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      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
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          "evidence": "Three columns Optimize / Vision Future-Back / Lighthouses with quick-win and bigger-bet logic.",
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          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 78,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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