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      "documentTitle": "China Shopper 2018 Vol 1",
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          "matchId": "019dd95a-088c-724c-b311-b8ec761c98d8",
          "evidence": "Aggregate growth → packaged food vs beverage vs personal care vs home care, each with own dynamics.",
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          "objective": "Decompose aggregate FMCG growth across the four product sectors",
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          "evidence": "Premiumization analysis (4% price rise) plus 2x2 of price vs volume strategies.",
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