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      "documentTitle": "Digital Revolution Awards",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
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      "function": "analyze_data",
      "notes": "The slide uses a trichotomy framework to categorize purchase channels into Online Website, Online Platform, and Offline.",
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      "evidence": "The slide explicitly labels the analysis as a 'Channels trichotomy'.",
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          "bestFor": "Strategic pivots, innovation pitches, challenging conventional wisdom",
          "matchId": "019dd95a-088c-724c-b311-cfb9bf1e565d",
          "evidence": "p.4 'no fear to buy high-priced products online' contradicted by p.5 'still struggle to buy cars/mortgages online — prefer human-touch'.",
          "position": 1,
          "objective": "Resolve the online-vs-offline shopping paradox",
          "structure": "The Apparent Contradiction -> Why Both Seem True -> The Deeper Truth That Reconciles",
          "confidence": 70,
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          "arcSlug": "triple-take",
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          "evidence": "Cumulative evidence across Customer, Country, Companies.",
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