple color palette to represent different segments across four stacked bar charts and one donut chart.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-bc0f4a0a3ef5/10", "deckHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-bc0f4a0a3ef5#slide-10", "loopMatches": [ { "to": 11, "from": 7, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019de0ed-a70f-7226-8ff8-91743b09b900", "evidence": "Five slides decomposing 434 respondents by LOB, account size, age, tenure.", "position": 2, "objective": "Profile sample by line of business and account size", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 78, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 22, "from": 6, "beatId": "019de0ed-a590-7188-b1af-88fa6b38bceb", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "Methodology + Role of Underwriter section exposes 40% time waste.", "position": 2, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 22, "from": 6, "beatId": "019de0ed-a664-72ab-bbbd-ee61e005d0f0", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Methodology + activity/time data.", "position": 1, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 20, "slideType": "recommendation", "function": "quantify_impact", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/20", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-20", "loopMatches": [ { "to": 20, "from": 17, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d38-0c6c97872bf7", "evidence": "Curves explainer -> TV most linear -> 53% of new spend to TV.", "position": 4, "objective": "From response curves to 53% TV reallocation recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 21, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/21", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-21", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 22, "slideType": "thesis_headline", "function": "establish_context", "notes": "Uses a simple additive equation to define a concept.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/22", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-22", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "slideType": "comparison_table", "function": "quantify_impact", "notes": "The slide uses a donut chart visualization to highlight the gap between two CAGR metrics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/23", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-23", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 24, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a donut chart to visualize the composition of media spend, with a specific focus on the LFVC category.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/24", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-24", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "diagnosis", "function": "diagnose", "notes": "LFVC likely stands for Long-Form Video Content and SFVC for Short-Form Video Content.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/25", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-25", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 26, "slideType": "closing_ask", "function": "state_next_steps", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/26", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-26", "loopMatches": [], "arcBeatMatches": [ { "to": 27, "from": 26, "beatId": "019dd95a-0680-7418-820d-be6901f039c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "Four numbered Calls to Action close the deck.", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 27, "from": 26, "beatId": "019dd95a-0680-7418-820d-c86a5348ac04", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": "triple-take-the-action-now-what", "evidence": "Four-point Call to Action slide.", "position": 3, "confidence": 60, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "next_steps", "function": "state_next_steps", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/27", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-27", "loopMatches": [], "arcBeatMatches": [ { "to": 27, "from": 26, "beatId": "019dd95a-0680-7418-820d-be6901f039c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "Four numbered Calls to Action close the deck.", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 27, "from": 26, "beatId": "019dd95a-0680-7418-820d-c86a5348ac04", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": "triple-take-the-action-now-what", "evidence": "Four-point Call to Action slide.", "position": 3, "confidence": 60, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }