{
  "kind": "framework",
  "value": "waterfall-chart",
  "collectionKey": "slides:framework:waterfall-chart:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 791,
  "page": 1,
  "pageSize": 24,
  "pageCount": 33,
  "rows": [
    {
      "docId": "019dd923-5eff-723e-9be4-f36916bb638c",
      "docSlug": "9b274ab0479f4b36",
      "documentTitle": "2018 Investor Day from SEC",
      "authorId": "Salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 55,
      "slideType": "financial_analysis",
      "function": "present_framework",
      "notes": "The slide uses a waterfall chart to illustrate the SaaS revenue formula: Beginning Revenue - Attrition + New Business = Ending Revenue.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Components-of-growth waterfall built from beginning to ending revenue. · The SaaS revenue formula is presented as a waterfall chart.",
      "slideHref": "/slides/019dd923-5eff-723e-9be4-f36916bb638c/55",
      "deckHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c#slide-55",
      "loopMatches": [
        {
          "to": 60,
          "from": 55,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019de926-f9e1-7013-b01d-9ac8d9f00d49",
          "evidence": "Components-of-growth waterfall, contract-asset bridges, EPS impact, OCF + cash seasonality.",
          "position": 10,
          "objective": "Decompose growth components and link to operating cash flow",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 65,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 70,
          "from": 39,
          "beatId": "019de926-f76b-75fd-ba27-07b4147891ae",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "'Measuring/Managing Our Success' sections lead to FY22 $21-23B Long-Range Plan.",
          "position": 5,
          "confidence": 78,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 65,
          "from": 39,
          "beatId": "019de926-f812-754d-83d4-5890095eeffb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Climax",
          "beatSlug": null,
          "evidence": "Accounting deep-dive + Camper/Explorer/Pioneer scenarios reveal model leverage.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be4-f36916bb638c",
      "docSlug": "9b274ab0479f4b36",
      "documentTitle": "2018 Investor Day from SEC",
      "authorId": "Salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 63,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall chart to show the progression of ARR and a table to show the resulting financial metrics.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Camper ARR waterfall with attrition/CTR/CTS deltas labelled per step. · The slide uses a waterfall chart to visualize the change in ARR over time.",
      "slideHref": "/slides/019dd923-5eff-723e-9be4-f36916bb638c/63",
      "deckHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c#slide-63",
      "loopMatches": [
        {
          "to": 65,
          "from": 62,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019de926-fa0b-704d-ac8f-0060bda5a997",
          "evidence": "Three named waterfall scenarios (Camper 22.9% / Explorer 17.7% / Pioneer 5.5% op margin) following 'Subscription Economics' setup.",
          "position": 11,
          "objective": "Compare Camper/Explorer/Pioneer ARR scenarios to show model leverage",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 88,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 70,
          "from": 39,
          "beatId": "019de926-f76b-75fd-ba27-07b4147891ae",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "'Measuring/Managing Our Success' sections lead to FY22 $21-23B Long-Range Plan.",
          "position": 5,
          "confidence": 78,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 65,
          "from": 39,
          "beatId": "019de926-f812-754d-83d4-5890095eeffb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Climax",
          "beatSlug": null,
          "evidence": "Accounting deep-dive + Camper/Explorer/Pioneer scenarios reveal model leverage.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be4-f36916bb638c",
      "docSlug": "9b274ab0479f4b36",
      "documentTitle": "2018 Investor Day from SEC",
      "authorId": "Salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 64,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall-style visualization to show ARR growth and a table below to show the resulting financial metrics.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Explorer ARR waterfall mirroring p.63 structure. · The chart visualizes the cumulative effect of sequential positive and negative values.",
      "slideHref": "/slides/019dd923-5eff-723e-9be4-f36916bb638c/64",
      "deckHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c#slide-64",
      "loopMatches": [
        {
          "to": 65,
          "from": 62,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019de926-fa0b-704d-ac8f-0060bda5a997",
          "evidence": "Three named waterfall scenarios (Camper 22.9% / Explorer 17.7% / Pioneer 5.5% op margin) following 'Subscription Economics' setup.",
          "position": 11,
          "objective": "Compare Camper/Explorer/Pioneer ARR scenarios to show model leverage",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 88,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 70,
          "from": 39,
          "beatId": "019de926-f76b-75fd-ba27-07b4147891ae",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "'Measuring/Managing Our Success' sections lead to FY22 $21-23B Long-Range Plan.",
          "position": 5,
          "confidence": 78,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 65,
          "from": 39,
          "beatId": "019de926-f812-754d-83d4-5890095eeffb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Climax",
          "beatSlug": null,
          "evidence": "Accounting deep-dive + Camper/Explorer/Pioneer scenarios reveal model leverage.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be4-f36916bb638c",
      "docSlug": "9b274ab0479f4b36",
      "documentTitle": "2018 Investor Day from SEC",
      "authorId": "Salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 65,
      "slideType": "financial_analysis",
      "function": "analyze_data",
      "notes": "The slide demonstrates that without changes to cost structure, growth alone does not improve operating margins.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Pioneer ARR waterfall mirroring p.63-64 structure. · Visual representation of ARR growth components",
      "slideHref": "/slides/019dd923-5eff-723e-9be4-f36916bb638c/65",
      "deckHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c#slide-65",
      "loopMatches": [
        {
          "to": 65,
          "from": 62,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019de926-fa0b-704d-ac8f-0060bda5a997",
          "evidence": "Three named waterfall scenarios (Camper 22.9% / Explorer 17.7% / Pioneer 5.5% op margin) following 'Subscription Economics' setup.",
          "position": 11,
          "objective": "Compare Camper/Explorer/Pioneer ARR scenarios to show model leverage",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 88,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 70,
          "from": 39,
          "beatId": "019de926-f76b-75fd-ba27-07b4147891ae",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "'Measuring/Managing Our Success' sections lead to FY22 $21-23B Long-Range Plan.",
          "position": 5,
          "confidence": 78,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 65,
          "from": 39,
          "beatId": "019de926-f812-754d-83d4-5890095eeffb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Climax",
          "beatSlug": null,
          "evidence": "Accounting deep-dive + Camper/Explorer/Pioneer scenarios reveal model leverage.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5a-6b2bc553916c",
      "docSlug": "b516607343964728",
      "documentTitle": "2021 q4 earnings results presentation",
      "authorId": "GoldmanSachs",
      "authorName": "Petershill Partners",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "appendix_data",
      "function": "present_framework",
      "notes": "Includes a waterfall chart illustrating the flow from gross returns to carried interest.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Carried interest waterfall illustration · Illustrative Carried Interest Waterfall chart",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5a-6b2bc553916c/46",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5a-6b2bc553916c",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-6b2bc553916c#slide-46",
      "loopMatches": [
        {
          "to": 49,
          "from": 44,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019de8d8-1f43-7589-824f-b400aa5257c1",
          "evidence": "Slides 48-49 multiply AuM x ownership x fee x margin step-by-step; 44-47 explain each component.",
          "position": 6,
          "objective": "Build-up explainer of the revenue model (FRE, perf fees, GP commit)",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 82,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5a-6b2bc553916c",
      "docSlug": "b516607343964728",
      "documentTitle": "2021 q4 earnings results presentation",
      "authorId": "GoldmanSachs",
      "authorName": "Petershill Partners",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall chart to explain the mechanics of GP commitment cash flows.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "GP commit balance-sheet waterfall 2019 to 2020 · The chart visualizes the cumulative effect of sequential positive and negative values.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5a-6b2bc553916c/47",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5a-6b2bc553916c",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-6b2bc553916c#slide-47",
      "loopMatches": [
        {
          "to": 49,
          "from": 44,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019de8d8-1f43-7589-824f-b400aa5257c1",
          "evidence": "Slides 48-49 multiply AuM x ownership x fee x margin step-by-step; 44-47 explain each component.",
          "position": 6,
          "objective": "Build-up explainer of the revenue model (FRE, perf fees, GP commit)",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 82,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-3d2fee959bc6",
      "docSlug": "8f735b0bda01b73e",
      "documentTitle": "2024 Executive Perspectives Unlocking Impact from AI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to show cumulative productivity benefits across various operational levers.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Classic waterfall decomposing 100% productivity benefit by driver · The slide uses a waterfall chart to decompose productivity benefits.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-3d2fee959bc6/12",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-3d2fee959bc6",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-3d2fee959bc6#slide-12",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019dd95a-088b-72c8-b7df-ce5640e212b3",
          "evidence": "p10 names support response as 'typical starting point', p11-12 expose hidden upstream value (~70%), p13 lists 5 pitfalls hiding underneath",
          "position": 3,
          "objective": "Reveal that visible support response is the tip; real value lives upstream — and call out what derails it",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 80,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 12,
          "beatId": "019dd95a-0682-776c-8e39-b5e021cc0c21",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall (~70% upstream), 5 pitfalls, MECE element coverage, horizons, tech stack, modules",
          "position": 4,
          "confidence": 90,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 13,
          "from": 10,
          "beatId": "019dd95a-0682-776c-8e39-c046434070f1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Value lives upstream, not in support response; 5 pitfalls block value",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be5-16fd2631352e",
      "docSlug": "6ba6467e6a68d535",
      "documentTitle": "2024 Q1FY25 Investor Presentation",
      "authorId": "Samsara",
      "authorName": "Samsara",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 17,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall chart to visualize the delta between previous guidance and actual/current results.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Two waterfall bridges show prior-guidance vs actual/current with delta bars. · Visual bridge between guidance and actuals",
      "slideHref": "/slides/019dd923-5eff-723e-9be5-16fd2631352e/17",
      "deckHref": "/decks/019dd923-5eff-723e-9be5-16fd2631352e",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-16fd2631352e#slide-17",
      "loopMatches": [
        {
          "to": 17,
          "from": 15,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de955-4d83-75d6-85f3-cf8d996ff23c",
          "evidence": "Margins improving Q1FY24->Q1FY25 (p15), then waterfall showing previous-vs-current guidance beat (p17).",
          "position": 5,
          "objective": "Show margin improvement and guidance raise as a measurable delta",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 70,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 10,
          "beatId": "019de955-4c49-77ad-97bd-8e948efb3385",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Financial highlights: ARR, customers, multi-product, margins, guidance.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 17,
          "from": 15,
          "beatId": "019de955-4cc5-74ac-8c28-30ed1015b5aa",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Margin expansion and guidance beat-and-raise.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to show the additive impact of efficiency levers on marketing ROI.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Classic value-bridge: baseline -> driver bars -> pre-ROI -> improved -> future state. · Visual representation of additive impacts on a baseline value",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/8",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-8",
      "loopMatches": [
        {
          "to": 8,
          "from": 7,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019dd95a-088b-72c8-b7e0-4dbe7b4fd5e0",
          "evidence": "Three capabilities introduced p7, then waterfall on p8 walking baseline -> drivers -> 3-6x future state.",
          "position": 3,
          "objective": "Quantify combined value of the three AI capabilities via a value bridge",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 90,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-5e6879c28d6f",
      "docSlug": "150df15aa170c402",
      "documentTitle": "2025 Executive Perspectives Unlocking the Value Potential of AI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to show cumulative impact.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Stacked decreasing waterfall with 4 driver bars summing to 30%+ · The slide uses a waterfall chart to decompose the 30%+ productivity gain into specific drivers.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-5e6879c28d6f/13",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-5e6879c28d6f",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-5e6879c28d6f#slide-13",
      "loopMatches": [
        {
          "to": 14,
          "from": 13,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019dd95a-088b-72c8-b7e0-964ff7088174",
          "evidence": "p13 is a literal waterfall with 4 drivers totaling 30%+",
          "position": 3,
          "objective": "Quantify 30%+ productivity uplift",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 92,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 13,
          "beatId": "019dd95a-0701-77fe-ae97-cd7a962f98ba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "30%+ productivity waterfall + 21% labor case study",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 14,
          "from": 13,
          "beatId": "019dd95a-0701-77fe-ae97-db1c8abbaafa",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "30%+ productivity, 21% labor productivity case",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a16b-41de656a4417",
      "docSlug": "a13515c298f3fbf2",
      "documentTitle": "ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to aggregate segment values into a total market size of €1.384 trillion.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Stacked waterfall building 9 segments to 1.384tn total. · Visual representation of cumulative values",
      "slideHref": "/slides/019dd923-5de0-76bd-a16b-41de656a4417/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417#slide-2",
      "loopMatches": [
        {
          "to": 3,
          "from": 2,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019dd95a-088c-724c-b310-c60f2930ad35",
          "evidence": "Page 2 waterfall stacks 9 segments to 1.384tn; p3 lists rising categories.",
          "position": 1,
          "objective": "Build up the 1.384tn total luxury market by category",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 80,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e5-47ac081726a9",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Global luxury sizing, recovery vs 2019, scenarios to 2030.",
          "position": 1,
          "confidence": 72,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e5-5a02795721a6",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing and recovery facts laid out.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a167-998cd2e4c414",
      "docSlug": "93b13afae2ded546",
      "documentTitle": "April Macro Brief: Special edition Tariff distress",
      "authorId": "Accenture",
      "authorName": "Accenture",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to show the additive impact of specific tariff categories on the total effective rate.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Step-wise tariff buildup from 2.35% start rate to 37.55% ending rate with intermediate increments. · The slide uses a waterfall chart to decompose the total tariff rate increase into individual components.",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-998cd2e4c414/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-998cd2e4c414",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-998cd2e4c414#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 12,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019dd95a-07fd-712f-b772-86cfadfb8491",
          "evidence": "Timeline (p.12) -> Liberation Day specifics (p.13) -> 90-day pause carve-outs (p.14) -> waterfall totaling +23pp in effect, +13pp pending (p.15).",
          "position": 2,
          "objective": "Build cumulative tariff burden from individual measures to total effective rate",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 85,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 4,
          "beatId": "019dd95a-0680-7418-8208-c4ef101612f7",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Exec summary, macro KPIs, tariff timeline & waterfall — establishes what is happening.",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 19,
          "from": 11,
          "beatId": "019dd95a-0680-7418-8208-d59403340719",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Aggressive tariff rollout, scenarios deteriorating.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-5a55be860a0c",
      "docSlug": "2175b6c0e7a3a0e6",
      "documentTitle": "Changing automotive work environment: Job effects in Germany until 2030",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The chart illustrates how positive and negative trends balance out to maintain relatively stable employment figures.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Floating gain/loss bars bridge 1.690 base to 1.715 total via 6 drivers · The slide uses a waterfall chart to decompose the net change in employment.",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-5a55be860a0c/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-5a55be860a0c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-5a55be860a0c#slide-5",
      "loopMatches": [
        {
          "to": 6,
          "from": 3,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019dd95a-088b-72c8-b7e2-a9b18b3d2f66",
          "evidence": "p5 is a literal waterfall by trend (+105, +20, +80, -100, -220, +205, -65 to +25k); p6 mirrors it by industry.",
          "position": 1,
          "objective": "Bridge from 1.69M jobs through trend drivers to 1.715M with industry-level shifts",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 90,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87da-815faf3c6a97",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "6 trends, sum stable but shifts between industries",
          "position": 2,
          "confidence": 92,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 5,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87da-92121f190323",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Job totals and net waterfall of trends",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-a487f65f15a8",
      "docSlug": "b3d9633a43b0e706",
      "documentTitle": "China Luxury Digital Playbook",
      "authorId": "Bain",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The chart uses a waterfall structure to aggregate ROPO components.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Sequential bars decomposing 100% pathway mix into ROPO components · The chart visualizes the cumulative effect of sequential positive values.",
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a487f65f15a8/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a487f65f15a8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a487f65f15a8#slide-14",
      "loopMatches": [
        {
          "to": 17,
          "from": 9,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b311-aea46590eb97",
          "evidence": "p9 lists the 6 trends as headline insights; p10-17 deliver one data-driven 'so what' per trend.",
          "position": 3,
