{
  "kind": "framework",
  "value": "testimonial",
  "collectionKey": "slides:framework:testimonial:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 11,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-622c-750b-8b99-069a37f5f517",
      "docSlug": "9c995cfa26e4",
      "documentTitle": "Porch Group Inc (PRCH)",
      "authorId": "54_Spruce_Point_Capital",
      "authorName": "Ben Axler",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "short_seller",
      "sourceTypeLabel": "Short seller",
      "presentationDate": "2021-04-08 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 35,
      "slideType": "testimonial",
      "function": "expose_contradiction",
      "notes": "The slide uses a table-like structure to pair specific topics with direct quotes from a third-party interview.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Direct quotes from a user interview used to support a negative thesis.",
      "slideHref": "/slides/019dd923-622c-750b-8b99-069a37f5f517/35",
      "deckHref": "/decks/019dd923-622c-750b-8b99-069a37f5f517",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b99-069a37f5f517#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de076-227b-77fb-a9b5-402a32f35267",
      "docSlug": "33f77f8f8337a15db3b68fc0fa293fb0",
      "documentTitle": "Asos | Results Presentation Deck | 69 slides",
      "authorId": "asos",
      "authorName": "Asos",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 36,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "Includes logos for PVH, Tommy Hilfiger, Calvin Klein, and Adidas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Direct quotes from partner brands used as social proof.",
      "slideHref": "/slides/019de076-227b-77fb-a9b5-402a32f35267/36",
      "deckHref": "/decks/019de076-227b-77fb-a9b5-402a32f35267",
      "deckAnchorHref": "/decks/019de076-227b-77fb-a9b5-402a32f35267#slide-36",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9a-101b5bfde4b8",
      "docSlug": "a70fecd99534",
      "documentTitle": "Berkeley Lights (BLI)",
      "authorId": "58_Scorpion_Capital",
      "authorName": "Scorpion Capital",
      "documentKindSlug": "research-note",
      "documentKindLabel": "Research note",
      "sourceTypeSlug": "short_seller",
      "sourceTypeLabel": "Short seller",
      "presentationDate": "2021-09-15 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2941177,
      "pageNumber": 70,
      "slideType": "testimonial",
      "function": "expose_contradiction",
      "notes": "The slide uses a Q&A format to highlight negative customer sentiment and lack of ROI.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Direct quotes from expert interviews used to validate a negative thesis.",
      "slideHref": "/slides/019dd923-622c-750b-8b9a-101b5bfde4b8/70",
      "deckHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8#slide-70",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 75,
          "from": 17,
          "beatId": "dbc4e03f-819a-4342-92d6-d159c538f28f",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "Exposure of Contradictions",
          "beatSlug": null,
          "evidence": "The document exposes contradictions in Berkeley Lights' claims and actions, highlighting the company's struggles and poor market traction.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 150,
          "from": 42,
          "beatId": "172d6e2f-be3f-4802-92e5-e7e412ccdabe",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "Testimonials from Customers and Former Employees",
          "beatSlug": null,
          "evidence": "The document presents testimonials from customers and former employees, providing first-hand accounts of the challenges and limitations of Berkeley Lights' product.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b6-1246423aad8a",
      "docSlug": "HzC75P1Z7CcuHkozky32",
      "documentTitle": "Community relations startup Orbit raised $15 million backed by Andreessen Horowitz and Coatue. Here's an exclusive look at its pitch deck.",
      "authorId": "Pitchdecks",
      "authorName": "Orbit",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 9,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a screenshot of a tweet as a testimonial to frame the problem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Use of a social media post to validate a pain point.",
      "slideHref": "/slides/019dd923-5f69-752d-a9b6-1246423aad8a/9",
      "deckHref": "/decks/019dd923-5f69-752d-a9b6-1246423aad8a",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-1246423aad8a#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "99d5eacc-d331-414c-be49-4479bb7eb9c5",
          "evidence": "Emphasis on inadequacy of existing approaches",
          "position": 0,
          "objective": "Highlight consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "6a37fd7f-9bc6-4b11-b95a-255e6037d135",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Multiple problem statements",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 9,
          "from": 6,
          "beatId": "24db6d00-137e-4c87-a1c9-bf9dff52d2da",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Emphasis on inadequacy of existing approaches",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de511-0656-72d9-9e9d-663594a923ce",
      "docSlug": "6c8bb611519efd6404f8e6234e20dde4",
      "documentTitle": "Embark | SPAC Presentation Deck | 47 slides",
      "authorId": "embark",
      "authorName": "Embark",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 5,
      "slideType": "context",
      "function": "establish_context",
      "notes": "Includes a testimonial from Marc Bedard (Lion Electric CEO) and a stock performance chart for NGA.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Quote from Marc Bedard",
      "slideHref": "/slides/019de511-0656-72d9-9e9d-663594a923ce/5",
      "deckHref": "/decks/019de511-0656-72d9-9e9d-663594a923ce",
      "deckAnchorHref": "/decks/019de511-0656-72d9-9e9d-663594a923ce#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019f6b8f-2232-7209-8e56-53004dc7bbd8",
      "docSlug": "jarvis-heyday-shortdeck-shareable-180611140419",
      "documentTitle": "heyday shortdeck shareable 180611140419",
      "authorId": "heyday-shortdeck-shareable-180611140419",
      "authorName": null,
      "documentKindSlug": "deck",
      "documentKindLabel": "Deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 8,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide highlights a testimonial from Brian McIntyre, Director of Technology at SID LEE, emphasizing personalization, creativity, and intelligence.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Direct quote from a client used for social proof.",
      "slideHref": "/slides/019f6b8f-2232-7209-8e56-53004dc7bbd8/8",
