{ "kind": "tool", "value": "iceberg-model", "collectionKey": "slides:tool:iceberg-model:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 41, "page": 1, "pageSize": 24, "pageCount": 2, "rows": [ { "docId": "019dd923-5ca1-7489-b637-0e41e604268c", "docSlug": "48bf645da462e4e2", "documentTitle": "2022 Global Alternative Fund Survey", "authorId": "EY", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 35, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data from 2022 Global Alternative Fund Survey.", "imagePath": null, "matchCount": 1, "evidence": "Twenty-three percent of hedge funds reported being interested in or having exposure to the digital asset space.", "slideHref": "/slides/019dd923-5ca1-7489-b637-0e41e604268c/35", "deckHref": "/decks/019dd923-5ca1-7489-b637-0e41e604268c", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-0e41e604268c#slide-35", "loopMatches": [ { "to": 41, "from": 30, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de8c2-7eee-73dd-a6fc-e3989d814875", "evidence": "Overview (p31), private markets (p32-34), digital assets (p35-36), ESG products (p37-39), launch ROI (p40-41)", "position": 5, "objective": "Examine product expansion from broad strategy to specific asset classes", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 41, "from": 30, "beatId": "019de8c2-7d7d-714f-8e6c-81bb642accd4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Investment product expansion, private markets, ESG, digital assets", "position": 3, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 41, "from": 17, "beatId": "019de8c2-7e24-7232-8e61-5b213673e6bf", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Action titles draw industry implications across positioning, talent, products", "position": 2, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-19f3d1409030", "docSlug": "f487de8c76cab714", "documentTitle": "2024 Executive Perspectives CEO s Guide to Maximizing Value Potential from AI in 2024", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "other", "function": "present_framework", "notes": "Uses an iceberg metaphor to emphasize that the majority of transformation effort is hidden or foundational (people/process).", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg Model", "slideHref": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/16", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-16", "loopMatches": [ { "to": 16, "from": 14, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-07fe-70ce-8d40-985ad9d7a2b0", "evidence": "10% Algorithms + 20% Tech & Data + 70% People & Processes summing to 100%.", "position": 4, "objective": "Decompose successful AI transformation into 10-20-70 pillars", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 90, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 17, "from": 14, "beatId": "019dd95a-0682-776c-8e38-8ff862f796a2", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "10-20-70 pillars deepen into 'change is hard, 2/3 fall short, $1T wasted'", "position": 4, "confidence": 82, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 17, "from": 14, "beatId": "019dd95a-0682-776c-8e38-9823cd61fb6a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "10-20-70 pillars and challenge data", "position": 2, "confidence": 55, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-f46ff198bcc8", "docSlug": "36acf8085928f478", "documentTitle": "2024 Outcompeting with AI in Process Industries", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "key_takeaways", "function": "present_framework", "notes": "Uses the iceberg metaphor to represent visible vs. hidden requirements for GenAI success.", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg model showing foundation models at the top and supporting infrastructure/people below", "slideHref": "/slides/019dd923-5e88-73ef-bd5d-f46ff198bcc8/12", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-f46ff198bcc8", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-f46ff198bcc8#slide-12", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 11, "beatId": "0e2ff60f-e0c4-433a-a506-5db3e0ae844a", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck highlights challenges driving AI value at scale", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5e-3b8ef57c8e5a", "docSlug": "5f0f0535ee1c7800", "documentTitle": "2025 Investor Day", "authorId": "Blue-Owl", "authorName": "Blue Owl", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 48, "slideType": "market_landscape", "function": "size_opportunity", "notes": "Uses the iceberg metaphor to represent market potential.", "imagePath": null, "matchCount": 1, "evidence": "diagram/iceberg-model: Iceberg diagram showing Legacy Alternative Credit Drawdown Vehicles above water and Untapped Alternative Credit Fund Universe below water", "slideHref": "/slides/019dd923-5e88-73ef-bd5e-3b8ef57c8e5a/48", "deckHref": "/decks/019dd923-5e88-73ef-bd5e-3b8ef57c8e5a", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5e-3b8ef57c8e5a#slide-48", "loopMatches": [ { "to": 57, "from": 47, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "019deac5-4f25-74ad-8c0d-e2f9e11a818e", "evidence": "Explicit iceberg metaphor (p.48), $11T TAM and 4x penetration headroom (p.52)", "position": 6, "objective": "Reveal Alternative Credit's hidden opportunity beneath the surface", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 90, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 136, "from": 28, "beatId": "019deac5-4d27-728d-b01b-f04c5ad3cec9", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "5-year targets and segment-by-segment growth strategy across Credit/GP/Real Assets/Insurance/Wealth", "position": 3, "confidence": 82, "parentBeatName": null, "parentBeatSlug": null }, { "to": 101, "from": 33, "beatId": "019deac5-4e00-7728-9937-443a2cf6e314", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Each segment's current platform and track record", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-f31ac68d727e", "docSlug": "06d3953e0cb10edf", "documentTitle": "2025 Quantifying the GenAI opportunity", "authorId": "KPMG", "authorName": "KPMG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "market_sizing", "function": "size_opportunity", "notes": "Uses an iceberg metaphor to distinguish between visible GenAI augmentation and submerged other AI/digital automation opportunities.", "imagePath": null, "matchCount": 1, "evidence": "diagram/iceberg-model: Iceberg diagram showing GenAI augmentation opportunity above the waterline and other AI/digital automation opportunity below.", "slideHref": "/slides/019dd923-5e88-73ef-bd5d-f31ac68d727e/6", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-f31ac68d727e", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-f31ac68d727e#slide-6", "loopMatches": [], "arcBeatMatches": [ { "to": 7, "from": 4, "beatId": "f60b5a84-3863-49db-99eb-f1e4fff40a77", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The appendix methodology and market sizing slides provide evidence and proof.", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-fc14c81d33de", "docSlug": "69b449b54e80f8f5", "documentTitle": "2025 The Rise of the Agentic Workforce", "authorId": "Prosus", "authorName": "dealroom.co", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 10, "slideType": "market_landscape", "function": "present_framework", "notes": "Uses the iceberg metaphor to contrast visible AI agent applications with the underlying technical stack.", "imagePath": null, "matchCount": 1, "evidence": "The slide uses an iceberg diagram to show the complex infrastructure of AI Agents.", "slideHref": "/slides/019dd923-5e88-73ef-bd5d-fc14c81d33de/10", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-fc14c81d33de", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-fc14c81d33de#slide-10", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5eff-723e-9be4-b1b00a419bc5", "docSlug": "385b303d71641083", "documentTitle": "2026 Q1 Investor Presentation", "authorId": "OpenText", "authorName": "OpenText", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "problem_statement", "function": "frame_problem", "notes": "Uses the iceberg model to contrast visible/public data with the vast majority of enterprise-specific data.", "imagePath": null, "matchCount": 1, "evidence": "The slide mentions 'Iceberg Model' as a framework/instance.", "slideHref": "/slides/019dd923-5eff-723e-9be4-b1b00a419bc5/11", "deckHref": "/decks/019dd923-5eff-723e-9be4-b1b00a419bc5", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-b1b00a419bc5#slide-11", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5eff-723e-9be4-b6073a3a7bb3", "docSlug": "01a0f4956d899a05", "documentTitle": "2026 Q2 Investor Presentation", "authorId": "OpenText", "authorName": "OpenText", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "problem_statement", "function": "frame_problem", "notes": "Uses the 'iceberg model' framework to contrast visible public data with the vast, hidden proprietary data of