{
  "kind": "tool",
  "value": "mere-exposure-effect",
  "collectionKey": "slides:tool:mere-exposure-effect:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 26,
  "page": 1,
  "pageSize": 24,
  "pageCount": 2,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-6e331a5623a1",
      "docSlug": "e228a35ad9610ecc",
      "documentTitle": "2016 Benedict Evans 2016 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 76,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses a causal-chain style layout to suggest how shifts in vehicle technology ripple into oil, infrastructure, and urban planning.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeated title reinforces the second-order-effects message.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-6e331a5623a1/76",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-6e331a5623a1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-6e331a5623a1#slide-76",
      "loopMatches": [
        {
          "to": 77,
          "from": 73,
          "name": "Ripple Effect",
          "slug": "26-ripple-effect",
          "bestFor": "Change management, scaling initiatives, demonstrating broad value",
          "matchId": "019dd95a-08f8-7619-ac2d-ffd2ba88f8d8",
          "evidence": "Self-driving = horseless carriage -> obvious impact (oil/safety) -> second-order x2 -> biggest changes unknowable.",
          "position": 10,
          "objective": "Cascade autonomy's effects from obvious safety to unknowable second-order changes",
          "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact",
          "confidence": 75,
          "description": "Show how impact spreads from individual to team to organization to market"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 77,
          "from": 49,
          "beatId": "019dd95a-07a7-7579-bd64-9089dcf59100",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "ecommerce (retailers as newspapers) and cars (as phones) sections illustrate the consequences",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 77,
          "from": 64,
          "beatId": "019dd95a-07a7-7579-bd64-a742a8daaa2a",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Bliss",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "future of cars and cities reshaped",
          "position": 5,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
      "docSlug": "d3b96dc2b54a8601",
      "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses an area chart for smartphones and a line chart for PCs to show the shift in technology adoption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeats S-curve template across pages 3-6 to build familiarity.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/4",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-4",
      "loopMatches": [
        {
          "to": 7,
          "from": 3,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-b2570a81ad00",
          "evidence": "Three data points (1.5bn, 3bn, 5bn) accumulate to the pattern 'S Curve follows S Curve' on p.7.",
          "position": 1,
          "objective": "Establish S-curve pattern from sequential adoption data",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 3,
          "beatId": "019dd95a-07a7-7579-bd64-5a0675ceb581",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": "sparkline-what-is-1",
          "evidence": "S-curve history with 1.5bn->3bn->5bn user counts establishes the pattern.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 7,
          "from": 3,
          "beatId": "019dd95a-07a7-7579-bd64-6e94a2572ced",
          "arcName": "The Pixar Pitch",
          "arcSlug": "pixar-pitch",
          "beatName": "Once upon a time",
          "beatSlug": "pixar-pitch-once-upon-a-time",
          "evidence": "S curves come and go through tech history.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
      "docSlug": "d3b96dc2b54a8601",
      "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 44,
      "slideType": "thesis_headline",
      "function": "present_framework",
      "notes": "The slide uses a simple curve to represent a transition or evolution, with 'Cat pictures!' as a humorous starting point.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeated title to drive home parallel.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/44",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-44",
      "loopMatches": [
        {
          "to": 54,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-08f8-7619-ac2d-c6c5877261a0",
          "evidence": "Mobile precedent (41-44) zooms into mechanised legs/arms/arithmetic and vision applications (46-54).",
          "position": 6,
          "objective": "Apply ML S-curve to specific automation use cases",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 76,
          "from": 30,
          "beatId": "019dd95a-07a7-7579-bd64-6860a4391fad",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Bliss",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "AI, Autonomy, MR, Crypto sections close with 'innovation is dead?' overturned (p.74-75).",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 30,
          "beatId": "019dd95a-07a7-7579-bd64-7b920ce84725",
          "arcName": "The Pixar Pitch",
          "arcSlug": "pixar-pitch",
          "beatName": "Because of that",
          "beatSlug": "pixar-pitch-because-of-that",
          "evidence": "AI, Autonomy, MR, Crypto explored as next platforms.",
          "position": 4,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
      "docSlug": "d3b96dc2b54a8601",
