{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 103, "pageSize": 18, "pageCount": 17777, "rows": [ { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/2", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "problem_statement", "function": "frame_problem", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/3", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-3", "loopMatches": [ { "to": 5, "from": 3, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d38-03352c2de726", "evidence": "p.3 big picture study, p.4 channel focus, p.5 vertical breakdown 42/40/18%.", "position": 1, "objective": "Zoom from study purpose to channels to verticals", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "appendix_methodology", "function": "establish_context", "notes": "The slide uses icons to represent different media channels including Multi-platform TV, Display & Other, Paid Search, Paid Social, Short-form Video Content, and Other Media.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/4", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-4", "loopMatches": [ { "to": 5, "from": 3, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d38-03352c2de726", "evidence": "p.3 big picture study, p.4 channel focus, p.5 vertical breakdown 42/40/18%.", "position": 1, "objective": "Zoom from study purpose to channels to verticals", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "market_landscape", "function": "analyze_data", "notes": "The chart is a horizontal stacked bar chart representing media spend allocation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/5", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-5", "loopMatches": [ { "to": 5, "from": 3, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d38-03352c2de726", "evidence": "p.3 big picture study, p.4 channel focus, p.5 vertical breakdown 42/40/18%.", "position": 1, "objective": "Zoom from study purpose to channels to verticals", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/6", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-6", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "section_divider", "function": "transition", "notes": "The slide uses a baseball metaphor, likely implying a 'home run' or 'hitting the mark' theme for the section.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/7", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-7", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "comparison_table", "function": "compare_peers", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/8", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-8", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "thesis_headline", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/9", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-9", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "diagnosis", "function": "diagnose", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/10", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-10", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "comparison_table", "function": "compare_options", "notes": "The chart uses arrows to indicate the direction and magnitude of the gap between current and optimal spend.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/11", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-11", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "impact_sizing", "function": "quantify_impact", "notes": "The slide uses a waterfall-style logic to show the gap between current media-generated revenue and potential optimized revenue.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/12", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-12", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "transition", "function": "transition", "notes": "The slide uses a silhouette of a baseball player as a background image, likely metaphorically representing 'impact' or 'driving' results.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/13", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-13", "loopMatches": [ { "to": 16, "from": 13, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d38-0b31552eaa3c", "evidence": "p.15 without halo $16.14, p.16 with halo $14.34 +23% TV bar.", "position": 3, "objective": "Show TV ROI before vs after attributing the halo effect", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 88, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 14, "slideType": "key_messages", "function": "quantify_impact", "notes": "The slide uses a contrast-based visual to show the negative impact of removing TV (left) versus the positive halo effect of including it (right).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/14", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-14", "loopMatches": [ { "to": 16, "from": 13, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d38-0b31552eaa3c", "evidence": "p.15 without halo $16.14, p.16 with halo $14.34 +23% TV bar.", "position": 3, "objective": "Show TV ROI before vs after attributing the halo effect", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 88, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "slideType": "diagnosis", "function": "diagnose", "notes": "The chart uses a dashed horizontal line to establish a baseline for comparison across channels.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/15", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-15", "loopMatches": [ { "to": 16, "from": 13, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d38-0b31552eaa3c", "evidence": "p.15 without halo $16.14, p.16 with halo $14.34 +23% TV bar.", "position": 3, "objective": "Show TV ROI before vs after attributing the halo effect", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 88, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "kpi_dashboard", "function": "quantify_impact", "notes": "The chart uses arrows to indicate positive or negative variance from the 'Overall' baseline.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/16", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-16", "loopMatches": [ { "to": 16, "from": 13, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d38-0b31552eaa3c", "evidence": "p.15 without halo $16.14, p.16 with halo $14.34 +23% TV bar.", "position": 3, "objective": "Show TV ROI before vs after attributing the halo effect", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 88, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 17, "slideType": "key_messages", "function": "summarize", "notes": "The slide uses a large background image of a family watching TV to reinforce the message.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/17", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-17", "loopMatches": [ { "to": 20, "from": 17, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d38-0c6c97872bf7", "evidence": "Curves explainer -> TV most linear -> 53% of new spend to TV.", "position": 4, "objective": "From response curves to 53% TV reallocation recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 18, "slideType": "industry_trends", "function": "present_framework", "notes": "The chart illustrates the concept of diminishing marginal returns in marketing spend.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/18", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-18", "loopMatches": [ { "to": 20, "from": 17, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d38-0c6c97872bf7", "evidence": "Curves explainer -> TV most linear -> 53% of new spend to TV.", "position": 4, "objective": "From response curves to 53% TV reallocation recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 19, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart illustrates diminishing returns (plateauing) for digital channels versus linear returns for TV.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/19", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-19", "loopMatches": [ { "to": 20, "from": 17, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d38-0c6c97872bf7", "evidence": "Curves explainer -> TV most linear -> 53% of new spend to TV.", "position": 4, "objective": "From response curves to 53% TV reallocation recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }