{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 101,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b635-9ba6afcabd7f",
      "docSlug": "0fc3aba985cbd390",
      "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 49,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9ba6afcabd7f/49",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f#slide-49",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9ba6afcabd7f",
      "docSlug": "0fc3aba985cbd390",
      "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 50,
      "slideType": "appendix_methodology",
      "function": "present_framework",
      "notes": "The slide uses a waterfall-style diagram to represent the bottom-up aggregation of player sales.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9ba6afcabd7f/50",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f#slide-50",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9ba6afcabd7f",
      "docSlug": "0fc3aba985cbd390",
      "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 51,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9ba6afcabd7f/51",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f#slide-51",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/9BkHyud5xg8suiIMgvUWI-G5O6K-p86MNo46WW39kbI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80YmIzMWU4OGU2NDA4ODJkL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-1",
      "loopMatches": [
        {
          "to": 4,
          "from": 1,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b312-fb602bba1f01",
          "evidence": "p.2 waterfall of all categories → p.3-4 narrows to goods vs experiences",
          "position": 1,
          "objective": "Zoom from total luxury market to personal goods focus",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-07a5-761b-9144-56b56e15a0e6",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": "onion-surface-observation",
          "evidence": "Global luxury market sized at €1.3T with 4% growth",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-07a5-761b-9144-6bee8b7e6ec6",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing and growth data",
          "position": 1,
          "confidence": 65,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/O4NwvXmBDmJ-FfHh7qIQ0iIHMqbG0xdHot0mOErm7Ss/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80YmIzMWU4OGU2NDA4ODJkL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/Zt_iWuuhF75ss-L3f1kE5ikMDisclxnrYGpRoSMPFhA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80YmIzMWU4OGU2NDA4ODJkL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/9WUvnLnyScLY9TAYM9boDbMtxBPp3kYj5HjThZNP77Y/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80YmIzMWU4OGU2NDA4ODJkL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The chart uses a waterfall structure to aggregate various luxury segments into a total market value.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-2",
      "loopMatches": [
        {
          "to": 4,
          "from": 1,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b312-fb602bba1f01",
          "evidence": "p.2 waterfall of all categories → p.3-4 narrows to goods vs experiences",
          "position": 1,
          "objective": "Zoom from total luxury market to personal goods focus",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-07a5-761b-9144-56b56e15a0e6",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": "onion-surface-observation",
          "evidence": "Global luxury market sized at €1.3T with 4% growth",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-07a5-761b-9144-6bee8b7e6ec6",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing and growth data",
          "position": 1,
          "confidence": 65,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a four-column layout with icons to categorize luxury market segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/3",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-3",
      "loopMatches": [
        {
          "to": 4,
          "from": 1,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b312-fb602bba1f01",
          "evidence": "p.2 waterfall of all categories → p.3-4 narrows to goods vs experiences",
          "position": 1,
          "objective": "Zoom from total luxury market to personal goods focus",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-07a5-761b-9144-56b56e15a0e6",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": "onion-surface-observation",
          "evidence": "Global luxury market sized at €1.3T with 4% growth",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-07a5-761b-9144-6bee8b7e6ec6",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing and growth data",
          "position": 1,
          "confidence": 65,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses an index of 2010=1.0. CAGR data is provided for two periods: 2010-2017 and 2017-2019E.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/4",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-4",
      "loopMatches": [
        {
          "to": 4,
          "from": 1,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b312-fb602bba1f01",
          "evidence": "p.2 waterfall of all categories → p.3-4 narrows to goods vs experiences",
          "position": 1,
          "objective": "Zoom from total luxury market to personal goods focus",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-07a5-761b-9144-56b56e15a0e6",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": "onion-surface-observation",
          "evidence": "Global luxury market sized at €1.3T with 4% growth",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-07a5-761b-9144-6bee8b7e6ec6",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing and growth data",
          "position": 1,
          "confidence": 65,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "segmentation",
      "function": "audience-segmentation",
      "notes": "The slide uses a 4x2 grid of images with red overlays containing descriptive labels for the luxury customer.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019dd95a-088c-724c-b312-ff66fef66945",
          "evidence": "p.8 explicit Worst/Base/Best (20%/70%/10% likelihood); p.9 'bumpy road' alternates",
          "position": 2,
          "objective": "Establish base/worst/best scenarios for 2019 and 2025 trajectory",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 85,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "Uses Latin phrase 'Hic et nunc' to emphasize immediacy in luxury consumer behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/6",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019dd95a-088c-724c-b312-ff66fef66945",