      "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 64,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "Uses an analogy to frame the maturity of the technology.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Same analogy reinforced with second visual.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/64",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-64",
      "loopMatches": [
        {
          "to": 65,
          "from": 62,
          "name": "Analogy",
          "slug": "08-analogy",
          "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
          "matchId": "019dd95a-08f8-7619-ac2d-cf4657535f0d",
          "evidence": "p.63-64 explicit 'Mixed reality 2017 = Multi-touch 2006'.",
          "position": 8,
          "objective": "Map MR-2017 to Multi-touch-2006 to set timing expectations",
          "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
          "confidence": 82,
          "description": "Explain the unfamiliar through a well-understood parallel domain"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 76,
          "from": 30,
          "beatId": "019dd95a-07a7-7579-bd64-6860a4391fad",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Bliss",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "AI, Autonomy, MR, Crypto sections close with 'innovation is dead?' overturned (p.74-75).",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 73,
          "from": 30,
          "beatId": "019dd95a-07a7-7579-bd64-7b920ce84725",
          "arcName": "The Pixar Pitch",
          "arcSlug": "pixar-pitch",
          "beatName": "Because of that",
          "beatSlug": "pixar-pitch-because-of-that",
          "evidence": "AI, Autonomy, MR, Crypto explored as next platforms.",
          "position": 4,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-893216e9a633",
      "docSlug": "3fc7a1c5528471f7",
      "documentTitle": "2023 Benedict Evans 2023 AI and Everything Else",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart displays two bars per category, representing two different time periods, with each bar split into production (red) and development/pilot (grey) segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeated headline reinforces single takeaway",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-893216e9a633/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-893216e9a633",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-893216e9a633#slide-6",
      "loopMatches": [
        {
          "to": 10,
          "from": 4,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-08f8-7619-ac2e-501d2dcb9384",
          "evidence": "Glass-half-full/half-empty, hype cycle, 'enterprise software takes time' callout.",
          "position": 2,
          "objective": "Hype vs reality; platform shift will take time",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 75,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-eca450e0ad82",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": "onion-surface-observation",
          "evidence": "OpenAI valuation, hype cycle, 'next platform shift' framing",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 35,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd65-021cd0a5f51d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Investment, capex, commodification data",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5e-322116a94507",
      "docSlug": "d524d4be86d01ea1",
      "documentTitle": "2024 Investor Day",
      "authorId": "Avery-Dennison",
      "authorName": "Avery Dennison",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "timeline",
      "function": "summarize",
      "notes": "The slide uses a chevron-based timeline to contrast past performance metrics with future strategic goals.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Track-record framing primes credibility for later asks.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5e-322116a94507/7",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5e-322116a94507",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5e-322116a94507#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-08f8-7619-ac2c-c07137316bfb",
          "evidence": "Big picture (p5 'at a glance') -> track record (p7) -> portfolio mix (p8) -> megatrend implication (p9).",
          "position": 1,
          "objective": "Zoom from company snapshot to defining megatrends",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "019dd95a-07a7-7579-bd63-868211b3977c",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Strategic Overview divider, 'at a glance', track record, megatrends.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 4,
          "beatId": "019dd95a-07a7-7579-bd63-99855a9ad76a",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Company overview, megatrends, digital-identity stakes.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5e-322116a94507",
      "docSlug": "d524d4be86d01ea1",
      "documentTitle": "2024 Investor Day",
      "authorId": "Avery-Dennison",
      "authorName": "Avery Dennison",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeated GDP+/top-quartile claim earns credibility.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5e-322116a94507/42",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5e-322116a94507",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5e-322116a94507#slide-42",
      "loopMatches": [
        {
          "to": 48,
          "from": 42,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2c-db39bf8ed11f",
          "evidence": "Stacked proof: targets met (p42), value (p43), EVA algorithm (p44), top-line (p45), framework (p46), capital allocation (p47), stakeholder KPIs (p48).",
          "position": 7,
          "objective": "Multiple evidence streams (track record, algorithm, framework, capital allocation, stakeholder KPIs) prove value creation",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 41,
          "beatId": "019dd95a-07a7-7579-bd63-9146d6cfa372",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Financial Review divider, track record, EVA algorithm, capital allocation, stakeholder KPIs.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 49,
          "from": 41,
          "beatId": "019dd95a-07a7-7579-bd63-a46f48de98ee",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Resolution",
          "beatSlug": "mountain-resolution",
          "evidence": "Financial framework and 'creating superior long-term value' closer.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a funnel-like growth visualization to show the expansion of Adobe's offerings from Creative Pros to broader audiences.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Same chart returns from p19 with extra Creative Categories context to reinforce familiarity.",
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/27",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-27",
      "loopMatches": [
        {
          "to": 33,
          "from": 21,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-08f8-7619-ac2a-f1e6502a2c86",
          "evidence": "Repeating layered diamond stack across p21, p22, p32, p72 partitions the AI Platform.",
          "position": 4,
          "objective": "Decompose Adobe's AI strategy into MECE platform layers (Apps, Agent Orchestration, Models, Data)",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 85,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-c88f348b3135",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "AI strategy, AI Platform layers, how-we-win framework",
          "position": 3,
          "confidence": 82,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "docSlug": "dd05edc0227f631b",
      "documentTitle": "2025 03 Summit Investor Meeting",
      "authorId": "Adobe",
      "authorName": "Adobe",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 68,
      "slideType": "thesis_headline",
      "function": "present_solution",
      "notes": "The slide uses a layered block diagram to represent the Adobe technology stack.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeats the same orchestration stack from p67.",
      "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/68",
      "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-68",
      "loopMatches": [
        {
          "to": 73,
          "from": 60,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
          "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
          "position": 7,
          "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 88,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 82,
          "from": 34,
          "beatId": "019dd95a-07a7-7579-bd61-cd3df76919ff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three customer-group deep dives with strategy and case studies",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 82,
          "from": 21,
          "beatId": "019dd95a-07a7-7579-bd61-d8b8df997338",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "AI strategy and segment plays explain what the facts mean",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-9778d021927e",
      "docSlug": "1b62ce25d332000c",
      "documentTitle": "2025 Benedict Evans 2025 Spring AI eats the world",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a trend line to show the diminishing returns of quality relative to cost.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Identical title to p.20 reinforces aphorism through repetition.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-9778d021927e/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-9778d021927e",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-9778d021927e#slide-21",
      "loopMatches": [
        {
          "to": 23,
          "from": 12,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2e-d834879550d2",
          "evidence": "Capex, Microsoft margin, Nvidia, DeepSeek, price collapse, Jevons all converge on 'no defensibility' verdict.",
          "position": 2,
          "objective": "Stack evidence that frontier models have become commodities",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd65-661b11daaab4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Defines AI then 'Model building' section lays out commodity model wars.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 25,
          "from": 11,
          "beatId": "019dd95a-07a7-7579-bd65-79afb212a8b8",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": "sparkline-what-is-3",
          "evidence": "Models commoditize, no defensibility, prices collapse.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a167-5164ae0b8a6c",
      "docSlug": "07ab1bf67211fb59",
      "documentTitle": "2025 Nigeria Budget and Economic Outlook",
      "authorId": "PwC",
      "authorName": "Strategy&",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a radial/circular layout to present 7 distinct thematic areas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Wheel reused as recurring navigation device",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-5164ae0b8a6c/21",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-5164ae0b8a6c",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-5164ae0b8a6c#slide-21",
      "loopMatches": [
        {
          "to": 30,
          "from": 21,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de8b6-0d14-72a8-8285-f9095dbe8bae",
          "evidence": "Wheel highlights monetary policy then five-factor framework then FX/liquidity/MPR charts drill in.",
          "position": 3,
          "objective": "Zoom from monetary pillar into FX, liquidity, inflation, MPR detail",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 74,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 69,
          "from": 11,
          "beatId": "019de8b6-0be4-7728-9b96-ba6dfabb5720",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "Critical issues divider then seven-pillar diagnosis across fiscal, monetary, investment, consumer, real sector, social, global",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 69,
          "from": 4,
          "beatId": "019de8b6-0c7b-7222-8e66-8934bb03c539",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Macro dashboards, sector charts, seven-issue diagnosis",
          "position": 1,
          "confidence": 65,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 33,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Two consecutive trainer slides build familiarity with faces",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/33",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-33",
      "loopMatches": [
        {
          "to": 34,
          "from": 33,
          "name": "Expert Witness",
          "slug": "23-expert-witness",
          "bestFor": "Technical validation, regulatory compliance, skeptical executives",
          "matchId": "019dd95a-088b-72c8-b7e0-b06ca30bbd7c",
          "evidence": "Two slides of trainer/facilitator bios for BDA",
          "position": 5,
          "objective": "Validate program quality via trainer credentials",
          "structure": "The Authority's Credentials -> Their Finding/Opinion -> Applied to Our Case",
          "confidence": 80,
          "description": "Borrow credibility from a recognized authority to validate your position"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-eae1fe94ddac",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Course comparison, BDA deep dive, curriculum, trainers, certificate, fees",
          "position": 3,
          "confidence": 80,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 40,
          "from": 31,
          "beatId": "019dd95a-0701-77fe-ae97-fec10ad723d6",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "Trainers, career guidance, certificate, fee subsidy",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-d3738a63434c",
      "docSlug": "2862941a98bffda6",
      "documentTitle": "Corporate Ventures in Sweden",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.445,
      "pageNumber": 14,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a matrix-like structure to compare company snapshots, CVC activities, and strategies.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Opens precedent loop reinforcing trust via familiar Swedish brands.",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-d3738a63434c/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-d3738a63434c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-d3738a63434c#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 14,
          "name": "Precedent",
          "slug": "09-precedent",
          "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
          "matchId": "019dd95a-088b-72c8-b7e2-e07caa472dcc",
          "evidence": "Three Swedish CV success cases (MTG, Volvo, AstraZeneca) + three global hub precedents (Silicon Valley, Israel, Munich).",
          "position": 5,
          "objective": "Cite working precedents to make the recommendation feel achievable",
          "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
          "confidence": 80,
          "description": "Use historical or external examples to validate your approach"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 11,
          "beatId": "019dd95a-0702-74a3-87da-cab8ec6916e2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "R&D-intensity correlation, Sweden 20% vs global 33%, Swedish CVC examples.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3",
      "docSlug": "ae08c24225199358",
      "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Kantar. Base sizes provided for each country.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Same insight repeated in different form to reinforce.",
      "slideHref": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/18",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 11,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b313-d6a82bdc207f",
          "evidence": "40M new users + 1-in-3 new + non-metro adoption + 94% intend to stay — multi-evidence pattern.",
          "position": 1,
          "objective": "Build inductive case that digital adoption is massive and sticky",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 82,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 7,
          "beatId": "019dd95a-07a5-761b-9145-20b3c13964e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Pandemic context, digital adoption data, sector-by-sector resilience evidence.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 27,
          "from": 11,
          "beatId": "019dd95a-07a5-761b-9145-3593d7e37d95",
          "arcName": "Rebirth",
          "arcSlug": "rebirth",
          "beatName": "Catalyst for Change",
          "beatSlug": "rebirth-catalyst-for-change",
          "evidence": "Flight to digital + Online with a purpose sections show adoption surge.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a16b-3f278de968a6",
      "docSlug": "120e76b025ca530a",
      "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 91,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Includes data from Google, Temasek, and Bain & Company.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Same five-slide template repeats for every country, building familiarity",
      "slideHref": "/slides/019dd923-5de0-76bd-a16b-3f278de968a6/91",
      "deckHref": "/decks/019dd923-5de0-76bd-a16b-3f278de968a6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-3f278de968a6#slide-91",
      "loopMatches": [
        {
          "to": 125,
          "from": 90,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b314-354eca645798",
          "evidence": "Indonesia/Malaysia/Philippines/Singapore/Thailand/Vietnam each get KPI dashboard + GMV + DFS + deals",
          "position": 12,
          "objective": "Repeat the same five-slide pattern for each of six countries",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 88,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 126,
          "from": 81,
          "beatId": "019dd95a-07a5-761b-9145-69d6115cb5ab",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Charts course to $1T by 2030, names enablers, then country-level proof points",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 126,
          "from": 81,
          "beatId": "019dd95a-07a6-74c7-9026-8f77d2a8f8ab",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Resolution",
          "beatSlug": "mountain-resolution",
          "evidence": "Path to $1T GMV by 2030 with country-by-country evidence",
          "position": 4,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b633-2f147326ffb1",
      "docSlug": "bbff997ea013e081",
      "documentTitle": "Innovation Unleashed Building a culture that drives sustained growth",
      "authorId": "Accenture",
      "authorName": "Accenture",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "executive_summary",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Loop 5 first page — repeated case-study format builds familiarity.",
      "slideHref": "/slides/019dd923-5ca1-7489-b633-2f147326ffb1/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b633-2f147326ffb1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-2f147326ffb1#slide-12",
      "loopMatches": [
        {
          "to": 17,
          "from": 12,
          "name": "Precedent",
          "slug": "09-precedent",
          "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
          "matchId": "019dd95a-07fd-712f-b775-88ad399dda64",
          "evidence": "Travelers, Google, Pfizer, AARP, and a life-sciences leader each anchor one of the five practices.",
          "position": 5,
          "objective": "Validate the framework via six branded precedent cases",
          "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
          "confidence": 88,
          "description": "Use historical or external examples to validate your approach"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 12,
          "beatId": "019dd95a-0680-7418-820c-8ca9485bdb16",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Six branded case studies (Travelers, Google, Pfizer, AARP, life-sci) prove the practices.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 17,
          "from": 10,
          "beatId": "019dd95a-0680-7418-820c-9b37d4893f21",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "Pacesetter practices and exemplar companies show the gain state.",
          "position": 2,
          "confidence": 72,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-6d2507bbc234",
      "docSlug": "0f2f6eba7770f0a6",
      "documentTitle": "Making WorkWorkBetter for Deskless Workers",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 12,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart uses a color-coded legend to distinguish between emotional and functional needs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeats p.11 layout for France, reinforcing the pattern",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-6d2507bbc234/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-6d2507bbc234",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-6d2507bbc234#slide-12",
      "loopMatches": [
        {
          "to": 14,
          "from": 11,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019dd95a-088b-72c8-b7e5-83d93121de9d",
          "evidence": "p.11 explicit 'stated importance vs correlation to attrition' contradiction; p.13-14 isolate manager dissatisfaction as driver.",
          "position": 4,
          "objective": "Move from stated functional needs (visible) to emotional + manager root causes (hidden)",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 85,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 11,
          "beatId": "019dd95a-0702-74a3-87dd-b148e424094b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Correlation analysis isolates emotional needs and managers as drivers",
          "position": 4,
          "confidence": 85,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 14,
          "from": 11,
          "beatId": "019dd95a-0702-74a3-87dd-bcfd98996e5b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Emotional needs and manager dissatisfaction drive attrition",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a16b-3adfcbc4d5cc",
      "docSlug": "e758a2eef8bdf9dd",
      "documentTitle": "Private Markets Decarbonisation Roadmap Summary",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "roadmap",
      "function": "present_framework",
      "notes": "The slide uses a maturity model structure to classify assets into five stages, with additional categories for 'No Current Pathway to Align' and 'Decarbonisation Enablers'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Re-uses p5 framework template, deepening familiarity for the deep-dive loop",