enterprises.", "imagePath": null, "matchCount": 1, "evidence": "Iceberg model showing 90% of data inside organizations", "slideHref": "/slides/019dd923-5eff-723e-9be4-b6073a3a7bb3/13", "deckHref": "/decks/019dd923-5eff-723e-9be4-b6073a3a7bb3", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-b6073a3a7bb3#slide-13", "loopMatches": [ { "to": 20, "from": 11, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "bb982796-a657-4719-b69f-8abc35987514", "evidence": "The presentation highlights the appointment of a new CEO and the company's strategic rationale", "position": 1, "objective": "Explain why now is the right time for OpenText's strategic refocusing", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 15, "from": 13, "beatId": "caf80a00-ed5b-4e84-85c2-b4cb6608db48", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The presentation identifies the need for enterprises to manage their data and refocus on core businesses", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-564114f9d8e5", "docSlug": "6343adff3aaa1ea3", "documentTitle": "AI Radar 2025", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.91, "pageNumber": 13, "slideType": "problem_statement", "function": "frame_problem", "notes": "Uses an iceberg metaphor to represent the 10-20-70 principle.", "imagePath": null, "matchCount": 1, "evidence": "10% Algorithms, 20% Technology, 70% People and processes", "slideHref": "/slides/019dd923-5ca1-7489-b635-564114f9d8e5/13", "deckHref": "/decks/019dd923-5ca1-7489-b635-564114f9d8e5", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-564114f9d8e5#slide-13", "loopMatches": [ { "to": 13, "from": 7, "name": "Tale Two Worlds", "slug": "04-tale-two-worlds", "bestFor": "Competitive analysis, benchmarking, case for change", "matchId": "019dd95a-088b-72c8-b7e0-cf50f2b3e0d6", "evidence": "Leaders' three plays + 80% focus + 2.1x ROI + 10-20-70 contrasted with most companies' broad/diluted approach.", "position": 2, "objective": "Contrast leading vs laggard AI approaches", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "confidence": 82, "description": "Show the gap between two states to drive urgency or highlight opportunity" } ], "arcBeatMatches": [ { "to": 13, "from": 7, "beatId": "019dd95a-0701-77fe-ae98-2fbf21425d97", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Three value plays, focus, KPIs, and the 10-20-70 principle as leaders' playbook.", "position": 3, "confidence": 82, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 13, "from": 13, "beatId": "019dd95a-0701-77fe-ae98-471107e69a9c", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Could Be", "beatSlug": "sparkline-what-could-be-4", "evidence": "10-20-70 principle as leaders' formula.", "position": 4, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5eff-723e-9be9-600b89e454e7", "docSlug": "749t7MtbyvmbUer7hbZ6", "documentTitle": "Analytics is predicted to be worth $130 billion by 2026. Check out the 21-slide pitch deck Coralogix used to raise $55 million from VCs.", "authorId": "Pitchdecks", "authorName": "Coralogix", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.776, "pageNumber": 16, "slideType": "context", "function": "establish_context", "notes": "The diagram shows Slack at the center connected to various devops/collaboration tools like GitHub, GitLab, PagerDuty, AWS, etc.", "imagePath": null, "matchCount": 1, "evidence": "Sources of small data within an organization are often overlooked", "slideHref": "/slides/019dd923-5eff-723e-9be9-600b89e454e7/16", "deckHref": "/decks/019dd923-5eff-723e-9be9-600b89e454e7", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-600b89e454e7#slide-16", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b639-a22e527929b1", "docSlug": "94459f2263408b95", "documentTitle": "From Threats to Impact Asia-Pacific", "authorId": "OliverWyman", "authorName": "Marsh & McLennan Companies", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 9, "slideType": "industry_trends", "function": "diagnose", "notes": "Uses an iceberg metaphor to illustrate hidden risks.", "imagePath": null, "matchCount": 1, "evidence": "The slide has an iceberg diagram showing risks.", "slideHref": "/slides/019dd923-5ca1-7489-b639-a22e527929b1/9", "deckHref": "/decks/019dd923-5ca1-7489-b639-a22e527929b1", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-a22e527929b1#slide-9", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5eff-723e-9be8-745ce2f9c2c5", "docSlug": "1sZdKqpIzRHvn5TopT3M", "documentTitle": "Here's an exclusive look at the 14-slide presentation that cannabis-tech startup Pistil Data used to raise $6.5 million from Snoop Dogg's venture fund and a cofounder of Wired magazine", "authorId": "Pitchdecks", "authorName": "Pistil Data", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 2, "slideType": "problem_statement", "function": "frame_problem", "notes": "Uses the iceberg model to represent the gap between utilized and available data.", "imagePath": null, "matchCount": 1, "evidence": "The slide features an iceberg model showing 'Cannabis data being utilized today' (above water) vs 'Available data' (below water).", "slideHref": "/slides/019dd923-5eff-723e-9be8-745ce2f9c2c5/2", "deckHref": "/decks/019dd923-5eff-723e-9be8-745ce2f9c2c5", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-745ce2f9c2c5#slide-2", "loopMatches": [ { "to": 3, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "3605b7b5-c284-4c8d-aa9a-1e11ceb53fbe", "evidence": "The 'History Repeating' slide implies the cost of inaction", "position": 0, "objective": "Why now", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 2, "from": 2, "beatId": "fad031c9-dca3-4720-8a1a-5892723b17dd", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "The problem statement is presented on page 2", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5eff-723e-9be9-afa930873a74", "docSlug": "89gmRlrbZxkfIbBEogQf", "documentTitle": "Here's the 22-page pitch deck that legal timekeeping startup Time by Ping used to nab a $36.5 million Series B", "authorId": "Pitchdecks", "authorName": "Time by Ping", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 19, "slideType": "solution", "function": "present_solution", "notes": "Uses an iceberg metaphor to show the visible vs. hidden scale of the market opportunity.", "imagePath": null, "matchCount": 1, "evidence": "diagram/iceberg-model: Iceberg diagram showing Law, Accounting, Consulting above the water, and Tech, 1099s, Government, Digital Workers below.", "slideHref": "/slides/019dd923-5eff-723e-9be9-afa930873a74/19", "deckHref": "/decks/019dd923-5eff-723e-9be9-afa930873a74", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-afa930873a74#slide-19", "loopMatches": [ { "to": 22, "from": 13, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "8a631e78-2cdc-4c81-8e8e-fbc977ae90c3", "evidence": "Slides 13-22 discuss market opportunity and use of funds", "position": 1, "objective": "Why is now the right time for Series B?", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.7, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-605c-759f-b6af-4646b1a5b81a", "docSlug": "bi-fd4aa37d998e0c09", "documentTitle": "Here's the pitch deck AI agent startup Auxia used to raise funding", "authorId": "Pitchdecks", "authorName": "Auxia", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 4, "slideType": "why_now", "function": "frame_problem", "notes": "Uses the iceberg model to contrast visible acquisition with hidden post-acquisition potential.", "imagePath": null, "matchCount": 1, "evidence": "Iceberg diagram showing Acquisition above water and Post-acquisition journeys below", "slideHref": "/slides/019dd923-605c-759f-b6af-4646b1a5b81a/4", "deckHref": "/decks/019dd923-605c-759f-b6af-4646b1a5b81a", "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-4646b1a5b81a#slide-4", "loopMatches": [ { "to": 4, "from": 4, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "c439bc9d-85a0-4bc1-8a24-9bd282d45b1e", "evidence": "The slide highlights the post-acquisition customer journey as a key area for disruption", "position": 0, "objective": "Explain why now is the right time for Auxia's solution", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.7, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5eff-723e-9be9-c6e1d1d39194", "docSlug": "9DJ4yxa2JYCptSkSlnl2", "documentTitle": "Here's the pitch deck that Silicon Valley startup Crunchbase used to convince investors it could put an end to corporate websites and jobs pages", "authorId": "Pitchdecks", "authorName": "Crunchbase", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.782, "pageNumber": 2, "slideType": "market_sizing", "function": "size_opportunity", "notes": "Uses the iceberg model to visually represent the hidden/vast nature of the private market compared to the visible public market.", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg metaphor", "slideHref": "/slides/019dd923-5eff-723e-9be9-c6e1d1d39194/2", "deckHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 2, "from": 2, "beatId": "b8125ca7-3fe8-4ab7-92cc-f4e6897b9511", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Market Size", "beatSlug": "sequoia-pitch-market-size", "evidence": "Page 2 discusses the massive opportunity in private companies", "position": 0, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5eff-723e-9be9-c6e1d1d39194", "docSlug": "9DJ4yxa2JYCptSkSlnl2", "documentTitle": "Here's the pitch deck that Silicon Valley startup Crunchbase used to convince investors it could put an end to corporate websites and jobs pages", "authorId": "Pitchdecks", "authorName": "Crunchbase", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.782, "pageNumber": 3, "slideType": "pain_points", "function": "frame_problem", "notes": "Uses the iceberg model to visualize a disconnect between two groups.", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg metaphor showing professionals on one side and private company opportunities on the other", "slideHref": "/slides/019dd923-5eff-723e-9be9-c6e1d1d39194/3", "deckHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194#slide-3", "loopMatches": [ { "to": 4, "from": 3, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "3810d6af-3776-4edd-930c-315692c1eb57", "evidence": "Pages 3-4 highlight the pain points", "position": 0, "objective": "Reveal the pain points in prospecting", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 0.7, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 4, "from": 3, "beatId": "a121c8d6-a81a-4ea1-8dbc-bb506f505346", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Pages 3-4 highlight pain points in prospecting for opportunities", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5fed-74f2-a96f-800cc2cc1990", "docSlug": "bi-3b56210c6373af04", "documentTitle": "Iris Audio: Startup raises $7 million to use AI to isolate voices", "authorId": "Pitchdecks", "authorName": "IRIS Audio Technologies Limited", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 7, "slideType": "other", "function": "present_framework", "notes": "Uses the iceberg metaphor to distinguish between visible/immediate benefits and submerged/long-term benefits.", "imagePath": null, "matchCount": 1, "evidence": "Iceberg diagram showing near-term vs long-term benefits", "slideHref": "/slides/019dd923-5fed-74f2-a96f-800cc2cc1990/7", "deckHref": "/decks/019dd923-5fed-74f2-a96f-800cc2cc1990", "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-800cc2cc1990#slide-7", "loopMatches": [ { "to": 8, "from": 6, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "1c40938b-97f0-4e69-a41d-653f1e7291af", "evidence": "Slides on traction and testimonials support this loop.", "position": 1, "objective": "To present IRIS as a quick-win and big-bet opportunity", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.7, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "arcBeatMatches": [ { "to": 8, "from": 6, "beatId": "23762dc3-b18c-42b9-a230-42907d910ae7", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "Traction, ROI, and testimonials create desire for the solution.", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5fed-74f2-a970-60b5290d641b", "docSlug": "bi-37ef8aaa5ceff3d9", "documentTitle": "Pitch deck NOCD used to raise $34 million from Cigna, 7wireVentures", "authorId": "Pitchdecks", "authorName": "NOCD", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.773, "pageNumber": 2, "slideType": "problem_statement", "function": "frame_problem", "notes": "The iceberg metaphor is used to distinguish between visible symptoms and root causes.", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg metaphor showing visible symptoms (top) vs root issues (bottom)", "slideHref": "/slides/019dd923-5fed-74f2-a970-60b5290d641b/2", "deckHref": "/decks/019dd923-5fed-74f2-a970-60b5290d641b", "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-60b5290d641b#slide-2", "loopMatches": [ { "to": 3, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "07cf4584-9899-4a95-bf64-f9710830d1ef", "evidence": "The deck highlights the $317B cost of mistreatment & misclassification", "position": 0, "objective": "What is the cost of not treating OCD effectively?