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      "documentTitle": "Retail Holiday Newsletter 1",
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      "notes": "The slide includes a specific case study example of 'The Greens' to illustrate the Affluent segment.",
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          "matchId": "019dd95a-088c-724c-b312-eda89a3dbc5d",
          "evidence": "Chart 6 explicitly defines Affluent / Aspirational / Lower-Income tiers; Chart 7 shows employment status differs sharply by tier.",
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          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
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