      "deckHref": "/decks/019f6b8f-2232-7209-8e56-53004dc7bbd8",
      "deckAnchorHref": "/decks/019f6b8f-2232-7209-8e56-53004dc7bbd8#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019f6b8f-49eb-70fa-962b-f9767bacd1eb",
      "docSlug": "jarvis-onescreen-ai-pitch-deck",
      "documentTitle": "OneScreen.ai Pitch Deck",
      "authorId": "onescreen-ai-pitch-deck",
      "authorName": null,
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 5,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a 'LUMascape' industry map as a backdrop to frame the customer's pain point regarding market fragmentation and operational inefficiency.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Customer quote used to validate market pain point",
      "slideHref": "/slides/019f6b8f-49eb-70fa-962b-f9767bacd1eb/5",
      "deckHref": "/decks/019f6b8f-49eb-70fa-962b-f9767bacd1eb",
      "deckAnchorHref": "/decks/019f6b8f-49eb-70fa-962b-f9767bacd1eb#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b638-42055a53b541",
      "docSlug": "1774c324fda45105",
      "documentTitle": "Pivoting to a High Quality Growth of Clinical Trials in China PharmaDJ x L.E.K. Clinical Development Report",
      "authorId": "LEK",
      "authorName": "L.E.K.",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "testimonial",
      "function": "summarize",
      "notes": "The slide combines quantitative survey data (N=101) with qualitative expert quotes to contextualize the market sentiment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Use of direct quotes from industry experts to support the quantitative data.",
      "slideHref": "/slides/019dd923-5ca1-7489-b638-42055a53b541/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b638-42055a53b541",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-42055a53b541#slide-12",
      "loopMatches": [
        {
          "to": 20,
          "from": 11,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "90bfd894-313f-433e-b1a3-d0f790c2452f",
          "evidence": "The report highlights the challenges facing China's clinical development, including homogeneous competition and a need for more innovative and differentiated therapies.",
          "position": 0,
          "objective": "What are the consequences of not pivoting to high-quality growth in China's clinical trials?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 12,
          "beatId": "b805e1f5-4eeb-45d7-a58b-7531d46e8580",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The report proposes a solution, focusing on strategic trends such as development of more innovative and differentiated therapies.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5fec-763b-95d0-533899a53338",
      "docSlug": "bi-c6c92717ccc4ea01",
      "documentTitle": "Read pitch deck from Glystn, AI community management tool for creators",
      "authorId": "Pitchdecks",
      "authorName": "Glystn",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 13,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Three distinct customer quotes provided as social proof.",
      "slideHref": "/slides/019dd923-5fec-763b-95d0-533899a53338/13",
      "deckHref": "/decks/019dd923-5fec-763b-95d0-533899a53338",
      "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-533899a53338#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 13,
          "beatId": "26c2d20d-c3d6-49ce-855b-3fc3c90c7bf3",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Traction is shown on page 13",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de070-d75a-739a-9fd8-88650556b0b5",
      "docSlug": "13de4d891de8960c30a0849f22d8ea16",
      "documentTitle": "Sonos | Investor Day Presentation Deck | 74 slides",
      "authorId": "sonos",
      "authorName": "Sonos",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-03-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 20,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a split-screen layout: quantitative data on the left, qualitative social proof on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Use of social media posts to validate customer loyalty",
      "slideHref": "/slides/019de070-d75a-739a-9fd8-88650556b0b5/20",
      "deckHref": "/decks/019de070-d75a-739a-9fd8-88650556b0b5",
      "deckAnchorHref": "/decks/019de070-d75a-739a-9fd8-88650556b0b5#slide-20",
      "loopMatches": [
        {
          "to": 25,
          "from": 16,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "f81f8b9a-a50c-4cc9-9d27-aacb628411dd",
          "evidence": "The deck presents Sonos' solution and approach, including strategic initiatives, team bios, and customer journeys.",
          "position": 1,
          "objective": "Present Sonos' strategic initiatives as a big bet for growth",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 16,
          "beatId": "70daa5fe-b419-491a-81e5-f594684bb4e0",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck presents Sonos' solution and approach, including strategic initiatives, team bios, and customer journeys.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9a-40e2965928db",
      "docSlug": "e5bffbaac707",
      "documentTitle": "TransMedics (TMDX)",
      "authorId": "58_Scorpion_Capital",
      "authorName": "Scorpion Capital",
      "documentKindSlug": "research-note",
      "documentKindLabel": "Research note",
      "sourceTypeSlug": "short_seller",
      "sourceTypeLabel": "Short seller",
      "presentationDate": "2025-01-10 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 18,
      "slideType": "testimonial",
      "function": "expose_contradiction",
      "notes": "The slide uses direct quotes to build a narrative of customer churn risk, specifically highlighting the threat of switching to OrganOX.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Direct quotes from customers used to validate a business thesis.",
      "slideHref": "/slides/019dd923-622c-750b-8b9a-40e2965928db/18",
      "deckHref": "/decks/019dd923-622c-750b-8b9a-40e2965928db",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9a-40e2965928db#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 11,
          "beatId": "c9fa8ec4-9e59-45eb-9317-74367547147c",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "Critique of TransMedics Group Inc.",
          "beatSlug": null,
          "evidence": "The section presents a critical analysis of TransMedics Group Inc.'s practices and leadership.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 30,
          "from": 12,
          "beatId": "072007ec-5fd3-4416-b852-0e181a364efd",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "Exposure of Contradictions",
          "beatSlug": null,
          "evidence": "The section highlights contradictions in TransMedics Group Inc.'s statements and actions.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}