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 3, "from": 2, "beatId": "ea7a0af1-d85b-4a74-b9d9-b09adc66e5f5", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The deck identifies the problem and agitation of SMI and OCD", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a165-5de7757e8748", "docSlug": "661fd882b44cdcce", "documentTitle": "Retail Banking Evolution in the Age of AI", "authorId": "misc", "authorName": "Kearney", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 17, "slideType": "problem_statement", "function": "frame_problem", "notes": "Uses an iceberg metaphor to contrast visible 'cool' use cases with hidden 'hard' foundational requirements.", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg diagram showing 'cool' part above water and 'hard' part below", "slideHref": "/slides/019dd923-5de0-76bd-a165-5de7757e8748/17", "deckHref": "/decks/019dd923-5de0-76bd-a165-5de7757e8748", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-5de7757e8748#slide-17", "loopMatches": [ { "to": 18, "from": 9, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "24e51eed-5009-475c-8ccd-2422f5352f42", "evidence": "The deck presents the potential of AI/GenAI, its applications, and guiding principles for adoption.", "position": 0, "objective": "Why-How-What", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 17, "from": 17, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "6f2fa5e7-e292-46f4-b560-eb9cce40e417", "evidence": "The deck emphasizes the importance of focusing on fundamentals when adopting AI use cases.", "position": 1, "objective": "Highlighting the consequences of not adopting AI/GenAI", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 17, "from": 17, "beatId": "63e199f0-d861-4200-8da1-41f2b64971e4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck highlights the importance of focusing on fundamentals when adopting AI use cases.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b639-8827c17e5ed9", "docSlug": "41a33bc1bcbb8d0e", "documentTitle": "Sustainability Risk Under Solvency II", "authorId": "OliverWyman", "authorName": "Oliver Wyman", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.4, "pageNumber": 14, "slideType": "problem_statement", "function": "frame_problem", "notes": "The slide uses a central hub-and-spoke layout to categorize the challenges.", "imagePath": null, "matchCount": 1, "evidence": "The slide mentions various challenges related to climate risk modeling, including deep uncertainty, forward-looking nature, non-linearity and fat tails, and endogeneity, which can be seen as an iceberg model.", "slideHref": "/slides/019dd923-5ca1-7489-b639-8827c17e5ed9/14", "deckHref": "/decks/019dd923-5ca1-7489-b639-8827c17e5ed9", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-8827c17e5ed9#slide-14", "loopMatches": [ { "to": 34, "from": 14, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b4206bc7-4536-421f-ad2e-0c9f3509f8df", "evidence": "The deck highlights the potential impacts of climate-related risks on Solvency II ratios, emphasizing the importance of proactive risk management.", "position": 0, "objective": "What are the potential costs of inaction on sustainability risk?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 14, "from": 7, "beatId": "e5be16cc-be15-490c-bde1-ede54e5cf47c", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck delves into the specifics of sustainability risk under Solvency II, highlighting the challenges in modelling climate-related risks.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a168-42182b40961c", "docSlug": "a5a8773ea5bbc660", "documentTitle": "The age of Generative AI: Unveiling the next frontier of digital procurement", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "other", "function": "present_framework", "notes": "Uses the iceberg model to show that most of the effort/components are hidden beneath the surface.", "imagePath": null, "matchCount": 1, "evidence": "The slide uses an iceberg model to illustrate the components of GenAI architecture.", "slideHref": "/slides/019dd923-5de0-76bd-a168-42182b40961c/16", "deckHref": "/decks/019dd923-5de0-76bd-a168-42182b40961c", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-42182b40961c#slide-16", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 15, "beatId": "1bfe963a-1da3-4dde-b1ee-d0edf8e92324", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "The deck concludes with a discussion on implementation strategies and a closing ask", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-9da085bdac1f", "docSlug": "52e21d70f3295259", "documentTitle": "True-Luxury Global Consumer Insights 9th Edition", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "diagnosis", "function": "diagnose", "notes": "Uses a scatter-plot style layout to categorize customer needs into two distinct groups (A and B) based on impact and