{
  "kind": "framework",
  "value": "telia-one",
  "collectionKey": "slides:framework:telia-one:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019de510-5bcd-7010-a517-a076dd4f6e6d",
      "docSlug": "5ae85ebab1ba166ad0bef98e631e9a43",
      "documentTitle": "Telia Company | Investor Day Presentation Deck | 71 slides",
      "authorId": "telia-company",
      "authorName": "Telia",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 23,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a 'Telia One' marketing framework (Entropy/Order/Pioneer) in the bottom right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Bottom right panel uses a Problem/Solution/Benefit structure labeled Entropy/Order/Pioneer",
      "slideHref": "/slides/019de510-5bcd-7010-a517-a076dd4f6e6d/23",
      "deckHref": "/decks/019de510-5bcd-7010-a517-a076dd4f6e6d",
      "deckAnchorHref": "/decks/019de510-5bcd-7010-a517-a076dd4f6e6d#slide-23",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "e51d4c0f-3c44-47fe-8e53-a81cbf8a2d54",
          "evidence": "The presentation uses a before-after loop to illustrate the impact of Telia Company's connectivity.",
          "position": 0,
          "objective": "Show how Telia Company's connectivity has become the 'fiber' of life.",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
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          "to": 40,
          "from": 21,
          "beatId": "985c5ee4-155b-444f-8b7c-f4146357fb6d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The company presents its strategy and progress towards creating a better connected world.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
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      "thumbSrc": null,
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      "locked": true
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}