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      "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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      "authorName": "Google, Temasek, Bain",
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      "notes": "The slide uses a heatmap matrix to show core, adjacent, and nascent services across different sectors.",
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          "matchId": "019dd95a-08f7-737a-a002-31aac28d9148",
          "evidence": "p.43 places 2015 heat map next to 2019 heat map showing sideways expansion.",
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          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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