      "slideHref": "/slides/019dd923-5de0-76bd-a16b-3adfcbc4d5cc/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a16b-3adfcbc4d5cc",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-3adfcbc4d5cc#slide-11",
      "loopMatches": [
        {
          "to": 14,
          "from": 11,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b312-e23de2e2ee80",
          "evidence": "p11 big picture (buyout scale), p12 plan-criteria detail, p13 three-step 'No Pathway' process, p14 enabler logic tree",
          "position": 2,
          "objective": "Zoom into mechanics that operationalise the framework",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "019dd95a-07a5-761b-9144-2cb0ab916d42",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Adoption learnings, framework deep-dives, applied across 5 asset classes",
          "position": 4,
          "confidence": 65,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a16b-3adfcbc4d5cc",
      "docSlug": "e758a2eef8bdf9dd",
      "documentTitle": "Private Markets Decarbonisation Roadmap Summary",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "maturity_model",
      "function": "present_framework",
      "notes": "The slide uses a maturity model to define expectations for decarbonization alignment based on company size/stage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Reuses Alignment Scale template now adapted to Growth/VC stages",
      "slideHref": "/slides/019dd923-5de0-76bd-a16b-3adfcbc4d5cc/17",
      "deckHref": "/decks/019dd923-5de0-76bd-a16b-3adfcbc4d5cc",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-3adfcbc4d5cc#slide-17",
      "loopMatches": [
        {
          "to": 24,
          "from": 16,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-088c-724c-b312-e52497b8c0cc",
          "evidence": "p16 enumerates 5 distinct asset classes; p17-24 walk through each (Growth/VC, Infrastructure, Real Estate, Private Credit, Secondaries)",
          "position": 3,
          "objective": "Show framework applies MECE across all private-markets asset classes",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 85,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "019dd95a-07a5-761b-9144-2cb0ab916d42",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Adoption learnings, framework deep-dives, applied across 5 asset classes",
          "position": 4,
          "confidence": 65,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a167-b25475eca565",
      "docSlug": "cd685fa618181a56",
      "documentTitle": "Ready for resilience How to navigate the new tariff landscape",
      "authorId": "Accenture",
      "authorName": "Accenture",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeated 'X resilience' headings reinforce the four-capability frame through repetition.",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-b25475eca565/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-b25475eca565",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-b25475eca565#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 13,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d38-a62bc6ad9ae8",
          "evidence": "Numbered 01-04: Operational, Commercial, People, Technology resilience as exhaustive set.",
          "position": 4,
          "objective": "Decompose enterprise resilience into four mutually exclusive capabilities",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 92,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 14,
          "beatId": "019dd95a-0680-7418-820e-6311d6153224",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Four numbered dimensions: Operational, Commercial, People, Technology resilience.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 17,
          "from": 14,
          "beatId": "019dd95a-0680-7418-820e-7334324785bf",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "The Bridge",
          "beatSlug": "transformation-tale-the-bridge",
          "evidence": "Four-capability roadmap + closing ask to act now.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-eb48698c56d2",
      "docSlug": "0ccbd21d8d39c9d1",
      "documentTitle": "Re-Imagine the Possible 2018/2019",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Same 4-arrow infographic repeated to anchor N$500M target.",
      "slideHref": "/slides/019dd923-5ca1-7489-b639-eb48698c56d2/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-eb48698c56d2",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-eb48698c56d2#slide-24",
      "loopMatches": [
        {
          "to": 28,
          "from": 23,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019de92c-28d3-763c-bd42-2512ab954c29",
          "evidence": "Repeated 'Revenue Expectancy N$500 million' slides aggregate four amendment items, then SACU excise table and circular reform diagram add detail.",
          "position": 4,
          "objective": "Build up to N$500M revenue impact via four tax amendments and supporting reforms",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 70,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 22,
          "beatId": "019de92c-272f-7419-9de4-4865720d647f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "'Tax Reforms' presents amendments and reform initiatives.",
          "position": 3,
          "confidence": 75,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 26,
          "from": 22,
          "beatId": "019de92c-27d6-711b-a98b-2ee6d0101a1a",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Proposed Tax Amendments slides outline the response.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-7e1c9fe1bc87",