frequency.", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg Model", "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/25", "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-25", "loopMatches": [ { "to": 25, "from": 23, "name": "Tale Two Worlds", "slug": "04-tale-two-worlds", "bestFor": "Competitive analysis, benchmarking, case for change", "matchId": "019dd95a-088c-724c-b30f-3946acd98de2", "evidence": "Offline vs online table (p23) + geographic gap (p24) + 2x2 of two gaps (p25).", "position": 5, "objective": "Compare offline vs online and luxury vs mass-retailer experiences", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "confidence": 80, "description": "Show the gap between two states to drive urgency or highlight opportunity" } ], "arcBeatMatches": [ { "to": 27, "from": 22, "beatId": "019dd95a-0702-74a3-87e3-02ee50ae2671", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Two-gap diagnosis + bridge/bring playbook framing", "position": 3, "confidence": 88, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 30, "from": 20, "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Digital discontent gaps and brand misconceptions", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-9da085bdac1f", "docSlug": "52e21d70f3295259", "documentTitle": "True-Luxury Global Consumer Insights 9th Edition", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "diagnosis", "function": "diagnose", "notes": "Uses the iceberg model to illustrate that functional issues are visible/surface-level, while emotional issues are deeper.", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg Model", "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/27", "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-27", "loopMatches": [ { "to": 28, "from": 26, "name": "Day In Life", "slug": "14-day-in-life", "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points", "matchId": "019dd95a-088c-724c-b30f-3dbe33d24fb4", "evidence": "Illustrative 6-step customer story (p26) -> framing (p27) -> 2,600-journey friction map (p28).", "position": 6, "objective": "Walk through a customer's friction-laden luxury journey", "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State", "confidence": 85, "description": "Humanize abstract data by walking through a single user's struggle and resolution" } ], "arcBeatMatches": [ { "to": 27, "from": 22, "beatId": "019dd95a-0702-74a3-87e3-02ee50ae2671", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Two-gap diagnosis + bridge/bring playbook framing", "position": 3, "confidence": 88, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 30, "from": 20, "beatId": "019dd95a-0702-74a3-87e3-136fd5efdb3b", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Digital discontent gaps and brand misconceptions", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b634-9da085bdac1f", "docSlug": "52e21d70f3295259", "documentTitle": "True-Luxury Global Consumer Insights 9th Edition", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 32, "slideType": "other", "function": "present_framework", "notes": "Uses an iceberg metaphor to distinguish between visible functional basics and deeper emotional differentiators.", "imagePath": null, "matchCount": 1, "evidence": "framework/instance: Iceberg model showing Functional Tablestakes above water and Emotional Differentiators below", "slideHref": "/slides/019dd923-5ca1-7489-b634-9da085bdac1f/32", "deckHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9da085bdac1f#slide-32", "loopMatches": [ { "to": 33, "from": 32, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-088c-724c-b30f-43840b359fdb", "evidence": "Iceberg shows 'playbook is there' vs 'write the playbook' (p32) -> defense vs offense (p33).", "position": 7, "objective": "Move from functional-only to functional+emotional CX playbook", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 75, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 33, "from": 32, "beatId": "019dd95a-0702-74a3-87e3-090e324d7497", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "Iceberg playbook + strategic touchpoint role choice", "position": 5, "confidence": 88, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 33, "from": 32, "beatId": "019dd95a-0702-74a3-87e3-14d555da3350", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": "triple-take-the-action-now-what", "evidence": "Master CX + role-per-touchpoint recommendation", "position": 3, "confidence": 60, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }