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      "documentTitle": "2021 Benedict Evans 2021 Three Steps to the Future",
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          "evidence": "Trigger 'atoms stop mattering' (p51) → unbundling diagram (p53) → TV penetration drop → new entrants outspending incumbents",
          "position": 5,
          "objective": "Show the same internet trigger toppling music, newspapers, then TV",
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          "confidence": 75,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
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