      "docSlug": "7a27e27b944e835f",
      "documentTitle": "Seeing the BIG Picture",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.414,
      "pageNumber": 38,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a 'myth vs reality' structure to frame the case study.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Three case studies repeated to reinforce engagement thesis",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-7e1c9fe1bc87/38",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87#slide-38",
      "loopMatches": [
        {
          "to": 40,
          "from": 38,
          "name": "Expert Witness",
          "slug": "23-expert-witness",
          "bestFor": "Technical validation, regulatory compliance, skeptical executives",
          "matchId": "019dd95a-088b-72c8-b7e7-482539a45ba2",
          "evidence": "Three case studies: WoM piggyback, Season 2 launch '4th most popular on IMDb', social-listening tone change",
          "position": 6,
          "objective": "Validate engagement thesis with branded case studies",
          "structure": "The Authority's Credentials -> Their Finding/Opinion -> Applied to Our Case",
          "confidence": 86,
          "description": "Borrow credibility from a recognized authority to validate your position"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 38,
          "beatId": "019dd95a-0702-74a3-87e0-22355ccfe1dc",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Three case studies (pp.38-40) + key insights summary (pp.42-43)",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 43,
          "from": 23,
          "beatId": "019dd95a-0702-74a3-87e0-2df5adecf56a",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Camera: discovery and engagement implications",
          "position": 2,
          "confidence": 80,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-516ee1323c41",
      "docSlug": "5f83c7bb8eeb6521",
      "documentTitle": "SOUTHEAST ASIA’S GREEN ECONOMY 2024",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.914,
      "pageNumber": 75,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Same five-accelerator anchor slide repeats at 75/91/108/115/120.",
      "slideHref": "/slides/019dd923-5de0-76bd-a168-516ee1323c41/75",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-516ee1323c41",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-516ee1323c41#slide-75",
      "loopMatches": [
        {
          "to": 75,
          "from": 71,
          "name": "Issue Tree",
          "slug": "43-issue-tree",
          "bestFor": "Problem structuring, project scoping, complex analysis",
          "matchId": "019dd95a-08f8-7619-ac2c-fd96f59c1f3d",
          "evidence": "p.74 5x5 grid mapping 'Resolution of 5 key structural constraints' to 5 accelerators.",
          "position": 9,
          "objective": "Decompose financing gap into 5 structural constraints -> 5 accelerators",
          "structure": "The Key Question -> Sub-Question A -> Sub-Question B -> Sub-Question C -> Synthesized Answer",
          "confidence": 82,
          "description": "Break a key question into sub-questions until you reach answerable, actionable pieces"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 75,
          "from": 46,
          "beatId": "019dd95a-07a7-7579-bd63-b05cfccd7da6",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Top 13 investable ideas (2x2 prioritization) + 5 accelerators framework",
          "position": 3,
          "confidence": 92,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 125,
          "from": 46,
          "beatId": "019dd95a-07a7-7579-bd63-c066ab667052",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "What ideas/accelerators are needed to close the gap",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5b-5d0c6b71dc72",
      "docSlug": "a7b7b1df9fe90ec3",
      "documentTitle": "unlocking growth creating tech ecosystems",
      "authorId": "Barclays",
      "authorName": "Barclays Eagle Labs",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "regional_insights",
      "function": "establish_context",
      "notes": "Part of a multi-chapter deck; this is Chapter 2.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Repeating template builds familiarity with the ecosystem model.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5b-5d0c6b71dc72/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5b-5d0c6b71dc72",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-5d0c6b71dc72#slide-25",
      "loopMatches": [
        {
          "to": 35,
          "from": 25,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-08f8-7619-ac2a-69b5024be278",
          "evidence": "Same slide-by-slide skeleton as Edinburgh (intro, stats, map, investment, investors, spotlights, universities, accelerators, incubators, government).",
          "position": 3,
          "objective": "Deep-dive Manchester using the same template as Edinburgh",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 80,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 13,
          "beatId": "019dd95a-07a7-7579-bd61-488739628acf",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Chapter 2 Edinburgh + Manchester case studies and Chapter 3 correlation data.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 41,
          "from": 13,
          "beatId": "019dd95a-07a7-7579-bd61-567ce17747cd",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Case studies and 0.88 GVA correlation show the so-what.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}