{
  "kind": "framework",
  "value": "target-vs-status",
  "collectionKey": "slides:framework:target-vs-status:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019de075-d9bf-754b-bf82-9848326f26f9",
      "docSlug": "30930ac7a1e94d1cb6884cc2337d8609",
      "documentTitle": "Nemaura Medical | Investor Presentation Deck | 22 slides",
      "authorId": "nemaura-medical",
      "authorName": "Nemaura Medical",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a 'Target vs Status' framework to demonstrate progress.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly pairs 'TARGET' and 'STATUS' labels for three distinct initiatives.",
      "slideHref": "/slides/019de075-d9bf-754b-bf82-9848326f26f9/7",
      "deckHref": "/decks/019de075-d9bf-754b-bf82-9848326f26f9",
      "deckAnchorHref": "/decks/019de075-d9bf-754b-bf82-9848326f26f9#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "95a17185-31b0-474b-aadf-cceb207436c0",
          "evidence": "The deck builds a logical chain from market space to product solution",
          "position": 0,
          "objective": "To demonstrate the need for Nemaura Medical's solution",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "37e21b9a-2fe6-4c88-b008-0a2c14668c6f",
          "evidence": "The deck touches on the 'why' behind the solution, leveraging the BEAT technology",
          "position": 1,
          "objective": "To explain the 'why' behind Nemaura Medical's solution",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "b79c46b9-07e3-4f72-9b70-f71d0cc0a67d",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Product",
          "beatSlug": "sequoia-pitch-product",
          "evidence": "The deck showcases Nemaura Medical's product solution, sugarBEAT",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 7,
          "from": 6,
          "beatId": "33999238-a62d-462c-9433-e7060c821234",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "The deck highlights the company's goals and progress",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}