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      "docId": "019dd923-605c-759f-b6b2-69e943b49521",
      "docSlug": "bi-fe2a6b6b11b3ff0e",
      "documentTitle": "Pitch deck music startup Ultimate Playlist used to raise $2 million",
      "authorId": "Pitchdecks",
      "authorName": "Ultimate Playlist Holdings, LLC",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
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      "function": "establish_context",
      "notes": "The slide uses a two-column layout to contrast 'What' (product definition) and 'Why' (market rationale).",
      "imagePath": null,
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      "evidence": "The slide is explicitly structured into two columns labeled 'What' and 'Why'.",
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          "beatId": "de6bb93c-07f5-4ec9-8be3-e93cd0a9d04a",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
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          "evidence": "The 'WHAT IS ULTIMATE PLAYLIST? WHY ULTIMATE PLAYLIST?' slide sets the context for the problem",
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