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      "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
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          "evidence": "p37 explicit 2x2 with Today (Specialist/Lifestyle) vs Tomorrow (Monographic/Anthological)",
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          "objective": "Position brands on a Specialisation × Extension matrix and call the sweet spots",
          "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
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