{
  "kind": "framework",
  "value": "target-product-profile-tpp-",
  "collectionKey": "slides:framework:target-product-profile-tpp-:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019de075-f154-767b-9f07-479a2da3f64b",
      "docSlug": "d4796e91221d5758021de97ee63957e0",
      "documentTitle": "Exscientia | Investor Presentation Deck | 69 slides",
      "authorId": "exscientia",
      "authorName": "Exscientia",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-10-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 41,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a bar chart to demonstrate efficacy at lower doses compared to a failed large pharma drug.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Explicit mention of 'Key Elements of TPP'",
      "slideHref": "/slides/019de075-f154-767b-9f07-479a2da3f64b/41",
      "deckHref": "/decks/019de075-f154-767b-9f07-479a2da3f64b",
      "deckAnchorHref": "/decks/019de075-f154-767b-9f07-479a2da3f64b#slide-41",
      "loopMatches": [
        {
          "to": 69,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "89204827-3a6d-41c5-9676-a9c3c4bc7a6d",
          "evidence": "The deck presents Exscientia's approach to precision medicine, highlighting its effectiveness.",
          "position": 1,
          "objective": "Why is Exscientia's approach to precision medicine effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 69,
          "from": 8,
          "beatId": "96bf0b4a-a49b-4aee-bb3c-8a6ad1f87eda",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck presents Exscientia's solution, highlighting its AI-driven platform and its potential to improve clinical trial success rates.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}