{
  "kind": "framework",
  "value": "wedge-strategy",
  "collectionKey": "slides:framework:wedge-strategy:all-document-kinds:all-producers:all-orientations",
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  "pageSize": 24,
  "pageCount": 1,
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    {
      "docId": "019de50e-ce69-7089-901e-6efefda6cb25",
      "docSlug": "a67d445d01ff2572ea9384c3518af458",
      "documentTitle": "Front | Start Up Pitch Deck | 21 slides",
      "authorId": "front",
      "authorName": "Front",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2016-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 5,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart demonstrates product-market fit and usage patterns for the initial wedge product.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The text explicitly mentions 'shared inboxes were the perfect wedge'",
      "slideHref": "/slides/019de50e-ce69-7089-901e-6efefda6cb25/5",
      "deckHref": "/decks/019de50e-ce69-7089-901e-6efefda6cb25",
      "deckAnchorHref": "/decks/019de50e-ce69-7089-901e-6efefda6cb25#slide-5",
      "loopMatches": [],
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      "imagePathAlt": null,
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    },
    {
      "docId": "019dd923-5eff-723e-9be9-afa930873a74",
      "docSlug": "89gmRlrbZxkfIbBEogQf",
      "documentTitle": "Here's the 22-page pitch deck that legal timekeeping startup Time by Ping used to nab a $36.5 million Series B",
      "authorId": "Pitchdecks",
      "authorName": "Time by Ping",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 16,
      "slideType": "transition",
      "function": "transition",
      "notes": "The slide uses a 'wedge' strategy framing to suggest a larger long-term vision beyond the initial product.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly refers to the initial market entry as a 'wedge' that leads to a larger opportunity.",
      "slideHref": "/slides/019dd923-5eff-723e-9be9-afa930873a74/16",
      "deckHref": "/decks/019dd923-5eff-723e-9be9-afa930873a74",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-afa930873a74#slide-16",
      "loopMatches": [
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          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "8a631e78-2cdc-4c81-8e8e-fbc977ae90c3",
          "evidence": "Slides 13-22 discuss market opportunity and use of funds",
          "position": 1,
          "objective": "Why is now the right time for Series B?",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.7,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [],
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    {
      "docId": "019f6b8f-45b1-7248-be10-c5d14ed97cbd",
      "docSlug": "jarvis-novo-pitch-deck",
      "documentTitle": "Novo Pitch Deck",
      "authorId": "novo-pitch-deck",
      "authorName": null,
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 4,
      "slideType": "unfair_advantage",
      "function": "present_solution",
      "notes": "The slide uses a 'secret' framing to build intrigue around their market entry strategy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly mentions leveraging a 'perfect wedge' for market entry.",
      "slideHref": "/slides/019f6b8f-45b1-7248-be10-c5d14ed97cbd/4",
      "deckHref": "/decks/019f6b8f-45b1-7248-be10-c5d14ed97cbd",
      "deckAnchorHref": "/decks/019f6b8f-45b1-7248-be10-c5d14ed97cbd#slide-4",
      "loopMatches": [
        {
          "to": 7,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "57d9f54c-d570-4b77-8371-9c25e3db3fc9",
          "evidence": "The deck implies that not solving the cash flow problem has significant consequences",
          "position": 0,
          "objective": "What is the cost of not solving the cash flow problem?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
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    {
      "docId": "019dd923-605c-759f-b6af-0c0532ea3638",
      "docSlug": "bi-b3df612b320a42d3",
      "documentTitle": "Pitch Deck: AI agent fintech startup Affiniti's $17M Series A round",
      "authorId": "Pitchdecks",
      "authorName": "Affiniti",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 4,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a two-column layout to compare the status quo with the rationale for the proposed solution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly frames the product as a 'simple wedge' to enter the market.",
      "slideHref": "/slides/019dd923-605c-759f-b6af-0c0532ea3638/4",
      "deckHref": "/decks/019dd923-605c-759f-b6af-0c0532ea3638",
      "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-0c0532ea3638#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
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          "from": 4,
          "beatId": "ebed36e3-2835-4ade-9bf9-f579710ff779",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Slides 4-6 discuss the solution and wedge",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
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    {
      "docId": "019dd923-605c-759f-b6b2-25ee468a890c",
      "docSlug": "bi-a2edfccac68c206e",
      "documentTitle": "The pitch deck that marketing startup Recast used to raise $3 million",
      "authorId": "Pitchdecks",
      "authorName": "Recast",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "go_to_market",
      "function": "plan_implementation",
      "notes": "The slide uses a 'wedge' strategy metaphor to describe product expansion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly describes MMM as a 'wedge' to enter the company and expand into other verticals.",
      "slideHref": "/slides/019dd923-605c-759f-b6b2-25ee468a890c/8",
      "deckHref": "/decks/019dd923-605c-759f-b6b2-25ee468a890c",
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}