{
  "kind": "framework",
  "value": "technology-adoption-lifecycle",
  "collectionKey": "slides:framework:technology-adoption-lifecycle:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 13,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-6b434c382a0f",
      "docSlug": "5496d5bcfa261cf5",
      "documentTitle": "2015 Benedict Evans 2015 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 50,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The chart uses the frequency of a term in literature as a proxy for the novelty and cultural focus on a specific technology.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The chart illustrates the decline in cultural attention (mentions) as a technology matures and becomes ubiquitous.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-6b434c382a0f/50",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-6b434c382a0f",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-6b434c382a0f#slide-50",
      "loopMatches": [
        {
          "to": 54,
          "from": 50,
          "name": "Analogy",
          "slug": "08-analogy",
          "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
          "matchId": "019dd95a-08f8-7619-ac2d-ad12f0859da6",
          "evidence": "p50 'When tech is fully adopted, it disappears' then Steel -> Computerization -> Software parallel",
          "position": 7,
          "objective": "Steel / computerization analogies show software 'disappears' into all industries",
          "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
          "confidence": 85,
          "description": "Explain the unfamiliar through a well-understood parallel domain"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 54,
          "from": 42,
          "beatId": "019dd95a-07a7-7579-bd64-54fb4c8961e7",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "Section 'Tech outgrows tech' — Amazon zoom + Steel/Software analogies",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-80806e6b958f",
      "docSlug": "b1ac5794d68b3e09",
      "documentTitle": "2021 Benedict Evans 2021 Three Steps to the Future",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 92,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a series of S-curves to represent the diffusion of technology across different segments of society over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide depicts the progression of technology through different user segments over time.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-80806e6b958f/92",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-80806e6b958f",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-80806e6b958f#slide-92",
      "loopMatches": [
        {
          "to": 93,
          "from": 83,
          "name": "Ladder Abstraction",
          "slug": "28-ladder-abstraction",
          "bestFor": "Training, thought leadership, making complex ideas accessible",
          "matchId": "019dd95a-08f8-7619-ac2e-4b7640f24877",
          "evidence": "Concrete Apple > music+Netflix → platform leverage → $50tr TAM ladder (p87) → Tesla valuation = entire car industry",
          "position": 7,
          "objective": "Climb from concrete music numbers to the universal principle that tech now competes with whole industries",
          "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application",
          "confidence": 75,
          "description": "Move between concrete examples and abstract principles to make ideas stick"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 94,
          "from": 88,
          "beatId": "019dd95a-07a7-7579-bd64-dcf3541fdcc9",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "Investment firehose, Tesla > car industry valuation, second 50 years of tech",
          "position": 5,
          "confidence": 70,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 94,
          "from": 49,
          "beatId": "019dd95a-07a7-7579-bd64-e92c55e01c88",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Past + conclusion: apply unbundling pattern to predict winners",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-92cb9e5864da",
      "docSlug": "dfd94aead7429e9f",
      "documentTitle": "2025 Benedict Evans 2025 Autum AI eats the world",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a series of S-curves to represent successive technology waves, with Generative AI shown as a branching point of unknown trajectory.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Sequential S-curves representing platform shifts",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-92cb9e5864da/12",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-92cb9e5864da",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-92cb9e5864da#slide-12",
      "loopMatches": [
        {
          "to": 13,
          "from": 2,
          "name": "Precedent",
          "slug": "09-precedent",
          "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
          "matchId": "019dd95a-08f8-7619-ac2e-be305d2977e9",
          "evidence": "PCs, browsers, search, social, mobile cited as precedents (pp 4-5,9-10)",
          "position": 1,
          "objective": "Use prior platform shifts to set expectations for AI",
          "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
          "confidence": 80,
          "description": "Use historical or external examples to validate your approach"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd65-48cb4415b3df",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Platform-shift framing, dominance lost, hype/bubble cycles establish stakes",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 48,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd65-5b209794247f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Platform shift evidence + capex surge + model proliferation data",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-9778d021927e",
      "docSlug": "1b62ce25d332000c",
      "documentTitle": "2025 Benedict Evans 2025 Spring AI eats the world",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a series of S-curves to represent technology adoption cycles, with a speculative branching path for Generative AI.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide depicts a series of sequential S-curves representing the adoption of major computing platforms.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-9778d021927e/7",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-9778d021927e",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-9778d021927e#slide-7",
      "loopMatches": [
        {
          "to": 10,
          "from": 2,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-08f8-7619-ac2e-d538611880b8",
          "evidence": "Trends (AI history) -> trigger (AGI race / scaling) -> window (next platform shift?) on p.6-7.",
          "position": 1,