          "evidence": "p.8 explicit Worst/Base/Best (20%/70%/10% likelihood); p.9 'bumpy road' alternates",
          "position": 2,
          "objective": "Establish base/worst/best scenarios for 2019 and 2025 trajectory",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 85,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The chart uses a timeline-based bar structure with CAGR and YoY growth metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019dd95a-088c-724c-b312-ff66fef66945",
          "evidence": "p.8 explicit Worst/Base/Best (20%/70%/10% likelihood); p.9 'bumpy road' alternates",
          "position": 2,
          "objective": "Establish base/worst/best scenarios for 2019 and 2025 trajectory",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 85,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "scenario_analysis",
      "function": "compare_options",
      "notes": "The slide uses a scenario analysis framework to present 2018 vs 2019E performance metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/8",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019dd95a-088c-724c-b312-ff66fef66945",
          "evidence": "p.8 explicit Worst/Base/Best (20%/70%/10% likelihood); p.9 'bumpy road' alternates",
          "position": 2,
          "objective": "Establish base/worst/best scenarios for 2019 and 2025 trajectory",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 85,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "market_landscape",
      "function": "summarize",
      "notes": "The slide uses a bar chart to show historical and projected market size, with callouts for growth rates and qualitative factors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/9",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019dd95a-088c-724c-b312-ff66fef66945",
          "evidence": "p.8 explicit Worst/Base/Best (20%/70%/10% likelihood); p.9 'bumpy road' alternates",
          "position": 2,
          "objective": "Establish base/worst/best scenarios for 2019 and 2025 trajectory",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 85,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/10",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-10",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-00ff487b1c62",
          "evidence": "p.11 region cards (M.China/Japan/Asia/Americas/Europe/RoW); p.12 attributes 100% of growth to Asia",
          "position": 3,
          "objective": "Split the market by geography to surface Chinese/Asian dominance",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 85,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 11,
      "slideType": "regional_insights",
      "function": "summarize",
      "notes": "The slide uses a combination of bar and bubble charts to represent growth percentages and market sizes in Euros.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/11",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-11",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-00ff487b1c62",
          "evidence": "p.11 region cards (M.China/Japan/Asia/Americas/Europe/RoW); p.12 attributes 100% of growth to Asia",
          "position": 3,
          "objective": "Split the market by geography to surface Chinese/Asian dominance",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 85,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 12,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall chart to illustrate that Chinese consumers are the primary driver of market growth, offsetting declines in other regions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-12",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-00ff487b1c62",
          "evidence": "p.11 region cards (M.China/Japan/Asia/Americas/Europe/RoW); p.12 attributes 100% of growth to Asia",
          "position": 3,
          "objective": "Split the market by geography to surface Chinese/Asian dominance",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 85,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 13,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses a matrix-like structure to compare regional performance. The bottom left corner provides aggregate growth metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-13",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-00ff487b1c62",
          "evidence": "p.11 region cards (M.China/Japan/Asia/Americas/Europe/RoW); p.12 attributes 100% of growth to Asia",
          "position": 3,
          "objective": "Split the market by geography to surface Chinese/Asian dominance",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 85,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 14,
      "slideType": "situation_overview",
      "function": "establish_context",
      "notes": "Bain & Company slide, likely from a luxury goods industry report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-14",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-00ff487b1c62",
          "evidence": "p.11 region cards (M.China/Japan/Asia/Americas/Europe/RoW); p.12 attributes 100% of growth to Asia",
          "position": 3,
          "objective": "Split the market by geography to surface Chinese/Asian dominance",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 85,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 15,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "Uses a visual sequence of the same person at different ages to convey the shift in target demographic.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/15",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-15",
      "loopMatches": [
        {
          "to": 17,
          "from": 15,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b313-05f39d1075a2",
          "evidence": "p.17 explicit two-column table Millennials vs Gen Z across 6 dimensions",
          "position": 4,
          "objective": "Contrast Millennials vs Gen Z consumption habits",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 90,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 16,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses a stacked bar chart for market composition and a callout-based diagram for growth contribution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-16",
      "loopMatches": [
        {
          "to": 17,
          "from": 15,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b313-05f39d1075a2",
          "evidence": "p.17 explicit two-column table Millennials vs Gen Z across 6 dimensions",
          "position": 4,
          "objective": "Contrast Millennials vs Gen Z consumption habits",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 90,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 17,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/17",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-17",
      "loopMatches": [
        {
          "to": 17,
          "from": 15,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b313-05f39d1075a2",
          "evidence": "p.17 explicit two-column table Millennials vs Gen Z across 6 dimensions",
          "position": 4,
          "objective": "Contrast Millennials vs Gen Z consumption habits",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 90,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 18,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a background image of people in VR headsets interacting with a physical model, reinforcing the 'phygital' theme.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/18",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-18",
      "loopMatches": [
        {
          "to": 22,
          "from": 18,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088c-724c-b313-093f8f76f25e",
          "evidence": "p.19 +22% online callout; p.21 12% digital penetration leadership; p.22 store network peaking 2020",
          "position": 5,
          "objective": "Reveal that digital is the fastest-growing channel reshaping retail",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 19,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart uses a break in the x-axis between 2014 and 2018.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-19",
      "loopMatches": [
        {
          "to": 22,
          "from": 18,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088c-724c-b313-093f8f76f25e",
          "evidence": "p.19 +22% online callout; p.21 12% digital penetration leadership; p.22 store network peaking 2020",
          "position": 5,
          "objective": "Reveal that digital is the fastest-growing channel reshaping retail",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 20,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Bain & Company slide, page 20. Data includes trend arrows indicating growth direction.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-20",
      "loopMatches": [
        {
          "to": 22,
          "from": 18,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088c-724c-b313-093f8f76f25e",
          "evidence": "p.19 +22% online callout; p.21 12% digital penetration leadership; p.22 store network peaking 2020",
          "position": 5,
          "objective": "Reveal that digital is the fastest-growing channel reshaping retail",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 21,
      "slideType": "market_landscape",
      "function": "compare_options",
      "notes": "The chart uses bubble size to represent market size and position to represent growth vs penetration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/21",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-21",
      "loopMatches": [
        {
          "to": 22,
          "from": 18,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088c-724c-b313-093f8f76f25e",
          "evidence": "p.19 +22% online callout; p.21 12% digital penetration leadership; p.22 store network peaking 2020",
          "position": 5,
          "objective": "Reveal that digital is the fastest-growing channel reshaping retail",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 22,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "Bain & Company slide, likely from a luxury goods market report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/22",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-22",
      "loopMatches": [
        {
          "to": 22,
          "from": 18,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088c-724c-b313-093f8f76f25e",
          "evidence": "p.19 +22% online callout; p.21 12% digital penetration leadership; p.22 store network peaking 2020",
          "position": 5,
          "objective": "Reveal that digital is the fastest-growing channel reshaping retail",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-5af051098029",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 23,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/23",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-23",
      "loopMatches": [
        {
          "to": 27,
          "from": 23,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-0c94cfae3eda",
          "evidence": "p.24 UHNWI=30%; p.26 entry-price expansion; p.27 off-price channel growth",
          "position": 6,
          "objective": "Split customer base by spending power (UHNWI vs entry-price vs off-price)",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 24,
      "slideType": "geographic_map",
      "function": "size_opportunity",
      "notes": "The slide uses a map-based visualization to show regional percentages of UHNWI customers and a bar chart to show their total market share.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-24",
      "loopMatches": [
        {
          "to": 27,
          "from": 23,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-0c94cfae3eda",
          "evidence": "p.24 UHNWI=30%; p.26 entry-price expansion; p.27 off-price channel growth",
          "position": 6,
          "objective": "Split customer base by spending power (UHNWI vs entry-price vs off-price)",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 25,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses a timeline-like structure to map customer expectations to specific service pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/25",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-25",
      "loopMatches": [
        {
          "to": 27,
          "from": 23,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-0c94cfae3eda",
          "evidence": "p.24 UHNWI=30%; p.26 entry-price expansion; p.27 off-price channel growth",
          "position": 6,
          "objective": "Split customer base by spending power (UHNWI vs entry-price vs off-price)",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 26,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Includes illustrative pyramid diagrams for customer segments and stacked bar charts for market penetration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/26",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-26",