          "objective": "Preview six trends, then march through evidence for each",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e6-473bbb8a12a2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Each of the 6 trends backed by data slides 10-17",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 17,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e6-5073009a930f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Six trends re-defining luxury digital, each evidenced",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-5d89529e8c57",
      "docSlug": "0531041e5c74bb5b",
      "documentTitle": "Climate Change: BCG’s Perspectives and Offerings",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to illustrate the reduction of CO2e emissions through specific technological interventions.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Stepped bridge from 27 Gt (2015) to 9 Gt (2050) via labelled tech wedges · The slide uses a waterfall chart to show the reduction of emissions.",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-5d89529e8c57/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-5d89529e8c57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-5d89529e8c57#slide-19",
      "loopMatches": [
        {
          "to": 19,
          "from": 17,
          "name": "Scenario Fork",
          "slug": "35-scenario-fork",
          "bestFor": "Strategic planning, risk analysis, board presentations",
          "matchId": "019dd95a-088b-72c8-b7e2-c3a1b5ad3d56",
          "evidence": "80% path scenario → 95% path scenario → waterfall reconciling with tech wedges",
          "position": 4,
          "objective": "compare decarbonization options and recommend tech mix",
          "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
          "confidence": 76,
          "description": "Present multiple futures based on different assumptions or decisions"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87da-a5fef84d7155",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "'How to decarbonize' divider; 80%/95% paths; technology waterfall",
          "position": 3,
          "confidence": 82,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 25,
          "from": 16,
          "beatId": "019dd95a-0702-74a3-87da-b4193903c853",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Paths, technologies, economic and regulatory case",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-5fad5bdb4442",
      "docSlug": "1d0e1b7d20818e3d",
      "documentTitle": "Good times for a change",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a waterfall chart to represent market size and a data table for growth metrics.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Sequential bars summing segments to 1,478B total. · Visual representation of market segments contributing to a total",
      "slideHref": "/slides/019dd923-5de0-76bd-a168-5fad5bdb4442/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-5fad5bdb4442",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-5fad5bdb4442#slide-3",
      "loopMatches": [
        {
          "to": 9,
          "from": 3,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b312-7554a5413c3b",
          "evidence": "Waterfall on p3 then segment-by-segment evidence p4-8 closing with 'experiences leading over products' p9.",
          "position": 1,
          "objective": "Recap luxury market segments to surface 'experiences > products' pattern",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 3,
          "beatId": "019dd95a-07a5-761b-9143-af32d369c7a7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Global luxury markets recap, segment breakdown, 2024 slowdown, 2025 outlook, 'at a glance'.",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 15,
          "from": 3,
          "beatId": "019dd95a-07a5-761b-9143-c3b036bbab38",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, segment growth, regional splits, 2025 forecast.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-d42adb9ada21",
      "docSlug": "f48d45408c26f5a2",
      "documentTitle": "Loose dogs in Dallas Strategic Recommendations",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 280,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses a custom waterfall-like flow to show population changes from 2015 to 2016.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Population waterfall: 2015 pop → births → removals → sterilizations → 2016 pop · The chart visualizes the cumulative effect of sequential positive and negative values on an initial value.",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-d42adb9ada21/280",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-d42adb9ada21",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-d42adb9ada21#slide-280",
      "loopMatches": [
        {
          "to": 298,
          "from": 275,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e5-5c184c18a8b6",
          "evidence": "Section divider '1 Supply of Dogs' + zip-level zoom + waterfall growth math",
          "position": 19,
          "objective": "Zoom into supply of dogs: population sizing and S/N levels",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a167-c34d87fd1ec4",
      "docSlug": "160879d4b82560e8",
      "documentTitle": "May Macro Brief Consumer spending in flux",
      "authorId": "Accenture",
      "authorName": "Accenture",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart distinguishes between measures already in effect and those announced/signaled for future implementation.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Starting rate -> labelled +pp drivers -> ending rate bar. · The slide uses a waterfall chart to show the cumulative effect of sequential tariff increases.",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-c34d87fd1ec4/50",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4#slide-50",
      "loopMatches": [
        {
          "to": 52,
          "from": 50,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "019dd95a-07fe-70ce-8d37-ba5bc08680f8",
          "evidence": "Waterfall of +13pp now / +14pp announced, then uncertainty index, then trade-deficit consequence.",
          "position": 10,
          "objective": "Quantify accumulating tariff burden",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 80,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 55,
          "from": 22,
          "beatId": "019dd95a-0680-7418-820d-79eddc2f611a",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Indicator chart pack: activity, spending, labor, inflation, capex, tariffs, supply chains.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a167-b25475eca565",
      "docSlug": "cd685fa618181a56",
      "documentTitle": "Ready for resilience How to navigate the new tariff landscape",
      "authorId": "Accenture",
      "authorName": "Accenture",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart breaks down the increase from a starting rate of 2.35% to an ending rate of 40.18% through various trade policy measures.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Stepped bars decomposing 2.35% starting rate into 40.18% ending rate by component. · Visual representation of cumulative impact of sequential changes",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-b25475eca565/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-b25475eca565",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-b25475eca565#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 4,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-07fe-70ce-8d38-9931c0d2fbfb",
          "evidence": "Intro frames April 2 trigger event + Figure 1 waterfall shows rate climbing from 2.35% to 40.18%.",
          "position": 1,
          "objective": "Establish urgency by showing tariff rates spiking to historic highs",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "019dd95a-0680-7418-820e-56627d8af309",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Introduction + waterfall showing effective tariff rate rising to 40%.",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 11,
          "from": 4,
          "beatId": "019dd95a-0680-7418-820e-6bc2a041d400",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Current Reality (Pain)",
          "beatSlug": "transformation-tale-current-reality-pain",
          "evidence": "Tariffs spiking, recession risk, scenarios all bad.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-bc8e3e952c51",
      "docSlug": "bc9c22881d997435",
      "documentTitle": "Reshaping NYCHA support functions",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.401,
      "pageNumber": 42,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to reconcile total spend to the in-scope amount.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Stepped bars from $4,162M total spend down through deductions to $509M in-scope. · The slide uses a waterfall chart to show the reduction of spend categories.",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-bc8e3e952c51/42",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-bc8e3e952c51",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-bc8e3e952c51#slide-42",
      "loopMatches": [
        {
          "to": 46,
          "from": 41,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019dd95a-088b-72c8-b7e7-0428cdafa3c3",
          "evidence": "p42 spend waterfall to $509M in-scope; p46 FTE-reduction lever waterfall (300-500 target).",
          "position": 8,
          "objective": "Quantify $70M savings + $55M revenue and decompose into drivers",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 92,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 40,
          "beatId": "019dd95a-0702-74a3-87df-ef69902b5f81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall of $509M scope, $70M savings + $55M revenue, function-level sizing.",
          "position": 4,
          "confidence": 95,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-bc8e3e952c51",
      "docSlug": "bc9c22881d997435",
      "documentTitle": "Reshaping NYCHA support functions",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.401,
      "pageNumber": 46,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": "The chart uses a broken axis to show the reduction from a base of ~3000 FTEs.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Numbered (1-5) lever waterfall: in-scope FTEs to target reduction 300-500. · Visual representation of sequential reduction of FTEs",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-bc8e3e952c51/46",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-bc8e3e952c51",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-bc8e3e952c51#slide-46",
      "loopMatches": [
        {
          "to": 46,
          "from": 41,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019dd95a-088b-72c8-b7e7-0428cdafa3c3",
          "evidence": "p42 spend waterfall to $509M in-scope; p46 FTE-reduction lever waterfall (300-500 target).",
          "position": 8,
          "objective": "Quantify $70M savings + $55M revenue and decompose into drivers",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 92,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 40,
          "beatId": "019dd95a-0702-74a3-87df-ef69902b5f81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall of $509M scope, $70M savings + $55M revenue, function-level sizing.",
          "position": 4,
          "confidence": 95,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-58fb34520518",
      "docSlug": "48b19b0dad5a1011",
      "documentTitle": "Southeast Asia’s Green Economy 2021 Report: Opportunities on the Road to Net Zero",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "problem_statement",
      "function": "diagnose",
      "notes": "Includes a waterfall chart for emissions gap and a bar chart for per capita emissions.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Stacked-bar waterfall from 2018 baseline to BAU to 2015/2020 NDCs to 1.5C target with A/B annotations. · Waterfall chart used to decompose the emissions gap",
      "slideHref": "/slides/019dd923-5de0-76bd-a168-58fb34520518/29",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-58fb34520518",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-58fb34520518#slide-29",
      "loopMatches": [
        {
          "to": 34,
          "from": 29,
          "name": "Benchmark Gap",
          "slug": "39-benchmark-gap",
          "bestFor": "Performance improvement, competitive analysis, target setting",
          "matchId": "019dd95a-088c-724c-b313-7dcb0ff0f150",
          "evidence": "Waterfall to 1.5C gap p29; SEA vs USA/Colombia/EU/China bars p29-30; heatmap of plan elements p31.",
          "position": 4,
          "objective": "Quantify SEA's gap to global benchmarks and to 1.5C",
          "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
          "confidence": 85,
          "description": "Compare performance against best-in-class to quantify the opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 34,
          "from": 21,
          "beatId": "019dd95a-07a5-761b-9144-aecae5290ee2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "'SEA is not on track' p29; 'specific challenges' p32; Covid diverts focus p33",
          "position": 2,
          "confidence": 92,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 34,
          "from": 29,
          "beatId": "019dd95a-07a5-761b-9144-c2f1023922e6",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Not on track, modest ambitions, specific barriers",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-a6c6b3ef6376",
      "docSlug": "7261572e56ae8561",
      "documentTitle": "What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a waterfall structure to show how the total market volume is distributed across different sales channels.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "$2,072M (100%) decomposed into Marketplaces 55% / Landing 5% / Brokerages 20% / Direct 20%. · Visual representation of total volume broken down into constituent parts",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a6c6b3ef6376/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a6c6b3ef6376",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a6c6b3ef6376#slide-14",
      "loopMatches": [
        {
          "to": 16,
          "from": 14,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088c-724c-b310-1641a5cc53b2",
          "evidence": "p.14 channel waterfall (marketplaces 55%) -> p.15 country split -> p.16 buyer/seller flow matrix.",
          "position": 4,
          "objective": "Zoom into where the money flows: channels and geographies",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 12,
          "beatId": "019dd95a-0702-74a3-87e4-25c84072c608",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Segment economics, corporate domainers +44% CAGR, channel waterfall.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 16,
          "from": 8,
          "beatId": "019dd95a-0702-74a3-87e4-3be04773b897",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Resolution",
          "beatSlug": "mountain-resolution",
          "evidence": "Methodology + segment + channel + geography unpack the climax.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-846efee1e3af",
      "docSlug": "d2a38316576ffb5e",
      "documentTitle": "Widening AI Value Gap 2025",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 7,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a waterfall structure to show how individual function contributions aggregate into 'Total core' and 'Total support' categories, with annotations indicating changes vs 2024.",
      "imagePath": null,
      "matchCount": 2,
      "evidence": "Stepped function-level contributions accumulate to 70% total core. · The chart visualizes the cumulative effect of sequential positive and negative values.",
      "slideHref": "/slides/019dd923-5ca1-7489-b635-846efee1e3af/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-846efee1e3af",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-846efee1e3af#slide-7",
      "loopMatches": [
        {
          "to": 7,
          "from": 6,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b310-1fca64ca0db9",
          "evidence": "Exhibit 2 (+120% investment, virtuous cycle) and Exhibit 3 (70% in core) chain data -> so-what.",
          "position": 2,
          "objective": "Cascade investment data and value distribution into a clear 'invest in core' insight",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "019dd95a-0702-74a3-87e4-4ba1ba2f0ae6",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Exhibits 2-5: virtuous-cycle data, value distribution, sector maturity, agentic AI projection.",
          "position": 4,
          "confidence": 90,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 10,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e4-531967322c67",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Quantified gap and where AI value is concentrated.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}