          "objective": "Frame generative AI as the next 10-15 year platform shift",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 75,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd65-661b11daaab4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Defines AI then 'Model building' section lays out commodity model wars.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 7,
          "from": 2,
          "beatId": "019dd95a-07a7-7579-bd65-71fa78bec56a",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": "sparkline-what-is-1",
          "evidence": "AI as 'whatever just started working' - historical normalcy.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-9778d021927e",
      "docSlug": "1b62ce25d332000c",
      "documentTitle": "2025 Benedict Evans 2025 Spring AI eats the world",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The slide uses a simple linear process flow with circular nodes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide outlines a sequential process for technology deployment.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-9778d021927e/35",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-9778d021927e",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-9778d021927e#slide-35",
      "loopMatches": [
        {
          "to": 38,
          "from": 32,
          "name": "Precedent",
          "slug": "09-precedent",
          "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
          "matchId": "019dd95a-08f8-7619-ac2e-e09ab91f426f",
          "evidence": "p.33 'Cloud is old and boring - still 30% of workflows'; p.34 'It's always different'; p.35 Absorb->Innovate->Disrupt; p.38 'AI coding as the new AWS'.",
          "position": 4,
          "objective": "Use cloud / SaaS history to predict the AI deployment curve",
          "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
          "confidence": 72,
          "description": "Use historical or external examples to validate your approach"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 26,
          "beatId": "019dd95a-07a7-7579-bd65-6a96a3a0bbbd",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "'Deployment' divider; explores what enterprises and startups can do with LLMs.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 50,
          "from": 26,
          "beatId": "019dd95a-07a7-7579-bd65-7da8b836e172",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": "sparkline-what-could-be-4",
          "evidence": "Deployment, unbundling, trillion-dollar reallocation.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019f6b8e-f57e-70aa-8da4-438a0067de32",
      "docSlug": "jarvis-ascend-io-pitch-deck",
      "documentTitle": "Ascend.io Pitch Deck",
      "authorId": "ascend-io-pitch-deck",
      "authorName": null,
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 6,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "Uses a bell curve to illustrate technology adoption lifecycle.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Bell curve chart showing diffusion of big data from experts to mainstream",
      "slideHref": "/slides/019f6b8e-f57e-70aa-8da4-438a0067de32/6",
      "deckHref": "/decks/019f6b8e-f57e-70aa-8da4-438a0067de32",
      "deckAnchorHref": "/decks/019f6b8e-f57e-70aa-8da4-438a0067de32#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 6,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "a9d8154f-201c-479b-918b-0797eec0645e",
          "evidence": "Slide 6 is titled 'HISTORY TELLS US'",
          "position": 0,
          "objective": "Why now is the right time for Ascend.io",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.8,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5eff-723e-9be9-02c2dc7a80c3",
      "docSlug": "5RPhSp3NakKyOOU8v8xg",
      "documentTitle": "Check out the 15-slide pitch deck Personetics;; a startup that helps banks like Santander compete with fintechs;; used to raise $85 million",
      "authorId": "Pitchdecks",
      "authorName": "Personetics",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.78,
      "pageNumber": 5,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "The slide uses a combination of a technology adoption curve (left) and a bar chart comparing preparedness, investment, and importance (right).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The left chart explicitly labels stages like 'Early Adopters', 'Early Majority', etc.",
      "slideHref": "/slides/019dd923-5eff-723e-9be9-02c2dc7a80c3/5",
      "deckHref": "/decks/019dd923-5eff-723e-9be9-02c2dc7a80c3",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-02c2dc7a80c3#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 5,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "ee1c3fe7-3830-46fa-8707-3cf9856e9595",
          "evidence": "Tidal wave of transformation in banking",
          "position": 0,
          "objective": "Why now is the right time for Personetics",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.8,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        },
        {
          "to": 13,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "41d0973c-025d-4092-82df-f835942bb5f0",
          "evidence": "Drive impact on key business outcomes",
          "position": 1,
          "objective": "The cost of inaction for banks",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019f6b8f-2de6-761f-b0b8-04954d309c1f",
      "docSlug": "jarvis-lek-the-4th-annual-new-mobility-study-2019",
      "documentTitle": "LEK The 4th Annual New Mobility Study 2019",
      "authorId": "lek-the-4th-annual-new-mobility-study-2019",
      "authorName": null,
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": "2019-01-01 00:00:00",
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 19,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses S-curves to represent the adoption lifecycle of various mobility modes across different countries (represented by flags).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "S-curve representation of adoption phases (Innovation to Decline)",
      "slideHref": "/slides/019f6b8f-2de6-761f-b0b8-04954d309c1f/19",
      "deckHref": "/decks/019f6b8f-2de6-761f-b0b8-04954d309c1f",
      "deckAnchorHref": "/decks/019f6b8f-2de6-761f-b0b8-04954d309c1f#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 10,
          "beatId": "a6229078-fbdd-465a-bb5f-6bb0e98ee553",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Complication",
          "beatSlug": "complication",
          "evidence": "The document presents the key themes, trends, and challenges in the new mobility landscape.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-c3d1e73103c8",
      "docSlug": "1d4f8471d00913bd",
      "documentTitle": "Open Education Resources ecosystem",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.401,
