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      "documentTitle": "Transformation Ebook",
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      "evidence": "Exhibit 2 enumerates components of a turnaround program.",
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          "evidence": "Cases show explicit before-failing/after-recovered states with $500M / $700M / $1B / 40Meur deltas.",
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          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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