      "loopMatches": [
        {
          "to": 27,
          "from": 23,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-0c94cfae3eda",
          "evidence": "p.24 UHNWI=30%; p.26 entry-price expansion; p.27 off-price channel growth",
          "position": 6,
          "objective": "Split customer base by spending power (UHNWI vs entry-price vs off-price)",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 27,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses stacked bar charts to decompose the €36B market by region and category, supplemented by qualitative insights.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/27",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-27",
      "loopMatches": [
        {
          "to": 27,
          "from": 23,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b313-0c94cfae3eda",
          "evidence": "p.24 UHNWI=30%; p.26 entry-price expansion; p.27 off-price channel growth",
          "position": 6,
          "objective": "Split customer base by spending power (UHNWI vs entry-price vs off-price)",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 80,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 28,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/28",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-28",
      "loopMatches": [
        {
          "to": 35,
          "from": 28,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b313-115beb89c96f",
          "evidence": "p.29 'insurgents challenging rules'; p.32 insurgent beauty +50% growth; p.34 secondhand legitimised",
          "position": 7,
          "objective": "Challenge the establishment narrative — insurgents and new models are reshaping luxury",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 29,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses a circular flow diagram to represent brand growth and connects it to two pillars: new value propositions and new business models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/29",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-29",
      "loopMatches": [
        {
          "to": 35,
          "from": 28,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b313-115beb89c96f",
          "evidence": "p.29 'insurgents challenging rules'; p.32 insurgent beauty +50% growth; p.34 secondhand legitimised",
          "position": 7,
          "objective": "Challenge the establishment narrative — insurgents and new models are reshaping luxury",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 30,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "Uses a 'From-To' framework to contrast historical and current consumer paradigms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/30",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-30",
      "loopMatches": [
        {
          "to": 35,
          "from": 28,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b313-115beb89c96f",
          "evidence": "p.29 'insurgents challenging rules'; p.32 insurgent beauty +50% growth; p.34 secondhand legitimised",
          "position": 7,
          "objective": "Challenge the establishment narrative — insurgents and new models are reshaping luxury",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 31,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a combination of bulleted insights and a visual representation of growth rates and market sizes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/31",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-31",
      "loopMatches": [
        {
          "to": 35,
          "from": 28,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b313-115beb89c96f",
          "evidence": "p.29 'insurgents challenging rules'; p.32 insurgent beauty +50% growth; p.34 secondhand legitimised",
          "position": 7,
          "objective": "Challenge the establishment narrative — insurgents and new models are reshaping luxury",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 32,
      "slideType": "market_landscape",
      "function": "summarize",
      "notes": "Bain & Company slide, page 6 of 32.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/32",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-32",
      "loopMatches": [
        {
          "to": 35,
          "from": 28,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b313-115beb89c96f",
          "evidence": "p.29 'insurgents challenging rules'; p.32 insurgent beauty +50% growth; p.34 secondhand legitimised",
          "position": 7,
          "objective": "Challenge the establishment narrative — insurgents and new models are reshaping luxury",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 33,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "Uses a 'From-To' framework to illustrate the shift in consumer behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/33",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-33",
      "loopMatches": [
        {
          "to": 35,
          "from": 28,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b313-115beb89c96f",
          "evidence": "p.29 'insurgents challenging rules'; p.32 insurgent beauty +50% growth; p.34 secondhand legitimised",
          "position": 7,
          "objective": "Challenge the establishment narrative — insurgents and new models are reshaping luxury",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 34,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "Bain & Company slide, page 34.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/34",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-34",
      "loopMatches": [
        {
          "to": 35,
          "from": 28,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b313-115beb89c96f",
          "evidence": "p.29 'insurgents challenging rules'; p.32 insurgent beauty +50% growth; p.34 secondhand legitimised",
          "position": 7,
          "objective": "Challenge the establishment narrative — insurgents and new models are reshaping luxury",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 35,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart tracks market growth across different historical periods (Democratization, Crisis, Chinese Bulimia, Reboot, New Normal).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/35",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-35",
      "loopMatches": [
        {
          "to": 35,
          "from": 28,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b313-115beb89c96f",
          "evidence": "p.29 'insurgents challenging rules'; p.32 insurgent beauty +50% growth; p.34 secondhand legitimised",
          "position": 7,
          "objective": "Challenge the establishment narrative — insurgents and new models are reshaping luxury",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 23,
          "beatId": "019dd95a-07a5-761b-9144-5d3e38e19b17",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Customer is Diverse/Open — segment dynamics and disruption",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 36,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "The slide uses a metaphorical image of people building a bridge to represent responsibility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/36",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-36",
      "loopMatches": [
        {
          "to": 39,
          "from": 36,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "019dd95a-088c-724c-b313-157c42a90b52",
          "evidence": "p.39 explicit Wave 1/2/3/4 with two crossing adoption curves",
          "position": 8,
          "objective": "Position brands on a responsibility maturity curve (Wave 1→4)",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 90,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 36,
          "beatId": "019dd95a-07a5-761b-9144-621dd0e26051",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Responsible & Emotional — post-aspirational value equation",
          "position": 4,
          "confidence": 75,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 37,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Includes a word cloud visualization on the left and four key metrics/takeaways on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/37",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-37",
      "loopMatches": [
        {
          "to": 39,
          "from": 36,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "019dd95a-088c-724c-b313-157c42a90b52",
          "evidence": "p.39 explicit Wave 1/2/3/4 with two crossing adoption curves",
          "position": 8,
          "objective": "Position brands on a responsibility maturity curve (Wave 1→4)",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 90,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 36,
          "beatId": "019dd95a-07a5-761b-9144-621dd0e26051",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Responsible & Emotional — post-aspirational value equation",
          "position": 4,
          "confidence": 75,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 38,
      "slideType": "other",
      "function": "present_framework",
      "notes": "This is a representation of the 'Wedding Cake' model of the Sustainable Development Goals (SDGs) developed by the Stockholm Resilience Centre.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/38",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-38",
      "loopMatches": [
        {
          "to": 39,
          "from": 36,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "019dd95a-088c-724c-b313-157c42a90b52",
          "evidence": "p.39 explicit Wave 1/2/3/4 with two crossing adoption curves",
          "position": 8,
          "objective": "Position brands on a responsibility maturity curve (Wave 1→4)",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 90,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 36,
          "beatId": "019dd95a-07a5-761b-9144-621dd0e26051",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Responsible & Emotional — post-aspirational value equation",
          "position": 4,
          "confidence": 75,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 39,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses a dual-curve chart to illustrate the inverse relationship between current adoption levels and the progress toward becoming a fully responsible company.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/39",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-39",
      "loopMatches": [
        {
          "to": 39,
          "from": 36,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "019dd95a-088c-724c-b313-157c42a90b52",
          "evidence": "p.39 explicit Wave 1/2/3/4 with two crossing adoption curves",
          "position": 8,
          "objective": "Position brands on a responsibility maturity curve (Wave 1→4)",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 90,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 36,
          "beatId": "019dd95a-07a5-761b-9144-621dd0e26051",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Responsible & Emotional — post-aspirational value equation",
          "position": 4,
          "confidence": 75,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 40,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "Uses a dramatic silhouette image to reinforce the emotional theme.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/40",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-40",
      "loopMatches": [
        {
          "to": 44,
          "from": 40,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b313-1b4047b0b004",
          "evidence": "p.41 Product+Experience+Ideas+Emotions equation; p.44 customer at center, creativity orbit",
          "position": 9,
          "objective": "Synthesize the 'why' (emotion) → 'how' (creativity) → 'what' (transformation)",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 36,
          "beatId": "019dd95a-07a5-761b-9144-621dd0e26051",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Responsible & Emotional — post-aspirational value equation",
          "position": 4,
          "confidence": 75,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 41,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The slide uses a custom additive framework (Product + Experience + Ideas = Emotions).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/41",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-41",
      "loopMatches": [
        {
          "to": 44,
          "from": 40,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b313-1b4047b0b004",
          "evidence": "p.41 Product+Experience+Ideas+Emotions equation; p.44 customer at center, creativity orbit",
          "position": 9,
          "objective": "Synthesize the 'why' (emotion) → 'how' (creativity) → 'what' (transformation)",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 36,
          "beatId": "019dd95a-07a5-761b-9144-621dd0e26051",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Responsible & Emotional — post-aspirational value equation",