      "pageNumber": 13,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "Uses the Rogers Diffusion of Innovations curve to map market adoption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Bell curve labelled Innovators 2.5% / Early adopters 13.5% / Early majority 34% / Late majority 34% / Laggards 16%",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-c3d1e73103c8/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-c3d1e73103c8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-c3d1e73103c8#slide-13",
      "loopMatches": [
        {
          "to": 15,
          "from": 8,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088b-72c8-b7e6-3c04ab30e3cc",
          "evidence": "Eight contiguous slides each surfacing one piece of evidence (resource gaps, 23%, 74%, 88%, 40% supplemental, procurement, IP) building to the conclusion",
          "position": 3,
          "objective": "Accumulate evidence across S/D/P showing OER barriers exist",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 8,
          "beatId": "019dd95a-0702-74a3-87de-b815e4c82c29",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Supply/demand diagnostic across resources, quality, awareness, usage",
          "position": 3,
          "confidence": 75,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 13,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87de-cfc417f9fb2d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Demand: discovery, awareness, primary-vs-supplemental gaps",
          "position": 3,
          "confidence": 65,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5fed-74f2-a96e-dedff5c9f39d",
      "docSlug": "bi-333a91bd4878e327",
      "documentTitle": "Pitch deck: AI professional network Goodword raises $4 million",
      "authorId": "Pitchdecks",
      "authorName": "Goodword",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.779,
      "pageNumber": 5,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The visualization uses a concentric circle diagram to represent market segments, mapping to the Technology Adoption Lifecycle (Early Adopters, Early Majority, Late Majority).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Uses labels Early Adopters, Early Majority, and Late Majority within the concentric circles.",
      "slideHref": "/slides/019dd923-5fed-74f2-a96e-dedff5c9f39d/5",
      "deckHref": "/decks/019dd923-5fed-74f2-a96e-dedff5c9f39d",
      "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-dedff5c9f39d#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 5,
          "beatId": "2e9e3153-08cb-4512-8ff3-53e483108b93",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Sizing",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "The market sizing is presented on page 5",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5fec-763b-95cf-2be981e4745e",
      "docSlug": "wbW0w429pQGJhiIjOhIg",
      "documentTitle": "The pitch deck that software startup Xentral used to raise $75 million from Tiger Global and Meritech",
      "authorId": "Pitchdecks",
      "authorName": "xentral",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 9,
      "slideType": "segmentation",
      "function": "audience-segmentation",
      "notes": "The slide highlights the 'Innovators' and 'Early Adopters' segments of the bell curve to define the target audience.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide displays the standard bell curve model for technology adoption with segments labeled Innovators through Laggards.",
      "slideHref": "/slides/019dd923-5fec-763b-95cf-2be981e4745e/9",
      "deckHref": "/decks/019dd923-5fec-763b-95cf-2be981e4745e",
      "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-2be981e4745e#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a167-7e4af6d8c3d4",
      "docSlug": "1bb7aa636aa231dc",
      "documentTitle": "True-Luxury Global Consumer Insights",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 55,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses a standard technology adoption curve to frame the current market position.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The chart displays the classic S-curve of technology adoption with segments like Innovator/Early Adopter, Early Majority, and Late Majority.",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-7e4af6d8c3d4/55",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4#slide-55",
      "loopMatches": [
        {
          "to": 57,
          "from": 49,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088c-724c-b30f-039963bab6c5",
          "evidence": "p49-50 what Web3 is, p51 challenges, p52 '3 reasons to believe', p53-56 evidence, p57 ~5x engagement upside.",
          "position": 7,
          "objective": "Argue Web3 is nascent but window is opening for luxury",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 70,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 57,
          "from": 24,
          "beatId": "019dd95a-0702-74a3-87e2-c0a87fb0c691",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Four thematic deep dives: KSA, generations, GenAI, Web3 each propose where to play.",
          "position": 3,
          "confidence": 70,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 57,
          "from": 18,
          "beatId": "019dd95a-0702-74a3-87e2-d3ee1089bef4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Top 10 trends and four thematic implications for CEOs.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b6-a07b8dbe3da6",
      "docSlug": "LCcQ6zXa953DvZ7g8q4m",
      "documentTitle": "We got an exclusive look at the pitch deck that convinced Google to back analytics startup Posthog in a $15 million funding round",
      "authorId": "Pitchdecks",
      "authorName": "PostHog",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 3,
      "slideType": "customer_journey",
      "function": "audience-segmentation",
      "notes": "Includes a Technology Adoption Lifecycle curve (Moore's Crossing the Chasm model) as context for the persona.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual curve showing Enthusiasts, Visionaries, Pragmatists, Conservatives, Sceptics",
      "slideHref": "/slides/019dd923-5f69-752d-a9b6-a07b8dbe3da6/3",
      "deckHref": "/decks/019dd923-5f69-752d-a9b6-a07b8dbe3da6",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-a07b8dbe3da6#slide-3",
      "loopMatches": [
        {
          "to": 5,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f598d1e6-0185-456a-a957-7d5187475ff9",
          "evidence": "Slides 2-5 highlight market challenges and pain points.",
          "position": 0,
          "objective": "What are the consequences of not understanding user behavior?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "4055d4d6-5d37-4bf5-b271-e38f27980499",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 2-5 focus on market challenges and pain points.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}