          "position": 4,
          "confidence": 75,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 42,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a numbered list format (1-8) to categorize customer traits.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/42",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-42",
      "loopMatches": [
        {
          "to": 44,
          "from": 40,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b313-1b4047b0b004",
          "evidence": "p.41 Product+Experience+Ideas+Emotions equation; p.44 customer at center, creativity orbit",
          "position": 9,
          "objective": "Synthesize the 'why' (emotion) → 'how' (creativity) → 'what' (transformation)",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 44,
          "from": 42,
          "beatId": "019dd95a-07a5-761b-9144-662a44b90a5f",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "Customer-centric, creativity-led transformation imperative",
          "position": 5,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 44,
          "from": 42,
          "beatId": "019dd95a-07a5-761b-9144-73784ee0f231",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Brands must transform around the customer",
          "position": 3,
          "confidence": 65,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 43,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a hub-and-spoke diagram to connect the central concept of 'PRESENT' to various customer behaviors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/43",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-43",
      "loopMatches": [
        {
          "to": 44,
          "from": 40,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b313-1b4047b0b004",
          "evidence": "p.41 Product+Experience+Ideas+Emotions equation; p.44 customer at center, creativity orbit",
          "position": 9,
          "objective": "Synthesize the 'why' (emotion) → 'how' (creativity) → 'what' (transformation)",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 44,
          "from": 42,
          "beatId": "019dd95a-07a5-761b-9144-662a44b90a5f",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "Customer-centric, creativity-led transformation imperative",
          "position": 5,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 44,
          "from": 42,
          "beatId": "019dd95a-07a5-761b-9144-73784ee0f231",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Brands must transform around the customer",
          "position": 3,
          "confidence": 65,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 44,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The diagram uses a hub-and-spoke layout with the customer at the center, surrounded by strategic innovation pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/44",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-44",
      "loopMatches": [
        {
          "to": 44,
          "from": 40,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b313-1b4047b0b004",
          "evidence": "p.41 Product+Experience+Ideas+Emotions equation; p.44 customer at center, creativity orbit",
          "position": 9,
          "objective": "Synthesize the 'why' (emotion) → 'how' (creativity) → 'what' (transformation)",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 44,
          "from": 42,
          "beatId": "019dd95a-07a5-761b-9144-662a44b90a5f",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "Customer-centric, creativity-led transformation imperative",
          "position": 5,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 44,
          "from": 42,
          "beatId": "019dd95a-07a5-761b-9144-73784ee0f231",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Brands must transform around the customer",
          "position": 3,
          "confidence": 65,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 45,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/45",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 46,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/46",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 47,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/47",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-47",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 48,
      "slideType": "appendix_methodology",
      "function": "present_framework",
      "notes": "The slide uses a process flow to explain how consolidated sales are converted to retail value and how bottom-up and top-down estimates are reconciled.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/48",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-48",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 49,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/49",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-49",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a24d59720868",
      "docSlug": "b4646aa65cc47ad7",
      "documentTitle": "Building a Winning Culture",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "The cartoon highlights the irony of demanding immediate culture change, contrasting with the serious tone of the title.",
      "imagePath": "https://imgproxy.kitesheet.com/Mh3PyiVdvi-EdC3LTpVt_SmGllCYRvDq_JCD-qUB1D0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDY0NmFhNjVjYzQ3YWQ3L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "019dd95a-0702-74a3-87e5-e5dd04c8204d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover cartoon and author bios establish premise that culture matters.",
          "position": 1,
          "confidence": 90,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/QTwPeyJcEloCDXg5aVAsURdhnfGaePqxYrugcGLcG2g/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDY0NmFhNjVjYzQ3YWQ3L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/rk1jWzTQ8i3j9ZY2V0gtkTo8h5-Gz3zotfD1ZXEvxGE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDY0NmFhNjVjYzQ3YWQ3L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/JyVWUDeVTdocXme6LMzu-GLQZqCfIR3KYSPIjh8cXBo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDY0NmFhNjVjYzQ3YWQ3L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a24d59720868",
      "docSlug": "b4646aa65cc47ad7",
      "documentTitle": "Building a Winning Culture",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 2,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "019dd95a-0702-74a3-87e5-e5dd04c8204d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover cartoon and author bios establish premise that culture matters.",
          "position": 1,
          "confidence": 90,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a24d59720868",
      "docSlug": "b4646aa65cc47ad7",
      "documentTitle": "Building a Winning Culture",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 3,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Bain & Company thought leadership piece on organizational culture.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/3",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-3",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b311-51ce7f4712e4",
          "evidence": "Stats on p3 (68/76/81/10%) → insight on p4 (need both pillars + 6 behaviors) → action on p5 (5 steps).",
          "position": 1,
          "objective": "Move from survey data to insight to actionable five-step plan",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e5-e95bfa8feb93",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Figure 1 stats: 76% want to change, only 10% succeed.",
          "position": 2,
          "confidence": 90,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a24d59720868",
      "docSlug": "b4646aa65cc47ad7",
      "documentTitle": "Building a Winning Culture",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 4,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a honeycomb diagram to represent the components of a winning culture.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/4",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-4",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b311-51ce7f4712e4",
          "evidence": "Stats on p3 (68/76/81/10%) → insight on p4 (need both pillars + 6 behaviors) → action on p5 (5 steps).",
          "position": 1,
          "objective": "Move from survey data to insight to actionable five-step plan",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-eed4b6ac0b9b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Figure 2 hexagon framework + numbered five-step cultural change plan.",
          "position": 3,
          "confidence": 90,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a24d59720868",
      "docSlug": "b4646aa65cc47ad7",
      "documentTitle": "Building a Winning Culture",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 5,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": "The slide discusses the 'unfreeze-change-refreeze' model of cultural change.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b311-51ce7f4712e4",
          "evidence": "Stats on p3 (68/76/81/10%) → insight on p4 (need both pillars + 6 behaviors) → action on p5 (5 steps).",
          "position": 1,
          "objective": "Move from survey data to insight to actionable five-step plan",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-eed4b6ac0b9b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Figure 2 hexagon framework + numbered five-step cultural change plan.",
          "position": 3,
          "confidence": 90,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a24d59720868",
      "docSlug": "b4646aa65cc47ad7",
      "documentTitle": "Building a Winning Culture",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 6,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Bain & Company branded content.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/6",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-6",
      "loopMatches": [
        {
          "to": 10,
          "from": 6,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b311-56248da6da22",
          "evidence": "St. George (failing → bold change → outperform market chart) and Rotech (operations focus → service culture → 16% growth).",
          "position": 2,
          "objective": "Prove framework with before/after company transformations and measurable deltas",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 85,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "019dd95a-0702-74a3-87e5-f1e690b187d1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "St. George Bank and Rotech case studies, including outperformance chart.",
          "position": 4,
          "confidence": 90,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a24d59720868",
      "docSlug": "b4646aa65cc47ad7",
      "documentTitle": "Building a Winning Culture",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 7,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "This is a text-heavy case study slide from a Bain & Company deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-7",
      "loopMatches": [
        {
          "to": 10,
          "from": 6,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b311-56248da6da22",
          "evidence": "St. George (failing → bold change → outperform market chart) and Rotech (operations focus → service culture → 16% growth).",
          "position": 2,
          "objective": "Prove framework with before/after company transformations and measurable deltas",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 85,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "019dd95a-0702-74a3-87e5-f1e690b187d1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "St. George Bank and Rotech case studies, including outperformance chart.",
          "position": 4,
          "confidence": 90,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a24d59720868",
      "docSlug": "b4646aa65cc47ad7",
      "documentTitle": "Building a Winning Culture",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 8,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide is a text-heavy page from a Bain & Company report, detailing leadership strategies for cultural change.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/8",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-8",
      "loopMatches": [
        {
          "to": 10,
          "from": 6,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b311-56248da6da22",
          "evidence": "St. George (failing → bold change → outperform market chart) and Rotech (operations focus → service culture → 16% growth).",
          "position": 2,
          "objective": "Prove framework with before/after company transformations and measurable deltas",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 85,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "019dd95a-0702-74a3-87e5-f1e690b187d1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "St. George Bank and Rotech case studies, including outperformance chart.",
          "position": 4,
          "confidence": 90,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}